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Hole 3: Ben Hogan: “I had a dream” 

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He was much misunderstood, and I certainly do not intend to contribute to more of that. My first few encounters with Mr. Hogan were tough. And if you only consider one dimension of Ben Hogan, you might call him crusty. I assure you, however, that he had many dimensions that would come out in time. He was guarded, but he did later show his passion and softer side. I just needed to earn my stripes.

Stick with me and I promise in a few holes I will give you a few glimpses of a warmer and fuzzier Ben Hogan. If you can’t wait, my buddy Tim Scott has a number of those in his recent book, which is a great read. As for me and my stories, I need to take you down this path as it happened to me.

Anyone who could get just a little bit close to Ben Hogan would soon learn he loved dearly a number of causes. I am only going to report what I saw him do or what I heard him say in my presence. With that backdrop, I can tell you that I experienced several examples of his enormous passion and love on the following subjects: his country, the U.S. military, the game of golf and those who play it at all levels, his family, his company, his products, his employees, Texas, and even stray dogs. Those are the things that for me caused his first impression as a crusty, demanding man to chip and melt away.

There is no doubt, however, that Mr. Hogan was a fiery competitor. He drove himself hard to be his best and demanded no less from those around him. I doubt anyone he led ever worked harder or faced bigger obstacles than he did. If you have ever played for a tough coach or experienced the pressure of a military drill instructor, you know that it is not always pleasant. You also know that from the pressure you became a better player, a better teammate or a better solider because you were challenged and driven hard. That was Mr. Hogan. He didn’t coddle his employees, but he did instill team loyalty and an extreme sense of accomplishment.

Over the years, I’ve thought a lot about something I saw him do in 1988 — or maybe it was 1989 — that offers insight into how his mind worked. You’ve probably heard his quote about golf: “The best part of the game is improving.” He talked of that many times.

Anyways, here’s the story.

Mr. Hogan always made a point to be with his troops at the yearly Ben Hogan Company sales meetings. Company salesmen and management folks from across the country and the world would gather each year to celebrate successes and map out the plans and products for the next year. The year of this story, we had the most successful and hottest product in the industry: our “Edge” irons. On the night of our formal awards dinner, Mr. Hogan was to speak. Guys and gals were pontificating all day as to what would be his subject, and we knew that he was very creative over the years in how he would address the group. 

When the doors to the banquet hall opened for dinner, roughly 40 full-grown golf geeks in suits jockeyed for the seats near the main table to get as close as they could to Mr. Hogan. I was pretty aggressive and wiry quick in those days, so I’m proud to say I got one of the prime seats. I would be near enough to catch it all.

Mr. Hogan came in the room and was seated at the head table with Jerry Austry (our president) and the mucky muck VPs. Mr. Hogan had a reputation of not being much for chit-chat, but he seemed to be having a good time discussing whatever the head table subjects were during dinner. After chow and a number of presentations for sales awards, Jerry got up to introduce our very rare speaker. Doug McGrath (one of the VPs) went over to shut down the drink waiters and bartender; he did not want anything to distract from Mr. Hogan’s address.

After Jerry’s introduction, Ben Hogan rose and stepped to the podium. He was in his late 70s at the time. Mr. Hogan gripped his left and right hands on the podium furniture, and slowly turned his head left and right and scanned the room. He had no notes with him. The silence he invoked was loud. Ben Hogan was a true master of the pause and could use silence like no one I’ve ever encountered since. All eyes that night watched and waited. If Elvis had crawled out of his grave at Graceland and entered the room’s side door, I doubt if anyone would have cared. We were Ben Hogan’s team and our leader was about to speak. 

The silence was finally broken when Mr. Hogan leaned into the microphone, and I’ve transcribed what he said to the best of my memory. 

[quote_box_center]

Men, (pause). A few nights ago I had a dream. It was Masters Sunday. All the greats were there and I was in the last group. I stepped to the first tee and hit the greatest drive of my life. The ball flew like a rocket. I hit my second shot near the pin and tapped in for my birdie. I was happy.

I stepped to the second hole and hit my drive. It set up perfectly for my approach shot. My third was at the flag and trickled near, and I tapped in for another birdie. After two holes I was 2-under. I went to the third tee. Same thing there, birdie. Now I’m 3-under for the day.”   

[/quote_box_center]

Mr. Hogan continued shot by shot, describing 14 more dream holes at Augusta National, each of which resulted in a birdie. He had many times during his career said that there should be no reason a golfer could not make a birdie or better on every hole. It seems his dream was a round just like that. It took a good while for Mr. Hogan to describe all these holes, but the room was mesmerized and locked into his story.

[quote_box_center]“Then in my dream, I found myself looking up the hill standing on the tee at 18. I was 17 strokes under par for my final round. It was the best dream of my life. I hit my drive up the hill on 18 with the same rocket trajectory as the first hole. My second hit the green and tracked towards the pin. After it came to rest, I had a makeable putt for my birdie. I then rolled that putt at the hole. It was tracking perfectly. At the last moment, the ball lipped out around the cup and left 6 inches for par and a final-round score of 55.”[/quote_box_center]

Everyone in the room started to laugh uncontrollably… everyone but Mr. Hogan, that is.  He kept a stern face and squeezed both sides of the podium as if he wanted to break it.   After he let us hoo and haw for a few seconds, Mr. Hogan raised both arms high in the air. The room went silent. He had complete command again and gruffly said:

[quote_box_center]You guys might think that lip out was funny, but I didn’t!”[/quote_box_center]

There was a long pause.

