Connect with us


Show Stoppers: Day 3 at the PGA Merchandise Show



Team GolfWRX is in Orlando to be your eyes and ears at the 2015 PGA Merchandise Show.

Enjoy our last edition of “Show Stoppers” — the newest, coolest products we found at Demo Day and inside the Orange County Convention Center.

Cleveland Wedge Analyzer Powered by Swingbyte


In the realm of golf club fitting, wedges are far and away the most complicated. There’s so many variables to consider: loft, bounce, a golfer’s swing, the course conditions, etc.

Cleveland’s new Wedge Fitting App works in tandem with SwingByte to make the fitting process painfully simple.


To get fit for a wedge, all golfers have to do is select their course conditions and make a swinging motion of their choice (chipping, pitching, a flop shot, etc.) with a club equipped with SwingByte.


The free app uses an algorithm based on angle of attack and several other variables to recommend one of Cleveland’s three different wedge grinds, and can also recommend wedge lofts based on what set of irons a golfer plays.

Cool Clubs S3 Shaft Analyzer


Scottsdale-based custom club fitter Cool Clubs hopes to make shaft fitting simpler with its new S3 Shaft Analyzer, which measures every important shaft parameter — straightness, consistency, deflection, stiffness profiles, frequency, torque and more — on a single machine in just 2.5 minutes.

The S3 was designed and built by Cool Clubs, and the company has published data of more than 1000 driver shafts on its mobile app.


The app is free, but gearheads will want to pay $20 for a 1-year subscription that unlocks all of Cool Clubs’s shaft data.

The company plans to perform similar tests to each shaft category going forward.

Puma shoes, a block of ice and Blair O’Neal


Puma’s new TitanTour shoes are designed to keep your feet cool, but we’re not sure the shoe – or even the ice sculpture shoe display – can cool down Cobra-Puma brand ambassador Blair O’Neal.


The shoes are designed to regulate temperature by using Outlast Certified Space Technology — designed for NASA to manage temperature in spacesuits  — which explains the astronaut mannequin trying to photobomb our photo of Blair.

To learn more about the TitanTour shoes, click here.

Epson M-Tracer MT500GII


Epson’s M-Tracer MT500GII is the latest in the fast-growing category of lightweight, affordable golf swing analyzers.

The M-Tracer weighs a featherlite 15 grams and a built-in inertial measurement unit, derived from Epson’s industrial sensors, providing golfers with detailed information about their club head speed, swing tempo, face angle, club path and more.

The device is part of Epson’s new Active product category, a line of sports and fitness devices that the Japanese electronics company has developed to give athletes accurate, easy-to-understand data on their performance.


The M-Tracer measures the swing at 1,000 samples per second and uses bluetooth to wirelessly transmit swing data to iOS and Android devices. It works with Epson’s M-Tracer app to create a 3D “trace” of the club head, further in-depth analysis and allows golfers to store up to 3,000 swings of a golfer’s swings in the cloud, according to Epson representatives.

The device will be available March 15 at endorser David Leadbetter’s Academies and through Epson’s website for $299.

Mitsubishi Rayon KuroKage XT


The prototype shaft Mitsubishi Rayon shaft used by Adam Scott and Rory McIlroy is coming to retail.

It’s called the Kuro Kage XT and is manufactured in the company’s Toyohashi facility in Japan with a higher grade carbon fiber material that gives the shaft less torque and a stiffer tip than Mitsubishi’s Kuro Kage Silver TiNi shaft.


The KuroKage XT (bottom) has an ion-plated finish.

It will be available in April and will sell for $400.

Sam PuttLab 


There’s a few scratch golfers on the GolfWRX team, but the putting analysis and training system made the SAM PuttLab exhibitor say “Yikes” to our strokes.

The new Sam PuttLab 5, which uses ultrasound technology and algorithms to track the movement of your putter head, now allows the golfer or fitter to watch a 3D replay (below) of the stroke. It’s like watching your stroke on TV – even though some of GolfWRX’s putting strokes were made for radio.


SAM’s new PuttLab App also allows users use their smartphone as a remote control for the PC software and share their data results on social media.

