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Henry-Griffitts Keeps Rolling

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Long before custom golf club fitting became mainstream a small company out of Idaho was preaching the benefits.  Right from their beginning in the early 1980's Henry-Griffitts' (an amalgamation of names of founders and PGA Pros Randy Henry and Jim Griffitts)  philosophy was that ALL golf clubs needed to be fitted.  With golf swings, abilities, and physical stature all very individual things, "off the rack" was just not in their vocabulary.  Lie boards and interchangeable clubheads for fitting are among the standards they were responsible for.

Turning to 2010, more than a quarter century has passed but the passion of HG remains.  The entire golf industry realized that maybe fitting WAS the way to help golfers get more out of their equipment and HG is still adhering to that policy – just as they have from the day they sold their first golf club.

We recently spoke with current Henry-Griffitts President Randall Henry, the son of Randy Henry, about the state of HG and what they have in store for 2010 and beyond.

Even in a time of turmoil in the golf equipment business they feel their approach has carried them through nicely. Henry says that because of that their market position does not vary much from what it has in the past.

"We still always try to think of ourselves as innovators and forward looking," he explained.  'We are still in-line with the certified teacher/fitters and very much believe that are key in the golf business.  They have a distinct knowledge and advantage  over somebody going online to buy clubs or somewhere else where that knowledge and experience is not available.  That is our market; we still only do custom fit golf clubs."

Henry says having a strong and stable relationships with the fitters and pros who sell their equipment has been a real advantage as the markets have ebbed and flowed.  "That is really the reason why we are still around, because we have found good people and they rely on us just as much as we rely on them.  We feel our teachers and fitters are the best in the world and they feel the same about us.  That is the relationship we have."

From an equipment perspective he says that symbiotic relationship has advantages for the consumer.  "They (the fitters) guarantee to give the best fit that they can and we guarantee that what they get is exactly what they order every time."

The company backs that commitment with a 100 day fit guarantee.  "We really encourage our customers to take a look at the clubs when they come in so they get exactly what they ordered," he explained. "That is how we differ; we make sure the people get exactly what they order, every time. Our quality control is second to none," he boasts.

Henrys says their customers are not numbers, they have been "names" from the very beginning and they choose to preserve that level of service.  Often the first time customer becomes a long-time customer and they want to ensure the interaction with the company is as good as it can be right off the hop.

As they move forward Henry says they are taking more steps to keep the communication with the fitters and the customers even more active.  It is all part of their focus on customer service.  "We like to think we'll go the extra mile – that the golfer not only gets a set of golf clubs but an evaluation system and an experience that shows them they are now in a relationship with Henry-Griffitts."

Although proud of their custom fitting heritage Randall says they are not bitter in any way that most major manufacturers have adopted custom fitting and stormed into their niche.  "It's just nice for the people like my dad and everyone at HG to see it being embraced.  From the start it was about the golfer getting to have a better golf experience so we think it is great to see."

On that note Randall also mentions that when he started out his father went to many major manufacturers to talk custom fitting and he was often dismissed and told that basically, "he was crazy," and they could never offer that.

In some ways they still don't, according to HG's President.  'They may offer club-fitting but what we do is the furthest extreme of it.  The same level of service that a tour player receives is what we feel the customers gets with us."

He continues, "Many of them have good fitting systems; it's just nice to see people realizing that equipment does affect motion.  That is always what we have said and the big boys are kind of jumping on board with that now."

Although they have plenty of laurels they could rest on HG is firmly focused on where they are heading next while still utilizing the traits that brought them to where they are today.

"We probably have more plans for 2010 than we have had since the early days," Randall claims.  "With the economy a lot of people are hitting the brakes but we plan to hit the gas."

At the PGA Merchandise Show next week they introduce a number of products across the board – a big occasion for them.  "We don't just come out with golf clubs because it is a new year; we come out with new products when we think it is better. We don't like to change every 6 months just for the sake of it; we do it when we feel there is something for the golfer to gain."

Plans for 2010 also involve growing their dealer network and getting more consumer recognition for what they offer and what their history has been.  "We are looking to grow in areas where we haven't been," says Henry.  He points out a focus on the American Mid-West (they have new production facilities in Ohio) and in Canadian markets as well.

Henry also lays out that the changes also involve a new look, including a fresh logo.  "There will be a lot of focus on cosmetics.  We will have a new look for HG, a little more modern."

