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By adding swing data, ClubHub aims to change the GPS shot-tracking game

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A new player is entering the market of GPS-based sensor-and-app shot tracking, and this one offers something huge the existing options don’t: swing data.

That’s right, in addition to the traditional shot tracking possibilities we’ve become familiar with recently, ClubHub is a portable launch monitor of sorts, offering information such as club head speed, face angle, angle of attack, and tempo, in addition to a 3-D view of a golfer’s swing.

“The main point of differentiation between our product and the competition is we are the first and only personal, portable, and affordable sensor system that does both swing analysis and shot tracking,” said John F. Melican, company president. “We provide the swing parameters that lead to the result … a complete solution for golfers: swing analysis and shot tracking to be used on the range to practice, or on the course to play a round.”

Club-Up-Screenshot

ClubHub, which hits the market in early June with an MSRP of $499, is the brainchild of company founder Pat Steusloff, an avid golfer with a background in medical technology product development, as well as a degree from the Golf Academy of America.

ClubHub_Sensor3_HR

“Each shot taken is automatically analyzed and recorded, and can be reviewed on the phone app,” Steusloff said. “All swing data is also pushed to the Cloud, and can be reviewed by the player and shared with their instructor. The player can see trends in their swing and compare results since all swings are permanently saved. In addition to swing analysis, it automatically tracks shots on course—the club used, the location and distance of every shot, along with scoring stats such as fairways hit, greens in regulation and putts.”

At first blush, ClubHub and its component technology seems an obvious upgrade over existing options, and a premium offering of sorts with a retail price of a few hundred dollars more than Game Golf or Arccos. At GolfWRX, we will be interested to see whether GPS shot tracking enthusiasts are willing to pay an additional couple of hundred dollars for swing data.

We suspect they will.

And a final note: Anticipating the top question from the comment section. The ClubHub butt-end sensor, at 10.2 grams, does change a club’s swingweight by approximately two points. For more information, ordering details (again, the product hits the market in early June), and other burning questions, check out their website and FAQ.

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11 Comments

11 Comments

  1. Mark

    Jun 25, 2016 at 2:57 pm

    Clubhub does not track your score even though it has the data. You have to enter your score at the end of the round.

    The swing analysis is cool but Arccos has the better app.

  2. 8thehardway

    May 14, 2016 at 8:57 am

    Next year I’m releasing “NAGS” – Neural Analysis and Golf Swing advice that instantly tells you what you did wrong on EVERY shot. When you ‘can’t handle the truth’ anymore, point it at a friend and help them have a more enjoyable round. Oh, it also ‘voice-afies’ and simplifies results from your Ping putting App – “left that one short, Phil” – so you’re covered from tee to green.

  3. Nick

    May 13, 2016 at 8:39 am

    I love anything that gathers stats/analyzes/generally appeals to the inner geek, so I will be having a look at this.

    Just what I need, something else to feed my obsession:)

  4. tlmck

    May 12, 2016 at 6:23 pm

    I just use a free GPS app called GolfShot. Does not analyze, but it is a good GPS.

  5. Robert

    May 12, 2016 at 2:40 pm

    The problem with these “swing analyzers” is that they are so inaccurate when you are analyzing from the grip side it’s outrageous. I used to own the SwingTalk and that thing was great, but it was so inaccurate compared to a high end launch monitor. Frankly, it was embarrassing. How about just make a GPS shot tracking device like Arccos but have it actually work.

    • TR1PTIK

      May 12, 2016 at 3:40 pm

      It’s called Game Golf 😉 Obviously kidding. Game Golf has its quirks as well.

  6. Rene

    May 12, 2016 at 1:48 pm

    LOL, I was just thinking about this exact setup yesterday and how helpful it would be

  7. Blake

    May 12, 2016 at 1:33 pm

    Can we please stop advocating using the phone while on a golf course?

