Pros: Toulon putters offer clean, classic lines. Exceptional feel and matching sound. Adjustable sole plates allow for custom head weights.

Cons: Only available in RH and polished stainless-steel (for now). Prices start at $399.

Who they’re for: All golfers, especially those true enthusiasts, collectors, and competitive players looking for something new and unique.

The Review

For this review, I tested a Toulon San Diego putter. The specs are listed below. 

  • Weight: 352 grams (head)
  • Material: 303 stainless steel
  • Finish: Tour Satin Mist
  • Face Milling: Deep Diamond
  • Stock Lie/Loft: 71 degrees/3 degrees
  • Stock Length Options: 33-35 inches
  • Stock Grip: Lamkin Deep Etch (also available in charcoal or gray add $10; and SuperStroke Pistol GT Tour or Mid-Slim 2.0 add $20)

Along with the five different models (San Diego, Madison, San Francisco, Rochester and Memphis), Toulon Design Putters are also available in two counter-balanced options: Moderate Release (MR) and Aggressive Release (AR) for $459 and $499, respectively.

From a young age, I have primarily sifted my way through putters designed around the modern blade with the L-shaped hosel. Whether it be a Ping Anser 2 or Scotty Cameron Newport 1995 First Run, some of those putters have hung around, while most have not with a destination unknown. Call me stuck in the past, but apart from occasionally fiddling with the latest and greatest mallet, I have remained loyal to this classic style.

Given that tendency, I was understandably thrilled and equally excited to review the “San Diego” from a new putter company known as Toulon Design. Incidentally, my San Diego was built with a 345-gram putter head and additional 7-gram aluminum plate. The loft was 3 degrees, the lie was 70 degrees and without a grip it measured 34 inches. The overall weight was 541 grams and the swing weight was D4.

Started in 2015, but currently launching its initial stable of putters (Madison, San Diego, Rochester, San Francisco, and Memphis) over the coming months, Toulon Design has set it sights on making the best performance putters in the world, with looks to match that lofty goal. The company is based in Vista, California, and it was started by Sean Toulon, formerly involved with TaylorMade Golf for 16 years in product creation and design, and his sons, Tony and Joe. The founding principles of the company being mentorship, collaboration, and making putters with the serious golf enthusiast in mind — but all players welcome.

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Sean Toulon (pictured)

Upon cracking the box open to take my first look at the San Diego built for me, it was clear that Toulon Design has taken the time to painstakingly build something that any equipment lover should try. If you are the type of person who says, “I’m a golfer” when asked at a cocktail party what do you like to do in your free time, then seriously check out Toulon Design ASAP. The technology behind this initial line of putters, including the San Diego, is simply the icing on the cake. A review can not honestly do justice to what Toulon Design is attempting to create, which is a company satisfied with being no less than extraordinary.

Classic Look

Beautiful and timeless in its clean lines, the San Diego pushed all the rights buttons for me from the outset. It has a dark charcoal alignment mark that somehow seemed superior both cosmetically and technically in my eyes, especially given the satin mist finish of the putter. While Toulon is opening its “Garage” in May 2016 in an effort to provide its customers with the full “Tour experience” and a variety of options (not readily available for most putters), I chose the stock Lamkin Deep Etch emblazoned with the Toulon Design logo.

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Before I even hit a putt, it felt like this putter was destined to make its way into my golf bag. What’s truly difficult to communicate in words is the attention detail that was evident in closely examining the San Diego. Toulon Design utilizes what is known as vacuum brazing (through the “Big Green Egg” above) to fuse the putter head and hosel in a manner that makes it feel and look as if those parts of the putter were always one in the same. Everything just simply felt and looked right.

Matching Sound and Feel

Possibly the most important aspect of the technology behind Toulon Design putters (including, the San Diego) is the concept of matching sound and feel with launch conditions of your golf ball. It may seem strange, but this concept is effectively untapped in the industry at present. As Toulon explains, “Sound and feel are totally intertwined. And those two things create the expectation of the distance the ball will travel for the golfer.” In other words, when sound and feel are successfully synced, it is easier to correlate and control distance in putting; not surprisingly, when things are off, controlling distance becomes much more difficult. Can you say 3-putt?

I’ve been playing golf for 30 years and I honestly can’t recall a putter that felt or sounded better. Again, words can’t properly describe it, but for me, uphill putts are particularly revealing and my expectation for putts hit with the San Diego closely aligned with my actual result. When I hit any putt (though, in particular, an uphill putt of 20+ feet), the feedback was immediate and in that regard I was able to quickly adjust to the speed and conditions of the greens on which I was playing or practicing. Put differently, I didn’t feel as if I was guessing from putt to putt (which happens) and instead, I was able to trust what I was hearing and feeling.

Diamonds in the Rough

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The face milling pattern is also unique to Toulon Design, and the product of not only the creativity of its design team, but its relentless pursuit of something better. The goal was to achieve a crisp, yet soft feel as the result of a putter face that would create gentle (rather than aggressive) overspin on the ball at the point of impact. Inspired by the tread pattern on car tires, Toulon Design putters use what is referred to as a “Deep Diamond Mill” pattern. Within each diamond is a separate groove (or “eyelid,” as I refer to it), which minimizes the opportunity for your golf ball to climb up the putter face upon contact. The result being, to date, a reasonable, yet appropriate amount of forward roll immediately after impact.

My experience is that everything matches up almost perfectly. And rather than a ball coming hot off the face with an almost uncontrollable amount of forward roll, Toulon Design putters (and in my case, the San Diego) produce roll that allows for consistency, especially from beyond 20 feet.

Performance on the Green

It is certainly 9-plus out of 10 for me. The technology, coupled with the classic look and attention to detail, which is evident, make the San Diego an easy putter to love. What makes it easy to use is the feedback it provides by eliminating much of the confusion (that I’ve had with other putters) when hitting putts expecting a certain result and not getting it. The by-product of which is not being able to harmonize the feel and sound in order to gain consistency. In short, I have yet to feel as if I needed to guess with this putter. No, I do not make everything, but I actually feel like I have a very good chance on almost every putt I hit because I am confident that my stroke will match with the speed and distance I need to hit any given putt. And this is especially true from inside 10 feet.

Overall, the San Diego is worth every penny and Toulon Design is committed to making putters for golfers and golf enthusiasts that will make a difference in your game. There’s no question its an investment, but one you won’t regret.

I have yet to take advantage of the adjustable weighted sole plates (I absolutely plan on it), but in the near future (May 2016) you will be able to purchase from Toulon’s Garage the 7-gram aluminum plate, 20-gram stainless steel plate and 40-gram tungsten plate, as they are interchangeable in every Toulon Design putter. In doing so, you will easily be able to vary the putter head weight from 352 grams to 365 grams to 385 grams.

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Don’t overlook Toulon Design when looking for a new putter in 2016, and with five models to choose from there’s probably one for you.

To learn more about the company and its products, visit toulondesign.com. 

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8 COMMENTS

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  1. These look really, really nice. I like the concept of fine tuning the sound to affect feel. I wonder if there is a fitting studio to get fit for one of these? I really hope these play as good as they look!

  2. If you have a cnc, take picture of putter, run through cad, push program through CNC, pick a city in Cali, or use ur own zip….your the next Scotty Cameron? Karsten who?!?

    • Karsten must be smiling in his grave. Must say I haven’t tried a Toulon, but still go back to my old Anser when my Cameron Newport goes cold. Bob Charles putted with one Bullseye for his whole career,

  3. Seriously, you’ve had issues with “the opportunity for your golf ball to climb up the putter face upon contact”?

    It’s not the putter, you’re doing something wrong.

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