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Former MLB All-Star Russ Ortiz starts apparel company, 2nd Guy Golf

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Russ Ortiz has always held a deeply personal and sincere passion for helping others.

When Ortiz retired from Major League Baseball back in 2010, the former All-Star had amassed 113 wins over 12 seasons including a 21-win season in 2003 with the Atlanta Braves.

With his baseball career over, Ortiz looked for ways to combine his passion for helping others with his lifelong love for golf. Over a round of golf with a buddy in 2009, the idea for 2nd Guy Golf was born.

[quote_box_center]“2nd Guy Golf is a term I believe a lot of golfers know,” Ortiz says. “When you hit a bad shot, and throw down another ball, that next swing is always better. The 2nd guy is always better.”[/quote_box_center]

m_oldschool

2nd Guy’s “Old School” Polo: $48

While 2nd Guy Golf definitely has some very sharp shirts, hats and accessory offerings, this isn’t your average apparel company, as it donates 100 percent of its net profits to charity.

[quote_box_center]“I made enough playing baseball,” Ortiz told me. “I wanted to build this brand around the core of who we are – passionate about golf and helping others.”[/quote_box_center]

I had the chance to catch up with Ortiz recently to ask him about his company, his faith, charity, and the challenges of creating and promoting your own brand.

JL: Given your background in professional baseball, what experiences from your playing days have you used?

RO: One thing I had to develop was thick skin. In the professional world, I have been able to deal with failure, harsh comments, and adversity that I knew our team would experience. I have brought that to the table with 2nd Guy Golf. My ability to be a fair and honest leader comes from the field and I have made it known that I will always be fair and upfront with my employees. In baseball, being on a team, you develop a trust and care for your teammates. The same goes here at 2nd Guy Golf. I care about my employees and I trust them wholeheartedly. In the MLB, you have to put on your big boy pants. In the business world, you must come to work with your big boy pants and be responsible for your work.

2nd_guy_golf_hat

2nd Guy’s ‘Bill” Hat: $25

JL: You’ve said that you have always felt a sense of “responsibility” to help and serve others. What influences from your life do you feel instilled this in you?

RO: As a professional baseball player, I was taught from day one how important it was to be a positive impact with the platform baseball provides. As a Christian man, I’ve been able to follow my Lord’s lead in helping those in need; to show love for fellow man. That is a big responsibility to take on. But it’s something that has come easy to me. I really feel like the desire to give and help others is a gift from the Lord.

JL: Talk some more about the importance faith plays in your life.

RO: My faith is the most important part of my life. Throughout my playing career, my faith helped me during the successes and the failures. Knowing that God has given me the ability to throw a baseball well, and that he has placed me in positions to help others, brings me a ton of confidence. 2nd Guy Golf was birthed because of that same confidence in my abilities and the opportunities I have. When it comes to how faith plays a role in business, integrity, honesty, and respect are of utmost importance. That’s how we do business. Our partners, vendors, and customers are so important to us. They are VIP’s to us. And we will treat them that way.

JL: How are you promoting the 2nd Guy Golf brand on the Tours, as well as to other athletes and celebrities?

RO: We’ve already reached out and have given our product to other athletes and celebrities and Tour pros. That was on my radar right away. I’m happy to say we have gotten very positive responses. We have already signed four professional golfers – Sophia Sheridan (now retired), Jessi White (Symetra Tour), Marissa Steen (LPGA rookie, 2014 Symetra Player of the Year and No. 1 on money list), and Brian Cooper (PGA Latin America, former Big Break contestant). All of these pros not only love our gear, but also what we do with our proceeds. They all have a heart for their communities and to help and give back to others.

JL: Discuss the importance of finding the right balance between creating unique and innovative designs versus comfort and durability.

RO: I believe the design of the polo is the easy part. Aaron (Aaron Thew, Director of Apparel Design) is passionate about design. His creativity flows out onto the templates he creates. He has so many new, fresh designs that we are excited to put out into the market. The hard part is figuring out which fabric combinations to go with or what texture of fabric to use. We just don’t want to make a basic golf polo; we want it to stand out in design, feel, comfort, and performance.

JL: When did your passion for golf begin?

RO: My brother and I grew up in our grandparent’s home. Our grandpa played golf regularly. He was our father figure, so we wanted to do the things he did. So we got into golf around 12 years old. From then on I was hooked. It is such a hard sport, that I liked the challenge. In college and in my pro ball career is when I was able to play most and work on my game. Now I get to play on average once every 10 days. I take golf seriously but have a great time as well. I am currently a scratch golfer.

