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Forelinx.com: Golf’s newest online booking experience

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Former professional golfer, Danny Wax, wants to turn “booking a tee time into an experience.”

For him, the concept is simple. Many golfers use the game as part recreational outlet and part opportunity to network. Wax’s endeavor is aimed at making this a more seamless process whereby any player can find the group to play with — and ultimately making lasting connections.

BizBash

Expect member courses to be moderate in price — not the city muni, but not the $200 daily fee course either.

Wax graduated from the University of Denver in 2009 with a degree in Business Administration. From there, he competed on the Nationwide Tour (currently Web.com tour) for three years before returning home to Santa Monica, Calif., and putting his undergraduate degree to work.

While on tour, Wax had the experience with which many of us empathize. You meet some great people, make some promising contacts, but struggle to ever really make and keep a lasting connection. Maybe you exchange business cards or contact information and promise to “be in touch,” but we all know what typically happens. Danny and Forelinx.com are looking to change all of that.

Forelinx.com is a hybrid — social platform meets online tee-time service — which as Wax defines it is, “a modern platform for golfers to connect.” At this time, there is no subscription fee and in four clicks you can login with your LinkedIn account, find a group, make a tee time and be on your way. It’s really that simple.

Forelinx.com is not like other online booking sites. It is not a coupon or discount site, so expect to pay full boat. Wax sees this as a win-win-win. Courses get third party help filling up tee sheets, golfers get to play a round with people who share common professions or have similar handicaps and Wax receives a cut of the green fees. 

The service went live on Jan. 1 of this year, and currently has 450 members and 1,500 courses. The hope is to have 5,000 members by the end of the first year, with the target client, millennial males, in their 20s and 30s. What Forelinx.com ultimately morphs into is entirely dependent on who uses the service and how they interact with it.

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Each registered member creates a profile with basic personal and professional information.

Because of its infancy and the malleable nature of the product, it’s hard to say exactly what this might look like in a year, but Wax says in the next 3-to-4 months to expect some partnerships and platforms that have the potential to really shake up the online tee time booking market.

Finding your next regular foursome or business deal might be a lot easier than you thought.

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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

2 Comments

2 Comments

  1. Steven

    Sep 19, 2015 at 1:21 am

    So just researching this concept. 199.00 per month. Several courses. Do I need to hook up with a 4some to play? Can I just play solo if my friends don’t sign up? Can’t seem to find the q&A for this company.

  2. Kawika

    Mar 31, 2015 at 1:08 pm

    About time someone updated how to book tee times!

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Equipment

WRX Spotted: New TaylorMade P790 UDI

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It’s Open Championship week and that means course conditions are the talk of the town. Firm, fast, and windy conditions are expected on the links of Portrush, so we will be seeing a lot of players using driving irons that they might not otherwise play with week to week on the PGA Tour.

Not only are driving irons a hot item for players, but for OEMs launching new and prototype versions including TaylorMade, which has a new P790 UDI in some bags including Mr. Tiger Woods (credit to Rob Brooks on Instagram for the spot).

Like with many clubs just being seeded to tour, we don’t have official comment from the team at TaylorMade…but, like many times before, we have a couple of ideas based off the cosmetics of what might be in store if and when this thing comes to retail.

Some history: It’s been a while since TaylorMade introduced a new UDI (Ultimate Driving Iron) to its lineup.  There was the GAPR Low, which was very UDI “like” but the UDI as a whole never had an adjustable hosel. (There were Tour Issue versions of the GAPR Lo that had a fixed hosel and no adjustability)

The original (2017) P790 UDI

The “just-spotted 2020 (?)” version

The most recent UDI was the original P-790, but this new version has some distinct differences

  • Thinner sole. Based off the pictures, this new P-790 UDI has a thinner sole with more camber to help improve turf interaction. More camber and well-utilized bounce make any club more playable in varying conditions.
  • Shorter blade length. There is no such thing as computer screen calipers but from what we can tell when comparing side by side the new version is shorter. A shorter blade length means a CG closer to the hosel and more workability.
  • Higher toe. Just like the shorter blade length, a higher toe is often more appealing to more players (better players are generally the target for these types of clubs) and what that also “potentially” does is raise the CG. A higher CG will produce lower launching shots BUT with more spin (workability). To counter act the potential extra spin loft adjustments can be made pretty easily, since loft is one of the biggest factors in creating spin.

The one thing that is harder to compared is whats going on inside of this UDI (obviously). There is a screw in the toe, so it can be assumed that there is some sort of foam or material that helps support the face and improve the acoustics of this face thin-faced iron.

Just like we wait for the first group off early Thursday morning at Portrush, we’re just going to have to wait to see what’s really going on this new UDI too.

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Forum Thread of the Day: “Tiger Woods with a new Scotty Cameron at The Open”

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Today’s Forum Thread of the Day comes from No Gimmes who was quick to spot Tiger Woods preparing for this week’s Open Championship with a new Scotty putter. Woods has also been seen warming up for this week’s event at Royal Portrush with his old faithful on the greens, but our members have been discussing the thinking behind the 15-time-major champion’s potential change, as well as the putter itself.