    • Rene

      May 12, 2016 at 1:47 pm

      The cost of these systems would be out of range for normal golfers if they didn’t implement the phone as the data collector. Easy solution would be leave the phone alone and review data after the round.

      As for me, I use a GPS range finder on my phone while playing, but it doesn’t slow my rate of play down, if anything it speeds up a round by not having to check yardage markers and stepping off distances etc…

      But I agree, you shouldn’t be reviewing your analytics while on the course, unless of course you are waiting for the group ahead of you

    • Other Paul

      May 12, 2016 at 2:43 pm

      Nope. I love my phone on a golf course. Stat tracking and digital scorecards are great. Phone calls are bad.

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Whats in the Bag

Sebastian Munoz winning WITB: 2019 Sanderson Farms Championship

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Driver: Ping G400 LST (8.5 @9 degrees)
Shaft: Project X HZRDUS Yellow 6.5

3-wood: Callaway Epic Flash (15 degrees)
Shaft: Project X HZRDUS Yellow

Irons: Ping i200 (3), Ping i210 (4-PW)
Shafts: Graphite Design Tour AD-DI Hybrid 85X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Ping Glide 2.0 Stealth (50), Titleist Vokey Design SM7 sand (56, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping Sigma 2 Valor

Ball: Titleist Pro V1

Grips: Golf Pride Z Grip Cord

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Whats in the Bag

Danny Willet’s winning WITB: 2019 BMW PGA Championship

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Driver: Callaway Rogue (9 degrees)
Shaft: Mitsubishi Diamana DF 60X

3-wood: Callaway Rogue (15 degrees)
Shaft: Mitsubishi Diamana W 70X

Irons: Callaway Apex UT (18), Callaway X Forged (21), Callaway X Forged (5-9 iron)
Shafts: True Temper Dynamic Gold SuperLite X100

Wedges: Callaway Mack Daddy Forged (46 degrees), Callaway Mack Daddy 4 (50, 56, 60 degrees)
Shafts: True Temper Dynamic Gold Superlite X100

Putter: Odyssey Stroke Lab Tuttle

Ball: Callaway Chrome Soft X

Related to Danny Willett WITB

 

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New Mizuno MP-20 irons now available at retail

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The 2019/2020 Mizuno MP-20 irons family, the next series of MP irons to connect golfers to the classic  “Mizuno Feel,” with four new models (MP20 Blade, MP-20 MMC, & MP20 HMB – Hot Metal Blade), are now available at retail.

The MP-20 series was born from tradition and the idea of creating the ultimate set of irons for every player. Mizuno has accomplished that goal with modern design and an attention to detail on every level with all three models. Speaking to the Mizuno tradition, and something they touched on when these were originally teased on social channels with #LayersOfFeel, Mizuno is going back in time to the TN-87s and reintroducing a copper underlay to their irons—all of them!

Mizuno MP20 iron copper underlay

“Mizuno Feel”

It is part of the golf vernacular. It’s ingrained in golf (nerd) culture—it’s a real thing.

But where does it comes from, how did it get here, what is it really, and how is it a component of 2019 Mizuno MP-20 irons?

I’m here to give you some answers and introduce you to MP-20 family of irons from Mizuno.

2019-mizuno-mp-20-irons-7-iron-

2019 Mizuno MP-20 irons: 7-iron

Born from tradition, and the idea of creating the ultimate set of irons for every player, the 2019 Mizuno MP-20 family is the next series of MP irons that will connect golfers to the “Mizuno Feel.” Speaking to tradition, and something I touched on when these were originally teased on social channels with #LayersOfFeel, Mizuno is going back in time to the TN-87s and reintroducing a copper underlay to their irons—all of them! (Before someone tries to correct me: yes, I realize that they have done this for more recent Japan market model)

What does this copper layer mean? Here’s the funny thing, even Mizuno has had a hard time trying to quantify it. Through multiple rounds of extensive blind prototype testing with all of their staff players, the irons with a copper underlay won on feel EVERY SINGLE TIME! How’s that for dominance?

