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This French company is selling an $1,100 putter

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Move over Scotty Cameron and your $379 retail offerings… French luxury putter manufacturer, ValGrine, is introducing the $1,100 Caesar mallet.

What’s so special about this flatstick? In passing along key product details, ValGrine emphasized the putter’s alignment lines, which allow a golfer to position the ball centrally with his or her eyes positioned directly over the two lines, claiming such a setup “generates stability” and “manages the kinetics of the swing.”

The company also emphasized the Caesar’s insert, which is backed by a hollow cavity for a precisely honed sound at impact and feel. ValGrine indicates the insert cavity creates a “subwoofer” effect, amplifying the sound at impact so a player knows exactly how a putt was struck.

Yet none of this would seem to justify a price point in excess of $1,000.

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Moving onto the Caesar’s specs

  • 71-degree lie
  • Grip: Neoprene, silver cotton stitching
  • Putter head: Aluminum 2024
  • Micro-pearled finish
  • Polished finish on bottom, sides
  • 270 grams
  • 3.5 degrees of loft
  • Aluminum 2017 insert, cross-engraved
  • Red/black/pink

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And what of this $1,000-putter producing ValGrine golf? As best we can determine from the company website, the ValGrine line, which includes at least five other similarly priced putters, seems to be the brainchild of a Gregory Morea,  a “mechanical engineer” with “a passion for golf” and “beautiful objects.”

Apparently dissatisfied with market offerings, Moreau sought to “mix the utilitarian with the pleasant, and marry elegance with performance.” And the resultant putters are the “answer for golfers looking for refinement, comfort and novelty.”

With inspiration and technology from the aeronautics and marine industries, Formula 1 racing and watchmaking, the company’s putters are presented as “hand-made in France … chiseled like real aerodynamic sculptures.”

“It takes 1,000 operations and 18 to 22 trades to make a single putter, which takes two to three months of work. Each manipulation is thoughtful, precise and controlled, to provide putters of indisputable quality,” the ValGrine website states.

If you’re wondering why the ultra-premium price point, then, it seems the answer has mostly to do with labor costs (“two to three months of work”).

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So, what do you think? Compelled to drop more than a grand on the Caesar?

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26 Comments

26 Comments

  1. Gaby

    Apr 27, 2016 at 8:59 am

    Come on. Try the club first.
    I came from France, I love golf and I’ve got a ValGrine blade model since february. Maybe you hate french people but seriously these putters are worth it !!! I’m a big putting fan, I’ve almost 10 putters at home and yet I’ve never seen that before. It significantly improve performance, technologies are smart, the sweetspot is huge and feeling is amazing. I’m pretty impressed by what french people have done in this company, so I couldn’t allow you to say this without reply. Believe me they’re not putters’ specialists for nothing… Anyway, to each his own!

  2. chris

    Apr 20, 2016 at 11:12 am

    i’ve seen this before……

  3. 8thehardway

    Apr 16, 2016 at 6:08 am

    Well Supersize my Freedom Fries and call me exceptional, but they’d have been better off moving to central Africa and creating a line of Cameroon putters.
    Let’s be franc, it takes two months to build a Rolls Royce Phantom but they need 3 months to stick a hunk of metal on the end of a shaft? That’s some fishy vichyssoise right there. I hear next year’s line of ANGST putters is demo’ing well with focus groups; that figures ’cause these guys are just out to focus.

    Who puts the GRIN in ValGrine putters? Whoever buys one.

  4. Large chris

    Apr 15, 2016 at 8:23 am

    1000 operations… Hahaha
    I tried that sort of line with a customer once and it didn’t fly.

  5. :-p

    Apr 15, 2016 at 3:09 am

    The French are so weird. Why do they want to play golf anyway? It doesn’t suit their personality

    • Ezra

      Apr 16, 2016 at 7:12 am

      Yeah Yeah strangers in general are so weird… Why we Americans should even care of what’s happening outside the US? Our country is obviously the Alpha and Omega of everything 😉

      • :-ppp

        Apr 17, 2016 at 3:50 am

        No, truly, the French are weird and should not be playing golf.