Always wanted a PuttLab? The company has a PGA Show discount running through Feb. 15, which gives consumers a $500 discount and free shipping. Sam PuttLabs start at $6,495.

Full 2015 PGAM Coverage

Show Stoppers: Demo Day
Show Stoppers: Day 2
Show Stoppers: Day 3

Visit our 2015 PGAM forum to see all the photos and discussion.

Your Reaction?
  • 86
  • LEGIT11
  • WOW9
  • LOL4
  • IDHT4
  • FLOP14
  • OB1
  • SHANK21

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.



  1. Lee H.

    Jan 28, 2015 at 12:59 am

    That Cleveland wedge analyzer was right on point when I tried it at the show. It validated what I knew all along about my swing, which is that I sweep the ball. Therefore, it recommended their 1-dot wedges (something with less bounce), which also helps with the playing conditions I play in.

    Also, I would like to mention that the new version of the Srixon Z-Star that was given to me at the show has noticeably more spin on it than the 2013-2014 version. Those with swing speeds under 105, I’m 92, will appreciate the better feel of the ball and increased spin.

  2. Glen Coombe

    Jan 26, 2015 at 6:08 pm

    We’re happy to have made the news! SAM PuttLab & BalanceLab are constantly being improved. Our new 3D replay is very exciting. I combined both technologies with my Putting Perfection Platform to great reviews… By those who experienced it.

    Check the Putters forum for more info.

  3. Lane

    Jan 26, 2015 at 4:25 pm

    The name for this article came from someone that stumbled on the new show at the Wynn casino in Las Vegas. At least that’s the first thing that came to mind. Show Stoppers. It’s being advertised all over in Vegas

  4. Lane

    Jan 26, 2015 at 4:24 pm

    The name for this article came from someone that stumbled on the new show at Wynn

  5. Dolpglundgrenade

    Jan 26, 2015 at 2:23 pm

    Seriously? So nothing. There was nothing new or interesting to the average wrx reader? I guess you should skip putting this up and focus on other fun and interesting facts about the show because this is s###. C’ mon man.

  6. JEFF

    Jan 26, 2015 at 2:19 pm

    This is what’s boring golfers into doing something different. I’m a golfer and ready to take up bowling after reading about this crap!

  7. Jacko

    Jan 24, 2015 at 6:55 am

    Boring… Any chane of something useful, the “hype” of this golf show is such a disappointment, when will people realise the only way to improve at this sport is to actually have some ability, work hard on your game and understand what you are capable of mentally on the golf course! Shaft and wedge analysers ?? … ZZZZ

    • Rich

      Jan 26, 2015 at 8:06 am

      Please see my comment below. You need to look more closely at the pictures my friend.

  8. Philip Kim

    Jan 23, 2015 at 6:29 pm

    Kuro Kage XT? Sweeet

  9. Jay

    Jan 23, 2015 at 5:44 pm

    Wow. Four swing analyzers and a pair of shoes. That’s all you got? Snooze…..

  10. austin

    Jan 23, 2015 at 2:28 pm

    Big fan of what blair is doing

  11. bob

    Jan 23, 2015 at 12:58 pm

    well, that was boring.

    • Rich

      Jan 23, 2015 at 4:07 pm

      Are you kidding. Did you see Blair O’neil?

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


2020 Ping G710 irons: Loaded with new tech for distance and forgiveness



With the introduction of the Ping G710 irons, Ping continues the tradition of making golf easier and more fun for the average golfer by offering their longest and most forgiving iron to date.

Ping G710 irons: Here’s why they’re better

One of the strongest materials available to the golf industry for club faces beyond titanium is maraging steel. Generally, we see it used in fairway woods, hybrids, and driving irons, but as designers continue to see faster ball speeds, higher launch, and greater MOI, maraging steel has made its way into more irons sets including, you guessed it, the Ping G710’s.

Thanks to the maraging steel’s high strength and durability attributes, engineers can push the face thinner, which in turn creates more discretionary mass to more around the head to raise MOI and increase forgiveness. The engineers at Ping didn’t just stop at thinner. Each face of the G710 series iron is machined with variable-wall thickness to increase ball speeds around the whole hittable surface to help with those pesky mishits and keep ball speeds and distances consistent.

