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This French company is selling an $1,100 putter

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Move over Scotty Cameron and your $379 retail offerings… French luxury putter manufacturer, ValGrine, is introducing the $1,100 Caesar mallet.

What’s so special about this flatstick? In passing along key product details, ValGrine emphasized the putter’s alignment lines, which allow a golfer to position the ball centrally with his or her eyes positioned directly over the two lines, claiming such a setup “generates stability” and “manages the kinetics of the swing.”

The company also emphasized the Caesar’s insert, which is backed by a hollow cavity for a precisely honed sound at impact and feel. ValGrine indicates the insert cavity creates a “subwoofer” effect, amplifying the sound at impact so a player knows exactly how a putt was struck.

Yet none of this would seem to justify a price point in excess of $1,000.

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Moving onto the Caesar’s specs

  • 71-degree lie
  • Grip: Neoprene, silver cotton stitching
  • Putter head: Aluminum 2024
  • Micro-pearled finish
  • Polished finish on bottom, sides
  • 270 grams
  • 3.5 degrees of loft
  • Aluminum 2017 insert, cross-engraved
  • Red/black/pink

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And what of this $1,000-putter producing ValGrine golf? As best we can determine from the company website, the ValGrine line, which includes at least five other similarly priced putters, seems to be the brainchild of a Gregory Morea,  a “mechanical engineer” with “a passion for golf” and “beautiful objects.”

Apparently dissatisfied with market offerings, Moreau sought to “mix the utilitarian with the pleasant, and marry elegance with performance.” And the resultant putters are the “answer for golfers looking for refinement, comfort and novelty.”

With inspiration and technology from the aeronautics and marine industries, Formula 1 racing and watchmaking, the company’s putters are presented as “hand-made in France … chiseled like real aerodynamic sculptures.”

“It takes 1,000 operations and 18 to 22 trades to make a single putter, which takes two to three months of work. Each manipulation is thoughtful, precise and controlled, to provide putters of indisputable quality,” the ValGrine website states.

If you’re wondering why the ultra-premium price point, then, it seems the answer has mostly to do with labor costs (“two to three months of work”).

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So, what do you think? Compelled to drop more than a grand on the Caesar?

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26 Comments

26 Comments

  1. Gaby

    Apr 27, 2016 at 8:59 am

    Come on. Try the club first.
    I came from France, I love golf and I’ve got a ValGrine blade model since february. Maybe you hate french people but seriously these putters are worth it !!! I’m a big putting fan, I’ve almost 10 putters at home and yet I’ve never seen that before. It significantly improve performance, technologies are smart, the sweetspot is huge and feeling is amazing. I’m pretty impressed by what french people have done in this company, so I couldn’t allow you to say this without reply. Believe me they’re not putters’ specialists for nothing… Anyway, to each his own!

  2. chris

    Apr 20, 2016 at 11:12 am

    i’ve seen this before……

  3. 8thehardway

    Apr 16, 2016 at 6:08 am

    Well Supersize my Freedom Fries and call me exceptional, but they’d have been better off moving to central Africa and creating a line of Cameroon putters.
    Let’s be franc, it takes two months to build a Rolls Royce Phantom but they need 3 months to stick a hunk of metal on the end of a shaft? That’s some fishy vichyssoise right there. I hear next year’s line of ANGST putters is demo’ing well with focus groups; that figures ’cause these guys are just out to focus.

    Who puts the GRIN in ValGrine putters? Whoever buys one.

  4. Large chris

    Apr 15, 2016 at 8:23 am

    1000 operations… Hahaha
    I tried that sort of line with a customer once and it didn’t fly.

  5. :-p

    Apr 15, 2016 at 3:09 am

    The French are so weird. Why do they want to play golf anyway? It doesn’t suit their personality

    • Ezra

      Apr 16, 2016 at 7:12 am

      Yeah Yeah strangers in general are so weird… Why we Americans should even care of what’s happening outside the US? Our country is obviously the Alpha and Omega of everything 😉

      • :-ppp

        Apr 17, 2016 at 3:50 am

        No, truly, the French are weird and should not be playing golf.

  6. D Louis

    Apr 14, 2016 at 2:03 pm

    If you search, they actually have putters between 13,350 and 30,350 euros…crazy stuff

  7. Scooter McGavin

    Apr 14, 2016 at 1:24 pm

    All of the 65 year-old, pudgy, Asian businessmen will be thrilled. And they’ll try to haggle and buy it for $600 and pay with an envelope of twenties.

    • Jamie

      Apr 17, 2016 at 5:19 pm

      Racist stereotypical comments are not needed.

  8. Mark

    Apr 14, 2016 at 12:56 pm

    Looks like it should be on sale in Walmart. The standard of workmanship looks awful.

  9. eva

    Apr 14, 2016 at 12:48 pm

    If I’m going to spend over $1000 for a putter I rather have one of those gold Majesty putters. $1000+ putters are nothing new, lots of them in Korea and Japan.

  10. Philip

    Apr 14, 2016 at 12:21 pm

    What? No jewels, gold or platinum? Maybe I can get the company to invest in my idea to build a golf course on Venus – after the planet is terraformed, of course.

  11. Nolanski

    Apr 14, 2016 at 12:18 pm

    Just bought one and I got the shaft pured…

    Just kidding. Smiley face.

  12. B Hock

    Apr 14, 2016 at 12:12 pm

    The title is misleading….because I doubt they have actually sold any! 😛

  13. Fug

    Apr 14, 2016 at 11:35 am

    Please make it uglier. Thank you.

