Connect with us
Advertisement

Equipment

Golf Digest: Callaway CEO Brewer explains cuts

Published

on

EXCLUSIVE: Post cuts, Brewer sees a “more aggressive, authentic and relevant” Callaway

One of the game’s equipment giants shed itself of some size as Callaway Golf announced layoffs impacting some 250 employees worldwide (out of a total of 2,100 employees for an approximately 12-percent drop) across a wide swath of divisions. The workforce reduction was accompanied by an announcement of $52 million in cost-reduction initiatives.

In an exclusive interview with GolfDigest.com, Callaway CEO Chip Brewer said the changes were personally trying but necessary.

“If this surprised anybody, they weren’t paying attention,” Brewer said. “Before I came to Callaway, I knew, and everyone in the industry knew, that there was some level of cost-cutting to be done. It’s very unpleasant but necessary. It keeps you up at night, but you have to do it.

“I didn’t think it was going to be this extensive, to be candid. You have to assess the situation, and as you get further into it, you learn more. If you come in with those ideas predetermined, you’re doing a disservice to the organization. But I wouldn’t say we’re excessively skinny. There’s not a lack of resources here by any means.”

Brewer said the layoffs affect workers across all levels of the organization, but with greater cuts coming domestically than internationally. While corporate support positions were among the most affected areas, research and development was among the least affected.

Read the full article on GolfDigest.com – Click here

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. golf jobs

    Jan 31, 2014 at 6:13 pm

    As such, many golfers suffered from fatigue and diminished concentration
    long before they reached the 18th hole. The calculations of handicaps are resolute by golf clubs or golfers society.

    This is because the head helps maintain the tension of the swing,
    and moving it forward along with the hips causes some of the tension, that was built up during the backswing, to be lost.

  2. lloyd

    Jan 21, 2013 at 7:19 am

    callaway has been losing money for the last couple of years its a shame really as there a good company. the problem is other golf companies have big name sports brand backing the company up like cobra has puma taylormade has adidas and titleist has fila even tho titleist dont seem to have the money to keep there stars and then you have nike who will never run out of cash. the job cuts are bad news but its happening all over the world but if that wot it takes to stay in the business then fine.

  3. Walden

    Jul 14, 2012 at 8:14 pm

    Too bad, but it’s what is necessary to make the company healthy again. Seems like Tony did a great job in the search and interim position, and I suspect that getting lean (stop losing so much money) and better product will be the key.

    Unfortunately, golf is simply a very tough industry right now. Good luck to you and the team.

Leave a Reply

Your email address will not be published. Required fields are marked *

Equipment

Chief Engineer Chris Voshall on Mizuno’s approach to the Tour and some of the most insightful pros

Published

on

Mizuno’s Chief Engineer Chris Voshall chatted with Johnny Wunder on the latest episode of the Gear Dive.

Voshall offers innumerable interesting anecdotes–particularly interesting is the development of the JPX 900 iron for Brooks Koepka and Voshall’s discussion of his work with other Tour talents.

In the excerpt below, however, Voshall discusses Mizuno’s approach to Tour players and further, whose feedback has proven particularly valuable.

“We’re not making them something special. If they’re coming to us, it’s because the product is that good…They come to us instead of us having to go to them…that’s one of the really exciting things.”

Voshall indicated that players on Tour play essentially the same Mizuno products that are available at retail.

“If the Tour van is out of inventory, they can reach out to us…and we’ll get them more heads. There’s nothing unique about what they’re playing, which I think speaks to the customer…you can almost not trust marketing around the whole world these days, but for us to say ‘there’s nothing different’…that’s something we really hang our hat on.”

With respect to excellent testers on Tour, Voshall sang Luke Donald’s praises, as well as Jhonny Vegas and Brian Gay.

“I love working with Luke. Luke, especially when you’re talking irons…turf interaction, that’s the thing he’s looking for. So with Luke, you’ve really got to speak to him about how it feels, how it enter, how it exits [the turf] and how that’s causing the ball to launch. You could give him the exact same head with a slightly different sole grind, and he will love or hate one versus the other. He’s really cool to work with on that front.”

“Jhonny Vegas…he’s raw power. He goes at it. He wants to slam the club into the ground as hard as he can and see where it goes. He very much on the opposite end of the spectrum as Luke, who’s very much an artist out there, trying to work it, trying to do different things.”

“One of my favorite guys to work with, even though he’s not on staff anymore, is Brian Gay. He knows his game. He knows equipment. Speaking to the fact that he’s been out on Tour as long as he has and has the wins he has with the length he hits the ball, it shows that he does not miss a shot. And he knows everything…when he makes a comment on a club, that’s the one that I take most serious.”

For the rest of Voshall’s insights and perspective, give the full podcast a listen below.

Your Reaction?
  • 25
  • LEGIT5
  • WOW1
  • LOL1
  • IDHT2
  • FLOP1
  • OB1
  • SHANK1

Continue Reading

Equipment

SPOTTED: Srixon Z-785 driver, Z-U85 utility irons

Published

on

We recently spotted new Srixon Z-785 drivers and Z-U85 utility irons, which are likely future replacements for Srixon’s Z-765 driver and Z-U65 utility irons. Srixon is staying hush on the tech details at the moment but did allow us to take photos of the new equipment.

Released in 2016, the Z-765 driver was a smaller-profile, lower-launching counterpart offering to the Z-565 driver, so it could be possible that there is also a Z-585 driver, counter to the Z-785 driver that we spotted. Also, it appears the Z-U85 utility irons come in at least 5 different lofts: 2-6 irons.

See more photos below, and check out discussion on the Z-785 drivers and Z-U85 utility irons.

Srixon Z-785

See more photos and discussion about the driver

Srixon Z-U85

 

See more photos and discussion about the irons

Your Reaction?
  • 103
  • LEGIT20
  • WOW14
  • LOL1
  • IDHT2
  • FLOP2
  • OB1
  • SHANK7

Continue Reading

Apparel Reviews

Brooks Koepka’s Winning Outfit: 2018 U.S. Open

Published

on

Brooks Koepka played like he dressed on Sunday at Shinnecock Hills for the final round of the U.S. Open; his outfit was athletic, well put together, boring with a bit of flash (those shoes!!), and most importantly, it got the job done.

See the golf clubs and shafts Brooks used to win.

A great representative of the new age of golf, Koepka has the frame of a baseball player, and he’s not afraid to accentuate it with tight-fitting polos and an athletic look. For Sunday, he chose a white-on-gray-on-gray look that was understated, but clean — just like his scorecard. He really made the Nike Golf Tour Premiere PE shoes, with hits of electric orange, the star. Check out the details on his full outfit below.

Brooks Koepka’s Winning Outfit

  • Hat: Nike AeroBill Classic99
  • Shirt: Nike Zonal Cooling polo
  • Belt: Nike Stretch Woven
  • Pants: Nike Flex
  • Shoes: Nike Golf Tour Premiere PE
Your Reaction?
  • 14
  • LEGIT2
  • WOW3
  • LOL1
  • IDHT1
  • FLOP1
  • OB1
  • SHANK5

Continue Reading

19th Hole

Facebook

Trending