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Swanson: The Green Jacket would be Spieth’s if he knew anything about iron design

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Warning: Swanson, the author of this story, does not exist… except in his writing. His character is completely imagined, but that doesn’t mean his opinions aren’t real. 

Recently, I shared with the GolfWRX community my golden nuggets for selecting the 14 clubs in your bag, as to abide by the USGA maximum club rule. Some of you were astoundingly unappreciative. I’ve been getting hate mail and negative comments since it’s been published.

Therefore, I’d like to use the first half of this story to address the responses, which are utterly appalling. The second half of this week’s article will be dedicated to an equipment tip for Jordan Spieth to improve his game and avoid any future meltdowns.

Responding to the Hate

1)Screen Shot 2016-03-30 at 2.06.51 PM

Swanson: “Duffer,” you sound like quite the stick. But think about this: If I couldn’t hit a 1-iron better than Hogan (he actually hit it too low), would you care what I had to say? Golfers always complain that the best teachers can’t play a lick or hit it out of their shadow. Consider me your saving grace. How’s this: I’ll play each of the top-100 teachers in match play, and we’ll see who knows more about golf.

2)Screen Shot 2016-03-30 at 2.06.18 PM

Swanson: Loser? I remember the last time I needed a 2-iron to reach a par 5. It was around when Bush was in office… Bush Sr. If you want to play for big prize money, you can find me at my country club every week with a locker full of cash and a tee time.

3)Screen Shot 2016-03-30 at 2.04.30 PM

Swanson: 17 handicap, yes. When I play the entire round with a putter.

4)Screen Shot 2016-03-30 at 1.54.36 PM

Swanson: Stab at Ian Poulter? Uh no, he’s a family friend. My father sold Poults his first Ferrari back in ’92 before my father bought Ferrari (the company).

5)

Screen Shot 2016-03-30 at 1.54.13 PM

Swanson: Funny story. I’m good buddies with the character on which Spaulding Smails is based. He’s a “good egg,” as they say. And in case you haven’t noticed, I’m named after the driver of the boat in Caddyshack, since my father loves boats and yachts.

Screen Shot 2016-03-30 at 3.39.23 PM

“Move over Swanson, I’m driving!” Just never gets old!

6)

Screen-Shot-2016-03-30-at-1.53.33-PM

Swanson: They’re handmade by the Dalai Lama’s right-hand man, and I have his cell number if you’re serious. Message me and I’ll get you a price estimate.

7) 

Screen-Shot-2016-03-30-at-1.53.20-PM

Swanson: The last part of the last sentence was spot on.

An equipment tip for Jordan Spieth

I actually feel bad for Jordan. He probably thinks he choked The Masters away. I mean he did, but it wasn’t his fault. I went through literally the same exact thing, so I know what happened.

You see, I’ve also hit a tee shot into the water on No. 12 at Augusta National (I also used the drop zone and got up and down for bogey, but that’s not the point). I got fit for new irons the week before I played Augusta for the first time. Admittedly, I wasn’t the stellar ball striker I am now, so the fitter put me into a set of game-improvement style irons. You know, thick top line, cavity back, thin face… the whole works. They were basically garbage cans, but who was I to question the fitter, right?

So I get to Augusta National with a bag full of shovels, and I struggled a bit on the front nine and made the turn in a few under par. The par 5s are basically par 4s, and the par 4s are basically par-3.5’s, so nothing special. I just wasn’t catching the new irons flush, and didn’t have the precision I had with my forged blades.

Nos. 10 and 11 aren’t nearly as difficult as the pros claim, so I cruise through those with easy pars. But then I get to the 12th.

AugustaSwanson

The pin was all the way on the right, similar to where it is on Sunday for the Masters. The hole was playing 154 yards and the wind was swirling. I decided to try and take the wind out of play, and went with a low-slinging draw with my 9 iron. It’s a shot I’d hit a million times with my forged blades, but the ball floated out to the right and never drew back to the pin.

I knew immediately it was the club’s fault. The forgiveness of the irons kept the ball from drawing back to the pin.

