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This series of videos will be posted every Tuesday (8:30 p.m. UK time). I make them to help golfers learn and improve their golf with fun, educational and fact-based golf coaching. Let’s keep sharing this info so we can all improve together. 

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Mark Crossfield has been coaching golf for more than 20 years, and has enjoyed shaping the digital golf world with fresh, original and educated videos. Basically, I am that guy from YouTube. You can connect with Mark on Periscope (4golfonline) and Snapchat (AskGolfGuru), as well through the social media accounts linked below.

46 Comments

46 Comments

  1. Ryan

    Apr 4, 2016 at 2:37 pm

    Thank you, Mark. As someone who is not a scratch golf (far from it), your video was very informative. I’ve loved watching them on YouTube for a couple years and hope you continue the instructional videos. It’s nice to learn why certain things are happening and how to fix them. Thanks again!

  2. HG Wells

    Mar 31, 2016 at 11:02 am

    Pretty sure this won’t end well! Mark’s whole thing is stating the obvious “just hit the ball better you stupid twits,” on a site dedicated to people obsessed with gear and swing theory, lol.

  3. Jim H

    Mar 31, 2016 at 12:30 am

    I’ve been following Mark since he started producing videos on his old creeky-floored driving range. I was first attracted to him for his club reviews. But then his instructional side kicked in, followed by on-course videos with local buddies which are incredibly entertaining. He’s done more for my game in the past few years than all the golf magazines, lessons and other web sites I visit combined. What a great addition to WRX.

  4. Barry

    Mar 30, 2016 at 8:21 pm

    Great stuff Mark. Forgive the trolls who have nothing better to do than hide behind their keyboards and fire off their negative crap. _That_ is what is boring and quite frankly old.

  5. D'mack

    Mar 30, 2016 at 7:38 pm

    I’ve been a fan of Crossfield and shield for a while. I’m pumped there on WRX.

  6. Jay

    Mar 30, 2016 at 6:45 pm

    Love your YouTube stuff. Looking forward to your wrx stuff!

  7. golfraven

    Mar 30, 2016 at 6:16 pm

    Bored of the constant drive for more distance. How about more accuracy, Fairways hit and GIR and less putts per round.

  8. kn

    Mar 30, 2016 at 5:19 pm

    Even though I am familiar with how and where you strike the ball affects distance and dispersion, I thought this video was full of excellent information, and could be very revealing to a lot of golfers out there seeking more distance. The numbers tell the story. Now it’s just a simple matter of delivering the club into exactly the right place, every time you swing. Simple. Guess that’s where a coach could come in handy.

  9. Chet

    Mar 30, 2016 at 4:01 pm

    We’re all missing to the point here. He’s hitting a driver from 2016. I’m headed to my local golf super store. Cheers.

  10. Chet

    Mar 30, 2016 at 4:00 pm

    We’re all missing to the point here. He’s hitting a driver from 2016. I’m headed to my local golf super store.

  11. Mike Honcho

    Mar 30, 2016 at 1:42 pm

    :17-:18 did he say ‘long dongs’?

  12. SId

    Mar 30, 2016 at 1:39 pm

    Bit of an obvious first tip Mark, I hope your next isn’t how to cure a slice!
    Ps i loved your round with Lee Westwood, just a pity you couldn’t get him to join in the bantz a bit more!
    Good luck on Golfwrx

  13. Brandon

    Mar 30, 2016 at 2:24 am

    Excellent vid. I remember reading that Nicklaus, when needing to get in the fairway, would aim left and hit the ball hard off the heel and it would start on the left side of the fairway and come back to center.

    • Martin

      Mar 30, 2016 at 7:33 pm

      Maybe that was easier to do when they all used persimmon woods?

  14. RG

    Mar 30, 2016 at 2:23 am

    LET’S GET STUCK IN!!!!!

  15. Blewis

    Mar 30, 2016 at 1:37 am

    Mark is refreshing in an industry that tries to obscure the reality; you need to work on your game and quit looking for gear to fix it for you. It impresses me that golfwrx has reached out to Mark and Rick. The site where shaftoids breed asking The Guru to guest lecture is brilliant.

