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Golf Digest: Callaway CEO Brewer explains cuts

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EXCLUSIVE: Post cuts, Brewer sees a “more aggressive, authentic and relevant” Callaway

One of the game’s equipment giants shed itself of some size as Callaway Golf announced layoffs impacting some 250 employees worldwide (out of a total of 2,100 employees for an approximately 12-percent drop) across a wide swath of divisions. The workforce reduction was accompanied by an announcement of $52 million in cost-reduction initiatives.

In an exclusive interview with GolfDigest.com, Callaway CEO Chip Brewer said the changes were personally trying but necessary.

“If this surprised anybody, they weren’t paying attention,” Brewer said. “Before I came to Callaway, I knew, and everyone in the industry knew, that there was some level of cost-cutting to be done. It’s very unpleasant but necessary. It keeps you up at night, but you have to do it.

“I didn’t think it was going to be this extensive, to be candid. You have to assess the situation, and as you get further into it, you learn more. If you come in with those ideas predetermined, you’re doing a disservice to the organization. But I wouldn’t say we’re excessively skinny. There’s not a lack of resources here by any means.”

Brewer said the layoffs affect workers across all levels of the organization, but with greater cuts coming domestically than internationally. While corporate support positions were among the most affected areas, research and development was among the least affected.

Read the full article on GolfDigest.com – Click here

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

3 Comments

3 Comments

  1. golf jobs

    Jan 31, 2014 at 6:13 pm

    As such, many golfers suffered from fatigue and diminished concentration
    long before they reached the 18th hole. The calculations of handicaps are resolute by golf clubs or golfers society.

    This is because the head helps maintain the tension of the swing,
    and moving it forward along with the hips causes some of the tension, that was built up during the backswing, to be lost.

  2. lloyd

    Jan 21, 2013 at 7:19 am

    callaway has been losing money for the last couple of years its a shame really as there a good company. the problem is other golf companies have big name sports brand backing the company up like cobra has puma taylormade has adidas and titleist has fila even tho titleist dont seem to have the money to keep there stars and then you have nike who will never run out of cash. the job cuts are bad news but its happening all over the world but if that wot it takes to stay in the business then fine.

  3. Walden

    Jul 14, 2012 at 8:14 pm

    Too bad, but it’s what is necessary to make the company healthy again. Seems like Tony did a great job in the search and interim position, and I suspect that getting lean (stop losing so much money) and better product will be the key.

    Unfortunately, golf is simply a very tough industry right now. Good luck to you and the team.

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Fred Couples signs with Bettinardi, will continue to use FCB putter

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Fred Couples has been using his namesake Bettinardi putter, the FCB (Fred Couples Blade), for the past four years. Now, he’s officially joining Bettinardi’s Tour staff.

Couples, who has won 15 times on the PGA Tour and 13 times on the PGA Tour Champions, will putt exclusively with the company’s flatsticks.

(Photo by Drew Hallowell/Getty Images)

“I’m really looking forward to representing Bettinardi and its beautiful range of hand-made putters, as they always give me great confidence when I’m standing over putts,” said Fred. “Having won 5 times already with a Bettinardi putter, there’s nothing I’d rather be putting with.

Couples averaged 1.70 putts per hole when playing in 12 events with the Bettinardi wand last year.

“Having Fred Couples join our Tour staff is a massive endorsement for Bettinardi Golf,” said founder Robert Bettinardi. “We’re so proud and excited to welcome him to our growing Tour staff. I’m sure he will prove to be a great ambassador for our brand, as he attracts huge crowds and media attention wherever he plays.”

Here’s a look at Boom Boom’s FCB putter.

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Odyssey’s new EXO 2-Ball, Works Red and Black, and Toulon putters

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There’s one thing Odyssey has never struggled with: giving golfers options. Today, the company launched a trunk-full of new putters, including eight Works Red and Black putters, Toulon Atlanta and Portland models, and an Odyssey EXO 2-Ball putter that gives the classic 2-ball design a very new, and premium look.

