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Golf Digest: Callaway CEO Brewer explains cuts

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EXCLUSIVE: Post cuts, Brewer sees a “more aggressive, authentic and relevant” Callaway

One of the game’s equipment giants shed itself of some size as Callaway Golf announced layoffs impacting some 250 employees worldwide (out of a total of 2,100 employees for an approximately 12-percent drop) across a wide swath of divisions. The workforce reduction was accompanied by an announcement of $52 million in cost-reduction initiatives.

In an exclusive interview with GolfDigest.com, Callaway CEO Chip Brewer said the changes were personally trying but necessary.

“If this surprised anybody, they weren’t paying attention,” Brewer said. “Before I came to Callaway, I knew, and everyone in the industry knew, that there was some level of cost-cutting to be done. It’s very unpleasant but necessary. It keeps you up at night, but you have to do it.

“I didn’t think it was going to be this extensive, to be candid. You have to assess the situation, and as you get further into it, you learn more. If you come in with those ideas predetermined, you’re doing a disservice to the organization. But I wouldn’t say we’re excessively skinny. There’s not a lack of resources here by any means.”

Brewer said the layoffs affect workers across all levels of the organization, but with greater cuts coming domestically than internationally. While corporate support positions were among the most affected areas, research and development was among the least affected.

Read the full article on GolfDigest.com – Click here

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. golf jobs

    Jan 31, 2014 at 6:13 pm

    As such, many golfers suffered from fatigue and diminished concentration
    long before they reached the 18th hole. The calculations of handicaps are resolute by golf clubs or golfers society.

    This is because the head helps maintain the tension of the swing,
    and moving it forward along with the hips causes some of the tension, that was built up during the backswing, to be lost.

  2. lloyd

    Jan 21, 2013 at 7:19 am

    callaway has been losing money for the last couple of years its a shame really as there a good company. the problem is other golf companies have big name sports brand backing the company up like cobra has puma taylormade has adidas and titleist has fila even tho titleist dont seem to have the money to keep there stars and then you have nike who will never run out of cash. the job cuts are bad news but its happening all over the world but if that wot it takes to stay in the business then fine.

  3. Walden

    Jul 14, 2012 at 8:14 pm

    Too bad, but it’s what is necessary to make the company healthy again. Seems like Tony did a great job in the search and interim position, and I suspect that getting lean (stop losing so much money) and better product will be the key.

    Unfortunately, golf is simply a very tough industry right now. Good luck to you and the team.

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pga tour

K.J. Choi WITB 2018

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Equipment is accurate as of the 2018 Valero Texas Open (4/18/2018).

Driver: Ping G400 Max (9 degrees)
Shaft: Graphite Design Tour AD DI-6x

Driver: Ping G400 Max (9 degrees)
Shaft: Ozik Matrix MFS M5 60X

3 Wood: Ping G400 (14.5 degrees)
Shaft: Graphite Design Tour AD DI-7x

5 Wood: Ping G400 (17.5 degrees)
Shaft: Graphite Design Tour AD DI-8x

Hybrid: Ping G400 (22 degrees)
Shaft: Atlus Tour H8

Irons: Ping G400 (4-PW)
Shaft: Nippon N.S. Pro Modus 3 Tour 120X

Wedges: Ping Glide 2.0 (50-12SS, 54-12SS, 58-10)
Shaft: True Temper Dynamic Gold Tour Issue S400

Putter: Ping Sigma G Wolverine T
Grip: Ping Pistol

Putter: Ping PLF ZB3
Grip: Super Stroke KJ

Putter: Ping Sigma Vault Anser 2
Grip: Ping Pistol

WITB Notes: We spotted Choi testing a number of clubs at the Valero Texas Open. We will update this post when we have his 14-club setup confirmed. 

Related:

Discussion: See what GolfWRX members are saying about Choi’s clubs. 

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Accessory Reviews

I tried the great Golfboarding experiment… here’s how it went

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Corica Park Golf Course is not exactly the first place you’d expect to find one of the most experimental sports movements sweeping the nation. Sitting on a pristine swath of land along the southern rim of Alameda Island, deep in the heart of the San Francisco Bay, the course’s municipal roots and no-frills clubhouse give it an unpretentious air that seems to fit better with Sam Snead’s style of play than, say, Rickie Fowler’s.

Yet here I am, one perfectly sunny morning on a recent Saturday in December planning to try something that is about as unconventional as it gets for a 90-year-old golf course.

It’s called Golfboarding, and it’s pretty much exactly what it sounds like: an amalgam of golf and skateboarding, or maybe surfing. The brainchild of surfing legend Laird Hamilton — who can be assumed to have mastered, and has clearly grown bored of, all normal sports — Golfboarding is catching on at courses throughout the country, from local municipal courses like Corica Park to luxury country clubs like Cog Hill and TPC Las Colinas. Since winning Innovation Of the Year at the PGA Merchandising Show in 2014, Golfboards can now be found at 250 courses and have powered nearly a million rounds of golf already. Corica Park currently owns eight of them.