I went onto birdie 5 of the last 6 holes (I missed 3-foot eagle putts on Nos. 13 and 15 because I was flustered), and would have had the course record (which is only 63) if it wasn’t for my irons.

But I learned my lesson. That was the last day I ever played an iron with even an ounce of “technology” in it. In fact, after the round I took a NetJets home to get my forged blade irons, and played the course again the next day. I couldn’t get it going with the putter and shot 66… but I made a hole-in-one on No. 12.

They say there’s only been three holes-in-one on that hole, but there’s actually been four. When I told the committee at Augusta National I made a hole-in-one there with a low-squeezer 9 iron, they didn’t believe me, and no one was there to attest. They no longer allow me on the premises because of the dispute, but if you jump into the pond in front of the green, you’ll find a set of game-improvement irons.

And that’s where Jordan Spieth’s irons should be, too. If he wants to win any more majors, he needs to ditch those irons with all that forgiveness and switch to blades. It’s no wonder he hit the worst tee shot I’ve ever seen there, he had zero ball control.

Please email (longballswanson@gmail.com) or tweet me (@longballswan1) with questions you’d like me to answer for a new segment called “Yo, Swanson!” I’ll answer anything you want since I know pretty much everything about everything golf-related, and I can help you avoid you’re own major meltdown.

Longball Swanson, out.

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Swanson doesn't exist, except in his writing. He doesn't play for score any more, as he's too busy working on his spin rates. For tournament purposes, he has a 2 handicap on file from high school golf, registered at his home club, which is only reachable by private watercraft.

59 Comments

59 Comments

  1. Frank McChrystal

    Aug 29, 2016 at 11:39 pm

    Tongue in cheek, maybe. If you have hands of stone and think the AP2 is a players club then this article is twisted and has your brain shutting down.

  2. Jeff*

    May 11, 2016 at 11:00 pm

    He shoulda been using the AP2 wedge came with his set, but he wanted to look like a gamer. In front of all the press, and it cost him a Masters. Hard lesson. We could a told him.

  3. The loop

    Apr 28, 2016 at 1:28 am

    Hilarious that so many don’t realize this is satire, tongue-in-cheek! I never knew so many live each day with their underwear so tightly knotted!

  4. cody

    Apr 22, 2016 at 11:10 am

    i think these articles are funny

  5. Andrew

    Apr 18, 2016 at 9:56 pm

    please stop doing these stupid articles. he is a terrible fictional character and a waste of space on the site.

    • Tyler

      Apr 20, 2016 at 9:16 am

      Dude lighten up. It’s an entertaining article that makes us laugh because we see pieces of ourselves in it.

  6. RG

    Apr 18, 2016 at 4:06 pm

    I use GI irons….when I play left handed. I’m a natural righty so I often play lefty which gives me a chance to use my putter. The last time I played the ‘Ol Girl (That’s what Arnie, Jack and I call Augusta) I shot 31 going out ( That’s what Arnie, Jack and I call the front 9) playing lefty. I got bored draining putts so I switched righty coming in ( That’s what Arnie, Jack and I call the back 9). I birdied 12( SW to 6’) and as I was walking off the green I decided to take a dip in Rae’s creek.It was really hot that day so I just stripped down and jumped in.You know they have a rule against that?! Ridiculous!! Well whatever, that place is totally overrated anyhow. I mean they don’t even have carts for Christ sake!
    O and Swanson, about that locker full of cash…..

  7. AllBOdoesisgolf

    Apr 18, 2016 at 1:57 pm

    sometimes writers should stick to content instead of comedy.

  8. Bogeypro

    Apr 18, 2016 at 8:53 am

    It might have been better if it was actually funny.

  9. Other Paul

    Apr 18, 2016 at 1:27 am

    I was out playing today and was having the round of my life. And then things went sideways. All i got from people with me was that i had pulled a spieth. And when anyone 3 putt or worse it was an Els.

  10. Dtrain

    Apr 17, 2016 at 11:36 pm

    The last 3 times I played Augusta I took my SGI irons and just hammered a PW over the back bunker and because if the super high traj the wind brought it back to the green. Went birdie/par/bird. If it wasn’t for the fact my caddie called a penalty on me for accidentally anchoring my eagle putt on 18 I would have shot 61 for the course record.