  16. Matto

    Mar 30, 2016 at 12:22 am

    Crossfield!!! Please please PLEASE post something on WRX about your opinion on driver shafts(shafts in general?)!!
    I look forward to the responses!!!!!

    • Tbry

      Mar 30, 2016 at 5:16 pm

      I second this. It is amazing how the #’s change between relatively similar golf shafts.

  17. Tom

    Mar 29, 2016 at 11:00 pm

    This guy is the British version of Michael Breed

  18. Tom

    Mar 29, 2016 at 10:55 pm

    A game of millimeters.

  19. Other Paul

    Mar 29, 2016 at 10:40 pm

    I am not surprised Mark is on here. We just need Kelvin Miyahira and i dont have to go to any other golf sites.

  20. Jeff

    Mar 29, 2016 at 8:45 pm

    Mark is the best. Didn’t realize he joined golfwrx. Happy to see him onboard.

  21. kevin

    Mar 29, 2016 at 8:32 pm

    you’re a legend mark! keeping on keeping on! ignore the KNUCKLEheads

  22. Mat

    Mar 29, 2016 at 6:43 pm

    I have to say, this video impressed me. Why? Because it’s actual data. Crossfield is actually showing real differences, and not regurgitating marketing speak in his own unique (cough) way.

    One of the things he didn’t mention, and how could you in a short video, is how that “lean back” alters the swing path. I know several guys who don’t have a “driver” swing because they’re using higher lofted drivers and a neutral AoA. If the loft is good, the dynamic angle is fine. Adding 4º of loft by leaning and moving the ball forward a later contact point. This can often lead to the banana ball.

    I think the most important thing he says out of all of this is that he has “two swings”… his “pat pat” and his “long dong”. He says it… my inner-teen snickers. However, the concept of a fairway finder and full shot being two variances of style and not just tempo are important. You can’t just hit that low AoA harder and expect a lot of results in distance. You can’t hit up on a ball and keep it where you want without adjustment. Impact on the face is more important than it ever gets credit for in the 460cc age.

  23. Andrew Olson

    Mar 29, 2016 at 6:27 pm

    Why is crossfield telling me how to hit the ball further when he can barely get it out there himself?

    • Mark Crossfield

      Mar 29, 2016 at 7:27 pm

      It’s a dream I have #oneday

      • Forsbrand

        Mar 30, 2016 at 7:39 am

        A very nice easy to understand video Mark, thank you! I enjoy all of your videos, especially your games with Gorilla James 😉 keep up the great work making it easy to understand this great game!

    • john

      Mar 29, 2016 at 10:09 pm

      I think if he was scaled up to say my size (6’3″) and build, he’d probably out drive me, his technique is sound, he’s just a bit wee.

      • KitchenTime

        Mar 30, 2016 at 1:22 am

        I just love that Mark responded! He has been the most fun part of golf for me over the last 3 years.

    • Ezra

      Mar 30, 2016 at 5:08 am

      You’re a funny guy! I think only 5% of the members of my golf club can drive further than 220 yards (carry distance). So for the vaste majority of us, those tips are relevant. If you want to brag about how far you can hit a ball: good for you! (but you may appear like a jerk 🙂 PD: I’m french so sorry for the bad English.

    • TR1PTIK

      Mar 30, 2016 at 3:40 pm

      Because I’d be willing to bet you can hit it further if you applied the information in his videos to your swing. Golf instructors don’t have to be tour pros or smash the driver a million miles. Your comment is full of ignorance.

    • Old Pappy

      Apr 3, 2016 at 6:07 am

      OK let me take a guess …. eeeere ……hmmmm, because Mark knows more about the golf swing than you do. Never mind it was just a guess.

  24. 4pillars

    Mar 29, 2016 at 4:36 pm

    I like both Shiels and Crossfield.

    But why do I have to see them here.