But why? They are truly still trying to 100 percent figure that out. Mizuno has used its HIT (Harmonic Impact Technology), metallurgy analysis, and every test it can to try and figure out why. Engineers even went as far as trying to prove the hypothesis the copper underlay “feel” was based on nostalgia but time and time again Cu won in blind testing. At the end day, the human element was still the deciding factor because humans are the ones that ultimately hit shots.

2019-mizuno-mp-20-7-iron-address

2019 Mizuno MP-20 irons

This brings us to the flagship MP-20 (Blade) (The Ultimate Tour Blade as described by Mizuno’s Product Manager & Engineer Chris Voshall). Evolving from the tradition built into the MP-18, and taking design cues from historic models like the TN 87 and MP14, the MP20s provide more flow throughout the set from top to bottom leading to even more control over ball flight. This flow also increases forgiveness (please remember it’s still a blade) and launch in the longer irons, with an increased ability to flight the ball in the scoring clubs…all of this AND a thinner top line.

Now about that top line: it’s an extremely important part of the look of the club, but what many don’t realize is it also plays a big role in feel and acoustics too. Let’s simplify for a moment: think of a clubhead like hunk of metal—a cube—now when you hit that thick piece of metal on something it doesn’t reverberate much and when it does, it’s at a different frequency making it sound heavy and “thuddy,” or as some would say, SOLID.

2019-mizuno-mp-20-7-iron-face

Now imagine if that same piece of metal, and same mass, was stretched out like a saw blade. Have you ever hit something with the side of a large saw blade? It’s wobbly, loud, and generally unpleasant, that’s what happens when an unsupported part of a club gets too thin, it acts like an amplifier of bad sound, creating terrible feel. By blending a small channel (think MP5) with the classic looks of yesteryear you get a club that feels and performs like no Mizuno before it, and as I said, with a thinner look from address.

What’s all this talk of “Flow”?

Center of gravity and mass placement (or as a Mizuno Engineer explained to me “Vertical Moment of Inertia”). Since each club is designed individually, you need the center of gravity to shift throughout the set to help control launch/trajectory (or “traj” as the kids say), and make sure spin is also at an optimal level.

For the MP-20, it means long irons that are “easier” to hit (air quotes, because like I said before, it’s still a blade), and short irons that can be more easily flighted lower with greater spin and control. Just like with the MP-18s, Mizuno is keeping with the continuous reduced blade length into the short irons for a look preferred by better players and for improved grass and turf interaction.

But What About the Rest?

You might have noticed off the top I called it the “MP-20 Family.” Here’s why: In golf, like with any other industry, data is important. But it’s only as good as you use it and well…let’s just say Mizuno has been paying close attention to how golfers and fitters have been making combo sets over the last few years. It’s all about understanding what golfers really need and thanks to some proprietary data they went even deeper when it comes to designing each and every iron in this family to make sure its performance is maximized. This is why I continue to emphasize how each set has a flow—to make sure each club in your bag is just right for you. Now to introduce you to the rest of the family members…

2019 Mizuno MP20 MMC irons (Multi-Material Construction)

2019-mizuno-mmc-irons-1

2019 Mizuno MP-20 MMC irons: 7-iron

I know, you think you’ve heard this story before but…NOT LIKE THIS!

The new MP-20 MMC is a BIG shift in design, not just because of the Cu underlay, but a radical change in how the whole club is put together. I know it sounds very “big biz,” but in the world of manufacturing it truly comes down to how “parts” are manufactured. Now, with Mizuno, I will reiterate a well-known story. All of its forged irons are single-sourced from one foundry (Chuo) in Japan through a handshake agreement that has been in place for decades.

Now back to the MMC. Before the MP-20 the MMC always had one tiny design difficulty (not a bad one, just a truth) and that was the titanium piece in the back was the same size throughout the whole set. This lead to a set with almost constant sole width. That doesn’t mean previous generations were constructed poorly, but it just means there were improvements that could be made to how the set flowed (there’s that word again) from top to bottom…which leads us to the tech story.

