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Inside the world of PGA Tour reps

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The average golf fan probably doesn’t know much about tour reps. They’re masters of product knowledge, golf sense and interpersonal relations, and occupy the practice areas of the golf’s professional tours from Monday through Thursday to serve the players’ needs.

[quote_box_center]“It’s always been kind of a secret thing as far as what we do,” said David Wilson, a long-time tour rep who works for True Temper. “Most people show up on Thursday to watch the tournament, but we’re already gone. Once you tell people about what you do, they’re like, ‘We had no idea that even existed.'”[/quote_box_center]

Beyond the club and component reps, there are also “product” tour reps, eager to get their goods in the hands of golf’s professional elite. Rich Massey, tour rep for the DST Compressor training aid, is one such individual. He’s in the midst of an explosion of tour players using his product.

“Rich, he’s got that new club out,” Wilson said. “You get a couple of guys trying it, all of a sudden, they’ve got it on TV. I’m sure he’s getting hit up for guys to try it.”

Indeed he is.

The product ”kind of became viral,” Massey said. He explained that when he began showing the curved-shafted training club to teachers such as Sean Foley and Todd Anderson, every single one of them said, “This is genius.”

“It’s pretty powerful when you can get guys out there to talk about it like they are,” Massey said. “It makes my life easier.”

IMG_6891

Rich Massey at work, DST Compressor in hand.

But tour reps aren’t stalking PGA Tour ranges making the hard sell.

“In reality, I’m not selling it at all,” Massey said. “According to the standards, you’re not allowed to openly solicit a player … so I can’t just walk up to a player and say, ‘I have this great club. Want to try it?’”

So how does a product rep get his goods in the hands of a player he doesn’t know?

“Ryo Ishikawa is a perfect example,” Massey said. “I got introduced to him by his caddie. I showed him the club. He was interested right away.”

It’s as easy as that — if you have a product players like and that’s beneficial to them. If not, well, there’s not much you can do. Massey indicated he’s seen many products on the range that you can’t give away to the pros.

Of course, you don’t always need an intermediary to talk to a player about a product.

“The scenario is slightly different if a rep has an existing relationship with a player,” Massey said. “If I already have an existing relationship with a player, I can walk up to him and talk to him about anything I want.”

IMG_6617

Massey “socializing,” a key component of the job.

That leads us to the value of building relationships.

“Obviously, out there we’re doing a lot of socializing…talking to guys…telling stories,” David Wilson told me. “It’s all about enjoying those relationships, [enjoying] talking to the best players in the world about their lives and their families.”

There’s a lot of chitchat on the ranges of the PGA Tour. But as Massey noted, it’s not always about the subjects you might expect. One hot topic recently? Underwear. It seems that the new 2UNDR Swingshift Boxers are making quite a splash. One golfer has been particularly vocal about his delight with the support he’s getting: Jason Bohn.

“You would have thought he was a salesperson for the company,” Massey said of the 41-year-old tour veteran. (Sidebar: As you can see, Bohn enjoys bringing attention to that region of his anatomy).

So, how does one make it to the (usually) plush green grass of the PGA Tour’s ranges to pitch products and attend to players’ needs every Monday through Wednesday?

“There’s all kinds of different scenarios for how guys get to the PGA Tour,” Wilson said. “A lot of them are ex-players. I did half a year on the Web.com Tour … been doing the PGA Tour for the last 15 years. Keith [Sbarbaro], who works for TaylorMade, he was a good player. He played with Phil [Mickelson]. A lot of these guys, they’ve been in the industry for a long time.”

IMG_6594

David Wilson strikes a pose in a tour trailer.

And how many of these experts in product knowledge are there from each manufacturer? It varies, Wilson said.

“TaylorMade, they probably have three reps that are taking care of players on the range. You have a putter guy. You have two guys in the van that are doing all of the building. Titleist usually has one or two ball guys out. They’re doing testing, [they have] guys in the locker room stuffing lockers. For the last 14 years, I was the only individual representing Aldila.“

The average day for a tour rep is a long one. They usually get to the range around 7 a.m., so they can catch players early in the day. An once the players’ golf shoes hit the ground, it’s crunch time.

“We basically have three days to work with these guys,” Wilson said. “If there’s an issue, you know. If the driver is spinning too much, etc. We have Monday, Tuesday, Wednesday to try to get that figured out.”

