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A True Story About Putters (Part 1)

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“Ball on Green,” or putting, is a statistical environment of its own and was my introduction into the golf equipment business. A mutual friend introduced me to Dave Pelz more than 40 years ago, saying that as two equipment nuts we deserved each other. At the time I fooled around with ideas, but Dave was the real thing with his own booth at the annual PGA Merchandise show.

I started attending the Show with him on my own nickel and years later ended up working full time with Dave in Abilene, Texas. I mention this only as background to my years of study on putting implements, both how and why they work. Unlike Dave, I didn’t focus on the putting stroke. My world was what happened when the club head contacted the ball and how that relationship could be optimized.

Now fast forward some 44 years and my phone rings. I’m retired and concentrating on how to drive the ball distances that violate the laws of physics given my club head speed. It’s an old friend from the golf business and after a bit of reminiscing he says, “Barnyard I have someone you must talk to. He has invented the best putter ever designed.”

That got my attention immediately, because my friend was not unknowledgeable and conversely I did not believe there was such a thing as one putter that was significantly better than others. That thought was my little secret which I did not divulge.

My friend went on to explain that the person who designed the putter was a certified genius with an IQ well over 200. As some intellectuals are inclined, he was not given to sympathy toward those with lesser intellect. The obvious problem ahead was that you could hit a wedge between our IQ’s, however, my friend assured me that he had prepared the genius. I was lacking in many areas, but I did know putters and could render an honest evaluation.

We agreed on a time and date and as a favor to my friend I called the designer. It took maybe 15 seconds for me to realize that this person was very uncomfortable speaking with someone well below his intellectual level and I had to get on common ground. I asked him to explain his design to me.

The concept revolved around optimum torsional effectiveness, or “forgiveness on off center hits” as it’s more commonly known. I immediately thought of the Bulls Eye putter that was designed in the 40’s. It’s a putter that’s still used on Tour by some players, and Johnny Miller shot his famed 63 at Oakmont in the ’73 Open with one.

The Bulls Eye is not exactly the epitome of torsional effectiveness, but I wasn’t going to open that door — questioning his design would be tantamount to a personal attack. So I asked him what loft he had on his standard model and he said, “Zero of course. The design precludes the need for face loft, something I have tested extensively.”

I then asked how he conducted his tests and he said, “On a pool table, to understand the performance of the head the testing environment must be perfect.”

He didn’t say, “You dolt,” but the inflection was there.

Up to that point I was on my good behavior, but admittedly diplomacy is not my strong suit.

[quote_box_center]”I’m sorry, but your premise of no loft is incorrect and your testing environment is not applicable,” I said. “Your putter design has a fatal flaw.”[/quote_box_center]

You could hear a sharp intake of breath.

[quote_box_center]”Why don’t you explain the technical reasons behind your comment,” he said, his words heavy with sarcasm.[/quote_box_center]

It didn’t take me long.

[quote_box_center]”Putting is about controlling speed,” I said. “Some surfaces are excellent, some shall we say politely are less so. On the green the ball is sitting down in the grass and needs to get up onto the surface so it can roll on its axis and have minimal influence from imperfections. Depending on the quality of the surface, a launch angle off the face between 1.25 and 1.75 degrees is optimal (I thought I’d throw that in to try and penetrate his air of superiority). To do so, you must have face loft ideally matching the putting surface.”[/quote_box_center]

I was prepared to supply more of my putter design knowledge, but he had heard enough — which was basically that I disagreed with him, an unacceptable position.

In a thinly disguised effort to hide his disapproval, he ended the conversation making it clear there would be nothing further worth discussion. I told my friend the story and that I had to be honest about what I knew to be true. He said not to worry; they had found a wealthy individual who loved golf and they thought he was going to invest.

They were right — he did and the operation busted out (and to repeat this is a true story).

