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Forelinx.com: Golf’s newest online booking experience

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Former professional golfer, Danny Wax, wants to turn “booking a tee time into an experience.”

For him, the concept is simple. Many golfers use the game as part recreational outlet and part opportunity to network. Wax’s endeavor is aimed at making this a more seamless process whereby any player can find the group to play with — and ultimately making lasting connections.

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Expect member courses to be moderate in price — not the city muni, but not the $200 daily fee course either.

Wax graduated from the University of Denver in 2009 with a degree in Business Administration. From there, he competed on the Nationwide Tour (currently Web.com tour) for three years before returning home to Santa Monica, Calif., and putting his undergraduate degree to work.

While on tour, Wax had the experience with which many of us empathize. You meet some great people, make some promising contacts, but struggle to ever really make and keep a lasting connection. Maybe you exchange business cards or contact information and promise to “be in touch,” but we all know what typically happens. Danny and Forelinx.com are looking to change all of that.

Forelinx.com is a hybrid — social platform meets online tee-time service — which as Wax defines it is, “a modern platform for golfers to connect.” At this time, there is no subscription fee and in four clicks you can login with your LinkedIn account, find a group, make a tee time and be on your way. It’s really that simple.

Forelinx.com is not like other online booking sites. It is not a coupon or discount site, so expect to pay full boat. Wax sees this as a win-win-win. Courses get third party help filling up tee sheets, golfers get to play a round with people who share common professions or have similar handicaps and Wax receives a cut of the green fees. 

The service went live on Jan. 1 of this year, and currently has 450 members and 1,500 courses. The hope is to have 5,000 members by the end of the first year, with the target client, millennial males, in their 20s and 30s. What Forelinx.com ultimately morphs into is entirely dependent on who uses the service and how they interact with it.

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Each registered member creates a profile with basic personal and professional information.

Because of its infancy and the malleable nature of the product, it’s hard to say exactly what this might look like in a year, but Wax says in the next 3-to-4 months to expect some partnerships and platforms that have the potential to really shake up the online tee time booking market.

Finding your next regular foursome or business deal might be a lot easier than you thought.

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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

2 Comments

2 Comments

  1. Steven

    Sep 19, 2015 at 1:21 am

    So just researching this concept. 199.00 per month. Several courses. Do I need to hook up with a 4some to play? Can I just play solo if my friends don’t sign up? Can’t seem to find the q&A for this company.

  2. Kawika

    Mar 31, 2015 at 1:08 pm

    About time someone updated how to book tee times!

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Whats in the Bag

Justin Thomas’ winning WITB: 2019 CJ Cup

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Driver: Titleist TS3 (9.5 degrees)
Shaft: Mitsubishi Diamana ZF 60TX

justin-thomas-witb-driver

3-wood: Titleist TS3 (15 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80TX

5-wood: Titleist 915Fd (18 degrees)
Shaft: Fujikura Motore Speeder VC 9.2 Tour Spec X

Irons: Titleist T100 (4-iron), Titleist 620 MB (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Vokey Design SM7 (46, 52, 56 degrees), Vokey Design SM6 (60 degrees)
Shaft: True Temper Dynamic Gold Tour Issue S400

Photo via Vokey Wedge Rep Aaron Dill

Putter: Scotty Cameron X5

Grip: SuperStroke Pistol GT Tour

Ball: Titleist Pro V1x

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How @justinthomas34 marks his @titleist Pro V1x ????

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Grips: Golf Pride Tour Velvet Cord

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Whats in the Bag

Cameron Champ WITB 2019

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*Equipment accurate as of the Houston Open

Driver: Ping G410 LST (9.5 degrees, flat+, CG shifter in neutral, 5g face, 5g toe weight)
Shaft: Project X HZRDUS Smoke Green 70G-6.5 TX (44.25″, tipped 1.5″, D4)

cameron-champ-witb-2019-driver

5-wood: Ping G410 (@17 degrees, flat standard, 5g face weight)
Shaft: Project X HZRDUS Black 95G-6.5 TX (41.75”, tipped 1.5″, D4)

cameron-champ-witb-2019-5-wood

Irons: Ping i500 [3-iron (38.75″, 21 degree loft, 1 degree up)], Ping iBlade [4-iron (1/2 degree flat, standard length)], Ping Blueprint [5-PW (1/2 degree flat, standard length)]
Shafts: True Temper Dynamic Gold X7 w/Cushin insert

cameron-champ-witb-2019-irons

Wedges: Ping Glide Forged (50, 54 degrees) (1 degree flat), TaylorMade Hi-Toe (60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Ping PLD Prime Prototype (Stealth finish, straight arc, 34 3/8″, 19 degree lie, 2 degree loft, black shaft)
Grip: Ping PP58 Midsize Full Cord