    You live and you learn I guess but if anyone know Jordan’s email address PM it to me I think I could offer him some good advice.

    • RG

      Apr 19, 2016 at 2:16 am

      Yeah, I go long every time I hit PW there to. I’m telling ya the shot there is 3/4 little half thinny punch cut SW.

  11. Tyler

    Apr 17, 2016 at 11:38 am

    Have we even considered his iron shafts? I mean he’s ONLY playing a PX 6.0. How the heck does he control such a wet noodle of a shaft? I mean if the shaft is the engine of the club then Spieth is running a single overhead cam V6 when every other tour pros (and myself of course; gaming PX 9.0 currently) are running fully blown V8s!

    • Dtrain

      Apr 17, 2016 at 11:38 pm

      Actually it’s just the thingy that connects the head to the grip.

  12. Mark

    Apr 17, 2016 at 3:09 am

    Several northern English words can be used to review this article. Cack. Drivel. Tripe. Shyte.

    • Alex T

      Apr 17, 2016 at 4:31 pm

      You forgot twaddle and bollocks. It’s also those, too.

  13. The Real Swanson

    Apr 17, 2016 at 2:39 am

    This isn’t even that funny, so I shanked it 10 times.

  14. DB

    Apr 16, 2016 at 6:14 pm

    Swanson for President! Wouldn’t mind he and “The Trump” having a friendly 9 holes against each other. Love the articles, Please keep them coming!!!!

  15. Roger Daltry

    Apr 16, 2016 at 2:09 pm

    Funny. However, totally agree with the cavity/blades argument. I’m way better with blades, period, and yes, been through the whole change/change back process. Too bad many more don’t realize blades force you to be better as you are more connected with your tool.

  16. Alanp

    Apr 16, 2016 at 7:50 am

    I read this in bed while the wife was sleeping. I woke her up from laughing.

    • :-ppp

      Apr 16, 2016 at 8:30 pm

      Enjoy talking to yourself and laughing at your inner jokes, do ya, Schizo Smizzle?

  17. Nathan

    Apr 16, 2016 at 7:28 am

    Hmm,
    How did you describe the responses to your first article?
    You said utterly appauling, I find them a reflection to the article written, and from this perspective I would have to agree.

  18. michael johnson

    Apr 16, 2016 at 6:09 am

    this is me feeding the troll

  19. NikkoAZ

    Apr 16, 2016 at 1:09 am

    Other than the fact that almost everything you just stated is complete bs????????I do agree all players on Tour should not be gaming in their bag “game improvement” irons. I mean a club is a club it is a certain length, loft and lie and is what it is.But the level that professionals play at you need to have complete control of your shape and trajectory. Jordan Speith did not loose cause he’s playing AP2’s, it was the Indian and not the arrow. Plus if anything his miss would be left due to the offset of a more forgiving iron. But to give you my opinion, play with whatever you are confident with whenever you pull that club out of the bag, for me I do play blades and don’t plan on switching because when I pick what shot and club I’m going to hit I know what it’s going to do. So play with clubs that you know how the ball is going to react and most importantly have fun.

  20. DW

    Apr 15, 2016 at 11:39 pm

    You’re growing on me, Swanson. Not like a fungus but rather more pleasantly. Good stuff.

  21. Johny Thunder

    Apr 15, 2016 at 10:35 pm

    The guy who wrote this is obviously insane.

    By the way, what the h*** happened to Stephen Colbert? He was my hero, but he almost seems a bit liberal these days…

    • DW

      Apr 15, 2016 at 11:34 pm

      He’s always been liberal. Never more than when he did the Colbert Report.

    • Bernie Sanders

      Apr 16, 2016 at 10:18 am

      That was the funniest thing I have read in weeks Jonny.
      If for some strange reason you were serious, then you are living proof of what I’ve thought of conservatives guys all along and may I humbly recommend that next time you vote for a someone for president – try to choose one that has an IQ above room temperature.

