Connect with us

Equipment

Press Release: TaylorMade-adidas Golf Company Completes Acquisition of Adams Golf

Published

on

Golf-Industry Veteran John Ward is Named President of Adams Golf

Herzogenaurach, Germany / Carlsbad, California (June 1, 2012) — The adidas Group together with its TaylorMade-adidas Golf business segment today announced the successful completion of its acquisition of Adams Golf, Inc. for $ 10.80 per share in cash which represents a transaction value of approximately $ 70 million (€ 53 million). The acquisition adds a further strong golf brand to an already powerful portfolio that includes TaylorMade, adidas Golf and Ashworth.

“We’ve long admired Adams Golf’s enthusiasm for incorporating performance technologies into its equipment, just as TaylorMade-adidas Golf does,” commented Mark King, President and CEO of TaylorMade-adidas Golf Company. “Uniting the talents of the TaylorMade-adidas Golf and Adams Golf research and development departments will help us develop even better equipment for the target consumers of both brands.”

In recent years, the majority of Adams Golf’s sales have been generated in the United States. TaylorMade-adidas Golf plans to use its worldwide distribution channels, established with the help of the adidas Group, to develop Adams Golf into a global brand, creating the potential to increase sales of Adams Golf.

“This is an incredibly exciting time for us at TaylorMade-adidas Golf,” added Mark King. “We’ve just recorded the best first-quarter performance in the company’s history, and we’re on course to celebrate another record year. Adams Golf also got off to an excellent start in 2012, with sales up 25 per cent in the first quarter. Adding the Adams Golf brand will make the organization even better equipped to serve the needs of all types of golfers, helping us continue our quest to be the best golf company in the world in terms of the quality of our products, our presence on Tour and the volume of our sales.”

The Adams Golf business will be led by John Ward, whom TaylorMade-adidas Golf has appointed President. A 20-year veteran of the company’s sales force, Ward has served as Vice President of US sales for the TaylorMade brand since 2010.

“I have worked with John for two decades and know that his passion for this game and dynamic leadership is going to inspire Adams Golf to constantly seek greater success,” said King.  “The immediate opportunity for growth is international expansion and there is no one better suited to lead this charge than someone who has participated in TaylorMade-adidas Golf’s global growth.”

###

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13.3 billion in 2011.

 

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over €1.0 billion.

About Adams Golf
Adams Golf designs, assembles, markets and distributes premium quality, technologically innovative golf clubs for all skill levels. Recently launched products include the Speedline Fast 12 drivers, Fast 12 LS drivers and the Speedline Fast 12 fairway woods, along with the Idea a12 OS irons and hybrids, Idea a12 hybrids, Idea Pro a12 irons and hybrids, Idea Tech V3 irons and hybrids, Redline irons, Idea a7 and a7 OS irons and hybrids, and Speedline 9088 UL drivers. Adams Golf also develops new products under the Yes! Putters, Women’s Golf Unlimited, Lady Fairway and Square 2 brands. In 2011, net sales were approximately $ 97 million (€ 73 million).

Your Reaction?
  • 0
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Whats in the Bag

Jon Rahm WITB 2020

Published

on

  • Equipment accurate as of the WGC-Mexico Championship

Driver: TaylorMade SIM (10.5 degrees)
Shaft: Aldila Tour Green 75 TX

3-wood: TaylorMade SIM (15 degrees @ 16.5)
Shaft: Aldila Tour Green 75 TX

5-wood: TaylorMade SIM (19 degrees @ 20.5)
Shaft: Graphite Design Tour AD-DI 8 X

Irons: TaylorMade P750 (4-PW)
Shafts: Project X Rifle 6.5

Wedges: TaylorMade Hi-Toe (52 degrees), TaylorMade MG2 (56-12, 60-TW-11)
Shafts: Project X Rifle 6.5

Putter: TaylorMade Spider X (36 inches)

Ball: TaylorMade TP 5 (#10)

Grips: Golf Pride MCC Red/Black Midsize (1 wrap of tape)

Your Reaction?
  • 7
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP1
  • OB0
  • SHANK2

Continue Reading

Whats in the Bag

Dustin Johnson WITB 2020

Published

on

Driver: TaylorMade SIM (10.5 @ 10 degrees, D4 swing weight)
Shaft: Fujikura Ventus Black 6 X (tipped 1 inch, 45.75 inches)

Fairway wood: TaylorMade SIM Max (15 degrees)
Shaft: Aldila RIP Alpha 90 X

Hybrid: TaylorMade SIM Max Rescue (22 @ 19 degrees)
Shaft: Project X HZRDUS Black 105 X

Irons: TaylorMade P790 (3), TaylorMade P730 DJ Proto (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100 (soft stepped)

Wedges: TaylorMade MG2 (52-09, 60-10 @ 62 degrees)
Shafts: KBS Tour Custom Black 120 S

