Connect with us

Opinion & Analysis

Paderson Shafts: Entering the market ‘with a sledgehammer’

Published

on

Paderson Shafts has stepped out from “behind the beaded curtain,” in the words of CEO Jason Horodezky. The company has shifted its focus from OEM contract manufacturing to private label manufacturing.

Paderson was the company that developed shaft technology for Original ADAMS Golf Tight Lies and Orlimar Trimetal woods, as well as Rapport composites.

The company’s Kinetixx shafts feature breakthrough technology, according to the company, which compelled Paderson to hang a shingle and build a network of dealers, fitters and retail establishments to sells its wares.

Paderson specializes in carbon fiber and high and low modulus FRP Composites, resin matrix formulation and core process technologies.

The company presently offers four driver shafts: Kinetixx IMRT Green, Kinetixx IMRT Blue, Kinetixx VMT Vacuum Cured, Kinetiix IMRT Limited Edition. The Green and Blue shafts are available for woods and hybrids, as well as irons.

I spoke with CEO Jason Horodezky about company history, the shaft market, key technologies and Paderson’s product line.

g7od1l_padd011-min

Tell me about the decision to get into the crowded and competitive shaft space…

It’s a very convoluted and crowded marketplace. It looks a lot like it did in the 90s…between ‘96 and ‘99, except the volume-quantity turnover in the segment isn’t the same. There aren’t as many home builders as there were. We’ve been in the game the longest of almost anybody. We’ve been behind the beaded curtain. So we’re not new: we’re new to the consumer.

We’ve made a few significant breakthroughs, and we decided it was time to make our brand known, because we’ve been doing it for other people for so long.

We were the power behind two brands: a company called Rapport Composites, and they then spunoff into a company called Swing Science. So we’re coming into the market with a sledge hammer.

Why come out from behind the “beaded curtain” now?

The industry is stagnant in a lot of areas.

At the end of the day, honesty and integrity coupled with the transparent technology (the world’s only visible fiber technology)…was conducive to telling the world of golf…our story.

There’s a lot of people who have exploited us for their own gain, but not for ours, so to speak.

What is your take on the shaft market? It’s a convoluted space, as you indicated…

What we have is cutting edge. We have the only array of iron shafts in the world with true, concentric, spineless technology. We tailor it on three orders of measure; very high order of magnitude stuff. The science we use to model our products is extremely noble. Our methods and manufacturing enable us to do a lot of extraordinary things that other have tried and failed miserably and continuously with.

For instance, you hear people talk about xylon and liquid crystal polymers. It has a very high density and no modulus, therefore they don’t get the order of magnitude and the effect, and this becomes a very heavy weighted composite.

So from our perspective, we’re actually tailoring it to tension, damping, high-order resonance with impedance (and recovery in the shaft), and that’s on the merits of our wound platform, which is unlike any other in the world.

vawpw2_padd044-min

Tell me more about Paderson’s key technologies.

We had in excess of 50 permutations when we started in our R&D room. We reduced the lineup to be tailored to the commercial exploit. So, we have three construction platforms, and those get reduced per category segment.

Unlike any other shaft company, we provide three different constructions, because there isn’t a one-size-fits-all golf shaft. One of our three shafts will fit everybody. In essence, how you make something will determine what materials you use. Construction is the confluence of craftsmanship and materials. That’s why we’ve put into practice a couple of different materials no one else has.

Our flagship is that we’ve patented processes for wound technology. We’re the foremost leader in tension fiber structures: structural architecture that you can see. Think of a tennis racket with a pre-tension net head. You can see and feel the tension in our shafts. We have a pre-loaded shaft. It’s pre-loaded to respond to a golfer’s swing, and it’s visible in two of our three shafts.

Fitted with our shafts, golfers will see ball speed increase. When they start searching for things that are spin related and launch, it gets to be a different golfer speak phenomenon. Our shafts are designed to [increase speed].

Wound technology is the baseline of what we do. It’s because of wound technology that we have our vacuum curing system, and that benefits our laminated, cable-rolled structures.

And we’re transparent. We’re not making claims and hiding things under paint. You can see everything that we’re made of: visible technology.

Tell me about Paderson’s shaft offerings.

Each of our constructions separates themselves based on who they’re for. Our wound series, the Kevlar Green, fits every golfer. Our green table rolled vacuum cured amorphous is very similar, but it’s more tailored to someone who is flat/positive attack angle and is looking for a lighter weight alternative.

