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A quiet search for more distance

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The purists may argue, but in marketing golf equipment distance is No. 1. All else follows.

When you understand that the USGA capped maximum ball speed on drivers back in 2008, this becomes a marketing challenge that essentially narrows the field to a few large, well-financed companies that can tell a story and have the credibility of Tour presence. Are they telling the truth when they promote a new line as being longer? The answer is yes. But in an absolute sense, the new driver line being touted may not be longer. Remember that clubs are sold to humans, not absolutes.

If I have a good swing path, 100 mph of swing speed and a relatively steep angle of attack, I might pick up yardage from a design that spins the ball less and offers multiple lofts to fine tune launch angle. Conversely, at a furious 85 mph, less spin produces a knuckle ball-like effect and I can lose yardage because I need spin to optimize carry distance. And, to go a step further, the average fairways you play are significant.

I can even try the variety of softer golf balls to see if there is a combination that is optimum. And, here again, this is golf. Optimum off the tee may not produce the same happy results around the greens. As I said, golf is a game of many variables.

Now I don’t have to explain to anyone that I’m well past the retirement age. It’s evident in many ways, not the least of which is my golf swing. I know there is a new data-driven world of smash factor, ball speed, spin and launch angles. In fact, when I occasionally play with a good young golfer, it’s fair to say I don’t speak their language. Sounds like a pure conflict: on the one hand, I bemoan my annual distance loss, on the other I pay little attention to the technical components defining distance.

I have one constant I look for: it’s “quiet,” and I’ll explain. A driver may have forgiveness designed into the head and the purpose is to make mishits somewhat more effective. Those same heads (and all heads) have what we call a “sweet spot,” which is more accurately described as the center of percussion. It’s that very small spot on the face where maximum energy is delivered to a golf ball.

I don’t care what your swing speed is: distance will be optimized by hitting the sweet spot and sound will be the key, or better said, an absence thereof.

Those soft, quiet hits mean that there is very little energy being lost at impact and the golf ball compression is being optimized. To say it a different way, when you feel vibration at impact, you are feeling energy created from an off-center hit and not being delivered to the ball. I realize that today’s 460cc heads are an echo chamber compared to the persimmon of old, but the sound created from a center of percussion hit isn’t robbing you of distance. Every great player I was privileged to watch hit balls had a quiet sound at impact, meaning that they consistently struck the center of percussion.

A good test is longer clubs. To get a 47-inch long driver head back to the ball you will speed up, however, that doesn’t mean all the speed will be at impact. And even if it is, the challenge of hitting the sweet spot is significantly greater. Some can handle it in today’s world of 40-gram shafts. One of the fun things in the game is the possibility that somewhere in the combination of longer, lighter shafts there is an extra 20 yards of distance. 

Back to the smash factor, ball speed lobby. Those things are important when you are constantly hitting shots on the center of percussion. It is possible that there is a combination that even allows for a degree of mishits and is still distance friendly. This is golf, you can always find the exception, but most of us are better off looking for that quiet sound that we can produce consistently (especially on Nos. 9 and 18).

In our search, I see this mistake made all the time. A few weeks ago, I watched a demo day for a while at a club where I play. One of my friends was hitting drivers and he hit maybe 10-15 balls with each of 3 to 4 variations. I know I’ve written about this before, but only the first one, maybe two, with each club counted. After that he was setting a new challenge: his ability to adjust to that club. And if one shot along the way does go farther, it’s hard to ignore. This particular guy is an industry all-star. He has the money and buys 4-5 new drivers a year, each being the “greatest.”

We all want longer, and to paraphrase a TV ad, “Go quiet my friends.”

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

14 Comments

14 Comments

  1. Jay

    May 6, 2015 at 2:03 pm

    Great read – as usual – THANKS

  2. Larry

    Apr 30, 2015 at 4:44 pm

    Agree 100% with Barney, hitting sweet spot with driver is the best way to pick up or in my case (over 65) keep distance. I play very much with a single plane (Graves Academy) type swing (I power that swing almost all arms) and I can say with hitting sweet spot at my age I still drive as long as when I started at age 42…I just finished playing a 2 day scramble with a large group all over 60 and my drives were as good as anyone’s at worst 230 and most a lot farther… I spent a lot of time afterwards showing a handful of my age golfers how I can almost stand in place and hit a drive over 200 yards in play….using that dam Moe Norman funny looking swing putting the sweet spot on the ball…..

  3. Chuck

    Apr 30, 2015 at 4:08 pm

    I like all of Barney’s contributions, but a serious question here…

    I presume — and Barney hasn’t convinced me otherwise — that the Tour players I have watched hit driver all have hot-melted driver heads which lowers the sound of the strike on large titanium heads.

    And about advertised distance…

    Yes, Barney is right about “distance” being the end-all mantra in selling new equipment. Which of course means club manufacturers taking a driver with an extremely long (46″) and light (55 g) shaft to a mechanical testing lab, where that club would out-perform a shorter (43.5/44″) inch driver with a 70, 80 or 90 gram shaft. Trouble is, real golfers aren’t machines. And most golfer would probably be better off with shorter and less-ultralight drivers. Am I right, Tom Wishon?

    • Barney Adams

      May 6, 2015 at 7:36 pm

      Hot Melt aka Rat Glue. Hated working with it still have some shirts with patches. It’s used on tour for a variety of things and while it has a dampening effect that isn’t the primary reason. Roughly 20% of the tour players and 99% of the ” tinkerers”

  4. alan

    Apr 30, 2015 at 1:38 pm

    guys dont be so literal. sound is a metaphor for good ball striking. in this case quiet sound

  5. UA Golfer

    Apr 30, 2015 at 12:49 pm

    I know its a good shot when I barely feel the strike.

  6. RG

    Apr 30, 2015 at 11:42 am

    Another great article Barney! You keep up the good work , young man.

  7. Brett H

    Apr 30, 2015 at 9:53 am

    I dont know about “quiet” shots being the long ones but the shots that you don’t feel definitely are. I can definitely say that when I upgraded drivers after a few years you immediately tell the newer tech has enormous sweet spots/forgiveness. I just cant justify upgrading every year for the amount of golf I play right now or else I probably would.

  8. Ben

    Apr 30, 2015 at 9:11 am

    I have no idea what I just read

  9. R

    Apr 29, 2015 at 4:24 pm

    Same concept applies with hitting your irons. The best shots are the ones you “don’t feel.”

  10. Andy

    Apr 29, 2015 at 2:00 pm

    LOL… I traded for a brand new custom-fit Krank driver last year, and there is nothing quiet about it, and the face hit location matters not. It is crazy load, and sounds like the aluminum bats making contact at college baseball games. I kind of like it..

  11. Greg V

    Apr 29, 2015 at 11:19 am

    Love it!

    Thanks for another great article. I have one “quiet” driver, but I am always on the lookout for another!

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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