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This French company is selling an $1,100 putter

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Move over Scotty Cameron and your $379 retail offerings… French luxury putter manufacturer, ValGrine, is introducing the $1,100 Caesar mallet.

What’s so special about this flatstick? In passing along key product details, ValGrine emphasized the putter’s alignment lines, which allow a golfer to position the ball centrally with his or her eyes positioned directly over the two lines, claiming such a setup “generates stability” and “manages the kinetics of the swing.”

The company also emphasized the Caesar’s insert, which is backed by a hollow cavity for a precisely honed sound at impact and feel. ValGrine indicates the insert cavity creates a “subwoofer” effect, amplifying the sound at impact so a player knows exactly how a putt was struck.

Yet none of this would seem to justify a price point in excess of $1,000.

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Moving onto the Caesar’s specs

  • 71-degree lie
  • Grip: Neoprene, silver cotton stitching
  • Putter head: Aluminum 2024
  • Micro-pearled finish
  • Polished finish on bottom, sides
  • 270 grams
  • 3.5 degrees of loft
  • Aluminum 2017 insert, cross-engraved
  • Red/black/pink

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And what of this $1,000-putter producing ValGrine golf? As best we can determine from the company website, the ValGrine line, which includes at least five other similarly priced putters, seems to be the brainchild of a Gregory Morea,  a “mechanical engineer” with “a passion for golf” and “beautiful objects.”

Apparently dissatisfied with market offerings, Moreau sought to “mix the utilitarian with the pleasant, and marry elegance with performance.” And the resultant putters are the “answer for golfers looking for refinement, comfort and novelty.”

With inspiration and technology from the aeronautics and marine industries, Formula 1 racing and watchmaking, the company’s putters are presented as “hand-made in France … chiseled like real aerodynamic sculptures.”

“It takes 1,000 operations and 18 to 22 trades to make a single putter, which takes two to three months of work. Each manipulation is thoughtful, precise and controlled, to provide putters of indisputable quality,” the ValGrine website states.

If you’re wondering why the ultra-premium price point, then, it seems the answer has mostly to do with labor costs (“two to three months of work”).

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So, what do you think? Compelled to drop more than a grand on the Caesar?

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26 Comments

26 Comments

  1. Gaby

    Apr 27, 2016 at 8:59 am

    Come on. Try the club first.
    I came from France, I love golf and I’ve got a ValGrine blade model since february. Maybe you hate french people but seriously these putters are worth it !!! I’m a big putting fan, I’ve almost 10 putters at home and yet I’ve never seen that before. It significantly improve performance, technologies are smart, the sweetspot is huge and feeling is amazing. I’m pretty impressed by what french people have done in this company, so I couldn’t allow you to say this without reply. Believe me they’re not putters’ specialists for nothing… Anyway, to each his own!

  2. chris

    Apr 20, 2016 at 11:12 am

    i’ve seen this before……

  3. 8thehardway

    Apr 16, 2016 at 6:08 am

    Well Supersize my Freedom Fries and call me exceptional, but they’d have been better off moving to central Africa and creating a line of Cameroon putters.
    Let’s be franc, it takes two months to build a Rolls Royce Phantom but they need 3 months to stick a hunk of metal on the end of a shaft? That’s some fishy vichyssoise right there. I hear next year’s line of ANGST putters is demo’ing well with focus groups; that figures ’cause these guys are just out to focus.

    Who puts the GRIN in ValGrine putters? Whoever buys one.

  4. Large chris

    Apr 15, 2016 at 8:23 am

    1000 operations… Hahaha
    I tried that sort of line with a customer once and it didn’t fly.

  5. :-p

    Apr 15, 2016 at 3:09 am

    The French are so weird. Why do they want to play golf anyway? It doesn’t suit their personality

    • Ezra

      Apr 16, 2016 at 7:12 am

      Yeah Yeah strangers in general are so weird… Why we Americans should even care of what’s happening outside the US? Our country is obviously the Alpha and Omega of everything 😉

      • :-ppp

        Apr 17, 2016 at 3:50 am

        No, truly, the French are weird and should not be playing golf.

  6. D Louis

    Apr 14, 2016 at 2:03 pm

    If you search, they actually have putters between 13,350 and 30,350 euros…crazy stuff

  7. Scooter McGavin

    Apr 14, 2016 at 1:24 pm

    All of the 65 year-old, pudgy, Asian businessmen will be thrilled. And they’ll try to haggle and buy it for $600 and pay with an envelope of twenties.

    • Jamie

      Apr 17, 2016 at 5:19 pm

      Racist stereotypical comments are not needed.

  8. Mark

    Apr 14, 2016 at 12:56 pm

    Looks like it should be on sale in Walmart. The standard of workmanship looks awful.

  9. eva

    Apr 14, 2016 at 12:48 pm

    If I’m going to spend over $1000 for a putter I rather have one of those gold Majesty putters. $1000+ putters are nothing new, lots of them in Korea and Japan.

  10. Philip

    Apr 14, 2016 at 12:21 pm

    What? No jewels, gold or platinum? Maybe I can get the company to invest in my idea to build a golf course on Venus – after the planet is terraformed, of course.

  11. Nolanski

    Apr 14, 2016 at 12:18 pm

    Just bought one and I got the shaft pured…

    Just kidding. Smiley face.

  12. B Hock

    Apr 14, 2016 at 12:12 pm

    The title is misleading….because I doubt they have actually sold any! 😛

  13. Fug

    Apr 14, 2016 at 11:35 am

    Please make it uglier. Thank you.

