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Golf Digest: Callaway CEO Brewer explains cuts



EXCLUSIVE: Post cuts, Brewer sees a “more aggressive, authentic and relevant” Callaway

One of the game’s equipment giants shed itself of some size as Callaway Golf announced layoffs impacting some 250 employees worldwide (out of a total of 2,100 employees for an approximately 12-percent drop) across a wide swath of divisions. The workforce reduction was accompanied by an announcement of $52 million in cost-reduction initiatives.

In an exclusive interview with, Callaway CEO Chip Brewer said the changes were personally trying but necessary.

“If this surprised anybody, they weren’t paying attention,” Brewer said. “Before I came to Callaway, I knew, and everyone in the industry knew, that there was some level of cost-cutting to be done. It’s very unpleasant but necessary. It keeps you up at night, but you have to do it.

“I didn’t think it was going to be this extensive, to be candid. You have to assess the situation, and as you get further into it, you learn more. If you come in with those ideas predetermined, you’re doing a disservice to the organization. But I wouldn’t say we’re excessively skinny. There’s not a lack of resources here by any means.”

Brewer said the layoffs affect workers across all levels of the organization, but with greater cuts coming domestically than internationally. While corporate support positions were among the most affected areas, research and development was among the least affected.

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.



  1. golf jobs

    Jan 31, 2014 at 6:13 pm

    As such, many golfers suffered from fatigue and diminished concentration
    long before they reached the 18th hole. The calculations of handicaps are resolute by golf clubs or golfers society.

    This is because the head helps maintain the tension of the swing,
    and moving it forward along with the hips causes some of the tension, that was built up during the backswing, to be lost.

  2. lloyd

    Jan 21, 2013 at 7:19 am

    callaway has been losing money for the last couple of years its a shame really as there a good company. the problem is other golf companies have big name sports brand backing the company up like cobra has puma taylormade has adidas and titleist has fila even tho titleist dont seem to have the money to keep there stars and then you have nike who will never run out of cash. the job cuts are bad news but its happening all over the world but if that wot it takes to stay in the business then fine.

  3. Walden

    Jul 14, 2012 at 8:14 pm

    Too bad, but it’s what is necessary to make the company healthy again. Seems like Tony did a great job in the search and interim position, and I suspect that getting lean (stop losing so much money) and better product will be the key.

    Unfortunately, golf is simply a very tough industry right now. Good luck to you and the team.

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Rory McIlroy’s putter builder speaks on his winning TaylorMade Soto proto



It’s no secret that Rory McIlroy’s biggest weakness has historically been with his putter. But ahead of the Arnold Palmer Invitational, which he won by two shots, McIlroy made a putter switch and ended up with just 100 putts for the week — the lowest in his PGA Tour career. He also finished first in the field in Strokes Gained: Putting, and put on a putting display for the ages on Sunday to shoot 64 (he birdied 5 of the final 6 holes).

Related: Rory’s Winning WITB from the 2018 Arnold Palmer Invitational 

What’s so special about this putter? To figure that out, I spoke with TaylorMade’s International Tour Director Chris Trott, who worked directly with McIlroy on building his new putter.

Trott explains that McIlroy showed up to Bay Hill “with a different kind of confidence” that week. His caddie, Harry Diamond, showed up to the TaylorMade Tour Truck on Monday night (McIlroy wasn’t on site Monday) with a previous putter of McIlroy’s — a Scotty Cameron that he won multiple majors with, according to Trott — and he wanted to have a new putter built that matched up with the specs of it. “He came with a plan and he wanted to be on spec,” says Trott. So the TaylorMade team sent Harry off to the hotel Monday night with a TaylorMade TP Soto with no face insert, one with an insert, some other variations, and they sent him back to the hotel with a few Spiders, as well, according to Trott.

But since Trott says that McIlroy liked the feel of his previous gamer, Trott thought it was best to send a request back to TaylorMade’s offices in Carlsbad for a TP Black Copper Soto with a midslant neck and a Suryln insert in preparation for McIlroy’s arrival the next day. “Nine out of 10 times we already have a head with the insert in it [inside the tour truck], but this putter is so new,” says Trott. “It’s not even out yet.”

