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Feherty on the Hyundai Tournament of Champion, his craft, drive-by fruitings

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I had the opportunity to catch up with the singular entity that is David Feherty by phone.

Feherty told me he was lying on the floor of the media center at the Hyundai Tournament of Champions trying to stretch his back out. He said his airline had wronged him. I asked him what they’d done.

Our conversation is below.

D.F.: It was just their seats…I’m in the sharp end of the airplane and I can’t get comfortable…

B.A.: That doesn’t seem right, does it?

It’s an outrage.

We’ll have to file a complaint. I’m sorry to hear that.

Tell me a bit about the campaign I hear you’re working on and how you became a pitchman in the first place?

I’ve just completed a set of three commercials we shot in Los Angeles for Hyundai, and it was a lot of fun to shoot them. I enjoy doing that kind of thing.

The real revelation for me was getting into the car and driving it. I drove a Hyundai ten years ago. The changes are unbelievable. Coincidentally, the car service I use to get to the airport in Dallas has just changed their fleet from Town Cars to the Hyundai Eqqus. The first time I got into one, I thought I’d been kidnapped by the cartel. I could have sworn it was a Mercedes or a high-end import.

They’re making these cars in Montgomery, Alabama. They’ve invested a huge amount in this country. They’re employing Americans, and it means a great deal to me.

Did you ever see yourself as a pitchman? I know you did the work with Bridgestone in the past.

To be honest with you, I didn’t see myself alive at 56. No, I didn’t see any of this. I didn’t see the T.V. show coming. I tell my four children—my four boys and one little girl—work hard, stay in school, and don’t do drugs. And the more observant of them say, “Dad, you didn’t do any of that.”

So, it’s all unexpected then…

It really is. You know, I can’t believe I came to this country kicking and screaming. I didn’t really want to be here. Within a few months it became very apparent that it was the greatest thing that ever happened to me. I’m very proud of being an American and very upset when anyone apologizes for being such a wonderful thing.

Absolutely. Absolutely. I guess then that you didn’t plot the course to being one of best on-course commentators in the game. I think that’s such a unique kind of skill set. It’s a real balancing act. I’ve seen you out there on the fairway. You have to be aware of what’s going on on the course and additionally what’s going on in the telecast. The essence of that craft escapes me. What do you think the key component is? 

Well, I think it’s kind of walking the line between maintaining a relationship with the player and being able to tell the truth. And as you say, having a sense of what’s going on in the telecast.

Quite often, when a producer throws it to the 15th hole, and I’m on the 15th hole with the leaders, I have to know whether he’s showing the second shot or them putting on the green live. We’ll play things plausibly live when it doesn’t make any sense to say “a moment ago.” And there’s sort of a voodoo aspect to it that only the walkers, you know, the guys on the ground, have to get a command of.

I love to be on the ground because I never really felt like a commentator. In between shots and in commercial breaks, I still feel like a player.

One reform I’ve campaigned for is to have an umbrella mic  out there to pick up snippets of conversation between me and the players, just to give the show a little more relevance and make the players seem a little more human. I think that’d be a major boost for any telecast…and not just with me, with anyone that’s out there.

Right. You’d certainly add a human element to all of that.

You’re going to be out there this week. What do you think the key to winning at Kapalua is and who do you like?

Well, it’s a very difficult tournament to pick a winner, I’ll be honest with you. Last year, many of these winners were first-time. Jimmy Walker has got off to a fantastic start the last couple of seasons. There’s so many good, very young players out here at the Plantation Course.

The Hyundai Tournament of Champions: it’s a special event. There are only 34 players. It will be someone who can be patient. The wind is not blowing at all at the minute, so it’s kind of freaky; we’re in the Twilight Zone. But you know it’s gonna blow. Anyone who can get through the week without getting in the head with a pineapple will have a chance.

Is there a real risk of that there?

We’re surrounded by sugar cane and pineapples. If you get disillusioned, you can just wander off.

Yeah. You could become entranced by the scenery. I don’t know if the punters have taken that into account. Hopefully that’s being factored in when picking a winner there.