Grips: Custom Lamkin Black 58R

Ball: Srixon Z-Star XV

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WRX Spotlight: EV3D putters

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We hear the buzz words “3D printed” all the time these days. It’s a newer technology that has shown to have lots of applications in other industries, but golf hasn’t been one of those until now. 3D printing a putter is a pretty new adventure, but EV3D Golf is showing that it is going to be much more common very soon.

EV3D Golf is bringing new putter designs to us golfers that CANNOT be made through traditional casting or milling. 3D printing is the process of creating a putter layer-by-layer, allowing any supported shape you can think of. Even hollow designs like EV3D’s signature lattice features!

This gives EV3D engineers the ability to create putters that push the limits of MOI, feel, and of course look. The intricate lattice design does more than just look really cool, it also helps move weight to the outside and rear of the putter, increasing MOI in all models. All EV3D putters are printed from a combination of 420 stainless steel and bronze. This alloy gives the putter its responsive feel, excellent durability, and the ability to offer 3 finishes. They also offer a ton of different hosel designs to fit your eye and putting stroke, all are 3D printed as well. EV3D even adds custom touches like text in the cavity, different site lines, and paint fill to make it your own. Right now they offer 6 different head shapes, but if none of those are what you are looking for, they will work with you to print your dream putter from scratch!

We got our hands on 2 models, the EV3D Golf Ares X and Hades, to take out to the course and putt with. In hand the first thing that grabs your eye’s attention is the intricate lattice work on the putters.

All you want to do is hold the putter closer to your face and see how the heck they did it. At the right angles you can actually see through that lattice structure, but we were told that debris getting stuck in there isn’t an issue. The next thing you will notice is the rough texture of the head. This is created by the process of 3D printing the head, showing off the layers of material used to build the shape of the head. I don’t know if was intended but that rough texture does help with reducing glare, making the putters easy on the eyes even in the brightest conditions.

I personally really like the Antique Bronze finish, but EV3D does offer a Natural and Slate Black finish to suit your personal taste. Out on the putting green the Ev3D putters performed really well, offering a hefty dose of forgiveness and a crisp feel and sound. Traditionally modes like the Hades don’t offer much in the way of forgiveness compared to mallets, but the Hades shocked me with its off-center putts. Putts hit off the heel or toe stayed on line much better and I even made a couple that had no business even being close to the hole.

Distance loss on those mishits is about what you would expect, coming up a little short, but defiantly not a drastic difference. Since the EV3D line doesn’t have any fancy face milling, I was a little worried about the initial roll and if the ball would hop or skid. Initial contact was great, only met with a tiny bit of skid before rolling out. Nothing that I think effected even my longest putts. The feel off the face is something that reminds you of a quieter classic Ping BeCu putter, crisp with an audible click. If you are looking for a silent impact, like an Odyssey Microhinge, then the EV3D line might not be your cup of tea. If you are on a quest for exceptional responsiveness on well struck and mishit putts then you should be very pleased with any of the EV3D putter models. The feel of impact is a little firmer than I think we are all used to these days with so many inserts and deep milling. The crisp feel and slightly more audible EV3D is somewhat refreshing and mishit putts are extremely easy to recognize.

Overall, the EV3D putters are a solid offering from a new company utilizing a new technology in the golf club space. With all the combinations of putter heads, site lines, and hosels, I can’t see you not being able to find a putter that fits your eye. Looks for any putter are going to be subjective, but there is no denying that EV3D is pushing the limits at a time where we see a lot of similar putter designs from all manufacturers. And if you are the type of person who wants to create an original design of your own that has never been done, EV3D is waiting for that call to help you take your idea from thought to printed putter head! Check the entire EV3D putter line at the company website.

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