The goal is simple for a rep, but the responsibility is huge, especially for those working for major OEMs.

[quote_box_center]“Your overall goal is to get the players to play your products,” Wilson said. “Having those friendships, building those relationships is super important. They put a lot of trust in me. We have the ability to use TrackMan. These guys are playing for a lot of money and you’d hate for them to be playing the wrong product. There’s a lot of emphasis on making sure that their drivers are right, making sure their lofts and lies are correct, making sure that their grips are what they want them to be. There’s a huge checklist.”[/quote_box_center]

Also huge? The payoff.

“For us to be able to work with them and know, ‘Hey, I had an influence on building that driver that Jordan Spieth just won with.’ It’s huge,” Wilson said.

There are innumerable moving parts in a PGA Tour pros’ success, and it’s a team effort for sure. The Tour pro of today is much more akin to a NASCAR driver than the pro of 75 years ago, who hocked balls in a shop and played events when he could.

“There are some really smart guys that work on the PGA Tour,” Wilson said. “There’s guys that have been doing it for 20-plus years.”

Being part of the team is, as you would imagine, rewarding, and turnover isn’t high.

“We’re all kind of a traveling circus…play golf together…have dinners together,” Wilson said. “Most guys that get out here, they don’t leave.”

Can you blame them?

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15 Comments

15 Comments

  1. Carlos Danger

    Apr 17, 2015 at 2:07 pm

    What is done with all of the “Tour Issue” equipment once the players have tried it out and its taken out of the travel inventory? I see so many Tour Issue claims for clubs on Ebay as well as the classifieds here on WRX. Are all of these clubs really Tour Issue or just a way to get some dope like me to pay an extra 50 bucks? If they are TI, how do they get circulated out into the public?

  2. Tom Wishon

    Apr 17, 2015 at 1:26 pm

    This story brought back a pretty funny comment told to me by a product development exec with one of the OEMs from years back when we were killing time before a group meeting at a past PGA Show and we just happened to be talking about the tour and tour reps.

    I won’t get it verbatim but his comment went like this . . .

    “If your daughter comes home and tells you she has fallen in love with a PGA Tour Rep, tell her she’ll be fine as long as she is OK with him never being home and OK with her never having the last word in any discussion or argument.”

  3. Alex

    Apr 16, 2015 at 11:21 am

    Good read. It’s seems like a great job hanging around the big time pro golfers and best courses. A kind of a dream job.

  4. RG

    Apr 15, 2015 at 7:44 pm

    golf is like acting. It’s no way to make a living unless your at the very top.

  5. Johnny

    Apr 15, 2015 at 1:12 pm

    Those jobs are definitely those whose been on the mini or Web.com tours but couldn’t hack it on the big tour. After all, with millions of dollars on the line every week who would the average PGA tour player trust? A person who just graduated from college in accounting or a guy whose been in their shoes and the same trenches they now occupy?

  6. Mike

    Apr 15, 2015 at 12:07 pm

    Experience and who you know….That’s the way

  7. Walter Pendleton

    Apr 15, 2015 at 12:01 pm

    Great job if you can get it…three day work week, two days of driving to the next event, two to three days off spending money not in your budget, eight to 10 weeks consecutively living in hotel rooms and eating on the road – with a limited hotel and food budget. Personally, I’d have to have a piece of the profits or project – if the secret to a club or product going viral is based on it being used by the players. FYI – They are probably a difficult client to keep happy…better have a home run product for this investment to work! DREAM JOB…I DOUBT IT ~ Walt in Augusta

  8. Matt

    Apr 15, 2015 at 11:54 am

    Not really a dream job if you have a Family. You log a Gazillion miles every year and are gone for most of your young ones important milestones in life. If your a 20 something and like to travel then it could be a good fit.

  9. WLDCHLD22

    Apr 15, 2015 at 11:38 am

    cool article.

  10. Kyle

    Apr 15, 2015 at 11:07 am

    Pleaaaaseeee someone tell me how to get into this! I think about how awesome this job would be every day of my life. But I live a life with few connections lol

    • Jafar

      Apr 15, 2015 at 11:37 am

      You gotta make the Web.com tour and be a good player enough to chit chat with other good players… Hopefully some of them make the PGA circuit and then you quit the Web.com tour and start selling these products…

      • John smith

        Apr 15, 2015 at 11:58 pm

        One of the best reps on that tour is Matt Rollins. Basketball player. Worked his way up w a major club company…. U want something make goals, work hard. And don’t complain about not being “connected”

        • Jafar

          Apr 16, 2015 at 3:14 pm

          You mean like…connected to the Internet?