  6. D Louis

    Apr 14, 2016 at 2:03 pm

    If you search, they actually have putters between 13,350 and 30,350 euros…crazy stuff

  7. Scooter McGavin

    Apr 14, 2016 at 1:24 pm

    All of the 65 year-old, pudgy, Asian businessmen will be thrilled. And they’ll try to haggle and buy it for $600 and pay with an envelope of twenties.

    • Jamie

      Apr 17, 2016 at 5:19 pm

      Racist stereotypical comments are not needed.

  8. Mark

    Apr 14, 2016 at 12:56 pm

    Looks like it should be on sale in Walmart. The standard of workmanship looks awful.

  9. eva

    Apr 14, 2016 at 12:48 pm

    If I’m going to spend over $1000 for a putter I rather have one of those gold Majesty putters. $1000+ putters are nothing new, lots of them in Korea and Japan.

  10. Philip

    Apr 14, 2016 at 12:21 pm

    What? No jewels, gold or platinum? Maybe I can get the company to invest in my idea to build a golf course on Venus – after the planet is terraformed, of course.

  11. Nolanski

    Apr 14, 2016 at 12:18 pm

    Just bought one and I got the shaft pured…

    Just kidding. Smiley face.

  12. B Hock

    Apr 14, 2016 at 12:12 pm

    The title is misleading….because I doubt they have actually sold any! 😛

  13. Fug

    Apr 14, 2016 at 11:35 am

    Please make it uglier. Thank you.

  14. steve

    Apr 14, 2016 at 10:55 am

    For his sake I hope they are made to order. Other wise he will be stuck with a lot of inventory. This has zero chance of succeeding.

  15. Richard

    Apr 14, 2016 at 10:54 am

    I wouldn’t pay $10 for that out of a bargain bin.

  16. AllBOdoesisgolf

    Apr 14, 2016 at 10:53 am

    Could be $5 and I wouldn’t buy it or anything French for that matter.

  17. ca1879

    Apr 14, 2016 at 9:20 am

    Someone will but them – we golfers have proven that we’ll fall for just about any half-baked idea.

  18. bill

    Apr 14, 2016 at 8:51 am

    Ridiculous sub-par paint fill from the top view. Have French people fall so far back behind to do this? So lazy but want to make money by calling ridiculous prices.

  19. Weekend Duffer

    Apr 14, 2016 at 8:43 am

    Trash

    $1.1K for a no-name putter that’s not even milled. I’ll stick with my $30 odyssey 2 ball.

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An Interview with T Squared putters, started by a high school golfer

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I’ve coached high school golf for over 15 years, and I thought that I had run out of “firsts.” Then, Anthony Tuber, one of our varsity six, told me that he builds putters. “Sure,” I thought. You purchase the components and assemble putters. Nice hobby to have. “No, coach, I build them from scratch. We have milling machines.” If that doesn’t catch your attention, not much will.

As a coach, you encourage your golfers from a base of experience, but I don’t have any club-making experience! The last time I played around with metal was in middle-school metal shop. In this particular case, the student is the coach, and the golfer is the teacher. I’m now the proud owner of a T Squared putter, and continue to be the proud coach of Anthony Tuber. He might be the next Bob Vokey, or Scotty Cameron, but for now, he is a varsity golfer and high school student. Oh, and he happens to make putters. Rather than write a review that might be perceived as biased, I decided to do a straightforward interview with T Squared Putters. If you want to learn more, visit the company website, or follow them on Twitter and on Instagram.

Question 1: What type of research and field testing did you do, prior to building your first putter?

Prior to making our first putter we bought a bunch of putters to see what we liked and disliked about them. Then we took those putters and tested them to figure out which roll we liked the best. The roll is determined by the weight of the putter the length and the groove pattern. After we completed the testing we drew up a design and shortly after that we had our first prototypes. We then tested those prototypes and they rolled exactly how we wanted. Time went by while we used these first putters but then we really wanted to see the competition. We went to the PGA Merchandise Show and that’s where we found out that we had a superior putter.

Question 2: Is there a style of putter that you like, that perhaps served as inspiration for some of your designs?

We bought and tested dozens of putters but two putters caught our eye and those putters are the Scotty Cameron Squareback and the Scotty Cameron Newport 2 Notchback.