The man in pro shop gets a twinkle in his eyes when our foursome tells him we’d like to take them out. “Have you ridden them before?” he asks. When we admit that we are uninitiated, he grins and tells us we’re in for a treat.

But first, we need to sign a waiver and watch a seven-minute instructional video. A slow, lawyerly voice reads off pedantic warnings like “Stepping on the golfboard should be done slowly and carefully” and “Always hold onto the handlebars when the board is in motion.” When it cautions us to “operate the board a safe distance from all…other golfboarders,” we exchange glances, knowing that one of us will more than likely break this rule later on.

Then we venture outside, where one of the clubhouse attendants shows us the ropes. The controls are pretty simple. One switch sends it forward or in reverse, another toggles between low and high gear. To make it go, there’s a throttle on the thumb of the handle. The attendant explains that the only thing we have to worry about is our clubs banging against our knuckles.

“Don’t be afraid to really lean into the turns,” he offers. “You pretty much can’t roll it over.”

“That sounds like a challenge,” I joke. No one laughs.

On a test spin through the parking lot, the Golfboard feels strong and sturdy, even when I shift around on it. It starts and stops smoothly with only the slightest of jerks. In low gear its top speed is about 5 mph, so even at full throttle it never feels out of control.

The only challenge, as far as I can tell, is getting it to turn. For some reason, I’d expected the handlebar to offer at least some degree of steering, but it is purely for balance. The thing has the Ackerman angle of a Mack Truck, and you really do have to lean into the turns to get it to respond. For someone who is not particularly adept at either surfing or skateboarding, this comes a little unnaturally. I have to do a number of three-point turns in order to get back to where I started and make my way over to the first tee box.

We tee off and climb on. The fairway is flat and wide, and we shift into high gear as we speed off toward our balls. The engine had produced just the faintest of whirrs as it accelerated, but it is practically soundless as the board rolls along at full speed. The motor nevertheless feels surprisingly powerful under my feet (the drivetrain is literally located directly underneath the deck) as the board maintains a smooth, steady pace of 10 mph — about the same as a golf cart. I try making a couple of S curves like I’d seen in the video and realize that high-speed turning will take a little practice for me to get right, but that it doesn’t seem overly difficult.

Indeed, within a few holes I might as well be Laird himself, “surfing the earth” from shot to shot. I am able to hold the handlebar and lean way out, getting the board to turn, if not quite sharply, then at least closer to that of a large moving van than a full-sized semi. I take the hills aggressively (although the automatic speed control on the drivetrain enables it to keep a steady pace both up and down any hills, so this isn’t exactly dangerous), and I speed throughout the course like Mario Andretti on the freeway (the company claims increased pace-of-play as one of the Golfboard’s primary benefits, but on a Saturday in the Bay Area, it is impossible avoid a five-hour round anyway.)

Gliding along, my feet a few inches above the grass, the wind in my face as the fairways unfurl below my feet, it is easy to see Golfboards as the next evolution in mankind’s mastery of wheels; the same instincts to overcome inertia that brought us bicycles, rollerblades, scooters, skateboards, and more recent inventions such as Segways, Hoverboards and Onewheels are clearly manifest in Golfboards as well. They might not offer quite the same thrill as storming down a snowy mountainside or catching a giant wave, but they are definitely more fun than your standard golf cart.

Yet, there are obvious downsides as well. The attendant’s warning notwithstanding, my knuckles are in fact battered and sore by the time we make the turn, and even though I rearrange all my clubs into the front slots of my bag, they still rap my knuckles every time I hit a bump. Speaking of which, the board’s shock absorber system leaves something to be desired, as the ride is so bumpy that near the end I start to feel as if I’ve had my insides rattled. Then there is the unforgivable fact of its missing a cup holder for my beer.

But these are mere design flaws that might easily be fixed in the next generation of Golfboards. (A knuckle shield is a must!) My larger problem with Golfboards is what they do to the game itself. When walking or riding a traditional cart, the moments in between shots are a time to plan your next shot, or to chat about your last shot, or to simply find your zen out there among the trees and the birds and the spaciousness of the course. Instead, my focus is on staying upright.

Down the stretch, I start to fade. The muscles in my core have endured a pretty serious workout, and it’s becoming increasingly difficult to muster the strength for my golf swing. It is no coincidence that my game starts to unravel, and I am on the way to one of my worst rounds in recent memory.

Walking off the 18th green, our foursome agrees that the Golfboards were fun — definitely worth trying — but that we probably wouldn’t ride them again. Call me a purist, but as someone lacking Laird Hamilton’s physical gifts, I’m happy to stick to just one sport at a time.

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Equipment

Titleist AVX golf balls passed the test, are now available across the United States

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Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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