          Wifi is available in most hotels, so that’s not a problem.

  11. shimmy

    Apr 15, 2015 at 11:02 am

    To each their own. Sounds like a death trap to me.

  12. Chris

    Apr 15, 2015 at 10:44 am

    my dream job

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Instruction

The Wedge Guy: The easiest-to-learn golf basic

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My golf learning began with this simple fact – if you don’t have a fundamentally sound hold on the golf club, it is practically impossible for your body to execute a fundamentally sound golf swing. I’m still a big believer that the golf swing is much easier to execute if you begin with the proper hold on the club.

As you might imagine, I come into contact with hundreds of golfers of all skill levels. And it is very rare to see a good player with a bad hold on the golf club. There are some exceptions, for sure, but they are very few and very far between, and they typically have beat so many balls with their poor grip that they’ve found a way to work around it.

The reality of biophysics is that the body moves only in certain ways – and the particulars of the way you hold the golf club can totally prevent a sound swing motion that allows the club to release properly through the impact zone. The wonderful thing is that anyone can learn how to put a fundamentally sound hold on the golf club, and you can practice it anywhere your hands are not otherwise engaged, like watching TV or just sitting and relaxing.

Whether you prefer an overlap, interlock or full-finger (not baseball!) grip on the club, the same fundamentals apply.  Here are the major grip faults I see most often, in the order of the frequency:

Mis-aligned hands

By this I mean that the palms of the two hands are not parallel to each other. Too many golfers have a weak left hand and strong right, or vice versa. The easiest way to learn how to hold the club with your palms aligned properly is to grip a plain wooden ruler or yardstick. It forces the hands to align properly and shows you how that feels. If you grip and re-grip a yardstick several times, then grip a club, you’ll see that the learning curve is almost immediate.

The position of the grip in the upper/left hand

I also observe many golfers who have the butt of the grip too far into the heel pad of the upper hand (the left hand for right-handed players). It’s amazing how much easier it is to release the club through the ball if even 1/4-1/2″ of the butt is beyond the left heel pad. Try this yourself to see what I mean.  Swing the club freely with just your left hand and notice the difference in its release from when you hold it at the end of the grip, versus gripping down even a half inch.

To help you really understand how this works, go to the range and hit shots with your five-iron gripped down a full inch to make the club the same length as your seven-iron. You will probably see an amazing shot shape difference, and likely not see as much distance loss as you would expect.

Too much lower (right) hand on the club

It seems like almost all golfers of 8-10 handicap or higher have the club too far into the palm of the lower hand, because that feels “good” if you are trying to control the path of the clubhead to the ball. But the golf swing is not an effort to hit at the ball – it is a swing of the club. The proper hold on the club has the grip underneath the pad at the base of the fingers. This will likely feel “weak” to you — like you cannot control the club like that. EXACTLY. You should not be trying to control the club with your lower/master hand.

Gripping too tightly

Nearly all golfers hold the club too tightly, which tenses up the forearms and prevents a proper release of the club through impact. In order for the club to move back and through properly, you must feel that the club is controlled by the last three fingers of the upper hand, and the middle two fingers of the lower hand. If you engage your thumbs and forefingers in “holding” the club, the result will almost always be a grip that is too tight. Try this for yourself. Hold the club in your upper hand only, and squeeze firmly with just the last three fingers, with the forefinger and thumb off the club entirely. You have good control, but your forearms are not tense. Then begin to squeeze down with your thumb and forefinger and observe the tensing of the entire forearm. This is the way we are made, so the key to preventing tenseness in the arms is to hold the club very lightly with the “pinchers” — the thumbs and forefingers.

So, those are what I believe are the four fundamentals of a good grip. Anyone can learn them in their home or office very quickly. There is no easier way to improve your ball striking consistency and add distance than giving more attention to the way you hold the golf club.

More from the Wedge Guy

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19th Hole

Vincenzi’s 2024 Texas Children’s Houston Open betting preview

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As the Florida swing comes to an end, the PGA Tour makes its way to Houston to play the Texas Children’s Houston Open at Memorial Park Golf Course.