  22. Philip

    Apr 15, 2016 at 8:45 pm

    Great! Now where is the satire article from someone of the opposite point of view? Shovels or bust!

  23. Marc

    Apr 15, 2016 at 6:50 pm

    Loved it , went well with my Bacardi and Coke sitting in my lazy boy watching a little heritage classic.

  24. Joe D

    Apr 15, 2016 at 6:24 pm

    Almost peed my shorts. Hilarious stuff. Love it. Its sad that some here actually believe this.

  25. Bob Pegram

    Apr 15, 2016 at 5:48 pm

    This was funny and obviously satire. However, I agree with the comments on extreme game improvement irons though. With blades when you feel you are making a mistake, you can sometimes correct it with a roll of the wrists. Doesn’t work with game improvement irons.
    On par 3s into the wind I purposely hit the ball low on the face with one more club to reduce spin and shot height. Can’t do that with game improvement clubs.

  26. talljohn777

    Apr 15, 2016 at 5:30 pm

    Sorry, but nobody plays Augusta by themselves. They play with a member and a caddie. So, the fictitious hole in one would have been witnessed. Also, the pond in front of the green is a creek.

    • RG

      Apr 19, 2016 at 2:30 am

      Show’s what you know. It’s a pond Mon-Fri. They only turn on the creek sat-sun and during the tournament.

  27. Steve

    Apr 15, 2016 at 2:58 pm

    Crap like this is why I don’t visit the site as often as I used to.

    Painfully dumb.

  28. kingfish

    Apr 15, 2016 at 1:58 pm

    I am just stumbling upon this article… is it meant for any bit of seriousness or is this just a big joke? I am being serious in my question also because I have never read this guys stuff before.

    • Jack Nash

      Apr 15, 2016 at 3:36 pm

      Maybe it’s a late April Fools. Spieths rinsing the balls on 12 had everything to do with his swing and not his irons. He’s already got a Green Jacket with those irons.

      • Zak Kozuchowski

        Apr 15, 2016 at 4:45 pm

        Just to clarify, we added this note to the top of the story:

        “Warning: Swanson, the author of this story, does not exist… except in his writing. His character is completely imagined, but that doesn’t mean his opinions aren’t real.”

  29. Timbleking

    Apr 15, 2016 at 1:37 pm

    Swan, you’re my writing hero. We want more!! Keep it up!

  30. Chadio

    Apr 15, 2016 at 12:56 pm

    Yo, Swanson! I think you were the single playing in front of my group at Augusta when you hit that sweet low draw in to 12 for an Ace. I’ll attest for you if you have any trouble with those old codgers. I’m playing Miura…..what is your favorite blade?

  31. Imanoff

    Apr 15, 2016 at 12:43 pm

    So, Spieth will leave Titleist, because their iron materials is not good enough at his level. And PXG has actually designed a special blade for him, including a -iron, made with damascus and carbon shaft. This time, however, his irons will be single length. And it will be hard-stepped three times, so that he will not floated out the ball to the right again. At the end of the day, he will win another green jacket. Not only that, he will win the blue one, the red one, even the black one as well.

    Well played, Swanson. Well played.

  32. Kevin

    Apr 15, 2016 at 12:37 pm

    You all need to calm down a little bit. This is a joke to poke fun at your typical Golf WRX member. I am one just as much as the next guy, learn how to have a laugh.

  33. Rev G

    Apr 15, 2016 at 12:37 pm

    This article is ridiculous, everyone knows that Jordan Spieth lost the Masters because he’s wearing unproven Under Armour shoes. If he was wearing Foot-Joy or Adidas he’d have won by ten strokes. By five if he was wearing Mark Ecco. Probably could have got into a playoff wearing Sketchers or Nike. But Under Armour, come on, they put him at way too big of a disadvantage. He’s been very lucky to win anything with their proto-type shoes, but now that they’re retail, forget it. I’m going to post to this article again after I figure out how many strokes Spieth lost by playing the new Super Stroke club grips.

