Connect with us

Opinion & Analysis

Paderson Shafts: Entering the market ‘with a sledgehammer’

Published

on

Paderson Shafts has stepped out from “behind the beaded curtain,” in the words of CEO Jason Horodezky. The company has shifted its focus from OEM contract manufacturing to private label manufacturing.

Paderson was the company that developed shaft technology for Original ADAMS Golf Tight Lies and Orlimar Trimetal woods, as well as Rapport composites.

The company’s Kinetixx shafts feature breakthrough technology, according to the company, which compelled Paderson to hang a shingle and build a network of dealers, fitters and retail establishments to sells its wares.

Paderson specializes in carbon fiber and high and low modulus FRP Composites, resin matrix formulation and core process technologies.

The company presently offers four driver shafts: Kinetixx IMRT Green, Kinetixx IMRT Blue, Kinetixx VMT Vacuum Cured, Kinetiix IMRT Limited Edition. The Green and Blue shafts are available for woods and hybrids, as well as irons.

I spoke with CEO Jason Horodezky about company history, the shaft market, key technologies and Paderson’s product line.

g7od1l_padd011-min

Tell me about the decision to get into the crowded and competitive shaft space…

It’s a very convoluted and crowded marketplace. It looks a lot like it did in the 90s…between ‘96 and ‘99, except the volume-quantity turnover in the segment isn’t the same. There aren’t as many home builders as there were. We’ve been in the game the longest of almost anybody. We’ve been behind the beaded curtain. So we’re not new: we’re new to the consumer.

We’ve made a few significant breakthroughs, and we decided it was time to make our brand known, because we’ve been doing it for other people for so long.

We were the power behind two brands: a company called Rapport Composites, and they then spunoff into a company called Swing Science. So we’re coming into the market with a sledge hammer.

Why come out from behind the “beaded curtain” now?

The industry is stagnant in a lot of areas.

At the end of the day, honesty and integrity coupled with the transparent technology (the world’s only visible fiber technology)…was conducive to telling the world of golf…our story.

There’s a lot of people who have exploited us for their own gain, but not for ours, so to speak.

What is your take on the shaft market? It’s a convoluted space, as you indicated…

What we have is cutting edge. We have the only array of iron shafts in the world with true, concentric, spineless technology. We tailor it on three orders of measure; very high order of magnitude stuff. The science we use to model our products is extremely noble. Our methods and manufacturing enable us to do a lot of extraordinary things that other have tried and failed miserably and continuously with.

For instance, you hear people talk about xylon and liquid crystal polymers. It has a very high density and no modulus, therefore they don’t get the order of magnitude and the effect, and this becomes a very heavy weighted composite.

So from our perspective, we’re actually tailoring it to tension, damping, high-order resonance with impedance (and recovery in the shaft), and that’s on the merits of our wound platform, which is unlike any other in the world.

vawpw2_padd044-min

Tell me more about Paderson’s key technologies.

We had in excess of 50 permutations when we started in our R&D room. We reduced the lineup to be tailored to the commercial exploit. So, we have three construction platforms, and those get reduced per category segment.

Unlike any other shaft company, we provide three different constructions, because there isn’t a one-size-fits-all golf shaft. One of our three shafts will fit everybody. In essence, how you make something will determine what materials you use. Construction is the confluence of craftsmanship and materials. That’s why we’ve put into practice a couple of different materials no one else has.

Our flagship is that we’ve patented processes for wound technology. We’re the foremost leader in tension fiber structures: structural architecture that you can see. Think of a tennis racket with a pre-tension net head. You can see and feel the tension in our shafts. We have a pre-loaded shaft. It’s pre-loaded to respond to a golfer’s swing, and it’s visible in two of our three shafts.

Fitted with our shafts, golfers will see ball speed increase. When they start searching for things that are spin related and launch, it gets to be a different golfer speak phenomenon. Our shafts are designed to [increase speed].

Wound technology is the baseline of what we do. It’s because of wound technology that we have our vacuum curing system, and that benefits our laminated, cable-rolled structures.

And we’re transparent. We’re not making claims and hiding things under paint. You can see everything that we’re made of: visible technology.

Tell me about Paderson’s shaft offerings.