[quote_box_center]”My best dream ever had become a nightmare! I was so damn mad it woke me up and I haven’t slept since.”[/quote_box_center]

I didn’t think it possible, but Mr. Hogan found a way to scowl at us even more. We didn’t know how to react. Was he serious? For a moment, I wondered if the nightmare had been real and it and sleep deprivation had melted his mind. But at the apex of this newly imposed silence, Mr. Hogan’s icy stare slowly morphed into a sly grin, and then a real smile. A few seconds later, he topped off the smile with a millisecond “I gotcha” wink.

He stepped away from his pulpit and sat down, and everyone in the room leaped to their feet. We were ape like berserk with cheers, applause and gut-wrenching laughter.

It was a priceless moment of Ben Hogan being Ben Hogan.

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Tom Stites has spent more than 30 years working in the golf industry. In that time, he has been awarded more than 200 golf-related patents, and has designed and engineered more than 300 golf products that have been sold worldwide. As part of his job, he had the opportunity to work with hundreds of touring professionals and developed clubs that have been used to win all four of golf's major championships (several times), as well as 200+ PGA Tour events. Stites got his golf industry start at the Ben Hogan Company in 1986, where Ben Hogan and his personal master club builder Gene Sheeley trained the young engineer in club design. Tom went on to start his own golf club equipment engineering company in 1993 in Fort Worth, Texas, which he sold to Nike Inc. in 2000. The facility grew and became known as "The Oven," and Stites led the design and engineering teams there for 12 years as the Director of Product Development. Stites, 59, is a proud veteran of the United States Air Force. He is now semi-retired, but continues his work as an innovation, business, engineering and design consultant. He currently serves on the Board of Directors of the Ben Hogan Foundation, a 501C foundation that works to preserve the legacy and memory of the late, great Ben Hogan.

15 Comments

15 Comments

  1. Ray Moore

    Aug 5, 2015 at 3:58 pm

    Excellent Data. Is the waiter that served Mr. Hogan still alive I think his name was Charles at Shady Oaks CC. I heard a story that Mr. Hogans wife was sending Mr. Hogan in town to be fitted for a new suit or two which he did not like to do and he told the waiter if I’m going you are going also would you be able to verify. Thank you

  2. Sara "Gene" Crawford

    Aug 3, 2015 at 7:56 pm

    These were great men. Thank you Tom, for showing the world just pieces of my “paw paw” !!

  3. Pingback: Ben Hogan “I had a dream” | Bringing you all the news from around the world

  4. M.

    Jul 12, 2015 at 8:18 pm

    How far the game has come from it’s gentlemen like beginnings to the half wit trolling offspring of today… go find another sport to heckle douche bags!

  5. Christosterone

    Jul 12, 2015 at 9:50 am

    Tom,
    I LOVE golf history….in fact, my wife is always telling me to delete all the 60s and 70s “Open Championship” episodes from the DVR.
    Your articles are quickly climbing the ladder in my rankings…
    And though I am not a Hogan fan, his place in history is unarguable and your articles invaluable..
    Please keep em’ coming….
    Thanks
    -Christosterone

  6. BD57

    Jul 11, 2015 at 10:26 pm

    Tom,

    Keep telling the stories, knowing the folks who know their history and respect the game appreciate it.

  7. Big Tony

    Jul 10, 2015 at 1:19 pm

    Thankfully Ben Hogan did not have a Twitter account. The canyon-esq divide between his pretty golf swing and basic social decency is so sad it could make tennis fans out of all of us. Where are you Sam Sneed?

  8. Josh

    Jul 10, 2015 at 11:46 am

    Some of you are just pitiful. The guy is sharing an inside glimpse of one of the most noted golfers of all time and all you can do is come back with snarky comments about everything.

    If you hate Hogan so much why are you even reading the articles?

    Tom, great stories keep them coming.

  9. Slimeone

    Jul 10, 2015 at 5:24 am

    Sounds like Hogan was the life of the party.

  10. Jake Anderson

    Jul 10, 2015 at 4:52 am

    seems like this hogan person was very unlikable. and he wasn’t even a very good golfer, so why bother?

    • Me Nunya

      Jul 11, 2015 at 12:37 am

      I wish they would just moderate the obvious trolls.

  11. Nolanski

    Jul 9, 2015 at 4:30 pm

    Love it! Keep em coming.

  12. Chuck

    Jul 9, 2015 at 12:33 pm

    Well, if he made a three (drive-“approach”- one putt) on the second hole at Augusta on “Masters Sunday,” that would have been an eagle. Not that I would have been counting, listening to Ben Hogan. Maybe it was a Masters Sunday where Ben, in his seventies, was playing at Shady Oaks and not Augusta.

    • Zak Kozuchowski

      Jul 9, 2015 at 1:03 pm

      Chuck, the story has been corrected. He was describing his third shot on No. 2.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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