Question 3: Can you tell us a bit about the materials/components that you chose for T Squared Putters?

We use American-made 303 stainless steel in all of our putters, but we also we use 6061 aircraft aluminum for the insert on the 713i.

Question 4: How do you balance your responsibilities and commitments, with your T Squared production?

During the school year academics are my number one priority. Over the summer I have been balancing my Tsquared putters work while working on the progression of my golf game. Fortunately I have a team that is very supportive of my vision for T Squared putters.

Question 5: Any chance we will see a mallet-style putter from T Squared?

Yes, we are currently testing other mallet putters to determine the most desirable features for our mallet putter. We are anticipating a prototype soon.

Question 6: Are you a better putter now that you know so much more from the design and production side of putters?

Yes, I have an entirely different perspective when I stand over every putt.

Question 7: How do you get the word out about the quality of your putters?

We have been very active on social media. The golfers that are currently using a Tsquared putter have been spreading the word. We have also been attending local golf tournaments to establish our brand.

Question 8: Do you hope to make a career of this venture, or do you envision it as a step along the path of a 21st-century businessman?

Yes, as golf is my passion I hope to take Tsquared putters to the next level. Golf will always be a part of my life whether it is professionally or recreationally.

Question 9: Finally, what question haven’t we asked, that you wish we would? Ask it and answer it, please.

I haven’t been asked how this process has affected me as a person. As a 17 year old I have a new appreciation for patience, persistence and hard work.

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Titleist confirms yellow Pro V1 and Pro V1x golf balls for 2019

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Back in April, when Titleist launched its new AVX golf balls in both white and optic yellow, Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, spoke on the possibility of yellow Pro V1 and Pro V1x golf balls on GolfWRX’s Two Guys Talking Golf podcast: “Our process is so focused on golfer feedback… if the demand for a yellow Pro V1 or Pro V1x were large enough…we would like to deliver on it.”

Well, it appears that golfer demand was high enough and Titleist is delivering on it, because on Monday, a company representative confirmed that yellow Pro V1 and Pro V1x golf balls are coming in 2019.

Rumors were recently swirling about the possibility of yellow Pro V1 and Pro V1x golf balls, and Team Titleist Manager Mike D. confirmed them in a post on Team Titleist’s discussion thread.

In the post, Mike D. writes…

“Now, you may have heard some of the rumors out there that this was the year that we would finally introduce a yellow Pro V1, Well, I’m here to let Team Titleist know that the rumors aren’t rumors at all. That’s right, after speaking with our product team I am able to confirm that we will be launching (sorry, I couldn’t avoid the pun) yellow Pro V1 and Pro V1x golf balls in 2019.”

Apparently, posts within the Team Titleist community played a large role in making that happen.

“In fact, Team Titleist played a pretty big role in making this happen. We read and shared all of the posts from the community asking for us to make a yellow Pro V1 and our R&D team went to work.

They spent countless hours on figuring out how we could develop the best possible bright colored cover formulation. They went through numerous trials to get everything just right.”

So, do we have confirmation on when exactly the yellow golf balls will hit the market? Not just yet…

“While we can’t share any more details than this update, we did want to make sure we confirmed this exciting news to all of you as soon as possible.

So stay tuned for more updates and details later in the year.”

See what GolfWRX members are saying about the yellow Pro V1 and Pro V1x golf balls here.

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Brooks Koepka’s Winning WITB: 2018 PGA Championship

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Driver: TaylorMade M3 460 (9.5 degrees)
Shaft: Mitsubishi Diamana D+ 70TX

3 Wood: TaylorMade M2 Tour HL (16.5 degrees)
Shaft: Mitsubishi Diamana D+ 80TX

Driving Iron: Nike Vapor Fly Pro (3)
Shafts: Fujikura Pro 95 Tour Spec X-Flex

Irons: Mizuno JPX-900 Tour (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey SM7 (52-12F, 56-10S, 60-08M)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Tour Only T10 Select Newport 2

Golf Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord (Midsize) with one wrap of 2-way tape and one wrap of masking tape

Related

See more pics of Koepka’s clubs and shafts here.

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