Notice how I avoided picking a winner there?

You did. That was a wonderful bit of obfuscation there…Now you can’t be wrong.

Yeah, I brought fruit into the equation and it was all smoke and mirrors. Frankly, I don’t know.

Well me neither. So that makes for two of us.

There you go.

I’m curious too, you know, tremendous elevation changes, and you’re chasing down 400-yard drives. Where does Kapalua factor in as far as walkability and the difficulty of your task out there?

Well, good luck with the walkability. You actually need a Hyundai to get from a green to the next tee.

I guess it’s a fortuitous partnership then.

Well, that’s true.

It can be a very strenuous walk. But these kids are in fantastic shape. The most demanding part of any of these four-round golf tournaments is the guys who are close to the lead. Having that pressure when you go to bed at night, and waking up with it, for three or four days, they’re worn out mentally, not so much physically.

I’ll ask you for one more bit of prognostication here: Do you think Rory gets to the career grand slam this year?

It would halfway surprise me if he doesn’t, as good as he is. Unless Tiger Woods plays well, I can’t see anybody beating him.

His swing, it’s just statuesque. It’s a beautiful, beautiful thing to watch. And he’s such a good kid too. He’s every mother’s dream. His commercial attachments…they’re all so delighted with him. He represents himself and the game so beautifully. It’s an honor to be around in the Rory McIlroy era.

Absolutely. He’s a tremendous spokesperson for the game. Is his your favorite swing to watch?

At the moment, for sure. It’s just beautiful. Long, straight lines. Effortless power. A fabulous follow-through. When your knees just bend a bit and you sink into that comfortable follow-through position, it’s like, “Oh, please. I wish I could do that once in my career.”

It’s beautiful and disgusting all at the same time.

Exactly.

OK. I’m happy to let you off the hook now, sir.

Yeah. I just never stop…never start working. I think that’s the word I’m looking for there.

I’m very grateful, personally. You’re someone I’m delighted to have had the opportunity to talk to. Thank you, sir.

I love people with low standards. Thank you.

Be well and avoid getting hit in the head with a pineapple.

You’ve got it. I’ll avoid the drive-by fruitings.

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11 Comments

11 Comments

  1. snowman0157

    Jan 11, 2015 at 4:45 pm

    Is anyone else bored with Feherty’s forced quirkiness?

  2. other paul

    Jan 11, 2015 at 1:23 pm

    For people who get irritated at the obvious fact that every article is a commercial in some way, THAT IS THE POINT OF A GOLF WEBSITE! To support the game by getting us to buy stuff, take lessons, and play more. I get so annoyed with all the endless sissy whining around here. I’m sure the writers do as well. I wouldn’t be surprised if they have an office side bet on every article about how long it will take before the comments have complaints about advertising.

    • Dirk

      Jan 11, 2015 at 6:12 pm

      You are completely wrong, all caps or not. The point of an interview is not to be a commercial. It’s to be informative/interesting. Sure, this website sells a lot of stuff and advertises a lot of products, but this isn’t a review for a club or a new ball, it’s a conversation with a golf personality. Thus, it (ideally) has a different function from an advertisement. Do you expect Jim Furyk to start praising 5 Hour Energy during an interview with Feherty?

  3. Dirk

    Jan 11, 2015 at 3:41 am

    Wow, Ben really impressed me with his vocabulary and his willingness to let his big interview be a commercial for Hyundai! Solid work, Ben!

  4. Fred

    Jan 11, 2015 at 12:45 am

    Very hard hitting interview! That was a waste of my time. Weak.

    • Zooch

      Jan 13, 2015 at 9:00 pm

      He was nice enough to give golfwrx five minutes for a softball interview. This isn’t Meet the Press. I’d like to see a sampling of your no holds barred interview of David Fehrety. Get over yourself.

  5. Christian

    Jan 10, 2015 at 10:14 pm

    Well. That was a commercial about a commercial. Wasn’t it? I’m sure someone will win a prize for writing and using that part about Hyundai.

  6. P

    Jan 10, 2015 at 10:09 pm

    Why didn’t Matsuyama show up to the TOC?