Our Kevlar Blue is tailored around someone who is smooth in transition but has a negative to flat attack angle. We’ve tailored all of the product line around a golfer’s swing and particularly arc and speed. So the length of someone’s arc and where they’re fastest: that’s the fitting paradigm from which we tailored our product.

So again, our Kevlar Green is capable of fitting all golfers, but golfers who may be looking for a lighter weight alternative would benefit from our table rolled component.

The wound series is available through the bag. There’s nothing that outperforms it; that’s why we reduced our line. We have three constructions in driver, two in fairways, and the reason for that is performance.

8e9qhv_padd032-min

Going forward, are you more focused on relationships with OEMs? A tour presence? Appealing to clubmakers?

Our focus is on getting to the end user in the most efficient manner possible. And there are two forms of growth in the industry right now. You’ve got new retail, which is like the PGA Superstore. And then you’ve got the bespoken category.

We’re building that relationship with the dealer networks—they’re critical. But we really just want to get to the end consumer with the best technology and price relationship. Our paradigm there is incomparable. We have the world’s only polymer shaft, but we don’t charge $1000 for our shafts. Our shaft is the most expensive by way of materials and process of any golf shaft in the world. Yet because we are designing and making all organically, we don’t exploit consumer weakness or this “deep pocket opportunity.” That’s not our objective. We present unique, technical value propositions.

That all relates to where we go into the market. Some of the bespoken guys want the $500 shaft opportunity or a make-up program. There’s no real reason for a shaft to be $300 and installed at $500, but it helps them with their margins.

But consumers love our product. We have a 97 percent success rate in fitting golfers at arm’s length, and in the field it’s 100 percent. We’ll outperform anything that they have in our green grass demo events.

Your Reaction?
  • 115
  • LEGIT14
  • WOW13
  • LOL10
  • IDHT8
  • FLOP4
  • OB1
  • SHANK27

14 Comments

14 Comments

  1. BOB

    Sep 11, 2015 at 7:39 pm

    I HAVE LOOKED AT THEIR WEBSITE AND HAVE READ ALL THEIR COMMENTS . I AM WILLING TO TRY ONE OF THEIR SHAFTS AND MAKE MY JUDGEMENT FROM HOW IT PERFORMS FOR ME AND MY CUSTOMERS. I AGREE THAT THERE IS TOO MUCH TECHNICAL JARGON IN THE ARTICLE BRING IT ALL DOWN TO WHERE THE LAYMAN CAN UNDERSTAND ABOUT THE SHAFTS.
    I WILL POST ANOTHER COMMENT AFTER I RECEIVE MY SHAFT AND HAVE TRIED ITS PERFORMANCE FOR MYSELF.

  2. myron miller

    Aug 26, 2015 at 6:04 pm

    From this article, I have no clue if these shafts would work for my game or not. I really didn’t understand the verbiage. Non-standard shaft terminology doesn’t help us end-users. Where’s the kick point? What are the flexes at head, butt, middle?

    According to the website, the torque is not what I’d call low torque by any means. 5.7 to 5.9 is not low torque when lots of shafts are available with 3.5 or even lower. Fujikura has them down to 2.8 and most are 3.5 or less. I thought advanced tech made torque lower not higher.

  3. Allen

    Aug 16, 2015 at 9:51 pm

    I would love to try these, but at almost $90 a shaft for the irons, I am not sure I can justify the money. I cant believe they will give me $90 worth of improvement, or very much improvement.

  4. other paul

    Aug 16, 2015 at 9:44 pm

    Sounds like the steel fiber shafts to me… Aerotech has been around for quite some time.

    • Mac n Cheese

      Aug 26, 2015 at 9:58 am

      If they actually found a way to create a shaft out of woven steel fibers, it could be a potential game changer considered steel fibers would have a stronger resistance to twisting upon impact. Especially if they drop the weight over traditional steel shafts.

  5. KK

    Aug 16, 2015 at 3:10 pm

    Some of the tech sounds great, some of the phrasing seems a bit too much like meaningless rhetoric; e.g. the virtues of showing the carbon structure underneath vs painting over it. It’s like saying your car is better because the hood is made of glass and you can see the engine vs other car companies who don’t have glass hoods.

    • Mac n Cheese

      Aug 26, 2015 at 10:04 am

      The theory is more in line with carbon fiber hoods vs. traditional hoods. Basically with carbon fiber you don’t have to paint over it, and some people like the look of just carbon fiber in general over painted. Also by having some carbon fiber visible it shows that the product is actual carbon fiber instead of taking their word for it. Really the paint scheme or lack there of is an aesthetic marketing campaign to make their shafts look cooler. Which they do. I want green shafts! lol

  6. Mo

    Aug 15, 2015 at 8:29 pm

    Some independent reviews would mean a lot.