Trott says McIlroy showed up to the Tour Truck the next morning, but he “wasn’t enamored” with the options, although he did fancy the solid face Soto. Here’s the photo notes that Trott took of the solid-faced Soto that McIlroy liked.

Good thing Trott sent that request back to the office, though! The first words out of McIlroy’s mouth when he saw the new TP Black Copper Soto slant neck proto with the Suryln insert, according to Trott, were “Hmm, that’s nice.” But he wanted to tweak the specs. He wanted the putter an eighth of an inch shorter and 3-to-4 swingweight points lighter. Eventually, Trott also added 0.25 degrees of loft to the face compared to McIlroy’s gamer, and made it 1-degree more upright.

The new putter Trott concocted also had a Golf Pride Tradition grip on it, and McIlroy had him change it to a TaylorMade Red Cap Pistol grip.

So, McIlroy took to the putting green with the solid face Soto and the Black Copper slant neck proto with the Surlyn insert. After a few drills, McIlroy decided he liked the feel and look of the Trott concoction, and while he really liked the Black Copper finish, he did have concerns about how it would hold up in the weather.

In the end, McIlroy decided on the TaylorMade TP Black Copper Soto proto. Here are the photo notes that Trott took from inside the trailer while holding McIlroy’s (eventual) winning putter.

The numbers in the photo above mean the specs of McIlroy’s putter are as follows:

  • Weight: 508.3 grams
  • Swing weight: D1
  • Lie angle: 71.25 degrees
  • Loft: 2.75 degrees
  • Length: 34.25 inches

Here are photos that we shot of the putter on Tuesday of the 2018 WGC-Dell Technologies Match Play:

It’s safe to say McIlroy made the right decision for Bay Hill, and according to Trott, he’ll likely be sticking with the putter going forward. And if not, surely Trott and his team will be there with 7-10 more putter options for McIlroy to try out and hand-pick from. Must be nice to be Rory!

See what GolfWRX Members are saying about Rory’s putter in our forums.

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Spotted: Phil Mickelson’s Callaway Mack Daddy PM-Grind “2.0” prototype wedge



More than three years ago, Callaway released a Mack Daddy PM Grind — PM stands for Phil Mickelson — that had a raised toe section for a higher center of gravity. Mickelson liked the PM Grind wedges because the designs allowed him to get more spin on open-faced shots, and also because they created a low trajectory with more spin on square-faced shots, said Roger Cleveland in 2015.

Since 2015, Mickelson has been playing various lofts of Callaway Mack Daddy PM Grind wedges, and with various amounts of lead tape.

On Tuesday at the 2018 WGC-Dell Technologies Match Play event, however, we spotted a new Mack Daddy PM Grind “2.o” wedge in his bag that has a different look. Is this the introduction of a new wedge release from Callaway?!


We spoke to a Callaway representative who, in so many words, said this is just Phil being Phil and tinkering with equipment, not a product launch.

“This is a Phil-specific prototype version of the Mack Daddy PM-Grind Wedge,” said a Callaway representative. “We built it specifically for him. He likes to tweak his clubs, of course, and this is just an example of that. Always a tinkerer!”
We’ll be sure to update you on more information about the PM Grind 2.0 prototype wedge when we have it.
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Adidas launches special edition black Boost colorway



Adidas staffers will be collectively back in black at the WGC-Dell Technologies Match Play this Thursday.

The company announced special edition black colorways for its Tour360, Tour360 Knit, and Crossknit 2.0 models, which players will wear, along with head-to-toe black, at the match play competition.

Adidas Tour360

“Boost changed the game for players when we brought it into our golf category,” said Masun Denison, global footwear director, adidas Golf. “Now with the introduction of this special edition colored Boost, golfers can add another style option to their lineup while still enjoying the benefits that only Boost can deliver.”

Adidas partnered with BASF to develop the proprietary Boost technology, which offers cushioning via highly elastic thermoplastic urethane (TPU) pellets that are then fused together with heat and molded into the midsole shape for each specific model. Adidas cites energy return, unmatched cushioning and comfort along with long-lasting durability as the key benefits of the technology.

Adidas Tour360 Knit

The special edition black Boost colorway is available now and will only be featured in the Tour360 family: Tour360 ($210), Tour360 Knit ($190), Crossknit 2.0 ($160). Supplies are limited.

Adidas Crossknit 2.0

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19th Hole