This will be the fourth year that Memorial Park Golf Course will serve as the tournament host. The event did not take place in 2023, but the course hosted the event in 2020, 2021 and 2022.

Memorial Park is a par-70 layout measuring 7,432 yards and features Bermudagrass greens. Historically, the main defense for the course has been thick rough along the fairways and tightly mown runoff areas around the greens. Memorial Park has a unique setup that features three Par 5’s and five Par 3’s.

The field will consist of 132 players, with the top 65 and ties making the cut. There are some big names making the trip to Houston, including Scottie Scheffler, Wyndham Clark, Tony Finau, Will Zalatoris and Sahith Theegala.

Past Winners at Memorial Park

  • 2022: Tony Finau (-16)
  • 2021: Jason Kokrak (-10)
  • 2020: Carlos Ortiz (-13)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value). 

Key Stats For Memorial Park

Let’s take a look at several metrics for Memorial Park to determine which golfers boast top marks in each category over their last 24 rounds:

Strokes Gained: Approach

Memorial Park is a pretty tough golf course. Golfers are penalized for missing greens and face some difficult up and downs to save par. Approach will be key.

Total Strokes Gained: Approach per round in past 24 rounds:

  1. Tom Hoge (+1.30)
  2. Scottie Scheffler (+1.26)
  3. Keith Mitchell (+0.97) 
  4. Tony Finau (+0.92)
  5. Jake Knapp (+0.84)

Strokes Gained: Off the Tee

Memorial Park is a long golf course with rough that can be penal. Therefore, a combination of distance and accuracy is the best metric.

Total Strokes Gained: Off the Tee per round in past 24 rounds:

  1. Scottie Scheffler (+0.94)
  2. Kevin Dougherty (+0.93)
  3. Cameron Champ (+0.86)
  4. Rafael Campos (+0.84)
  5. Si Woo Kim (+0.70)

Strokes Gained Putting: Bermudagrass + Fast

The Bermudagrass greens played fairly fast the past few years in Houston. Jason Kokrak gained 8.7 strokes putting on his way to victory in 2021 and Tony Finau gained in 7.8 in 2022.

Total Strokes Gained Putting (Bermudagrass) per round past 24 rounds (min. 8 rounds):

  1. Adam Svensson (+1.27)
  2. Harry Hall (+1.01)
  3. Martin Trainer (+0.94)
  4. Taylor Montgomery (+0.88)
  5. S.H. Kim (+0.86)

Strokes Gained: Around the Green

With firm and undulating putting surfaces, holding the green on approach shots may prove to be a challenge. Memorial Park has many tightly mowed runoff areas, so golfers will have challenging up-and-down’s around the greens. Carlos Ortiz gained 5.7 strokes around the green on the way to victory in 2020.

Total Strokes Gained: Around the Green per round in past 24 rounds:

  1. Mackenzie Hughes (+0.76)
  2. S.H. Kim (+0.68)
  3. Scottie Scheffler (+0.64)
  4. Jorge Campillo (+0.62)
  5. Jason Day (+0.60)

Strokes Gained: Long and Difficult

Memorial Park is a long and difficult golf course. This statistic will incorporate players who’ve had success on these types of tracks in the past. 

Total Strokes Gained: Long and Difficult in past 24 rounds:

  1. Scottie Scheffler (+2.45)
  2. Ben Griffin (+1.75)
  3. Will Zalatoris (+1.73)
  4. Ben Taylor (+1.53)
  5. Tony Finau (+1.42)

Course History

Here are the players who have performed the most consistently at Memorial Park. 

Strokes Gained Total at Memorial Park past 12 rounds:

  1. Tyson Alexander (+3.65)
  2. Ben Taylor (+3.40)
  3. Tony Finau (+2.37)
  4. Joel Dahmen (+2.25)
  5. Patton Kizzire (+2.16)

Statistical Model

Below, I’ve reported overall model rankings using a combination of the five key statistical categories previously discussed.