Just like with other hollow irons from Ping, including the i500 and G700, the face is only part of the technology story. The body of the iron is maximized to flex along with the face to assist in energy transfer to the ball while also being built to provide a solid and pleasant feel. It’s one thing to offer more forgiveness, but if golfers don’t like the feel, all the effort is wasted.

The 5 Percent Factor: Ping has never shied away from providing quantitative values to back up how a product is better than a previous design. In the case of the G710, it offers a five percent boost in MOI compared to the previous G700, thanks to optimally placed tungsten heel and toe weights in the head. This further allows designers to actually shrink the head size while increasing forgiveness.

Hydropearl stealth

The G710s come with a new hydropearl chrome finish with black PVD coating. The hydropearl makes the surface of the irons hydrophobic to improve performance through the turf and in wet conditions. The finishing process goes through two-stages to ensure durability.

If you were ever curious about the effectiveness of the hydropearl’s ability to increase spin in wet conditions, check out the independent test video from the team at TXG.

Newly engineered shafts

With the G710, Ping is introducing the Alta Distanza Black 40 graphite shaft. This proprietary Ping-designed shaft is a no-upcharge option in the G710 iron. The shaft is the lightest weight in the Ping shaft matrix and produces maximum trajectory available in a Ping iron shaft. A more active tip in the 43-gram shaft delivers higher trajectories and best matches golfers with slower swing speeds.

Arccos sensors stock

Data is the most valuable asset to any golfer to help aid in improvement. From PGA Tour pros to weekend golfers, the more you know, the more you can systematically improve on weaknesses. Ping, along with Arccos, wants to help by offering Arccos sensors with each club.

The Arccos Caddie Golf Pride 360 Tour Velvet is standard on every G710 iron and comes in three sizes. Along with the sensors, golfers who purchase G710s will also get a free 90-day trial of the app and eight additional screw-in sensors at no charge after the purchase of at least six G710 irons. (After the free 90-day trial the Arccos app is $99 annually)

Specs, pricing, and availability

The Ping  G710’s come 4-PW with utility wedge and sand wedge also available to complete the set.

The stock steel shafts are Ping AWT 2.0 (R, S, X), while the stock graphite shafts are; Alta CB Red powered by AWT (SR, R, X), Alta Distanza Black 40, UST Recoil 760 ES SmacWrap (A), UST Recoil 780 ES SmacWrap (R, S)

Ping also offers a large array of aftermarket steel shaft options at no additional upcharge.

Ping G710 irons will retail for $175 per iron in steel and $190 per iron with graphite.

Your Reaction?
  • 14
  • LEGIT2
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK2

Continue Reading


Titleist T400 irons: Pure Titleist, pure distance



Let’s be very clear from the start, the new Titleist T400 irons are built for one thing and one thing only: distance-driven performance.

The T400 occupy the fifth and final spot in the T-Series iron lineup—alongside the T300, T200, T100 and T100-S—and specifically target golfers with moderate swing speeds seeking greater height, distance, and forgiveness—all while still being distinctly Titleist.

2020 Titleist T400 irons: What’s inside and out

From sole to grip, the T400’s have been designed to maximize distance by any means necessary. Working from the sole up, the first thing you will notice is how wide the iron is from the leading to the trailing edge. This wide-body head shape pushes the center of gravity low and as far back as possible to boost forgiveness and increase launch.

To help eliminate any turf interaction issue that might come from this wide-body shape, Titleist employed a split sole design to elevate the last third of the sole and stops the club from bouncing into the ball and producing lower face strikes on firmer turf. With this design, the T400’s effectively play the same through the ground as the T300 but in a much more forgiving package.

You might recognize this sole design trait from another OEM since Cobra has used a similar sole shape in irons like the F9 and the new King Speed Zone. It’s no different than OEM’s using similar wedges grinds—since they all refine them differently—and it’s not a bad thing for the consumer either: it proves that both companies are onto something.