    • RG

      Apr 19, 2016 at 2:43 am

      The real problem with UA shoes is the lace tension. They have changed the hole configuration and gone with a new grommet but it is not quite work with the 2mm lace (and as we all know how bad UA’s lace tech lags behind other OEM’s) this in turn can cause slip through the tarsal and meta tarsal and we all know what that can lead to….sod laying. Although UA has been a leader in moisture wicking apparel(and we know how important that is) they are definitely behind in their lace, grommet and grommet patterning.How very insightful of you Rev G. (and no we are not related).

  34. Mike Bond

    Apr 15, 2016 at 12:07 pm

    This is stupid. Jordan was blocking himself ALL day. Everything was going right because his swing was off, nothing do with his clubs

  35. Erock

    Apr 15, 2016 at 12:07 pm

    Was waiting for him to say Spieth needed more upright lies.

  36. Mike Honcho

    Apr 15, 2016 at 11:45 am

    GEEZ-US!, they let this bizzaro world, Herbert Warren Wind Mark Twain rip-off write another article after we Cleveland VAS shanked the last article. Just admitting that you’re friends with the real-life Spaulding Smails sums it up. You may be a good stick, but as a writer you couldn’t break 120 if all the holes were down wind and the greens were running at 7. Al Czervik sez, “Does this article come with a bowl of soup?”.

  37. cgasucks

    Apr 15, 2016 at 11:44 am

    Please tell me that this is a parody article…this article was meant to joke around..

  38. McLovin

    Apr 15, 2016 at 11:44 am

    hemingway has NOTHING on you…..gave it 2 thumbs up

  39. Jason

    Apr 15, 2016 at 11:37 am

    I love the Onion…Greagreat work.

    My blog is better, but I can’t help it…I am a narcissist.

  40. joel

    Apr 15, 2016 at 11:30 am

    The picture made me laugh. My vote is more of this.

  41. Nucj

    Apr 15, 2016 at 11:17 am

    Hilarious. Big fan of these satirical articles and its needed here. Too many people jump at the chance in the comments on this site to make their egos feel big. Too much negativity.

    Keep it up GolfWRX!

  42. BRS

    Apr 15, 2016 at 10:48 am

    Best writer on Golfwrx, period.

  43. Scott

    Apr 15, 2016 at 10:47 am

    Absolutely. Hilarious.

  44. Ferb

    Apr 15, 2016 at 10:25 am

    this is one of the funniest things I’ve ever read.

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Flatstick Focus

Flatstick Focus: Anser-Style Draft and Interview with Nate Stone from Chirrp

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In Episode 10, Glenn and Parker draft a team of 5 Anser-style putters to compete for listener votes on Instagram. We also interview Nate Stone from Chirrp Golf to discuss their new product coming to the market later in 2020.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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Opinion & Analysis

The best golf commercials of all time

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The world of golf has seen its fair share of commercials; both memorable and well…not so much.

Lucky for us, and cinematographers alike, production values, camera technology, and creative concepts have certainly improved over time with the biggest creative leap thanks to Nike golf. This is look back and both some and the best and, let’s say less creative.

Golf’s Not That Hard, Right?

The Moment Tiger introduces Joe the 27 Handicap, you know it’s not going to end well.

Titleist DT – It’s Wound In.

I don’t know if the best part of this commercial is the music, the fist pumps, or the classic sweater and stiff collar outfits worn by everyone involved.

Shankapotomus

This was a big Superbowl commercial and it was long after that shankapotomus became part of the golf vernacular.

Kenny G Sells Clubs?

I’ll never quite understand that demographic that was targeted at. People, that enjoy forgiving clubs and smooth saxophone? I guess Lisa Simpson wasn’t available.

Boo Weekley – Launching It

When it comes to characters in golf, Boo Weekly will always be remembered as one of the finest. Although considering VJ is well knows for living right next to TPC Sawgrass I feel like they took some liberties with shooting locations.

Get Custom Fit!

Although the company certainly isn’t around anymore the message is a good one – You’re going to play better with custom-fit clubs. Throw in a groin-hit for good measure because that’s always fun right?