Most of the new putters, actually, are mallets. More specifically, they are mallets that Odyssey says feel like blade putters; that’s because they’re made with toe hang (like a blade putter) rather than face-balanced designs of typical mallets. Toe hang frees up the face of a putter to open and close, a stroke-style that many golfers employ — amateurs and pros alike.

According to Austie Rollinson, chief designer of Odyssey, there’s been a trend of blade users on Tour switching into mallets because of this toe hang, and that will continue to happen. Odyssey says that of the PGA Tour wins last year, 29 winners used mallets — 14 of those were mallets with toe hang — while there were 20 blade winners. Also, of the top-50 in Strokes Gained: Putting, 31 players used mallets, 13 of which were toe-hang mallets, and 19 players used blades.

Therefore, many of the new putters from Odyssey are toe-hang mallets. Check out all of the new putters below, with info on design, pricing and release dates.

Discussion: See what GolfWRX members are saying about the new putters here

Odyssey Works Red and Black putters

 

The new Works Red and Black putters — adding on to the line of putters released in 2017 — continue to use microhinge face inserts that are designed to “grab” the ball to impart more topspin on the golf ball to get it rolling faster. The new offerings launched today include a No. 1 Wide S, No. 1 Tank, No. 7 Tank, 2-Ball Fang, Marxman, Marxman S, Jailbird Mini and Jailbird Mini S.

They will sell for $199 with a standard Winn AVS midsize pistol grip, and $219 with a SuperStroke grip starting on February 23.

See more photos and join the discussion about the Works Red and Black putters here.

Odyssey EXO 2-Ball

The new EXO 2-Ball, made with Rose Gold PVD, is a premium version of the iconic 2-ball shape. It’s CNC-milled with a microhinge insert, has an aluminum crown with a steel sole plate and Tungsten in the rear portion of the head. The EXO 2-ball also has black circles instead of the familiar white color for which 2-balls are known.

According to Odyssey, it’s a “statement product,” and it will only sell 5,000 of these putters globally. They will sell for $499.99 starting on February 2.

Odyssey says: “Our new Odyssey EXO 2-Ball is a premium limited edition putter unlike any we’ve ever offered. It combines one of the game’s most innovative and iconic putter designs with top-notch materials and meticulous production to create something truly special.”

Toulon Atlanta and Portland

Odyssey’s premium putter brand continues dipping its toes in the mallet style with its new mid-mallet Atlanta and Portland models. They have gunmetal finishes and are 100-percent milled from soft, 303 stainless steel. They also have Toulon’s familiar diamond-milled faces for improved roll.

The Atlanta and Portland models will sell for $399.99 apiece and hit retail on February 2.

Discussion: See what GolfWRX Members are saying about the Toulon Atlanta putter here

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Callaway launches Rogue, Rogue Pro and Rogue X irons and hybrids

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With its new line of Rogue irons — consisting of Rogue, Rogue Pro and Rogue X models — Callaway continues its search to answer a conundrum that’s plagued game-improvement irons for years; how do you make an iron that produces great ball speed without sacrificing sound and feel. The dilemma is that in order to increase ball speeds, engineers must make the faces of the irons thinner. The problem is, the thinner they make the faces, the more vibration is caused at impact, creating a longer-lasting, higher-pitched sound. Very few golfers want that off-putting, clicky sound, but they do want the ball speed and distance.

So, that’s why companies are experimenting with different materials and injections between the faces of game-improvement irons and their bodies. That buffer creates a dampening effect to reduce vibration, while still allowing faces to be constructed thinner to raise COR (coefficient of restitution, a measure of energy transfer) and ball speed. Companies such as PXG irons use TPE injections, and TaylorMade uses SpeedFoam in its new P-790 irons; Callaway says those constructions either constrict speed, or they don’t have a profound enough effect on vibrations.