    I could go directly to their YouTube.

    • brian h

      Mar 29, 2016 at 7:08 pm

      many have no idea what you are talking about.

      you dont have to see them here. It is here to help the masses that dont know about him to learn he exists.

  25. brian h

    Mar 29, 2016 at 4:12 pm

    Great to see you here on golfwrx. The best new stars are here. You are obviously one of them.

  26. es

    Mar 29, 2016 at 3:51 pm

    Golf WRX first Shiels now Crossfield… good stuff.
    Question – why aren’t there any USA based golf instructors / youtube stars. Seems like all the good golf youtube channels are all from peeps the UK…. who are now getting invited to come to the USA more and more often…

    Shiels and Crossfield are hands down the 2 best golf equipment reviewers on youtube.
    I watch Shiels when I want to hear affirmation on a particular club I want to buy.
    I watch Crossfield when I want to buy a new club but trying to convince myself its not worth it.
    🙂

    • Mat

      Mar 29, 2016 at 6:34 pm

      They’re all behind paywalls.

    • Brad Repplinger

      Mar 29, 2016 at 9:47 pm

      From content standpoint, are you more keen to product reviews/demos/data or on-course vlogs?

      • es

        Mar 29, 2016 at 11:03 pm

        i tend to watch the product reviews the most – both at the home course and when they are invited to demo days, I can say I bought the nike vrs covert tour because Crossfield like it. But now use a Ping LS Tec cause Shiels like. i like it more than golfdigest equipment review or even golfwrx equipment review. I’ve watch so many of their equipment review I feel as if I have a good understanding of how the equipment will preform for me based on what they say and what the numbers say. I like what they have to say about the looks of a club as well.

        don’t really watch the instructional videos, not for me. my play similar to crossfield

        watch on-course vlogs especially if they playing with tour pro and interviewing a tour pro, or if there is some type of challenge

        • Willy

          Mar 30, 2016 at 7:07 am

          Agree with this 100%. I’m addicted to this game and find myself watching all of Sheils and Crossfield’s vids on YouTube. I’m glad they are on golfWRX too though. Great stuff Mark, as always!

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Flatstick Focus

Flatstick Focus: Anser-Style Draft and Interview with Nate Stone from Chirrp

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In Episode 10, Glenn and Parker draft a team of 5 Anser-style putters to compete for listener votes on Instagram. We also interview Nate Stone from Chirrp Golf to discuss their new product coming to the market later in 2020.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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Opinion & Analysis

The best golf commercials of all time

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The world of golf has seen its fair share of commercials; both memorable and well…not so much.

Lucky for us, and cinematographers alike, production values, camera technology, and creative concepts have certainly improved over time with the biggest creative leap thanks to Nike golf. This is look back and both some and the best and, let’s say less creative.

Golf’s Not That Hard, Right?

The Moment Tiger introduces Joe the 27 Handicap, you know it’s not going to end well.

Titleist DT – It’s Wound In.

I don’t know if the best part of this commercial is the music, the fist pumps, or the classic sweater and stiff collar outfits worn by everyone involved.

Shankapotomus

This was a big Superbowl commercial and it was long after that shankapotomus became part of the golf vernacular.

Kenny G Sells Clubs?

I’ll never quite understand that demographic that was targeted at. People, that enjoy forgiving clubs and smooth saxophone? I guess Lisa Simpson wasn’t available.

Boo Weekley – Launching It

When it comes to characters in golf, Boo Weekly will always be remembered as one of the finest. Although considering VJ is well knows for living right next to TPC Sawgrass I feel like they took some liberties with shooting locations.

Get Custom Fit!

Although the company certainly isn’t around anymore the message is a good one – You’re going to play better with custom-fit clubs. Throw in a groin-hit for good measure because that’s always fun right?

Big Bertha Caddies

This one is pretty good, and if you have ever caddied for any period of time it’s quite relatable. But regardless of the clubs there players are gaming, I’d rather not be carrying a staff bag around for 36 holes unless there is “a little something for the effort.”