These rankings are comprised of SG: App (24%) SG: OTT (24%); SG: Putting Bermudagrass/Fast (13%); SG: Long and Difficult (13%); SG: ARG (13%) and Course History (13%)

  1. Scottie Scheffler
  2. Wyndham Clark
  3. Tony Finau
  4. Joel Dahmen
  5. Stephan Jaeger 
  6. Aaron Rai
  7. Sahith Theegala
  8. Keith Mitchell 
  9. Jhonnatan Vegas
  10. Jason Day
  11. Kurt Kitayama
  12. Alex Noren
  13. Will Zalatoris
  14. Si Woo Kim
  15. Adam Long

2024 Texas Children’s Houston Open Picks

Will Zalatoris +2000 (Caesars)

Scottie Scheffler will undoubtedly be difficult to beat this week, so I’m starting my card with someone who I believe has the talent to beat him if he doesn’t have his best stuff.

Will Zalatoris missed the cut at the PLAYERS, but still managed to gain strokes on approach while doing so. In an unpredictable event with extreme variance, I don’t believe it would be wise to discount Zalatoris based on that performance. Prior to The PLAYERS, the 27-year-old finished T13, T2 and T4 in his previous three starts.

Zalatoris plays his best golf on long and difficult golf courses. In his past 24 rounds, he ranks 3rd in the category, but the eye test also tells a similar story. He’s contended at major championships and elevated events in the best of fields with tough scoring conditions.  The Texas resident should be a perfect fit at Memorial Park Golf Club.

Alex Noren +4500 (FanDuel)

Alex Noren has been quietly playing some of his best golf of the last half decade this season. The 41-year-old is coming off back-to-back top-20 finishes in Florida including a T9 at The PLAYERS in his most recent start.

In his past 24 rounds, Noren ranks 21st in the field in Strokes Gained: Off the Tee, 30th in Strokes Gained: Around the Green, 25th in Strokes Gained: Total on long and difficult courses and 21st in Strokes Gained: Putting on fast Bermudagrass greens.

In addition to his strong recent play, the Swede also has played well at Memorial Park. In 2022, Noren finished T4 at the event, gaining 2.2 strokes off the tee and 7.0 strokes on approach for the week. In his two starts at the course, he’s gained an average of .6 strokes per round on the field, indicating he is comfortable on these greens.

Noren has been due for a win for what feels like an eternity, but Memorial Park may be the course that suits him well enough for him to finally get his elusive first PGA Tour victory.

Mackenzie Hughes +8000 (FanDuel)

Mackenzie Hughes found himself deep into contention at last week’s Valspar Championship before faltering late and finishing in a tie for 3rd place. While he would have loved to win the event, it’s hard to see the performance as anything other than an overwhelming positive sign for the Canadian.

Hughes has played great golf at Memorial Park in the past. He finished T7 in 2020, T29 in 2021 and T16 in 2022. The course fit seems to be quite strong for Hughes. He’s added distance off the tee in the past year or and ranks 8th in the field for apex height, which will be a key factor when hitting into Memorial Park’s elevated greens with steep run-off areas.

In his past 24 rounds, Hughes is the best player in the field in Strokes Gained: Around the Greens. The ability to scramble at this course will be extremely important. I believe Hughes can build off of his strong finish last week and contend once again to cement himself as a President’s Cup consideration.

Akshay Bhatia +8000 (FanDuel)

Akshay Bhatia played well last week at the Valspar and seemed to be in total control of his golf ball. He finished in a tie for 17th and shot an impressive -3 on a difficult Sunday. After struggling Thursday, Akshay shot 68-70-68 in his next three rounds.

Thus far, Bhatia has played better at easier courses, but his success at Copperhead may be due to his game maturing. The 22-year-old has enormous potential and the raw talent to be one of the best players in the world when he figures it all out.

Bhatia is a high upside play with superstar qualities and may just take the leap forward to the next stage of his career in the coming months.

Cameron Champ +12000 (FanDuel)

Cameron Champ is a player I often target in the outright betting market due to his “boom-or-bust” nature. It’s hard to think of a player in recent history with three PGA Tour wins who’s been as inconsistent as Champ has over the course of his career.

Despite the erratic play, Cam Champ simply knows how to win. He’s won in 2018, 2019 and 2021, so I feel he’s due for a win at some point this season. The former Texas A&M product should be comfortable in Texas and last week he showed us that his game is in a pretty decent spot.

Over his past 24 rounds, Champ ranks 3rd in Strokes Gained: Off the Tee and 30th in Strokes Gained: Total on long and difficult courses. Given his ability to spike at any given time, Memorial Park is a good golf course to target Champ on at triple digit odds.