    Somebody should make a point of it and highlight the issue. Ask him directly.

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Morning 9: Latest memo from Tour to players | Phil’s post-Match perspective | Greg Norman’s regrettable take

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1. Latest “bubble” memo
Golf Channel’s Rex Hoggard details the most recent communique from Tour to its players…“In a memo sent to players on Wednesday, tournament director Michael Tothe outlined many of the protocols that will be required when play resumes on June 11 at Colonial including the four Fort Worth, Texas, hotels that will create the foundation of the circuit’s “bubble” for the week.”
  • “The core of the PGA Tour’s plan to return was always about testing, but it’s a fine line to walk. In two weeks, at the Charles Schwab Challenge, we’ll find out if it will be enough.”
  • “Players are allowed to stay in individual RVs or rental homes but they are being encouraged to assure the health and safety of their accommodations if they choose to stay outside the bubble.”
  • “Players were also informed where COVID-19 testing will occur when they arrive in Fort Worth as well as meal options at Colonial, which will be limited to grab-and-go lunches in order to follow safety protocols.”
2. Little John finishes second at Crooked Stick 
Kyle Neddenriep, Indianapolis Star…Daly II made that same walk on Wednesday, up the 18th fairway for the final round of the inaugural Dye Junior Golf Invitational at Crooked Stick.”
  • “I think a lot of guys have re-watched the 1991 PGA tournament,” Daly II said. “I watched it every night before the tournament. (Watching him) walk down the 18th with all of the fans everywhere was pretty cool. He started as the ninth alternate and didn’t expect to play. For him to win, it was a ridiculous story. He loves it.”
  • “Daly II put together a remarkable tournament in his own right, finishing a three-way tie for second place behind winner John Marshall Butler of Louisville, Kentucky. Daly II was 4 over for the two-day, 54-hole event, which featured 33 of the top high school boys players in the country and 33 of the same on the girls’ side.”
3. Phil open to wearing mic
Golf Channel’s Will Gray…”Speaking on the Dan Patrick Show, Mickelson admitted that he didn’t expect the same level of banter during a typical Tour event with a seven-figure prize on the line, but he’d nonetheless be willing to broadcast his inside-the-ropes dialogue.”
  • “I would be open to the idea because of how it’s being received, and some of the insight and so forth,” Mickelson said. “But you don’t have the play between individuals. I had a partner, and Tom and I could talk back and forth. And maybe you could get some of that with the caddie, but having a partner is much more intimate and you have much better conversation.”
4. …wants annual Match
AP report…”Phil Mickelson, fresh off the success of Sunday’s charity golf exhibition with Tiger Woods, Peyton Manning and Tom Brady, says he would like to see “The Match” become an annual event.”
  • “I think you could showcase guys like Steph Curry and Michael Jordan or Tony Romo and Patrick Mahomes, who are all good golfers, elite talents and have great personalities,” Mickelson told the Los Angeles Times in a column published Wednesday. “Those personalities are going to come out with this event. Or you could have someone who loves the game and is competitive but is really entertaining like Larry David and Bill Murray. I think that could shine.”
5. More audience info
Interesting stuff from Geoff Shackelford…“According to Showbuzzdaily.com, almost 1/3 of The Match 2’s audience was in the coveted 18-49 demo and the number was even better on on TruTV, also meaning there are people of any age group who know how to find TruTV”
  • “About 30% of The Match’s audience landed in the 18-49 demo despite the 44.5 average age of the participants…The numbers for TaylorMade Driving Relief with a foursome averaging 29.5 years”
  • “That’s 25% of the almighty buyers for a younger, supposedly more millennial-friendly group of golfers. And a grand total of (at least) 860,000 fewer viewers 18-49.  While not a huge difference in the percentage department, The Match did rout Driving Relief in overall audience and even took chipped away at NASCAR’s ratings.”

Full piece.

