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Sunfish shines with fast, affordable custom head covers and leather goods

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One of the reasons many golfers spend so much time perfecting everything about their bag? It says a lot about their game, as well as who they are off the course.

Nashville-based Sunfish is known for its wool head covers, but in recent years the company has expanded into leather head covers, cash covers and scorebook/yardage book holders. We spoke with Sunfish Co-Founder Alonzo Guess and Minister of Marketing Nathan Stiteler about the company’s growth, and what it’s doing to help golfers get the perfect gear for their game.

WRX: Custom golf clubs have increased in popularity in recent years. Is the same true for custom golf accessories?

Alonzo: We are definitely seeing a trend toward more customized accessories, for on and off the course. It’s been great working with our customers to expand our range of custom options in response to this demand. We take feedback very seriously when considering new product offerings. Many of our design decisions are made based on feedback we see on the GolfWRX forums.

WRX: What can be customized from Sunfish? What can’t be?

SunFish's college cash covers.

SunFish’s college cash covers.

Nathan: We like to keep an open-door policy with custom requests. A lot of our greatest product ideas have come from our customers requesting something out of the norm. Right now, our website allows our customers to completely design their own knit and leather headcovers, scorecard and yardage book holders, and cash covers. There are a few new products that are in the works to add to that list. We always encourage people to let us know if there are options that they’d like to see, so we can add them to our custom builders. So really, the sky is the limit. If you can dream it up, chances are we can make it happen.

WRX: Tell us more about your “greatest product ideas” that have come from customers. 

Nathan: My personal favorite item created by a customer is the infamous Ric Flair headcover. We’ve gotten so many calls about this headcover that we had to add it to our store permanently, and have started to pursue character items a bit more. The Ric Flair has also made for a pretty entertaining GolfWRX thread as well. This item is a sure way to make your friends jealous on the course.

octopus engraved

A custom Sunfish leather scorecard/yardage book holder with laser engraving.

Another great idea and recent addition is our laser engraving option. This option gives us the ability to turn around leather items with personalized images and text extremely quickly and with high precision, which is definitely a life saver for customers who find themselves in a time pinch. Having this full range of custom options has also paved the way for big tournament orders as well. A lot of customers who have built out their own personal items with us have gone on to order for tournaments, charities, and other events.

WRX: Are your sales primarily to individuals or groups? For both groups, what is most popular right now?

Custom Leather Headcover

Alonzo: We consistently work with individuals and groups, and the most popular category for both are our custom options. Designing your next custom order is a fun process, and one thing our customers find helpful is seeing examples of our work. To make this process easier and more fun, we’ve recently created a brand new image gallery. It’s a great way to have fun looking at our work, while generating ideas for your next order. For individuals who already know what they want, they can use our custom product builder on our website. If someone is looking to customize some products for their golf shop, or is wanting something special for an upcoming event or tournament, they can reach us directly at sunfishsales@gmail.com or complete a wholesale contact on our site. In all cases, we’re happy to work with those looking to create something unique at a great price.

WRX: Thanks guys. 

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5 Comments

5 Comments

  1. Randy

    Jul 11, 2016 at 10:04 am

    I’ve dealt with these guys in the past. They seem like real straight shooters. Would highly recommend.

  2. Ben

    Jul 11, 2016 at 8:46 am

    I think the website needs updating. Tried building a custom leather headcover, but decided not to order because there is no preview function. If I’m going to drop $60+ on a single headcover I should be able to see what it looks like before I order.

    • RAT

      Jul 12, 2016 at 2:23 pm

      I AGREE with you! They need a way to see how yours will look when finished..

  3. steve

    Jul 10, 2016 at 6:29 pm

    Problem with knits is if you carry a 3w,5w and hybrid. the 3w and 5w have the same headcover, so many times hitting 3 wood off the tee, take the headcover off on the teebox and it is the 5w. have to walk back and get the 3w. now i use a different color knit for the 5w.

    • Adam

      Jul 10, 2016 at 8:17 pm

      There’s a simple solution. Order them customized and match the number of stripes to the club. I was playing a 3W, 3H, and 4H last year. I had my hybrid headcovers white with yellow stripes, three stripes on the 3H and four stripes on the 4H. The 3W was yellow with three white stripes so I knew the difference. The mis-match looked great.

      As for Sunfish, I wouldn’t recommend. I’m careful with my headcovers but the stitches keep breaking.

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Whats in the Bag

Vijay Singh WITB 2020

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  • Equipment is accurate as of the Honda Classic. 

Driver: Callaway Epic Flash Sub Zero Triple Diamond (8.5 degrees @ 7.5)
Shaft: Fujikura Atmos Tour Spec 5 TX

3-wood: TaylorMade SIM (15 degrees)
Shaft: Fujikura Ventus Black 8 X

5-wood: TaylorMade M2 (18 degrees)
Shaft: Fujikura Motore Speeder VC 8.2 Tour Spec X

Irons: Mizuno MMC Fli-Hi (3), Mizuno MP-20 (4-PW; all bent one club weak)
Shafts: Nippon N.S. Pro Modus 3 Tour 105 X

Wedges: Wilson Staff FG Tour PMP (54-11, 59-10)
Shafts: Nippon N.S. Pro Modus 3 Tour 105 X

Putter: Odyssey White Hot Pro 2-Ball (long)

Ball:

Grips: Lamkin

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Today from the Forums: “New Axis 1 Tour-HM models at the 2020 Honda Classic”

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Today from the Forums shines the spotlight on new Axis 1 Tour-HM models featured at this week’s Honda Classic. The flat-sticks have garnered lots of reaction from WRXers, with our members currently split on the unique designs.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • tiger99210: “I like them. Doesn’t look Odd at all.”
  • Barracuda: “I don’t get the hate on companies that are actually trying to do something better than what we have available. I don’t play axis1, but it was definitely on my shortlist, I ended up with a LAB putter. It does look funky; it also helps me score better than my stunning queen B6.”
  • Steel Dillo: “I’d be more interested if they were priced reasonably. Just don’t see what drives their cost up comparable to a fully milled specialty brand other than having Rose’s name on them. IMO, they should be in that $200-$250 range like their other putters.”

Entire Thread: “New Axis 1 Tour-HM models at the 2020 Honda Classic”

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Cut Golf introduces Cut Blue DC golf ball – featuring higher compression and 360 dimple pattern

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Cut DC

Cut Golf has recently introduced the newest ball to its Cut Blue family—the Cut Blue DC, which features Dual Core technology, enhanced compression and a 360 dimple pattern.

The latest addition from Cut Golf is targeted towards golfers of all skill levels, and along with its Dual Core which bids to maximize initial velocity, the ball is Mantle designed to provide for high precision spin control as well as improved putting feel and sound.

The Cut Blue DC contains a 4-piece construction with a urethane cover designed to maximize spin and greenside feel, while the ball’s 360 dimple pattern is designed to increase aerodynamics.

The latest ball from Cut Golf is fully conforming to USGA rules, features 105 compression (up from 90 on the original Cut Blue) and arrives in both white and atomic yellow color codes.

The Cut Blue DC is available to purchase now at CutGolf.com and costs $29.95 per dozen.

Our friends at TXG, Tour Experience Golf, reviewed the Cut Blue DC, and you can check out the video below.

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