He concludes with a promise, "There is a lot of new blood here and our staff are buzzing.  There will be a lot of new looks on everything for HG this year and I think everyone will like it."

——

This article provided to GolfWRX.com by Flagstick Golf Magazine – (www.flagstick.com)

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Zach Cabra WITB 2018

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Equipment is accurate as of the 2018 Houston Open (3/27/2018).

Driver: Callaway GBB Epic Sub Zero (10.5 degrees)
Shaft: Aldila Rogue Max 75X

3 Wood: Titleist 917F3 (15 degrees)
Shaft: Mitsubishi Diamana White d+ 80X

Irons: Mizuno MP-Fli-Hi (2, 3), Piretti Limited Edition (4-PW)
Shaft: Aerotech SteelFiber hls880 (2), Aerotech SteelFiber i80 (3-PW)

Wedges: Callaway MD3 Milled (50-10S, 54-10S), Callaway Mack Daddy PM (60-10)
Shaft: KBS Tour 125 S+

Putter: Piretti 801 CU
Grip: Piretti Pistol

WITB Notes: We spotted Cabra with 15 clubs in the bag ahead of the 2018 Houston Open. We’ll update this post when we confirm the 14 clubs we used in competition.

Discussion: See what GolfWRX members are saying about Cabra’s clubs.

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TaylorMade is releasing its TP Black Copper putters to retail

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We first spotted TaylorMade’s new TP Black Copper putters at the 2018 PGA Show, but the company wasn’t saying anything about specs, release date, pricing, technologies, nothing.

Then, we all saw Rory McIlroy switch to a TaylorMade TP Black Copper Soto proto putter ahead of the 2018 Arnold Palmer Invitational, which he won by 3 strokes. Of course, Rory’s specific Soto putter was made with a special insert. Click here for all of the info and specs on Rory’s putter.

Now, TaylorMade is releasing retail versions to the public in four models — Juno, Soto, Ardmore 3 and Mullen 2 — which will hit stores on 4/20 selling for $199 with a standard Black Lamkin Crossbone Pistol grip, and $219 with a SuperStroke Pistol 1.0 GT grip.

The putters have a triple-plated finish; nickel, then copper, then black chrome, according to TaylorMade’s Bill Price (Senior Director of Product Creation for Wedges and Putters). They’re then hand-polished to achieve the antique and non-glare finish. Overtime, and especially on the sole, Price says the copper will tarnish or oxidize to unveil a gradually more antique and rustic look. Rory McIlroy himself actually had a hand in inspiring the new finish.

“Rory was talking about certain finishes,” Price said. “He wanted something non-glare, with an antique type finish…. he wanted to be reminded of something old school.” 

Thus, the TP Black Copper finish was born.

Also, the putters are machined from 303 stainless steel, they have adjustable sole weights and have the company’s familiar Pure Roll inserts in their faces. Check out more info about each of TaylorMade’s TP Black Copper models below.

Juno

  • Hosel: #1 L-Neck
  • Dexterity: RH/LH
  • Toe Hang: 36 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 346 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Soto

  • Hosel: Long Curve
  • Dexterity: RH
  • Toe Hang: 47 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 346 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Ardmore 3

  • Hosel: #1 L-Neck
  • Dexterity: RH/LH
  • Toe Hang: 12 degrees
  • Offset: Full shaft
  • Length: 34 and 35 inches
  • Head Weight: 350 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees

Mullen 3

  • Hosel: Double Bend
  • Dexterity: RH/LH
  • Toe Hang: Face Balanced
  • Offset: 3/4 shaft
  • Length: 34 and 35 inches
  • Head Weight: 355 grams
  • Loft: 3.5 degrees
  • Lie Angle: 70 degrees
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Spotted: Fourteen Golf CF218 fairway woods, and FH Forged V1 wedges

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We spotted new shallow-faced CF218 fairway woods (15 and 17 degrees) from Fourteen Golf on the range at TPC San Antonio on Tuesday at the 2018 Valero Texas Open, each equipped with Graphite Design TS918 shafts. Also on the range from the company were new FH “Future Heritage” Forged V1 wedges with a different, more raw look than the ones we saw in October at the Shriners Open.

Check out more photos below, and see what GolfWRX Members are saying about the clubs in our forums.

Fourteen Golf CF218 fairway woods

Fourteen Golf’s new FH Forged V1 wedges

Click here for more photos and discussion.

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