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Attention high rollers: The Players Championship debuts the Players Club

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The Players Championship is introducing a unique fan experience at this year’s tournament: the Players Club. And for those of you in the ultra-high end market (and for the rest of us aspirational WRXers), this is a PGA Tour event experience that’s sure to be second to none.

“From its genesis, [The Players Championship was] all about having the most incredible fan experience,” said Matt Rapp, executive director of The Players Championship,

Rapp told me that original Players concept was “To have the very best field in golf…a course that’s the purest test in golf, that didn’t favor any one style of play,” and further “A shrine to golf fans.”

tpc clubhouse

Thus, the Players Club is a continuation of that enterprise, targeting those looking for the ultimate in golf tournament hospitality.  

“There’s been a strong movement over the last several years of a VIP experience: an ultimate hospitality experience,” Rapp said. “There’s increasingly a segment, both in the United States and globally that’s only interested in going to sports and entertainment venues if they can get that…type of experience.”

The folks in Ponta Vedra Beach have been working on the Players Club package for nearly three years. And as Rapp said, “This thing is different from the very get-go. The marketing materials…the parking situation (valet parking if you need it). We have greeters. RFID built into the badges. You can set your preferences for…food, drink…favorite players.”

Rapp indicated that the clubhouse has been “reimagined,” and the pro shop “restocked” with high-end products, many of them limited edition for tournament week. Much of the clubhouse will now only be accessible to Players Club members, and award-winning chefs from around the country will be on hand to serve up the finest cuisine.

sawgrass proshop

And of course, they’re not stopping there.

“We’re also doing a lot of other special touches,” Rapp said. “We have some great pouring partners in the wine category. We have William Hill, and they’re going to bring in their sommeliers and do private blends. Grey Goose is a great partner of ours…they’re going to have special mixologists on site. Anheuser-Busch is our malt beverage provider. There’s a brewery here in the Jacksonville area, so we’re going to have beer that’s born-on dating for that day.”

Beyond this, Players Club members will have access to a new suite behind the 17th tee box that’s essentially on top of the Golf Channel set, as well as a suite near the 18th green. Further, they’ll be given a $500 gift card to procure some of pro shop’s wares, which, as mentioned, will be loaded with luxury goods and limited edition memorabilia. And of course, valet parking and a full range of concierge services will be available.

the players club

“What makes this thing unique is, first of all, it’s here.” Rapp said. “You have the best field in golf and the best views of golfers. If you’re a true golf fan who also likes to travel in style, there’s really nothing that compares to this. The other big key: Our clubhouse is really at the center of our tournament…and the main portion of our clubhouse is for this group. But if you want to go out to watch the most famous closing holes in golf, you have the venues right there. So it’s the best of both worlds.”   

And the price for this one-of-a-kind Players Championship week package? $5,000.

If this is your price range, or you merely want to fantasize, here’s a link to more information and membership sign up.

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  1. ken

    Feb 19, 2016 at 1:10 pm

    Ya know what…..$5k is not a bad price at all for that deal.
    I would imagine if this was a program marketed to US Open attendees, it would be twice or three times price for the Player’s package

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Tour Photo Galleries

WRX Retrospective: Interesting photos from the 2019 Masters

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As of now, we know the 2020 Masters is going to have to wait until November. The tournament will be as exciting as it will be interesting since it will be the first modern glimpse into Augusta National beyond April.

It has also given us the great opportunity to look back with hindsight 20/20 (that was very much an unintended pun) at our pictures from 2019 to showcase some of the most noteworthy and interesting, including some potential foreshadowing of the week that was to come.

2007 Masters champion Zach Johnson isn’t one to change putters too often, but he must have been searching for something last year when testing out this TaylorMade Spider.

This was Viktor Hovland’s last Masters as an amateur. He won low amateur honors and went on to capture the same distinction at the U.S. Open at Pebble Beach.

TaylorMade always does a wonderful job with major-themed accessories and bags. 2019 was no exception.

Little did we know at the time this was taken, this man would be leading heading into Sunday’s final round. How the tables turned so quickly.

Callaway’s collab with Seamus Golf lead to these flower-themed headcovers.

