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How this golf apparel site is giving 9 percent of each sale to charity

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The online golf apparel retailer is in a tough position, facing competitors who offer deep discounts off the bat and manufacturers increasingly less willing to offer accounts online.

It’s in this environment that Golf Pro Wears has entered the marketplace buoyed by a unique concept: the Give Back 9, which sends nine percent of every sale to a charity associated with a golfer.

For example, if you purchase a pair of Adidas AdiPower Boost shoes, Golf Pro Wears will send nine percent of the sale to Jason Day’s Brighter Days Foundation.

Hence the company slogan: Look great and donate.

“We obviously want to sell tons of golf apparel,” said Co-Founder Robert Huck. “But we also want to generate tons of revenue for our charities. If we can do both, then it’s going to be very exciting for all of us at GolfProWears.”

I had a chance to speak with company CMO Jeff Johnson about how the company arrived at its current business model and how the partnerships work.

Tell me about the initial concept and how you came up with the Give Back 9.

J.J.: The initial concept was sort of a ShoeDazzle platform. The idea was to do a male-orientated golf spinoff on that: every month a golf shirt would arrive or something. It transitioned from just golf apparel—there was always going to be a charity spin on it, thinking about a percent of sales going to charity.

We looked more to scripting and selling the scripted collections. We probably spent six months trying to know ahead of time what the scripts would be, so you could buy the hole collections or just a piece. We had even looked into giving the caddie a few bucks and he could send us a text every day. What we found out was, a lot of times manufacturers send players a kit—five pair of pants, 12 shirts—and a player grabs what he feels like wearing.

The pain-in-the-a** factor was huge with the concept. We had a consultant. We met with him, and he thought it was confusing. But he said, “This charity thing, I think that’s the point of difference you have in the industry.” We had come to a decision internally that if we could get some awareness from some of the charities and players, we could leave with 10 percent going to charity, and I thought what about nine and what if we called it the Give Back 9?

How do the partnerships develop?

J.J.: We start with the brands we want to work with. We look at who are the next brands. Once we have a brand, we’ll start conversations with the brand to see if it’s an easy deal. Do they give an account to anybody? What hoops are there to jump through? Next, we’ll look at the players on their roster. And then, we’ll sort of prioritize those players based on popularity.

Then, we’ll focus in on one and see who their charity is. Do they have their own foundation? Are they partnering with somebody like St. Jude? After we have a preliminary discussion, we jump right over to the charity.

Editor’s Note: Presently, the company has lined up golfer-charity-brand combinations such as Jason Day; the Brighter Days Foundation; Adidas, Ernie Els; Els for Autism; the Ernie Els Collection, Bubba Watson; Oakley; the Bubba Watson Foundation. Further partnerships are forthcoming.

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  1. Jm

    Aug 11, 2015 at 12:07 pm

    9% of the entire sale or 9% of the profit?

    If it is 9% of the entire sale then I commend them for their efforts.

    JM

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Whats in the Bag

Brandt Snedeker WITB 2020 (August)

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  • Brandt Snedeker WITB as of 2020 PGA Championship

Driver: Ping G410 Plus (9 degrees)
Shaft: Fujikura Ventus Blue 6 X

3-wood: TaylorMade M6 “Rocket 3” (14 degrees)
Shaft: Fujikura Ventus Blue 7 X

5-wood: TaylorMade M3 (19 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Srixon Z785 (4-9)
Shafts: Aerotech SteelFiber I95 S

Wedges: Callaway Mack Daddy 4 (48-10S, 52-10S, 56-10S) Vokey SM8 (60K)
Shafts: (48) Aerotech SteelFiber I95 S (52/56/60) True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot XG Rossie
Length: 34 inches

Ball: Bridgestone Tour B X

Grips: Lamkin Crossline

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Bettinardi signs LPGA duo Muni He and Albane Valenzuela

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Bettinardi Golf has announced its partnership with LPGA rising stars Muni He and Albane Valenzuela.

Muni He, who qualified for the LPGA Tour in 2019 and is well-known for her large platform and fashion influence on social media, will use Bettinardi’s DASS QB8 Mid-Slant Tour Dept. putter.

He’s DASS QB8 Mid-Slant Tour Dept. putter is milled to 360 grams and features an oil rubbed bronze PVD finish. The flat-stick is constructed of double aged stainless steel and contains the brand’s F.I.T face milling.

The 21-year-old returned to action last week at the LPGA Tour’s Marathon Classic and will tee it up once again with the Bettinardi putter in her bag at this week’s Aberdeen Standard Investments Ladies Scottish Open.

Speaking on joining Team Bettinardi, He stated

“I’m very excited to join the Bettinardi family. The putter gives me great confidence on the greens and hoping that I could bring out my best game for the rest of the season with the support of the Bettinardi team.”

The company have also signed the Chilean Albane Valenzuela to its tour staff, who will tee it up this week using Bettinardi’s INOVAI 6.0 Tour Dept. putter.

The 22-year-old joined the LPGA Tour after being awarded the Pac-12 Women’s Golfer of the Year while at Stanford University. Other accolades include representing Switzerland at the 2016 Olympics, twice finishing runner up in the U.S. Women’s Amateur as well as being an ANNIKA Award finalist.

Speaking after joining Bettinardi, Valenzuela said

”I am thrilled to partner with Bettinardi Golf as I begin my professional career. The company’s technology, craftsmanship and attention to detail give me the confidence that I will be competing with the best putters in my bag. The ability to work with Bettinardi’s designers to customize a putter that optimizes my stroke will be a huge asset for me.”

He and Valenzuela are the latest LPGA players to join Team Bettinardi which features the likes of Annie Park and China’s No. 2 player, Yu Liu.

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From the GolfWRX Forums: Ping putters at the 2020 Albertsons Boise Open

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This week on the Korn Ferry Tour it’s the 2020 Albertsons Boise Open, and in our forums, we have a jam-packed thread showcasing the array of Ping putters present at the event. Check out the new Ping flat-sticks below and let us know what you think.

For more photos, check out the full forum thread here.

Entire Thread: “Ping putters at the 2020 Albertsons Boise Open”

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