Putter: TaylorMade Spider Tour Mini
Grip: SuperStroke Traxion Pistol GT 1.0

Ball: TaylorMade TP5

Grips: Golf Pride Tour Velvet 58R (1 wrap 2-way tape + 2 wraps left hand, 3 right hand)

Your Reaction?
  • 39
  • LEGIT5
  • WOW1
  • LOL1
  • IDHT2
  • FLOP1
  • OB1
  • SHANK4

Continue Reading

Equipment

Top 10 clubs of 2003—inspired by Adam Scott’s Titleist 680 irons

Published

on

As has been well documented, Adam Scott recently won the Genesis Invitational with a set of Titleist 680 blade irons, a design that was originally released in 2003. One of the great benefits of being one of the best players in the world is you don’t need to search eBay to find your preferred set of 17-year-old irons. Titleist has been stocking sets for Mr. Scott—even to the point of doing a limited production run in 2018 where they then released 400 sets for sale to the general public.

A lot of time has passed since 2003, and considering the classic nature of Scott’s Titleist 680, I figured now was a good time to look back at some other iconic clubs released around the same time.

Ping G2 driver

This was Ping’s first 460cc driver with a full shift into titanium head design. The previous Si3 models still utilized the TPU adjustable hosel, and this was considered a big step forward for the Phoenix-based OEM. The driver was a big hit both on tour and at retail—as was the rest of the G2 line that included irons.

TaylorMade RAC LT (first gen) irons

The RAC LTs helped position TaylorMade back among the leaders in the better players iron category. The entire RAC (Relative Amplitude Coefficient) line was built around creating great feeling products that also provided the right amount of forgiveness for the target player. It also included an over-sized iron too. The RAC LT went on to have a second-generation version, but the original LTs are worthy of “classic” status.

TaylorMade R580 XD driver

Honestly, how could we not mention the TaylorMade R580 XD driver? TM took some of the most popular drivers in golf, the R500 series and added extra distance (XD). OK, that might be an oversimplification of what the XD series offered, but with improved shape, increased ball speed outside of the sweet spot, and lower spin, it’s no wonder you can still find these drivers in the bags of golfers at courses and driving ranges everywhere.

Titleist 680MB irons

The great thing about blades is that beyond changing sole designs and shifting the center of gravity, the basic design for a one-piece forged head hasn’t changed that much. For Adam Scott, the 680s are the perfect blend of compact shape, higher CG, and sole profile.

Titleist 983K, E drivers

If you were a “Titleist player,” you had one of these drivers! As one of the last companies to move into the 460cc category, the 983s offered a classic pear shape in a smaller profile. It was so good and so popular, it was considered the benchmark for Titleist drivers for close to the next decade.

Cleveland Launcher 330 driver

It wasn’t that long ago that OEMs were just trying to push driver head size over 300cc, and Cleveland’s first big entry into the category was the Launcher Titanium 330 driver. It didn’t live a long life, but the Launcher 330 was the grandaddy to the Launcher 400, 460, and eventually, the Launcher COMP, which is another club on this list that many golfers will still have fond memories about.

Mizuno MP 33 irons

Although released in the fall of 2002, the Mizuno MP 33 still makes the list because of its staying power. Much like the Titleist 680, this curved muscle blade was a favorite to many tour players, including future world No. 1 Luke Donald. The MP 33 stayed in Mizuno’s lineup for more than four years and was still available for custom orders years after that. Unfortunately, if you are looking for a set now you are going to have to go the used route.

Callaway X-16 irons

The Steelhead X-16 was a big hit at retail for Callaway. It offered greater forgiveness than the previous X-14’s but had a more compact shape with a wider topline to inspire confidence. They featured Callaway’s “Notch” weighting system that moved more mass to the perimeter of the head for higher MOI and improved feel. There was a reduced offset pro series version of the iron, but the X-16 was the one more players gravitated towards. This is another game improvement club for that era that can still be found in a lot of golf bags.

Ben Hogan CFT irons

The Hogan CFTs were at the forefront of multi-material iron technology in 2003. CFT stood for Compression Forged Titanium and allowed engineers to push more mass to the perimeter of the head to boost MOI by using a thin titanium face insert. They had what would be considered stronger lofts at the time sounded really powerful thanks to the thin face insert. If you are looking for a value set of used irons, this is still a great place to start.

King Cobra SZ driver

In 2003, Rickie Fowler was only 15 years old and Cobra was still living under the Acushnet umbrella as Titleist’s game improvement little brother. The Cobra SZ (Sweet Zone, NOT 2020 Speed Zone) was offered in a couple of head sizes to appeal to different players. The thing I will always remember about the original King Cobra SZ is that it came in an offset version to help golfers who generally slice the ball—a design trait that we still see around today.

Your Reaction?
  • 122
  • LEGIT11
  • WOW8
  • LOL3
  • IDHT1
  • FLOP2
  • OB1
  • SHANK8

Continue Reading

WITB

Facebook

Trending