Big Bertha Caddies

This one is pretty good, and if you have ever caddied for any period of time it’s quite relatable. But regardless of the clubs there players are gaming, I’d rather not be carrying a staff bag around for 36 holes unless there is “a little something for the effort.”

PING G10 Irons & Driver

These will always be my favorite golf commercials. They are endlessly funny and play directly into many golfers often farsighted aspirations around their own golf games. Best line “Exactly. One good year and that’s all taken care of.”

What did we miss, GolfWRXers? Let us know your favorite golf commercials in the comments!

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Opinion & Analysis

A 2015 conversation with Dean Snell

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In 2015, Dean Snell answered nine questions for our Ronald Montesano, for publication on his site, BuffaloGolfer.Com. As we all know, Snell Golf is still around and succeeding.

Have a bit of time travel with us, as we go back five years and read what Dean Snell had to say.

Dean Snell lists positions with Titleist and TaylorMade golf ball divisions over his 25 years of involvement with the development of golf balls. In 2015, Snell founded Snell Golf, selling golf balls directly to the consumer. He agreed to answer our interview questions, so have a read.

1. Give us an idea of how Dean Snell found golf and how it became the focal point of his professional life.

I actually did not like golf at all growing up.. I was a hockey player my whole life. My first golf experience was when i was playing hockey out in Hershey PA, my dad came out to see me play, and we had a day off, so he wanted to play golf. I rented clubs.. he was a very good player. The first hole I shot my ball so far right, never found it.. he made par.. Second hole I was again way right, in the woods.. when I heard a huge commotion in the fairway.. my dad was also a big boy, and took no crap from anyone… well these two guys were in his face, so I ran across fairway, clothes-lined one guy and we beat the crap out of these two guys on the second fairway. needless to say they threw us off the course.

I asked my dad what happened on the ride home… evidently he was waiting for me in the woods, and the guys behind us hit their ball and it rolled into him.. so he grabbed a 3 wood and fired it back at them… then they came down and it was GAME ON… so i thought maybe golf can be a fun thing after all.. haha..

I was actually working at BF Goodrich Aerospace and Defense in 1990 designing composite parts for F16 and blackwhawk helicopters when I answered an ad for a quality engineer at Titleist… which happened to be in my hometown of Acushnet MA… they sent my resume over to R&D because of the engineering degree and background I had… two weeks later they offered me a job and I started my career in golf.. i didn’t even have a set of clubs…So I got some clubs, started playing and have been hooked on golf since… which makes it easier cause my hockey days are not over…I started working on designing the engineering process to make cast urethane golf balls, and introduced the first cast urethane ball in Titleist Professional in 1994/95.

2. What were the most important lessons you learned while at Acushnet and TaylorMade?

I love both companies… Both extremely professional and very technical… While at Acushnet, I truly had to learn the game of golf.. engineering, performance, what was important, testing, EVERYTHING…. then i began to work with the tour players and developing a good understanding of what they would look for in a design. At TaylorMade it was a complete business start up… They had one ball patent, and didn’t even have a scale to weigh a ball.. so very interesting in building factories, processes, designs, development and complete business practices.. Again, worked very close with tour players and continued to understand what they need and how to make products they eventually would play and win at the highest level. Today, a lot of these players are still good friends and I keep in touch with.

3. Snell has two golf ball lines, the “My Tour Ball” and the “Get Sum.” What are the most important features of each ball?

MY TOUR BALL is a 3-pc CAST URETHANE covered ball..this cover technology has been around since 1994 and I believe nothing will ever replace it.. it is outstanding… allows very soft covers for soft feel, extremely durable urethane and we cast it very thin to allow outstanding short game spin and control…The core is very low compression and FAST in ball speed, which equates to lower driver spin rates and faster ball speeds, both of which make the ball very long off the tee… the mantle layer is designed to control the iron spin… it works with the core on longer irons to keep spin down and prevent ballooning, and then works with the soft urethane cover to create high short game spin and control…LONG, SOFT, ,DURABLE, and spin control… great combo.