“Look, we already know what people are going to think when they see these loft specs, but they have to consider the target market and what we are trying to accomplish.” – To remain unnamed Titleist Employee

There is plenty of reason for the stronger lofts being part of the package beyond face technology and center of gravity placement. In fact, some of if even relies on psychology to help make the clubs easier to hit.

Before we get to the psychology part of the discussion, let’s get through the technological advantages the Titleist iron design team has brought to the T400 iron.

Hollow Multi-Material Head Construction: Hollow heads are not new, but as we have made clear over and over when talking about golf clubs, engineers only have so much mass to work with. Hollow multi-material heads produce an extremely high MOI (level of forgiveness) that maximizes ball speed on off-center strikes. It’s the difference between playing tennis with an old metal racket and making the jump to oversized carbon fiber. Bigger is better.

High-density Tungsten Weighting: Tungsten offers an extremely high-density mass-to-volume ratio that allows Titleist designers to push weight to the far reaches of the head to boost launch and fine-tune spin. This high-density weight positioning keeps the area behind the face of the iron open and unsupported to let it flex like a trampoline to increase ball speed.

Forged SUP-10 L-Face Insert: You might recognize this face insert from another recently released Titleist product, the Titleist U500 and 510 utility irons. The forged high-strength steel “L-face insert” comes in at less than two millimeters thick and is built to flex and retain ball speed. The “L” face has variable thickness and wraps under the leading edge of the iron to save mass by removing welds in the area of the face. This creates the opportunity for more discretionary weight on the heel and toe for the tungsten mentioned earlier.

Since the longer irons are where retaining ball speed is key, the SUP-10 face insert is found in the 5-7 irons and transitions to offer a more traditional face insert. It’s like having a combo set made with all the technology of a compact hybrid—something a lot of golfers truly need.

Optimized Weight Platform: The stock shaft and grip offering were all selected to match the performance goals of the T400 heads and also produce very light total weights to help golfers gain clubhead speed. For any moderate speed player, the opportunity to gain clubhead speed is a big benefit.

For many older players (not to go down a philosophical rabbit hole, but this moment, reading this right now, is the youngest you will ever be for the rest of your life…) being able to get back that extra club of distance and hit it higher and land it softer makes the game more fun. And who doesn’t want to have more fun?

This brings us back to something I mentioned off the top: How can a club be psychologically easier to hit? Just like how single length clubs can give golfers the confidence to set up better, not putting the number 4 on the bottom of a club can also create the same effect… seriously! During the testing process with players, there was the idea to make the set numbering go from 4-iron to W49, and, in essence, make the pitching wedge the 43-degree club instead of the 38-degree but this came with a few challenges

  1. The lengths would have had to change and for slower speed players longer clubs off the turf can be more difficult to elevate.
  2. The mental hurdle of a 4-iron vs a 5-iron may seem silly, but as a famous golfer once said: “The hardest distance to tame in golf in the six inches between your ears.” Player testing over and over showed that even when specs were the same, golfers hit the 5-iron better than the 4-iron. You can put that in the “strange but true” file.

The Titleist T400 golfer

One of the first things a golf company does before creating new products is to evaluate its current lineup and look at how newer clubs help cater to specific wants and needs of certain players. That alone is part of how we developed the categories in our GolfWRX Best Irons in Golf survey: to cater to player attributes not handicaps.

“T400 is the super distance Titleist iron. This club is engineered to get the ball in the air and launch it as far as possible, even when the strike isn’t perfect,” Josh Talge, Vice President of Marketing, Titleist Golf Clubs.

“There are so many golfers, particularly players with moderate swing speeds, who can benefit from this technology. T400 gets the absolute most out of your swing while still providing the playability of a Titleist iron along with that look, sound and feel that dedicated players demand.”

Speaking to “the dedicated player,” the T400’s are progressive in blade length, hosel length, and overall shape from address to still allow for precision shots as a player gets closer to the green. Just because an iron is built for distance doesn’t mean you shouldn’t have the opportunity to hit controlled shots. This once again appeals across player profiles.

Left: T400, Right T300

The last part of this story is similar to other OEM’s, and that is Titleist’s desire to have a single brand/line of clubs across markets instead of segmenting based on geography. What do I mean by this? Japan and South Korea.