  14. steve

    Apr 14, 2016 at 10:55 am

    For his sake I hope they are made to order. Other wise he will be stuck with a lot of inventory. This has zero chance of succeeding.

  15. Richard

    Apr 14, 2016 at 10:54 am

    I wouldn’t pay $10 for that out of a bargain bin.

  16. AllBOdoesisgolf

    Apr 14, 2016 at 10:53 am

    Could be $5 and I wouldn’t buy it or anything French for that matter.

  17. ca1879

    Apr 14, 2016 at 9:20 am

    Someone will but them – we golfers have proven that we’ll fall for just about any half-baked idea.

  18. bill

    Apr 14, 2016 at 8:51 am

    Ridiculous sub-par paint fill from the top view. Have French people fall so far back behind to do this? So lazy but want to make money by calling ridiculous prices.

  19. Weekend Duffer

    Apr 14, 2016 at 8:43 am

    Trash

    $1.1K for a no-name putter that’s not even milled. I’ll stick with my $30 odyssey 2 ball.

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New Mitsubishi Chemical ZF shaft in play at the Tour Championship

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Even after winning just a week ago, Justin Thomas has put a new MCA Diamana ZF-Series shaft into play for the Tour Championship and FedEx Cup Final this week at East Lake Golf Club. JT is using the 60g TX version in his 9.5-degree Titleist TS2 driver (see Thomas’ BMW Championship-winning WITB here).

MCA has confirmed the new shaft and given us some great information on why it is are adding this fourth profile to the Diamana line—something the company has never done before.

The new Diamana ZF has taken the easy loading bend profile from the BF-Series and tweaked it in certain spots along the length to further maximize the design and find greater performance for players across swing speed ranges.

“The result is a profile that makes ZF a little more explosive and easier to accelerate.” -Mark Gunther, Vice President of Sales and Marketing for MCA GOLF.

Like the other shafts in the Diamana Fourth Gen. Series, the Diamana ZF shafts owe their stiffness and stability to two unique technologies. First: the MCA-developed MR70 carbon fiber material, and the second: Boron fiber. MR70 is found in both the butt and tip sections of the shaft and is 20 percent stronger than conventional materials, with a 10 percent greater modulus (a measure of stiffness). These designs have additional strength thanks to Boron fiber in the tip section to create the exact EI curve desired.

When you compare the new ZF to Diamana BF-Series, the ZF-Series shafts are a slightly stronger profile and built to have increased stability in both the butt and tip sections. They feature a softer, more active middle for better energy transfer and clubhead acceleration.

A cool feature for those looking to get a bit more distance but are on the lower end of the swing speed spectrum: There will also be a 40-gram version of the ZF, which is the lightest shaft of the fourth generation Diamana family.

“We’re extremely happy to have a 40g option within Diamana™ ZF,” says Gunther. “This opens the performance benefits of these unique Mitsubishi Chemical materials to a whole new range of players who prefer to play an ultra-lightweight shaft.”

Mitsubishi Diamana ZF-Series Availability and Specs

Diamana ZF-Series will be available September, 13 2019 at MCA GOLF authorized retailers and dealers nationwide, with a suggested retail price of $400.

Weights and flexes

  • DIAMANA ZF-Series 40 (R2, R, S Flex)
  • DIAMANA ZF-Series 50 (R, S, TX Flex)
  • DIAMANA ZF-Series 60 (S, TX Flex)
  • DIAMANA ZF-Series 70 (S, TX Flex)
  • DIAMANA ZF-Series 80 (S, TX Flex)
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Equipment

Forum Thread of the Day: “Are 919 forged irons really that good?”

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Today’s Forum Thread of the Day comes from 9ironiscash who asked fellow members what they thought about Mizuno’s 919 forged ironsOur members dish out their experiences gaming the irons, with the majority of WRXers answering with a resounding yes to 9ironiscash’s original question.

Here are a few posts from the thread, but make sure to check out the entire thread and have your say at the link below.

  • Gmack1973: “I think the 919 forged are great irons. I play to a handicap of 4 and think I’m not a bad ball striker. I had the tours 6-pw, and they were great but a bit unforgiving if you don’t get them out the middle. I now have 919 forged 4 – PW and couldnt be happier. They have the Nippon Modus 120 stiff shafts.”
  • Gofguy224: “They are great irons! Had them for about a month and I’ve already shot 3 of my lowest scores ever! Very forgiving and they feel buttery soft
  • chjyner: “The whole 919 range is probably the best on the market “
  • PowerCobra98: “I like them. Moved from Apex 19’s into 919 Forged. I’ll likely be looking at a set of MP20 HMB’s though.”

Entire Thread: “Are 919 forged irons really that good?”

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Equipment

Forum Thread of the Day: “Your last ever set of irons?”

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Today’s Forum Thread of the Day comes from Nickc who asks fellow WRXers what they would choose if their next set of irons were the last clubs they could use. Some of our members mention a range of different irons which they would love to splash out on, while others choose between a set of clubs already in their possession.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • cfasucks: “If I had only 1 set to play with for the rest of my life it would probably be my 845s. They are great feeling and forgiving when I’m not at the top of my game, and they’re built like tanks.”
  • kekoa: “At this point, I’d have to choose Seven MB’s. At a price tag of about $4,000 4-PW I wouldn’t be able to afford another set.”
  • bodhi555: “That would be my VR Pros, as they do everything I need an iron to do. Feel awesome, let me get away with not being precisely on the centre of the face, look great and seem to go as far as some distance irons I’ve tried.”
  • Lumberjack627: “Think I’m going to get 790s, and that would be it for me.”

Entire Thread: “Your last ever set of irons?”

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