GET SUM is made to have low compression, low spin core and thin soft ionomer cover to give very soft feel. This ball is lower in spin, launches a bit higher with all clubs.. great ball for higher handicaps, as the lower spin helps reduce hooks and slices and helps the ball fly straighter… also easier to get up in the air, which is sometimes a challenge…

4. How does a start-up golf ball company hope to compete with established companies, boasting decades of success at all levels of the game?

In all honesty I do not think we plan to compete with the big companies. This is an on line direct to consumer based business where we reduce a lot of expenses and pass the savings on to the consumers… The larger companies will still have the big stores, on course and off course retailers, and even they sell some on line… I am trying to bring the best technologies and processes and performance at a lower price to consumers to help them play more, and want to play more..The way we sell will not be measured in any market share numbers reported by the larger companies.

5. Snell golf has a members forum on its site, for supporters to ask questions, contribute comments and offer opinions. What is the value in dedicating a portion of the site to your customers?

I love education and think that golf is very tough and technical.. I have some good experience and stories over the last 25 years, and if I can find a place to share this info to consumers, I love to do that. anyone can log on and submit any technical questions they may have about golf balls and technology, and I will do my best to give my technical opinion and help them out…

6. Currently, Snell golf balls are available only through the company website. Why is this and will it continue into the future?

We are a small start up… the niche today is selling direct to consumers.. so no big marketing expenses, no big tour contracts, no sales reps, no mark ups… so the balls cost the same to make as other balls, but all the expenses we can save is passed on to the consumers…I have a lot of pro shops call and want to carry… will it ever been seen in pro shops, I am sure it will… but today we have a niche and are not set up to support this type of system. If any pro shop wanted to call and place an order for their club or members, we would certainly take the order and ship out the next day…I have a crawl, walk run philosophy in business… i think if you try to do too many things too fast, you fail. we have a had a lot of requests to have distributors overseas… great ideas, but just not ready to do this yet… LET IT DEVELOP is my favorite saying.

7. How will you measure success for Snell golf balls?

Our plans are realistic and we plan to start small and let it develop… learn and try to do things right. We have target goals to meet in a 3 year plan, and will work hard every day to meet these goals…

8. What aspects of golf ball development and production are most unknown/confusing to the consumer, and deserve clarification?

I think I have two…compression.. people think they have to play a low compression ball to “compress” the ball..not true at all every golfer compresses the ball.. compression is a designers tool that helps us understand spin rates and has a small factor in the overall feel of the ball.. so dont worry about compression.. most balls today have not ratings for a reason.. they are not important… Second is swing speed… in my opinion players should not choose a ball based on swing speed.. if a player picks a lower compression ball based on swing speed, that means he or she is playing a ball that has a lower spin rate… so think about it… you are picking a ball that “may” increase your ball speed by 0.5 mph with a driver.. lets say that did happen.. that means now your 230 yard drive just went 231 yards… so now you are a whopping one yard longer (maybe) and you have to play the rest of the hole with a ball that is made to have no spin or low spin… and where do you need spin the most? around the green…you should play a ball that fits your game around the green.. test several models from inside 70 yards.. chips,… putts, etc.. then dont worry about driver.. they all go about the same distance today… but you score around the green… choose the ball that fits your game where you play the most… not off the tee…

9. What questions haven’t we asked, that you wish we had? Ask them and answer them, please.

Is this a cheap tour ball?

No, I never use the word cheap.. people believe that if the tour ball is cheaper then it is not as good.. i only ask that you try it… I used the same technologies and materials that have been used in tour balls for over 20 years… proven on tour… the performance is there.. the cost is a savings for you to hope you play more…

Will there be any tour players in the ball?

At this point, we have had a few players contact us to play the ball.. unfortunately, as a small start up, we are not paying large tour contracts at this time, and are passing this savings on to you the consumers… I have designed or co designed golf balls for the best players in the world over the last 25 years at both Titliest and TaylorMade, and have a good understanding of golf ball performance, and what it takes to create this type for performance. Golf is my passion today, but hockey is still my favorite sport… even if I have never been successful to tie the two sports together like I had in my first golf experience with my dad.. haha..

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