Robert MacIntyre +12000 (FanDuel)

The challenge this week is finding players who can possibly beat Scottie Scheffler while also not dumping an enormous amount of money into an event that has a player at the top that looks extremely dangerous. Enter McIntyre, who’s another boom-or-bust type player who has the ceiling to compete with anyone when his game is clicking on all cylinders.

In his past 24 rounds, MacIntyre ranks 16th in the field in Strokes Gained: Off the Tee, 17th in Strokes Gained: Around the Green and 10th in Strokes Gained: Total on long and difficult courses.

MacIntyre’s PGA Tour season has gotten off to a slow start, but he finished T6 in Mexico, which is a course where players will hit driver on the majority of their tee shots, which is what we will see at Memorial Park. Texas can also get quite windy, which should suit MacIntyre. Last July, the Scot went toe to toe with Rory McIlroy at the Scottish Open before a narrow defeat. It would take a similar heroic effort to compete with Scheffler this year in Houston.

Ryan Moore +15000 (FanDuel)

Ryan Moore’s iron play has been absolutely unconscious over his past few starts. At The PLAYERS Championship in a loaded field, he gained 6.1 strokes on approach and last week at Copperhead, he gained 9.0 strokes on approach.

It’s been a rough handful of years on Tour for the 41-year-old, but he is still a five-time winner on the PGA Tour who’s young enough for a career resurgence. Moore has chronic deterioration in a costovertebral joint that connects the rib to the spine, but has been getting more consistent of late, which is hopefully a sign that he is getting healthy.

Veterans have been contending in 2024 and I believe taking a flier on a proven Tour play who’s shown signs of life is a wise move at Memorial Park.

 

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Opinion & Analysis

Ryan: Why the race to get better at golf might be doing more harm than good

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B.F. Skinner was one of the most important psychologists of the 20th century, developing the foundation of the development of reinforcement, and in doing so, creating the concept of behaviorism. In simple terms, this means that we are conditioned by our habits. In practical terms, it explains the divide between the few and far between elite instructors and college coaches.

To understand the application, let’s quickly review one of B.F. Skinner’s most important experiments; superstitions in the formation of behavior by pigeons. In this experiment, food was dispensed to pigeons at random intervals. Soon, according to Skinner, the pigeons began to associate whatever action they were doing at the time of the food being dispensed. According to Skinner, this conditioned that response and soon, they simply haphazardly repeated the action, failing to distinguish between cause and correlation (and in the meantime, looking really funny!).

Now, this is simply the best way to describe the actions of most every women’s college golf coach and too many instructors in America. They see something work, get positive feedback and then become conditioned to give the feedback, more and more, regardless of if it works (this is also why tips from your buddies never work!).

Go to a college event, particularly a women’s one, and you will see coaches running all over the place. Like the pigeons in the experiment, they have been conditioned into a codependent relationship with their players in which they believe their words and actions, can transform a round of golf. It is simply hilarious while being equally perturbing

In junior golf, it’s everywhere. Junior golf academies make a living selling parents that a hysterical coach and over-coaching are essential ingredients in your child’s success.

Let’s be clear, no one of any intellect has any real interest in golf — because it’s not that interesting. The people left, including most coaches and instructors, carve out a small fiefdom, usually on the corner of the range, where they use the illusion of competency to pray on people. In simple terms, they baffle people with the bullshit of pseudo-science that they can make you better, after just one more lesson.

The reality is that life is an impromptu game. The world of golf, business, and school have a message that the goal is being right. This, of course, is bad advice, being right in your own mind is easy, trying to push your ideas on others is hard. As a result, it is not surprising that the divorce rate among golf professionals and their instructors is 100 percent. The transfer rate among college players continues to soar, and too many courses have a guy peddling nefarious science to good people. In fact, we do at my course!

The question is, what impact does all this have on college-age and younger kids? At this point, we honestly don’t know. However, I am going to go out on a limb and say it isn’t good.

Soren Kierkegaard once quipped “I saw it for what it is, and I laughed.” The actions of most coaches and instructors in America are laughable. The problem is that I am not laughing because they are doing damage to kids, as well as driving good people away from this game.

The fact is that golfers don’t need more tips, secrets, or lessons. They need to be presented with a better understanding of the key elements of golf. With this understanding, they can then start to frame which information makes sense and what doesn’t. This will emancipate them and allow them to take charge of their own development.

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