6. After a long layoff, how do the pros play?
Dylan Beirne, 15th Club for PGATour.com, examines the question…“As we might expect, there’s a clear relationship between performance and the number of weeks a player has been off. We can analyze how well players perform by comparing our estimate of their ability (how we would expect them to perform) to how they actually performed.”
  • “Generally, players taking small breaks of two weeks or less are marginally better than expected, while longer breaks result in an average drop in performance of between 0.1 and 0.2 strokes per round. For context, a drop of 0.2 strokes per round is about the gap between 100th- and 135th-ranked players in the world. It’s a significant change, but not enormous.”
  • “Additionally, the drop in performance after a 10-20 week gap is quite consistent across different levels of players. Top-50 players in the world are affected by a similar amount to those outside the top 50.”
7. A really bad take from Greg Norman
I mean, what else can you call it? A man who has a history of obtuseness and putting his fin in his mouth outdid himself with unfounded speculation about the Kobe Bryant helicopter crash in an interview with Michael Bamberger…“I asked Norman about the January helicopter crash in Los Angeles that killed all nine people aboard, Kobe Bryant and his daughter, Gianna, among them. I asked Norman if he had any insight, from his own experience as a helicopter pilot, and as an elite athlete who has flown often in helicopters as a passenger, into the tragedy.”
  • “Yes – yes,” he said. His voice was sober. “Probably pilot error and pressure from the back,” Norman said. Norman could imagine the legendary basketball player saying, “‘Get me through this; get me there. I’ve got to get my daughter to this game.’
  • …”My instructor and I had a saying, ‘If you can’t see through it don’t fly through it.’ If I was flying to Doral or Orlando or Naples and there was fog, we just put it down and waited it out.”
8. Sprint to the Cup
Ben Everill at PGATour.com…“The COVID-19 pandemic and the resulting cancellations and postponements of tournaments leaves just 11 eligible tournaments over a 10-week stretch for players to qualify for the Playoffs and a chance at the $15 million bonus that comes with the season-long FedExCup crown.”
  • “While the top 125 will not double as the cutoff for TOUR cards next season in this reduced schedule, it will remain the mark to get into THE NORTHERN TRUST, the first of three Playoffs events in the chase for the FedExCup.”
  • “Gone is the luxury of extended rest between starts for those sitting way back on the list, such as Koepka, who was just starting to find his feet again on a return from injury when the pandemic halted play in March.”

 

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Morning 9: Improving golf coverage | Oral history of TW’s “best shot” | Nichols: Charity matches were great…but why no women?