  7. Tom Duckworth

    Aug 15, 2015 at 6:48 pm

    I must admit he doesn’t talk like a sales department guy. He’s deeply into the construction of his shafts. I found that refreshing.

  8. Tom Duckworth

    Aug 15, 2015 at 6:28 pm

    Very cool reminds me of Eminence Speaker Co. they made speakers for all kinds of guitar amps and PA systems for other people. One of the largest speaker makers in the world. Now they make them under their own name some of the best on the market. It can only be a good thing for Paderson to enter the marketplace. It will be interesting to see how they do.

  9. Matthew

    Aug 15, 2015 at 3:04 pm

    Gotta echo Mark. Less infomercial and more substance.

    • Mac n Cheese

      Aug 26, 2015 at 10:06 am

      Yes, but they found a new method of doing so, as the article pointed out.

Leave a Reply

Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Podcasts

TG2: Talking about the new 2020 Cobra gear

Published

on

New 2020 Cobra clubs are out and we start talking about the specs. New SpeedZone drivers, fairways, hybrids, and irons look great and are packed with technology. What do we like and what don’t we like.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Podcasts

The Gear Dive: Callaway Golf Tour Rep Simon Wood

Published

on

In this episode of The Gear Dive brought to you by Titleist, Johnny sits down with Callaway Golf Tour Rep Simon Wood on MD5, his Top 3 Callaway wedges of all time and the excitement of launching Jaws on Tour.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

Your Reaction?
  • 6
  • LEGIT1
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Opinion & Analysis

The Wedge Guy: Birdie holes and other myths

Published

on

I am an ardent observer of self-destructive things I see golfers do and hear golfers say, and one that really gets me is when I hear someone stand on the tee and proclaim, “This is a birdie hole.”
Really? How do you know when you haven’t even hit your drive yet, much less your approach? If you’re a 12 handicap, let’s say, there are really only 5-6 “par” holes out here; how can you think this one is a “birdie hole”?

This game is tough, and making birdies is the toughest achievement out there. Very few are made without hitting two better-than-average shots, or at least one remarkable one, whether the approach or the putt. Think about that for a minute. You could be a scratch golfer and never make one! Eighteen pars and a bogey or or two will get you to scratch on most courses. If you are an 8 handicap, that means you average about 82 or so, which equates to 8 pars and 10 bogeys in a round – what are you doing thinking about making a birdie at all, much less while on the tee?

My advice is that if you are a 10 handicap or higher, your singular thought on the tee should be to not make a double or higher. Chances are you don’t hit the driver 280-plus and you don’t hit even half the fairways. If you track your rounds, I’d bet you will find a high relativity of drives out of the fairway to doubles (or worse) put on the scorecard.

So let’s assume you got off the tee well, now what? When you face your approach shot, my advice is to figure out which side of the green gives you the best chance of getting up and down and the least odds of facing a short-side difficult pitch. And there’s never anything wrong with targeting the fat middle of the green, regardless of where the pin is located. On most courses, a ball in the dead center of the green will give you a half dozen or more reasonable putts, and the rest will not be overly long or difficult. The next round you play, just stand in the middle of the green after you are done and survey the putt that ball position would have given you.

Here’s another interesting and enlightening drill for you if you find yourself out for a day of learning on the golf course. On each hole, after your drive and approach, play a second ball from the “safe” side of the green, just as if you had missed your approach to this safe side. Then hit a pitch or chip and putt it out. Keep that score on along with the score you actually made and see how you come out.

I’ve been blessed to have played to a low handicap my whole life, and I am an entrepreneur…but I really do not have a gambler personality. On the golf course, I want to have fun, and I’ve learned that trying to save pars from the short side really doesn’t deliver that. If I’m tuned in to my game, I play the safe side of fairways off the tee and the safe side of the hole with my approaches. I make my share of birdies, and keep big numbers and bogeys on short holes to a minimum by taking this approach.

Of course, I find a 73 or 74 with only one or two birdies more fun than a 78 with 3 or 4. You might not.

Your Reaction?
  • 23
  • LEGIT4
  • WOW1
  • LOL1
  • IDHT0
  • FLOP1
  • OB0
  • SHANK10

Continue Reading

19th Hole

Facebook

Trending