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Forelinx.com: Golf’s newest online booking experience

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Former professional golfer, Danny Wax, wants to turn “booking a tee time into an experience.”

For him, the concept is simple. Many golfers use the game as part recreational outlet and part opportunity to network. Wax’s endeavor is aimed at making this a more seamless process whereby any player can find the group to play with — and ultimately making lasting connections.

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Expect member courses to be moderate in price — not the city muni, but not the $200 daily fee course either.

Wax graduated from the University of Denver in 2009 with a degree in Business Administration. From there, he competed on the Nationwide Tour (currently Web.com tour) for three years before returning home to Santa Monica, Calif., and putting his undergraduate degree to work.

While on tour, Wax had the experience with which many of us empathize. You meet some great people, make some promising contacts, but struggle to ever really make and keep a lasting connection. Maybe you exchange business cards or contact information and promise to “be in touch,” but we all know what typically happens. Danny and Forelinx.com are looking to change all of that.

Forelinx.com is a hybrid — social platform meets online tee-time service — which as Wax defines it is, “a modern platform for golfers to connect.” At this time, there is no subscription fee and in four clicks you can login with your LinkedIn account, find a group, make a tee time and be on your way. It’s really that simple.

Forelinx.com is not like other online booking sites. It is not a coupon or discount site, so expect to pay full boat. Wax sees this as a win-win-win. Courses get third party help filling up tee sheets, golfers get to play a round with people who share common professions or have similar handicaps and Wax receives a cut of the green fees. 

The service went live on Jan. 1 of this year, and currently has 450 members and 1,500 courses. The hope is to have 5,000 members by the end of the first year, with the target client, millennial males, in their 20s and 30s. What Forelinx.com ultimately morphs into is entirely dependent on who uses the service and how they interact with it.

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Each registered member creates a profile with basic personal and professional information.

Because of its infancy and the malleable nature of the product, it’s hard to say exactly what this might look like in a year, but Wax says in the next 3-to-4 months to expect some partnerships and platforms that have the potential to really shake up the online tee time booking market.

Finding your next regular foursome or business deal might be a lot easier than you thought.

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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

2 Comments

2 Comments

  1. Steven

    Sep 19, 2015 at 1:21 am

    So just researching this concept. 199.00 per month. Several courses. Do I need to hook up with a 4some to play? Can I just play solo if my friends don’t sign up? Can’t seem to find the q&A for this company.

  2. Kawika

    Mar 31, 2015 at 1:08 pm

    About time someone updated how to book tee times!

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Whats in the Bag

Sam Burns WITB 2024 (April)

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  • Sam Burns’ what’s in the bag accurate as of the RBC Heritage.

Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)

Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)

Putter: Odyssey Ai-One #7S

Grips: Golf Pride Tour Velvet Align

Ball: Callaway Chrome Tour X

Check out more in-hand photos of Sam Burns’ WITB in the forums.

 

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Whats in the Bag

Will Zalatoris WITB 2024 (April)

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  • Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage. 

Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)

3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: L.A.B. Golf Mezz.1 Max

Grips: Golf Pride Z-Grip Cord

See more photos of Will Zalatoris’ WITB in the forums.

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New Level launches new 480-DB irons, blending performance and forgiveness

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New Level has been making some really good golf equipment since the company started up in 2018. Offering irons that are more geared towards the better player, precision has been a fundamental philosophy for New Level in creating irons and wedges.

The 480 line of irons has been the flagship of the brand, and the newest member of that team is the 480-DB iron that is now open to pre-orders. A new cavity design is what the whole 480 line is about, and the 480-DB takes advantage of that with added ball speed and a larger sweet spot.

For players who require their irons to offer the best feel, rest assured the DB is a fully forged (from 1020 carbon steel) one-piece golf club. No multi-piece, hollow design with this iron.

While the 480-DB is the next generation of the popular 902-OS, New Level didn’t follow the current trend in golf by chasing distance with the new iron. They actually weakened the lofts on the 480-DB with the spec sheet showing a 33-degree 7-iron and 45-degree pitching wedge. These lofts allow the DB to have less offset while still offering consistent distance off the face.

A traditional design was also at the forefront of the new irons to make sure that golfers with an eye for detail can look down at them with confidence that they will perform under any condition.

 

A weight low in the back cavity will allow their master club builders to dial in the perfect weight for the golfer, no matter the length or shaft being used. New Level believes that the new 480-DB is one of the most forgiving one-piece forged irons on the market today. A pre-worn leading edge on the sole should get through the turf quickly and with reduced digging for better turf interaction.

You can pre-order the New Level 480-DB right now on the New Level website.

Pricing specs availability

  • Irons: 4-PW
  • Price: $149/oron
  • Availability: Pre-order

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