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1. Match-inspired innovations for improving golf coverage
Golf Digest’s Shane Ryan with a few thoughts…Mid-round interviews…There’s no really good reason beyond mild annoyance to the players that this couldn’t work, even in the current COVID-19 environment, provided that safe social distancing is practiced. In the major team sports, coaches are obliged to give interviews, and players will occasionally speak at halftime or between periods. There are no “coaches” in that same sense in golf, but the game happens at a slower pace, and a 60-second walking interview between holes is not too much to ask. I don’t think there’s a reasonable argument that it’s overly disruptive, especially if planned in advance.”
  • …”Mic’d up players and caddies…In exhibitions past, we’ve witnessed players with live microphones, but the purpose behind it is dreaded “banter,” which typically comes across as hollow, forced and not very funny. But if players and caddies wore mics during a round, producers could find riveting audio that captures natural conversation or impromptu strategy sessions. Phil serving as a mentor for Tom Brady was riveting and hopefully stokes our appetite for similar mid-round insight…”
2. An oral history of Tiger’s “best shot” 
Cameron Morfit for PGATour.com…(This is just the introduction to a fantastic piece that talks to Bob Weeks of TSN and Steve Williams, among others!)…”Had it slipped between Tiger Woods’ 6-iron and golf ball, one rogue grain could have sunk his hopes of winning the RBC Canadian Open in 2000, becoming the first since Lee Trevino in 1971 to win golf’s Triple Crown – the U.S., British, and Canadian Opens in the same year.”
  • “So was it the ultra-fine margin? The stakes? The absurdly improbable physics of the shot itself?”
  • “Yes. Yes. And yes. All of these things compelled Scott Verplank, among others, to call it “the greatest shot I’ve ever seen in my life,” Woods’ 218-yard masterstroke from the wet sand at the par-5 18th at Glen Abbey. Woods’ caddie Steve Williams would return to the bunker once the commotion had died down, still struggling to get his head around what he’d seen. Others have made the same pilgrimage and tried to visualize what Woods had, tried to feel what Woods felt, for this was magic.”
3. Thrive? Struggle? Survive? 
Golfweek’s Adam Schupak contemplates what’s ahead for the golf industry…”These are strange times living through a global pandemic. Suddenly, golf courses are packed in a way the industry hasn’t experienced since Tiger Woods was revolutionizing the game in the late 1990s and former PGA Tour Commissioner Tim Finchem was predicting 50 million golfers by 2020.”
  • “Well, that didn’t happen, but golf has been given this new-found seal of approval highlighting its healthy aspects and its ability to provide safe recreation. As courses across the country re-open there is pent up demand among golfers to get out and play. Tee sheets are mostly filled and former golfers and those trying out the sport for the first time are emerging out of the woodwork desperate to be in the sunshine and doing something, anything that has been deemed “COVID OK.” There is renewed belief that golf can grab a bigger piece of the pie among recreational and entertainment options.”
4. Where were the women?
Golfweek’s Beth Ann Nichols wonders…How can there be downside to two Sundays of golf taking center stage and raising mega-money for COVID-19 relief?”
  • “Well, there is no a downside, but it could’ve been more. As LPGA player Mel Reid tweeted during the TaylorMade Driving Relief Challenge, the broadcasts could’ve represented all of golf.”
  • “They could’ve included women.”
  • “…It would’ve been great to see an LPGA player and her sponsorship partners get in on the action in a similar fashion.”
  • “The TaylorMade event could’ve been a mixed-team format. Maria Fassi and Paula Creamer are both in Florida. Some of TaylorMade’s female stars could’ve also called in during the broadcast as Jon Rahm did. Staffers who could’ve called in include Natalie Gulbis, Muni He and Charley Hull. Sung Hyun Park, who speaks limited English, was involved in a charity exhibition in South Korea with current No. 1 Jin Young Ko. Women’s golf frequently takes center stage in that part of the world.”
5. 80% of golf retail open
From the NGF Q…”The number of physical golf retail outlets that are back in business continues to increase – from off-course stores and specialty club-fitters to green grass pro shops.”
  • “Approximately 66% of golf course pro shops are open at facilities that are open to play, the equivalent of almost 9 million square feet, although some states and counties have limitations on the number of customers permitted at one time. That percentage is up from 36% at the start of the month, but is unchanged over the past week as pro shops in at least 10 states (including Michigan, New Jersey, Illinois and New York) have government mandates that say they must remain closed inside to customers.”
  • “Meanwhile, approximately 79% of off-course golf retail stores were open (in terms of total square footage) through May 25. This is up from 73% last week and 59% two weeks ago. In early April, only about 4% of the 6.5 million square feet of total off-course golf specialty space was open to in-store traffic. Roughly 81% of all off-course retail stores are now open to customers.”
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GolfWRX Classifieds Spotlight (05/27/20): Adams, Mizuno, Ping

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Gator5 – Adams CMB Irons

Forged – check, Multi-Material construction – check, cool as all heck because these clubs are sweet and Adams made some really cool gear – check!

To see the full listing and additional pictures check out the link here: Adams CMB Irons

Member Ksears – Brand New Mizuno MP20 Irons

Did someone say brand new Mizunos??? What else could you really want from a forged blade beside being meticulously crafted and forged in Japan – as well as being priced lower than retail.

To see the full listing and additional pictures check out the link hereMP 20 Irons

Member 1hellaofashot – Ping G410 7 Wood

Speaking from experience let me just say this “stop denying the inevitable and embrace the 7 Wood” It’s endlessly versatile, more forgiving than a hybrid, and because this one for sale is a Ping G410 it is adjustable. Here’s your chance to dial in your own par 5 killer.

To see the full listing and additional pictures check out the link here: Ping 7 Wood

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds 

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