Each of our constructions separates themselves based on who they’re for. Our wound series, the Kevlar Green, fits every golfer. Our green table rolled vacuum cured amorphous is very similar, but it’s more tailored to someone who is flat/positive attack angle and is looking for a lighter weight alternative.

Our Kevlar Blue is tailored around someone who is smooth in transition but has a negative to flat attack angle. We’ve tailored all of the product line around a golfer’s swing and particularly arc and speed. So the length of someone’s arc and where they’re fastest: that’s the fitting paradigm from which we tailored our product.

So again, our Kevlar Green is capable of fitting all golfers, but golfers who may be looking for a lighter weight alternative would benefit from our table rolled component.

The wound series is available through the bag. There’s nothing that outperforms it; that’s why we reduced our line. We have three constructions in driver, two in fairways, and the reason for that is performance.

8e9qhv_padd032-min

Going forward, are you more focused on relationships with OEMs? A tour presence? Appealing to clubmakers?

Our focus is on getting to the end user in the most efficient manner possible. And there are two forms of growth in the industry right now. You’ve got new retail, which is like the PGA Superstore. And then you’ve got the bespoken category.

We’re building that relationship with the dealer networks—they’re critical. But we really just want to get to the end consumer with the best technology and price relationship. Our paradigm there is incomparable. We have the world’s only polymer shaft, but we don’t charge $1000 for our shafts. Our shaft is the most expensive by way of materials and process of any golf shaft in the world. Yet because we are designing and making all organically, we don’t exploit consumer weakness or this “deep pocket opportunity.” That’s not our objective. We present unique, technical value propositions.

That all relates to where we go into the market. Some of the bespoken guys want the $500 shaft opportunity or a make-up program. There’s no real reason for a shaft to be $300 and installed at $500, but it helps them with their margins.

But consumers love our product. We have a 97 percent success rate in fitting golfers at arm’s length, and in the field it’s 100 percent. We’ll outperform anything that they have in our green grass demo events.

Your Reaction?
  • 114
  • LEGIT14
  • WOW13
  • LOL10
  • IDHT8
  • FLOP4
  • OB1
  • SHANK26

14 Comments

14 Comments

  1. BOB

    Sep 11, 2015 at 7:39 pm

    I HAVE LOOKED AT THEIR WEBSITE AND HAVE READ ALL THEIR COMMENTS . I AM WILLING TO TRY ONE OF THEIR SHAFTS AND MAKE MY JUDGEMENT FROM HOW IT PERFORMS FOR ME AND MY CUSTOMERS. I AGREE THAT THERE IS TOO MUCH TECHNICAL JARGON IN THE ARTICLE BRING IT ALL DOWN TO WHERE THE LAYMAN CAN UNDERSTAND ABOUT THE SHAFTS.
    I WILL POST ANOTHER COMMENT AFTER I RECEIVE MY SHAFT AND HAVE TRIED ITS PERFORMANCE FOR MYSELF.

  2. myron miller

    Aug 26, 2015 at 6:04 pm

    From this article, I have no clue if these shafts would work for my game or not. I really didn’t understand the verbiage. Non-standard shaft terminology doesn’t help us end-users. Where’s the kick point? What are the flexes at head, butt, middle?

    According to the website, the torque is not what I’d call low torque by any means. 5.7 to 5.9 is not low torque when lots of shafts are available with 3.5 or even lower. Fujikura has them down to 2.8 and most are 3.5 or less. I thought advanced tech made torque lower not higher.

  3. Allen

    Aug 16, 2015 at 9:51 pm

    I would love to try these, but at almost $90 a shaft for the irons, I am not sure I can justify the money. I cant believe they will give me $90 worth of improvement, or very much improvement.

  4. other paul

    Aug 16, 2015 at 9:44 pm

    Sounds like the steel fiber shafts to me… Aerotech has been around for quite some time.

    • Mac n Cheese

      Aug 26, 2015 at 9:58 am

      If they actually found a way to create a shaft out of woven steel fibers, it could be a potential game changer considered steel fibers would have a stronger resistance to twisting upon impact. Especially if they drop the weight over traditional steel shafts.

  5. KK

    Aug 16, 2015 at 3:10 pm

    Some of the tech sounds great, some of the phrasing seems a bit too much like meaningless rhetoric; e.g. the virtues of showing the carbon structure underneath vs painting over it. It’s like saying your car is better because the hood is made of glass and you can see the engine vs other car companies who don’t have glass hoods.