PING G10 Irons & Driver

These will always be my favorite golf commercials. They are endlessly funny and play directly into many golfers often farsighted aspirations around their own golf games. Best line “Exactly. One good year and that’s all taken care of.”

What did we miss, GolfWRXers? Let us know your favorite golf commercials in the comments!

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Opinion & Analysis

A 2015 conversation with Dean Snell

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In 2015, Dean Snell answered nine questions for our Ronald Montesano, for publication on his site, BuffaloGolfer.Com. As we all know, Snell Golf is still around and succeeding.

Have a bit of time travel with us, as we go back five years and read what Dean Snell had to say.

Dean Snell lists positions with Titleist and TaylorMade golf ball divisions over his 25 years of involvement with the development of golf balls. In 2015, Snell founded Snell Golf, selling golf balls directly to the consumer. He agreed to answer our interview questions, so have a read.

1. Give us an idea of how Dean Snell found golf and how it became the focal point of his professional life.

I actually did not like golf at all growing up.. I was a hockey player my whole life. My first golf experience was when i was playing hockey out in Hershey PA, my dad came out to see me play, and we had a day off, so he wanted to play golf. I rented clubs.. he was a very good player. The first hole I shot my ball so far right, never found it.. he made par.. Second hole I was again way right, in the woods.. when I heard a huge commotion in the fairway.. my dad was also a big boy, and took no crap from anyone… well these two guys were in his face, so I ran across fairway, clothes-lined one guy and we beat the crap out of these two guys on the second fairway. needless to say they threw us off the course.

I asked my dad what happened on the ride home… evidently he was waiting for me in the woods, and the guys behind us hit their ball and it rolled into him.. so he grabbed a 3 wood and fired it back at them… then they came down and it was GAME ON… so i thought maybe golf can be a fun thing after all.. haha..

I was actually working at BF Goodrich Aerospace and Defense in 1990 designing composite parts for F16 and blackwhawk helicopters when I answered an ad for a quality engineer at Titleist… which happened to be in my hometown of Acushnet MA… they sent my resume over to R&D because of the engineering degree and background I had… two weeks later they offered me a job and I started my career in golf.. i didn’t even have a set of clubs…So I got some clubs, started playing and have been hooked on golf since… which makes it easier cause my hockey days are not over…I started working on designing the engineering process to make cast urethane golf balls, and introduced the first cast urethane ball in Titleist Professional in 1994/95.

2. What were the most important lessons you learned while at Acushnet and TaylorMade?

I love both companies… Both extremely professional and very technical… While at Acushnet, I truly had to learn the game of golf.. engineering, performance, what was important, testing, EVERYTHING…. then i began to work with the tour players and developing a good understanding of what they would look for in a design. At TaylorMade it was a complete business start up… They had one ball patent, and didn’t even have a scale to weigh a ball.. so very interesting in building factories, processes, designs, development and complete business practices.. Again, worked very close with tour players and continued to understand what they need and how to make products they eventually would play and win at the highest level. Today, a lot of these players are still good friends and I keep in touch with.

3. Snell has two golf ball lines, the “My Tour Ball” and the “Get Sum.” What are the most important features of each ball?

MY TOUR BALL is a 3-pc CAST URETHANE covered ball..this cover technology has been around since 1994 and I believe nothing will ever replace it.. it is outstanding… allows very soft covers for soft feel, extremely durable urethane and we cast it very thin to allow outstanding short game spin and control…The core is very low compression and FAST in ball speed, which equates to lower driver spin rates and faster ball speeds, both of which make the ball very long off the tee… the mantle layer is designed to control the iron spin… it works with the core on longer irons to keep spin down and prevent ballooning, and then works with the soft urethane cover to create high short game spin and control…LONG, SOFT, ,DURABLE, and spin control… great combo.