  14. steve

    Apr 14, 2016 at 10:55 am

    For his sake I hope they are made to order. Other wise he will be stuck with a lot of inventory. This has zero chance of succeeding.

  15. Richard

    Apr 14, 2016 at 10:54 am

    I wouldn’t pay $10 for that out of a bargain bin.

  16. AllBOdoesisgolf

    Apr 14, 2016 at 10:53 am

    Could be $5 and I wouldn’t buy it or anything French for that matter.

  17. ca1879

    Apr 14, 2016 at 9:20 am

    Someone will but them – we golfers have proven that we’ll fall for just about any half-baked idea.

  18. bill

    Apr 14, 2016 at 8:51 am

    Ridiculous sub-par paint fill from the top view. Have French people fall so far back behind to do this? So lazy but want to make money by calling ridiculous prices.

  19. Weekend Duffer

    Apr 14, 2016 at 8:43 am

    Trash

    $1.1K for a no-name putter that’s not even milled. I’ll stick with my $30 odyssey 2 ball.

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Equipment

GolfWRX Spotlight: Arias True Zero Offset D-23 irons

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Product: Arias True Zero Offset D-23 irons 

Pitch: From the company…

  • Easiest irons to align at the target on the market.
  • Classic no offset look at address reminiscent of past generation’s most iconic iron designs.
  • Full cavity back, midsize blade length, blade height and sole width
  • Modern friendly sole grind with beveled leading and trailing edge makes this iron easy to play both from the fairway and the rough
  • 431SS with proprietary heat treatment.

Our take on the Arias Zero Offset D-23 irons

There are a lot of parameters involved in the design of an iron, including, but not limited to: material, blade length, sole width, camber, bounce, hosel length, groove configuration, and of course offset. Offset is one of the design characteristics that can be quite polarizing from a looks perspective, depending on the golfer. We golfers are a picky bunch when it comes to how our clubs look, but that has less to do with handicap or skill level and more to do with just plain personal preference.

That’s where J.R Robert comes in. Hailing from a custom fitting and building background, with years of experience and having a preference for zero offset clubs, he set out to design an iron that would be both preferred by the better players but playable for golfers of varying skill level that prefer a club with no offset. The result is the Arias D-23 with True Zero Offset.

I got the chance to speak with J.R about his design and he explained his goals for the D-23 irons

“The goal was to create an iron model that was forgiving enough for a higher handicap player while blending together features the better player would demand.”

Through prototyping and testing, J.R found the D-23 zero offset helped golfers with alignment issues get set up to there intended target easier, and for those who had issues with missing left (speaking to right-handed golfers) the Zero Offset D-23 helped correct for that too. J.R admits that although they are very playable, golfers that struggle with leaving the face open at impact might not be the ideal candidates.  Also, those who are used to offset in their clubs might at first be turned away from the design, but for players that have always enjoyed the look of a club with less offset, these are clubs that should go right to the top of the list.

For more information on the D-23s, along with the line of M-29 onset wedges from Arias Golf, you can visit their website at True Zero Offset

 

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Equipment

Forum Thread of the Day: “Your favorite blade irons?”

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Today’s Forum Thread of the Day comes from moorebaseball, who asks fellow members what their favorite blade irons are. Our members discuss what blades they consider to be best for them, and why, while also contributing plenty of great photos of their prized possessions.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • greenpiece: “MP-14 is my all-time favorite. Great feel, turf interaction, and control.”
  • BMC: “The Callaway 2018 Apex MB feel incredible and are fairly easy to hit. I started playing blades in 1988 – Wilson Staff fluid feel. Those Apexes are sweet.”
  • bodhi555: “I’d say any of the models Nike brought out when they were in the game – the OGs, VR TW or VR Pros. Current favourites are the VR Pros, usual great Nike looks and crisp feel, but the grooves are savage and put unreal amounts of spin on the ball. No harder to hit than a player’s CB either. Only challenge is finding a decent set. It took me 18 months of scouring eBay and Golfbidder to find mine.”
  • bfp9: “My favorites: 2006 Hogan Apex. OG Nike Blades. Taylormade RAC TP MB. Mizuno MP-32. I’ve only hit older blades as you can see. I tried the PXG experiment, and that failed, so I’m sticking to what I know. To me old blades = new blades. Nothing has changed significantly enough to warrant new ones for me, except the grooves wearing thin on my Hogans.”
  • kiwi1982: “MP-69. Traditional, proper weighting, great feel.”

Entire Thread: “Your favorite blade irons?”

 

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Whats in the Bag

C.T. Pan’s winning WITB: 2019 RBC Heritage

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Driver: Titleist TS2 (9.5 degrees)
Shaft: Fujikura Atmos 6 Blue X

3-wood: Titleist TS3 (16.5 degrees)
Shaft: Mitsubishi Tensei CK 70 TX

Irons: TaylorMade M3 (2/3), Titleist 718 T-MB (4), Titleist 718 AP2 (5-9 iron)
Shafts: Project X HZRDUS Red 85 (M3), Project X 6.0 (others)

Wedges: Titleist Vokey SM7 (46-10F, 52-08F, 62-08M), Titleist Vokey 2017 Prototype (58-10K)
Shaft: True Temper Dynamic Gold S400 (Purple)

Putter: Scotty Cameron Prototype

Ball: 2019 Titleist Pro V1x

Grips: Golf Pride MCC

Another look at Pan’s wedges, c/o Vokey wedge rep, Aaron Dill on Instagram

 

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