    • Mac n Cheese

      Aug 26, 2015 at 10:04 am

      The theory is more in line with carbon fiber hoods vs. traditional hoods. Basically with carbon fiber you don’t have to paint over it, and some people like the look of just carbon fiber in general over painted. Also by having some carbon fiber visible it shows that the product is actual carbon fiber instead of taking their word for it. Really the paint scheme or lack there of is an aesthetic marketing campaign to make their shafts look cooler. Which they do. I want green shafts! lol

  6. Mo

    Aug 15, 2015 at 8:29 pm

    Some independent reviews would mean a lot.

  7. Tom Duckworth

    Aug 15, 2015 at 6:48 pm

    I must admit he doesn’t talk like a sales department guy. He’s deeply into the construction of his shafts. I found that refreshing.

  8. Tom Duckworth

    Aug 15, 2015 at 6:28 pm

    Very cool reminds me of Eminence Speaker Co. they made speakers for all kinds of guitar amps and PA systems for other people. One of the largest speaker makers in the world. Now they make them under their own name some of the best on the market. It can only be a good thing for Paderson to enter the marketplace. It will be interesting to see how they do.

  9. Matthew

    Aug 15, 2015 at 3:04 pm

    Gotta echo Mark. Less infomercial and more substance.

    • Mac n Cheese

      Aug 26, 2015 at 10:06 am

      Yes, but they found a new method of doing so, as the article pointed out.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Opinion & Analysis

Hot Drivers: What’s really going on!

Published

on

Thanks to the R & A and Xander Schauffele, along with (allegedly) at least three other players we don’t know about yet having drivers test over the CT limit for speed, the golf world has exploded with hot takes on the subject.

Did the players know? Did someone else know? Are OEMs building fast drivers to trick the machine?

I’m not here to make hot takes, I’m here to talk facts and truths about how we got here and how Xander Shauffele (and potentially others) arrived at Royal Portrush with drivers over the CT limit.

First, let me make one thing straight, I don’t believe Xander, or any of the other players, had any idea their drivers were illegal/over the limit. Did they know they had a great driver that performed? Yes, but golf is a game of integrity and like life, in golf your reputation is everything; I don’t believe for a second they thought they were getting a distinct advantage against their playing competition.

How Does This Happen?

Modern driver heads are complex things. The tolerances that the OEMs and their suppliers work with are extremely tight—like aerospace industry tight—one engineer I have spoken to many times has said its actually tighter. You have extremely thin yet strong titanium, moveable weights, carbon fiber, and more working together in a complex geometry. They are built to launch golf balls up to 185 MPH all while maintaining flexibility so as not to explode on impact. It’s not easy to make a good one but the good ones make it seem easy.

A driver face will eventually wear out, its a fact. It can only take so many impacts before it will fail. The number it takes is generally very high, so high that many golfers will switch before failure ever occurs. It is well known within the industry that as drivers are used they actually get FASTER! The fastest a driver will ever be for ball speed are the few balls before eventual failure because of the increased flex happening with the face and the great energy transfer… but where does this flex come from?

OEMs are in the business of distance, and making drivers as long as possible. Thanks to advanced manufacturing, processes, and materials, they can now make drivers right to the limit and truly push the envelope with every single head. TaylorMade, for example, even openly talks about how thanks to the new speed injection on the M5 and M6 drivers, they are building drivers beyond the limit and dialing them back—pretty cool technology if you ask me.

Fast drivers + high swing speed players = a perfect storm for drivers to become hot.

The CT (characteristic time ) limit is .239 with an allowance of .018, meaning the absolute limit the OEMs have to work with is .257. If you get a driver that was measured by both the factory and your tour department and deemed legal at say .255 then you are good to go. But, without daily testing, we dont’t know when this “hot” stage in the driver’s life occurs: 100 balls? 1,000? What if you test before and after a round and it only fails after? No way to tell when it failed, maybe it was after the final tee shot and it was never non-conforming during play, what is the outcome? It’s not like the .003 increase would offer any distinct advantage once you factor in player and environmental factors, but still under the rules it’s a NO-NO.