2019-mizuno-mp-20-mmc-irons-3

For the first time in the MMC’d life, the titanium piece of the iron will actually vary in mass depending on the club. It will be broken up in the middle of the set to allow better CG placement, and like its blade cousin, improved turf interaction in the shorter irons.

What is also very cool from a build and engineering perspective is the way the titanium gets into the club in the first place. Here we go down a metallurgy rabbit hole, buckle up…

  • Titanium has a mass density (rounded) of 4.5 g/cm3 – cubed
  • Carbon steel has a mass density of (rounded) 7.9 g/cm3 – cubed

That means that from every cubed cm of steel volume you replace with titanium in the head, you save 3.4g… which might not seem like much, but in a 4-iron for example that has an average mass of 248g for (4) cm3 you save 13.6g or just over five percent. I realize this is DEEP into the mass property weeds, but when you think of what a club head weights and how every half percentage point matters, five percent is a lot! That’s more forgiveness, more MOI, more spin control, and overall better performance.

2019-mizuno-mp-20-mmc-irons-3

What is also very cool is all of these parts (titanium and tungsten) have ZERO chemical bond—no epoxy. They all fit snug based on the shrinkage rates of the different materials. Ti & W( tungsten – W comes from the ore Wolframite) shrinks less than the steel so as the steel cools around the titanium and tungsten pieces it creates a mechanical (solid) bond.

All of this together adds up to an iron that looks smaller than the previous version, offers more “flow” in CG, something we mentioned earlier that creates more forgiveness and control throughout the set, and at the end of the day it means a better-engineered version than the one before it.

Hot Metal 2019 Mizuno MP-20 HMB irons

YES…you read that correctly. Mizuno is bringing Hot Metal tech to the MP line!

A hollow body blade looking iron using the same strong yet highly flexible Chromoloy material as the 919 Hot Metals except this time forged to create an iron like they never have before. The look and shape of a blade the speed of a Hot Metal.

Let’s break things down.

The look is clean as clean can be, from there the face of the HMB is thin and fast, while hidden inside the back of the club is complex geometry for both acoustics and precisely positioning mass. These will be the replacement for the MMC Fli-His but unlike that set, only going to the 6-iron, the new HMB will go all the way to the pitching wedge.

What is also different for the HMB vs. the MMC Fli-Hi is the way tungsten is used in the head to create different impact dynamics. The Fli-Hi had all the tungsten (20g worth) in one place in the head (low and towards the toe). The CG was still located right in the middle but through in-depth testing some players found that the Fli-Hi was a more difficult club to turn over and draw.

2019-mizuno-mp-20-hmb-irons

To improve the workability of the new HMB, the Tungsten was split into two 12g pieces (four more grams than previous Fli-Hi) and positioned into precisely formed pockets on the heel and toe in the back of the club. This allows the unsupported face to flex and makes the club more workable while still maintaining all the forgiveness you would expect from a hollow body iron built for speed. Seriously who doesn’t like the sound of that?

Since the new HMB is a full set and not just long irons, there is more to the tech story… here is comes… better flow and CG positioning throughout the set. This is hugely important for the mid and short irons where loft is already going to create spin so controlling ball flight and traj on approach shots is vital for scoring better.

This is again where the MP-20 Family discussion comes into play. Mizuno knows they are going to sell a lot more HMB long irons vs. blade and MMC long irons, so the entire family is designed holistically for every player to find each and every head that optimizes them on the course.

The Full Package

Like with previous generations going back almost a decade, Mizuno is keeping its industry-leading matrix of shaft and grip options available at NO upcharge. BUT… based on the growing demand for more exotic options the newly expanded shaft line up will include a few shafts that will come with a slight upcharge.

Whatever you end up being fit for, it’s important to realize that there has never been family of Mizuno irons designed like this, which could also mean you could be bringing home some new family members soon.

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