JL: Talk about the charities 2nd Guy Golf supports.

RO: The first place we partnered with was the Phoenix Children’s Hospital. We provided meals to the cancer and blood disorder center for the first half of 2013 with our proceeds. The PCH center is where kids would go and get their treatments. Sometimes they were long and PCH would provide a meal for them.

Then we partnered with Feed My Starving Children. This is an organization that packages nutritious meals of protein, soy, vegetables and rice to help starving children, and sends them all over the world to feed hungry children. They have a packing facility here in Tempe, Ari., and soon to have one in Mesa. Our proceeds have been used to host two packing sessions which created roughly 35,000-to-40,000 meals. And also to help sponsor and participate in an event where 500,000 meals were packed in one day.

The new partnership we have is with Josie’s Angels. This is a rescue home for girls in the Philippines. They are safely removed from abusive situations in the squatter villages and given shelter, food, clothing and an education. Josie Long provides a safe place for them to have an opportunity to stop the cycle of abuse for these young girls. The cycle is to grow up in poverty, hardly any schooling if any, be abused, get pregnant at an early age and watch their children do the same.

2nd Guy's "Zebra" Women's Polo: $48

2nd Guy’s “Zebra” Women’s Polo: $48

JL: What do you think makes 2nd Guy Golf so unique?

RO: Our uniqueness is our mission with the 2nd Guy Golf brand. Giving all of our net proceeds to charity is a rarity in this business. Our new, fresh designs hopefully set us apart as well.

JL: What are the most difficult business challenges 2nd Guy Golf faces?

RO: Brand awareness is probably the most difficult hurdle to get over with any startup business. We are currently working with a team of people to do just that. So we are excited for what lies ahead. Another challenge is for people to trust that we in fact do give all our proceeds away because it is not the norm. People start businesses to make money. I started 2nd Guy Golf because of my passion for the game of golf and to impact people.

JL: Who is playing with you in your dream foursome and where are you teeing it up?

RO: Playing Augusta National with my brother, Will Clark (favorite MLB player) and John Elway (favorite NFL player).

JL: What’s your game like right now?

RO: I have worked my handicap to a zero. That has always been my goal. So I’m happy where my game is at right now. My strongest area is my wedge play. I have worked hard on that part. I have two golf holes with three tee boxes at my house from 85-to-105 yards so my wedges better be strong. I probably struggle with putting the most and having golf greens in back makes me look bad for not being a better putter.

JL: What’s in your bag?

RO: I play Ping. Love them. I have the G20 driver, G30 3-wood and rescues, S55 irons, TaylorMade 50 and 56 degree wedges and a 60 degree Ping wedge. Putter is a Ping Shea mallet. I only use Bridgestone B330 golf balls.

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John Lahtinen is a Connecticut-based writer with nearly 20 years of experience involving news, media, communications, higher education, PR and marketing. He has been playing golf forever and is still finding unique ways to ruin a good round. Adding to his confusion, he plays both right- and left-handed.

7 Comments

7 Comments

  1. Sean

    Mar 3, 2015 at 10:21 am

    “2nd Guy Golf is a term I believe a lot of golfers know,” I have been playing golf for 25 years and never heard this phrase and nor have any of my golfing buddies. Good luck.

  2. Matt

    Mar 2, 2015 at 6:13 am

    Nice tax break

  3. Honest Joe

    Mar 2, 2015 at 1:01 am

    Finally someone that isn’t consumed with what can I get and only care about myself. However, I wish more people would take care of Americans first. Lots of starving, homeless people here. But good for him either way. Good luck!

  4. James

    Mar 1, 2015 at 11:50 pm

    Growing up a San Francisco Giants fan, this is great news to me. We loved Russ Ortiz, and will definitely be trying to support his cause as well!

  5. Tony Lynam

    Mar 1, 2015 at 7:02 pm

    Good on Russ bringing the Good News out through this clothing line! “I am the way, the truth, and the life. No one comes unto the Father except through Me” John 14:6.

    • simon

      Mar 2, 2015 at 6:18 am

      I thought the Father was’ Me ‘ doesn t make sense… anyway the guys done good unlike the other oems chasing the buck even though they have millions and not doing more to help the needy.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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