We can’t forget that Tuesday practice day was rained out and the course was closed at 10 a.m. to both players and spectators. It wasn’t the warm spring kickoff many had hoped for!

Although it was short-lived, it was a rainy Tuesday for all, including caddies.

The weather broke on Wednesday and the view up the 10th hole never gets old.

Did you realize two-time Masters champ Bubba Watson’s Flightscope has a custom pink paint job?

Inexpensive snacks and beverages are always a highlight of any Master’s visit.

The 2019 Masters featured pre-bulked Bryson, who also happened to have a custom FlightScope X3. He looks like a veritable stick!

They say a picture says 1,000 words, but in the case of Tiger Woods, we had no idea how many words would be written come Sunday.

A peek into the bag of Gary Woodland, who would go on to become the U.S. Open Champion only a few months later.

Special shoutout to Gary Woodland’s caddy Brennan Little, who hails from St. Thomas, Ontario, Canada, and is obviously a big Toronto Blue Jays fan. He was also on the bag for Mike Wier’s win in 2003.

Although the relationship was short-lived, Sergio used some very cool custom Toulon putters while on staff with Callaway Golf.

The eighth green is one of the most interesting and mounded on the course, there’s not a bunker to be found but danger lurks everywhere.

Undulations at No. 1 are a sight to be seen at ground level.

The iconic, understated clubhouse of ANGC.

The tucked-away first tee spike cleaner is something every course should have.

And of course, the iconic 12th, where so much would be decided come Sunday.

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Tour Photo Galleries

10 interesting photos from the 2020 Players Championship

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GolfWRX is live this week from the 2020 Players Championship at TPC Sawgrass in Ponte Vedra Beach, Florida.

The field this week featured the best golfers in the world, including Rory McIlroy, Jon Rahm, Brooks Koepka, Dustin Johnson, Justin Thomas, Rickie Fowler, and more.

Rory McIlroy enters the tournament as the defending champion, looking hoist the crystal again.

Check out all our galleries below, along with highlights from TPC Sawgrass.

General Galleries

Special Galleries

Bettinardi’s St. Patrick’s Day covers  

Brand-new Srixon 745 in Keegan’s bag

Roger Sloan’s custom Cameron

Mizuno JPX 919 Hot Metal irons spotted in Nick Watney’s bag 

Joel Dahmen with a battle-worn hybrid

Fresh eggs for Patrick Reed…

Justin Rose continues to tweak his equipment

Carlos Ortiz looks to be picking up some supplies to mark the end of his driveway…

Jordan Spieth with a Vokey WedgeWorks Proto 60T in the bag

Kiradech Aphibarnrat with lead tape and stamping on cavity-back irons. Solid! 

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Tour News

GolfWRX Spotted: Justin Rose with mixed bag at Arnold Palmer Invitational

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It’s not very often we get breaking equipment news this time of year on the PGA Tour schedule, but this week at the Arnold Palmer Invitational, one of the highest-profile players on tour, Justin Rose, was spotted testing multiple brands of clubs throughout his entire bag.

It started last week at the Honda Classic when Rose put a TaylorMade SIM driver with Mitsubishi Kuro Kage in play. As of today’s first round at the Arnold Palmer Invitational, Rose has a mixed set including TaylorMade, Cobra, and Titleist clubs, along with an Axis1 putter.

Here are the details of Rose’s equipment:

Driver: TaylorMade SIM (10.5 degrees @ 8.5)
Shaft: Mitsubishi Kuro Kage XTS 70 TX

3-wood: TaylorMade SIM Max (15 degrees)
Shaft: Mitsubishi Kuro Kage XTS 80 TX

5-wood: Cobra SpeedZone Tour (16.5 degrees)
Shaft: Mitsubishi Diamana D+ 80 X

Irons: TaylorMade P730 (4-PW)
Shafts: Project X 6.5

Wedges: TaylorMade MG2 (52, 56 degrees), Titleist Vokey Design Prototype K Grind (60 degrees)
Shafts: Project X 6.5 (52, 56), Proto Hi-Rev 135X (60)

Putter: Axis1 Rose
Grip: Flat Cat Svelte

Ball: TaylorMade TP5 ‘19 (No. 1)

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