You could even go the other way when it comes to wedges. I’ve been suggested the hypothesis that you could mill illegal grooves into a wedge beyond the limit but after a single bunker practice session of say 150-200 shots it’s now legal and RIGHT at the limit because of wear. In reality, this CT limit-pushing greatly benefits the regular golfer and allows any players to get the absolute most out of their driver (legally) when they get fit for a new one. Tour players get this same advantage, but because of their swing speeds, the likelihood of then getting to the fastest/hottest point is going to happen, well…faster.

Tolerance, Tolerance, Tolerance…

With so much talk about the tolerances of each head, what about the CT measuring devices? We’re talking about .003 microseconds! One tiny change to the way the test is conducted by the user, or how the machine is calibrated and there will be variance.

It’s the same thing when talking about lies and lofts, if unknown to you, the machine you use is off by a single degree then at least the whole set is “off” which from a players perspective is fine as long as you are seeing the intended results. Unfortunately, when it comes to the rules this could be the difference between a driver passing and failing—that’s a big deal.

What this has exposed and shown the world is that modern drivers really are pushing the limit for all golfers. Does it mean we need a rule roll back or adjustment to the CT variance to get the “hot” driver okayed…OR, does this mean the governing bodies to need put a real clamp down of how and when a driver can be tested and what it really means to “be at the limit”?

There is certainly a lot to discuss on many sides of this issue from player, rules,  technology perspectives, but if one thing is for sure, this really is just the tip of the iceberg to another element of the distance debate.

Your Reaction?
  • 43
  • LEGIT2
  • WOW1
  • LOL1
  • IDHT0
  • FLOP0
  • OB0
  • SHANK7

Continue Reading

Opinion & Analysis

Chat with a (soon-to-be) PGA Tour champion: Sam Ryder

Published

on

From 2003 through 2008, I had a side job as a high school golf coach for Bishop Moore High School in Orlando, Florida. One of the kids to come up through the ranks during my tenure at Bishop Moore was a young man named Sam Ryder. Now, at 29 years of age, Sam is in his sophomore season on the PGA Tour, qualifying by way of his second-place finish in the standings on the 2017 (then) Web.com Tour.

Ryder played on the PGA Tour Canada in 2014 and 2015. In 2015, he finished fourth in the PGA Tour Canada Order of Merit earning a place on the Web.com Tour for 2016.

In July 2017, Ryder had his first Web.com win, at the Pinnacle Bank Championship, finishing eight strokes ahead of the field. He finished second in the 2017 Web.com Tour regular season rankings to gain a place on the PGA Tour for 2018.

In his rookie campaign on the PGA Tour, Sam had a T2 finish at the John Deere, a fifth-place finish at the Houston Open and a T7 at the Barbasol Championship. He finished the year ranked 101 in the FedEx Cup Race.
This year, despite battling an injury, Sam has a third at the Shriners, a T4 at the Safeway and just last week, a T18 at the John Deere. He is currently ranked 92nd in the FedEx Cup standings and 190th in the World Golf Rankings.

I recently caught up with Sam to chat about his run-up to the PGA Tour and all the various experiences that go along with that.

So, let’s go back to your Bishop Moore days…when I was coaching my last year of vrsity, I think you were a junior. Sean took over your senior year. Curious, if back then, did you aspire of playing professionally?

SR: Generally, yes, I think I always saw myself playing baseball growing up. I wanted to be a professional in Major Leagues. When I turned to golf, I continued the path. I have always thought, “Why put in the effort if you don’t have a means to an end?” Without putting the goal on paper, it was always the end goal: to see how far I can go.

How about your years at Stetson? How did that play into your development as a future PGA Tour star?

SR: Stetson was my only Division 1 scholarship offer, and actually the only school I applied to. I knew I wanted to give golf a shot. Playing Division 1 in Florida was going to give me my best opportunity to get better.

At what point during your rise through the Canadian and Web.com did you really feel like you had what it took to play full time on the PGA Tour?

SR: I’ve always just wanted to see how good I can get. I love the game of golf, so it’s easy for me to work hard. I never knew if I was going to be a failed pro who never made it on tour or make it to number one in the world. But I’ve always been driven by the competitive nature of the sport and wanting to see where I “stack up” so to speak.

What was the most eye-opening part of playing full time on the PGA Tour for you?