For its Rogue irons that are made from 17-4 stainless steel, Callaway is using what it calls urethane microspheres, which are essentially little balls of urethane that it combines together, in the cavities of its irons. The difference between these spheres and other foams and materials on the market, according to Callaway, is that the material is porous. Callaway says the microspheres work to dampen sound without negatively effecting ball speed.

A look at the inside of a Rogue iron, via Callaway’s photography

The inner material in the cavity works in tandem with familiar technologies from previous iron releases such as Apex, Epic and Steelhead XR. Callaway says it has improved upon its VFT (variable face thickness) and Face Cup technologies, focusing on thinning out portions of the face where golfers tend to miss shots — low on the face, on the heel and on the toe. Each of the Rogue irons also uses Internal Standing Wave by way of Tungsten-infused weights that help control the center of gravity (CG) in the club heads; that means centering the overall weight between the scoring lines, and controlling where the CG is placed vertically throughout a given set (re: higher on the short irons for more control and spin, and lower on the long irons for more height).

For the consumer, all of this means getting performance-driven irons at a lower price compared to the Epic and Epic Pro irons. Each of the irons will be available for pre-sale on January 19, and come to retail on February 9. Read on for more info on each of the specific irons, and the Rogue and Rogue X hybrids that introduce Callaway’s Jailbreak technology into hybrids for the first time.

Discussion: See what GolfWRX members are saying about the Rogue irons and hybrids in our forums.

Rogue irons ($899.99 steel, $999.99 graphite)

Callaway’s Rogue irons are the standard model in this line of irons, equipped with all of the technologies described above. According to Callaway, these are essentially Steelhead XR replacements, but have more compact shapes. In the Steelhead XR irons, Callaway used a wider profile in order to center CG between the scoring lines, but due to the inclusion of the Tungsten-infused weights in the Rogue irons, it was able to shape the irons more similar to XR and X-Hot irons of the past — more preferable shapes for GI irons, according to Callaway.

Stock shafts include True Temper’s XP105 steel shaft, and Aldila’s Synergy graphite shaft.

Rogue Pro irons ($999.99)

The Rogue Pro irons, as you may expect, have a more compact shape, thinner toplines and thinner soles than their standard-model-counterparts. Therefore, the Pro design will yield more control that better players will prefer, but they are still packed with all of the performance-enhancing technologies of the Rogue irons. They also have a chrome plating that better players may be drawn to.

Rogue X irons ($899.99 steel, $999.99 graphite)

Callaway described the Rogue X irons to me as “bomber irons.” They have lofts that are 3-to-4 degrees stronger than the standard Rogue irons, and they have longer lengths and lighter overall weights, but according to Callaway, they will still launch in the same window iron-for-iron (re: a 7-iron will launch like a 7-iron). Despite cranking down the lofts, they have bigger profiles, wider soles and more offset; those designs work to drag CG rearward, which helps to increase launch.

Combine that design with the Rogue’s VFT, Face Cups, Internal Standing Wave and urethane microspheres, and the result is an iron that’s “all about distance,” according to Callaway.

Rogue and Rogue X hybrids ($249.99 apiece)

As noted previously, the Rogue and Rogue X hybrids include Callaway’s Jailbreak technology. Like Callaway’s Rogue fairway woods, they use stainless steel bars behind the face instead of the titanium bars that are used in the Rogue drivers. Also, like all of the other Callaway clubs that use Jailbreak, the idea of the design is that two parallel bars inside the club head connect the sole with crown help to add strength to the body at impact, allowing the faces to be constructed thinner, thus, create more ball speed across the face. The Rogue and Rogue X hybrids also have Callaway’s familiar Face Cup technology.

The standard Rogue goes up to a 6-hybrid, while the oversized, Rogue X “super hybrid” goes up to an 8-hybrid. Similar to the Rogue X irons, the Rogue X hybrids have an oversized construction, a lighter overall weight, and longer lengths. The goal with these Rogue X hybrids is to create higher launching, more forgiving and longer hybrid options for golfers who need help getting the ball in the air.

Discussion: See what GolfWRX members are saying about the Rogue irons and hybrids in our forums.

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