GET SUM is made to have low compression, low spin core and thin soft ionomer cover to give very soft feel. This ball is lower in spin, launches a bit higher with all clubs.. great ball for higher handicaps, as the lower spin helps reduce hooks and slices and helps the ball fly straighter… also easier to get up in the air, which is sometimes a challenge…

4. How does a start-up golf ball company hope to compete with established companies, boasting decades of success at all levels of the game?

In all honesty I do not think we plan to compete with the big companies. This is an on line direct to consumer based business where we reduce a lot of expenses and pass the savings on to the consumers… The larger companies will still have the big stores, on course and off course retailers, and even they sell some on line… I am trying to bring the best technologies and processes and performance at a lower price to consumers to help them play more, and want to play more..The way we sell will not be measured in any market share numbers reported by the larger companies.

5. Snell golf has a members forum on its site, for supporters to ask questions, contribute comments and offer opinions. What is the value in dedicating a portion of the site to your customers?

I love education and think that golf is very tough and technical.. I have some good experience and stories over the last 25 years, and if I can find a place to share this info to consumers, I love to do that. anyone can log on and submit any technical questions they may have about golf balls and technology, and I will do my best to give my technical opinion and help them out…

6. Currently, Snell golf balls are available only through the company website. Why is this and will it continue into the future?

We are a small start up… the niche today is selling direct to consumers.. so no big marketing expenses, no big tour contracts, no sales reps, no mark ups… so the balls cost the same to make as other balls, but all the expenses we can save is passed on to the consumers…I have a lot of pro shops call and want to carry… will it ever been seen in pro shops, I am sure it will… but today we have a niche and are not set up to support this type of system. If any pro shop wanted to call and place an order for their club or members, we would certainly take the order and ship out the next day…I have a crawl, walk run philosophy in business… i think if you try to do too many things too fast, you fail. we have a had a lot of requests to have distributors overseas… great ideas, but just not ready to do this yet… LET IT DEVELOP is my favorite saying.

7. How will you measure success for Snell golf balls?

Our plans are realistic and we plan to start small and let it develop… learn and try to do things right. We have target goals to meet in a 3 year plan, and will work hard every day to meet these goals…

8. What aspects of golf ball development and production are most unknown/confusing to the consumer, and deserve clarification?

I think I have two…compression.. people think they have to play a low compression ball to “compress” the ball..not true at all every golfer compresses the ball.. compression is a designers tool that helps us understand spin rates and has a small factor in the overall feel of the ball.. so dont worry about compression.. most balls today have not ratings for a reason.. they are not important… Second is swing speed… in my opinion players should not choose a ball based on swing speed.. if a player picks a lower compression ball based on swing speed, that means he or she is playing a ball that has a lower spin rate… so think about it… you are picking a ball that “may” increase your ball speed by 0.5 mph with a driver.. lets say that did happen.. that means now your 230 yard drive just went 231 yards… so now you are a whopping one yard longer (maybe) and you have to play the rest of the hole with a ball that is made to have no spin or low spin… and where do you need spin the most? around the green…you should play a ball that fits your game around the green.. test several models from inside 70 yards.. chips,… putts, etc.. then dont worry about driver.. they all go about the same distance today… but you score around the green… choose the ball that fits your game where you play the most… not off the tee…

9. What questions haven’t we asked, that you wish we had? Ask them and answer them, please.

Is this a cheap tour ball?

No, I never use the word cheap.. people believe that if the tour ball is cheaper then it is not as good.. i only ask that you try it… I used the same technologies and materials that have been used in tour balls for over 20 years… proven on tour… the performance is there.. the cost is a savings for you to hope you play more…

Will there be any tour players in the ball?

At this point, we have had a few players contact us to play the ball.. unfortunately, as a small start up, we are not paying large tour contracts at this time, and are passing this savings on to you the consumers… I have designed or co designed golf balls for the best players in the world over the last 25 years at both Titliest and TaylorMade, and have a good understanding of golf ball performance, and what it takes to create this type for performance. Golf is my passion today, but hockey is still my favorite sport… even if I have never been successful to tie the two sports together like I had in my first golf experience with my dad.. haha..

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