SR: I think the biggest challenge of being a PGA Tour rookie is trying to learn all of the new golf courses. Everything about being a rookie on Tour is setting you up to be uncomfortable. Rookies are really behind the eight-ball when they get out there. Until you’re able to get into a routine and develop a level of comfort it’s hard to expect good results. I wanted to stay true to my approach for the most part. I earned my way on the PGA Tour and knew I was good enough based on the success I had on the Web.com Tour. I’m always trying to get better, but I wanted to do it my way, the way that got me there. It’s really easy to try to be someone you’re not when you get on Tour.

You have been in contention multiple times on the weekend and deep into a Sunday, what have you taken as the biggest positive from those experiences and what do you feel you still need to work on in regard to notching that first win?

SR: Biggest positive: playing well in big-time pressure moments. I haven’t really “lost” an event, so to speak. I have come from behind to make a good push. Knowing that when I am in these situations, and the adrenaline is going, I am able to hit the shots and make the putts. It gives me confidence that I am not going to fold in a pressure situation.

Something that everyone is always working on, including Tiger Woods, is to stay in the moment. As cliche as that is, it is a constant struggle to focus on the task at hand. Don’t get too high or low- treat each shot for what it is…

As a PGA Staff Professional with Cleveland/Srixon for several years, I know how great the equipment is with them. What had you join their team as a staff Tour Professional?

SR: I’ve been with Cleveland since I turned pro in 2012-13, they were the first manufacturer to approach me, and I love their equipment from the ball to the wedges and now the irons and driver.

What currently are you and your coach working on?

SR: Having missed significant time due to injury recently, we are just working on a lot of the same things I have been working on, my swing doesn’t change much. Right now, distance control with the irons and wedges is a focus.

Any veteran Tour members welcome you as a new member when you first came out? Kind of show you the ropes.

SR: Former player, Fulton Allem, gave me advice about managing strengths and weaknesses. Some players get so consumed with their weakness that they lose their strengths. Other players maximize their strengths and have awareness and the ability to monitor and play around their weaknesses. That goes along with the importance of staying true to your identity as a player as opposed to trying to be someone you’re not.

Chris DiMarco has been a mentor to me, growing up in the Orlando area. He has been able to provide guidance and support over the past few years, as I navigate my first years on TOUR.

For the most part veteran players as a whole have been accommodating and welcoming and are happy to share knowledge along the way.

So, what’s a typical work week look like for you? Tournament week and non?

SR: Tournament Weeks are pretty consistent…

Monday- is usually a travel day and I make a point to good work out in that day, as it’s a day off from golf Tuesday- I play nine holes
Wed- Pro-am
I go to the gym every day before I go to the course, just to get my body warmed up. Thursday and Friday rounds alternate AM/ PM tee times. I get up three hours before regardless of the time of the round, just to get body ready.

Non-Tournament Weeks…
When I am home, I go to the gym with my trainer, Alex Bennet @ TPC Sawgrass performance center 5/6 times per week. Usually, Monday and Tuesday are days off from golf, to give my body a rest.

I practice on Wed/ Thursday and play money games with other TOUR players on the weekend, to keep my game sharp and prepare for the high stakes the next week. I live less than a mile from the beach, and I enjoy going there to relax. I spend time visiting friends too.

You’ve become somewhat of a fashion icon on tour…what is your take on style and dress on Tour? It seems like a big thing for an observer from this side of the ropes…a way of self-marketing perhaps or standing out from the pack?

SR: I definitely care about my style on the golf course. I’m certainly not afraid to make a little bit of a fashion statement and wear things other players may not be willing to wear. The clothes I wear can definitely contribute to some added confidence, and confidence is one of the most important components to playing good golf.

Curious on your take of the health of golf in general?

SR: I think it’s great. The game of golf is in a good spot. I think Tiger Woods being relevant is massively important to the game, it brings sponsors and more viewers to the game. There is a great crop of young players right now. It is in a healthy, sustainable spot. Jay Monahan really has the TOUR moving in a good direction.

Your Reaction?
  • 6
  • LEGIT0
  • WOW2
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK1

Continue Reading

Podcasts

The 19th Hole: Gary Player, Irish ambassadors talk Open in Northern Ireland

Published

on

Hall of Famer Gary Player returns to the 19th Hole to talk about the Championship, his record and his favorites to win this year. Also features Irish Ambassador to the U.S. Dan Mulhall and Northern Ireland Consul Director Norman Houston.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK2

Continue Reading

19th Hole

Facebook

Trending