*Photos from Golf Central’s ‘Live From The Open’ coverage

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • TheMoneyShot: “I’m really surprised he is making the switch. Let’s see if it’s in the bag come Thursday.”
  • Hedgehog: “That topline and the alignment aid and all the smooth lines, gorgeous!”
  • MuniPukeLife: “Makes sense as his trusty NP2 is super light by today’s putter standards.”

Entire Thread: “Tiger Woods with a new Scotty Cameron at The Open”

 

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Mizuno T20 wedges: Let’s get spinning

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Spin.

We’re always trying to reduce it with our driver and increase it with our wedges for maximum control, but with the rules of golf being so strict, how do actually achieve a performance gain? Simple engineering…

This is the Mizuno T20 wedge.

It’s been a few years since we have seen a T (teardrop) wedge from our friends at Mizuno, and there is good reason.

Let’ get into a quick history lesson: before the JPX900 series was introduced, Mizuno had quietly been realigning the product cycles of the MP and JPX lines. You might remember back a few years ago now before the MP18s hit the scene that there was a bit of a lull in the MP line—so much, in fact, there was even a thread here on GolfWRX asking “Is Mizuno not making MP irons anymore?”

It was a naturally curious question to a company that always had very standardized release cycles, but it was a long-term play that has paid off tremendously. We now get “T” wedges with MP irons (MP20s to be exact), and we should (from everything I know) continue to see “S” Silhouette (more rounded profile) wedges with future JPX lines.

Before we get to what’s new, how about we first talk about what will be staying the same

  • Grain Flow Forged HD – like all new Mizuno irons, the T20s are made using the same forging process to increase the density of the material in the clubhead for an improved solid feel.
  • Boron – this little element when added to the 1025e mild carbon steel used in the wedges (we’re talking trace amounts equating to 3ppm – parts per million) increases the strength of the material by 30 percent—how crazy is that for chemistry? This improves groove life and has ZERO effect on club feel.
  • Variable Width & Depth Quad Cut Grooves – Like previous T and S wedges, the T20s will have quad cut grooves that will vary in shape based on the loft of the club. Lower lofted wedges are more narrow and deeper, while higher lofted wedges are wider and more shallow since impact happens at lower speeds this increases spin consistency.
  • Same beautiful Teardrop profile from address

So what’s new?

Flow. Just like the MP20s, engineers are bringing more a more extreme CG (center of gravity) shifting philosophy, or as Mizuno explains it, increased vertical moment of inertia to the wedges. As much as you (well maybe not “you,” depending on who you are) might think “a wedge is just a wedge” and loft is the only deciding factor for spin, you couldn’t be further from the truth. By relocating the CG throughout the set and changing the sweet spot height, engineers can further alter the launch and spin precisely for each loft.

It’s about gear effect—the higher you hit above the CG the less spin the ball with have, and the closer to or lower you make impact compared to the CG the more spin you will create. Either way these are wedges, so a 50 degree, for example, is still going to spin, but it is now more controllable (think less likely to ballon or get too high on full shots). On the other side of the equation, a 60-degree wedge will allow for even MORE trajectory and spin control for the low flying quick checkers with zip.

Now about that spin.

By the Rules of Golf, you can’t make grooves sharper, you can’t increase their volume, and you can only have so much surface roughness (sorry but that old Spin Doctor wedge is HIGHLY NON-conforming). So what do you do? You change the way you think about that surface roughness…

Hydroflow Micro Grooves

Instead of traditional laser etching parallel to the grooves, Mizuno engineers took a concept from the high-performance tire world and went perpendicular to the grooves and parallel to the direction the ball moves up the face to channel moisture away. This directional tread has proven to increase spin on shots especially in conditions with moisture up to 1,200 RPM (on a 60-yard shot), that’s a very tangible number. It’s not just about spin either: the more the friction that can be created also means more control on launch angle and less of a “floating” ball flight. That’s how those low zippers keep zippin’!

Don’t think for a second that Mizuno just changed the etching and was done with it. The process went through multiple iterations to figure out how they could improve its life (beyond the boron) and the solution was to etch before the chroming process to elongate the lifespan. The other groovy take for the T20s is the actual reconfiguration of the grooves. To get the bottom groove closer to the leading edge without having it disorient the overall look of the club and making it appear that the heel or toe is thinner on one side. The lowest groove has been shortened and centered.

All of these refinements; CG, micro-grooves, and reconfigured scoring lines add up to one thing: more control and improved shotmaking with your wedges.

Finishes, specs, and grinds

The wishes of many have been answered when it comes to the T20s, there will be a RAW finish (happy dance time) along with traditional chrome and the signature blue ion. Leftys will only be able to get chrome, but all the same options will be available as far as lofts and grinds.

Coming in lofts from 46-60 degrees, the grind options progress depending on the loft and bounce. Going from full-soled in the lower lofts to more aggressive back edge, and heel-toe relief in the 60 degree. These sole shapes came directly from Mizuno’s craftsman that worked with players and prototypes to determine exactly how the bounce and sole shapes should work in harmony.

All of this has come together to create Mizuno’s finest wedge to date.

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