Japan and South Korea are the second and third largest golf markets in the world by dollars (Yen and Won) spent on equipment. It’s an impressive feat considering the number of active golfers is much fewer than other parts of the world, including Europe. The largest part of the audience is moderate swing speed players looking for more distance, and in a golf marketplace where non-conforming drivers are more widely accepted and used, the “loft jacking” conversation is a moot point—it’s all about hitting clubs further.

Shaft and grip specs

T400 offers premium lightweight graphite and steel aftermarket options to help the target moderate swing speed players maximize performance.

The stock shafts are

Graphite: Mitsubishi Fubuki MV IR: A mid to high launch shaft that comes in at 50g.  MV stands for “Maximum Velocity” – since the profile encourages higher ball speed through its ultra-lightweight iron-specific graphite design.

Steel: True Temper AMT Red: The highest launching in the AMT family of True Temper steel shafts ascends 95-107g (3g per club) with lighter long iron shafts for increased launch and speed and heavier short iron shafts for control.

Along with the stock shafts, Titleist offers a bevy of custom shaft choices, with many at no up-charge.

T400’s 43-gram stock grip, the Golf Pride Tour Velvet 360 Lite+, weighs in nine grams lighter than
the T-Series stock Tour Velvet 360 model.

Pricing and availability

The Titleist T400 irons will be available in golf shops worldwide beginning March 27 with fittings tools making their way to fitters beginning March 6.

They are priced at $185.50 per club ($1,299/set of 7) for steel and $199.50 per club ($1,399 /set of 7) in graphite.

Another way to experience T400

Beginning February 27, golfers can experience the T400 irons for themselves by attending a Titleist Fitting and Trial event, being held at hundreds of locations nationwide.

Your Reaction?
  • 7
  • LEGIT0
  • WOW1
  • LOL0
  • IDHT1
  • FLOP0
  • OB0
  • SHANK22

Continue Reading


New Honma TR20 460 and TR20 440 drivers launch for 2020



Honma has introduced its two new driver additions for 2020—the TR20 460 and TR20 440.

The TR20 460 (used by Honma ambassador Justin Rose) is a full profile driver deeper front to back with a swept crown designed for confidence and playability, while the TR20 440 is a compact profile that sits higher in the back for a traditional appearance.

Honma TR20 460 driver

Honma TR20 440 driver

Speaking on the new drivers, Honma President John Kawaja stated

“TR20 drivers are a feat of engineering craftsmanship from our incredibly talented teams in Sakata and Carlsbad. Combining innovative carbon construction with the legendary shaping of our takumis in Japan is something we’re very excited for golfers to experience.”

Honma TR20 460 driver

TR20 460

Both new additions from Honma feature a nearly total carbon body and a fast TiCarbon Fast Frame.

The TiCarbon Fast Frame combines an ultra-lightweight ET40 carbon crown from Toray Composites with a carbon sole on a highly optimized titanium frame designed to provide maximum speed and weight efficiency.

A unique vertical groove face works with the Ti frame and carbon body in a bid to deliver speed, and three strategically located and adjustable sole weights seek to provide flight and playability preference for increased MOI, reduced spin, or more draw bias.

Honma TR20 460 driver

TR20 460

The non-rotating hosel on the two new driver additions from Honma allows the clubhead to be adjusted +/- 1.5 degrees in face angle, +/- 1 degree in loft, and +/- 1 degree in lie angle without changing the orientation of the shaft in a design for more consistent performance and impact delivery.

Honma TR20 460 driver

TR20 460

Honma’s TR20 drivers are engineered with the brand’s VIZARD shafts, designed to provide a better whole club in 50, 60, and 70-gram options with different EI profiles to meet the distance needs of golfers with different swing speeds and shaft loading tendencies.

Honma TR20 460 driver

TR20 440

Honma’s TR20 460 and TR20 440 drivers are available for fitting in February and at retail in March and cost $649.99.


Your Reaction?
  • 13
  • LEGIT0
  • WOW1
  • LOL2
  • IDHT0
  • FLOP2
  • OB1
  • SHANK1

Continue Reading

19th Hole