To be continued…

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

47 Comments

47 Comments

  1. BIG STU

    Apr 25, 2015 at 5:27 am

    It all boils down to a couple of thing one of them being common sense and common business sense. Barney seems to have both IMHO. He just stated the facts from his common and business experiences in the golf industry. And I will make a comment on the loft thing and it is a common phrase different strokes for different folks. I for one forward press and hold it at impact so I need a putter set at around 3.5* static where someone who does not forward press will need less. That is why you have club fitters and putter bending machines. To get back to the original topic you have to find a niche for any product whether it is in golf or widgets. I would have to say Barney knows his stuff

  2. Rhoward

    Jan 27, 2015 at 8:56 am

    IQ’s value itself is debatable. IQ in the beginning was useful. It was developed by the Army to judge whether a soldier could handle explosives and the alike. The original scale does not go above 135 nor below 65. Only 3% are above or below those values. The value of an IQ above 135 is not given by the original design. Einstein’s IQ is in question given the new evidence in Israel’s archives — love letters showing his first wife came up with key ideas, and all the surviving physics notes that are hand written are in the wife’s handwriting. During the Manhattan Project and again when the Space Shuttle blew up — the big wigs (super high IQ’d physicists) debated the whys and wherefores. Socially, high IQ club membership usually takes hundreds of hours of practice testing to gain membership (yes, it’s a learned behavior). The great industrial epoch makers like Edison, Bell and Tesla would not have tested well; their knowledge was too single minded and their personalities too irascible. Lastly, child geniuses have not shown to achieve much when grown. This is all to say that Adams is right — the best ideas of engineering are forged in the heat of argument between like minded but tolerant mechanically minded individuals. The Wright Brothers debated fiercely for hours, days and even weeks on end over the smallest design details. They constructed their own primitive wind tunnels to help settle those fist pumping mental wrestling matches.

  3. Bread

    Jan 26, 2015 at 4:08 pm

    Einstein had an IQ of 160. An IQ over 200 has been recorded exactly 3 times…

  4. holly

    Jan 13, 2015 at 9:30 pm

    david kargetta? black swan?

    guy couldnt hear a question, let alone a differing opinion

  5. bradford

    Jan 8, 2015 at 1:03 pm

    I find I putt better when I rub my older cat with my putter. It is important to note this does NOT work with the kitten.

    I can promise that anyone who putts with MOI, spin, torsion, and loft in mind hasn’t putted well in years.

    Gotta love your putter.

    .

    • bradford

      Jan 8, 2015 at 1:08 pm

      oh, and there are ~15 living people with IQ’s at 200+. I doubt seriously any of them is going into (and failing at) the gimmicky putter industry. Not when they can make HUGE money in the gimmicky pharma industry.

  6. Paul

    Jan 7, 2015 at 5:10 pm

    Love it, ‘Barnyard’!

    Can’t wait for the next chapter.

  7. ca1879

    Jan 7, 2015 at 4:23 pm

    Barney – are you ready to accept yet that no amount of straight talk and factual information will change a believers mind? Almost all golf related businesses fail or struggle, but telling an ambitious entrepreneur that will just harden their resolve to forge ahead. Laying out the facts on golf club performance will only prompt those who think their miracle club has revolutionized some aspect of their game, when they are really just falling prey to the many ways we can all fool ourselves. This unfortunate example, is just a another sad tale in the long list of things we golfers fall for. This con person sold people with no understanding of basic science a product that does not work as claimed (not saying it doesn’t work, but it’s not because of the imaginary zero MOI, or because it resembles a B2 wing) by using a “sciency sounding” line of patter. We’re a pretty gullible lot when you get right down to it, and it’s not just where golf equipment is concerned.

    • ca1879

      Jan 7, 2015 at 4:30 pm

      “will only prompt” should be “will not change the minds of”

    • Barney Adams

      Jan 7, 2015 at 10:04 pm

      Golfers have passion and when it comes to the business side I try to help them by ” telling it as it is” some are appreciative some call me a wet blanket ( or worse) Years ago a guy came to me with a plan for a putter Infomercial. I explained that he didn’t have enough margin cost to sale price on TV. He got furious said I didn’t want anyone else to have the success I did etc. ( and I mean really angry) He went forward, all in financially. Went bankrupt.

      • Scott

        Jan 8, 2015 at 2:40 pm

        Thanks Barney for your articles and stories. Keep them coming!

  8. Jonny B

    Jan 7, 2015 at 11:25 am

    This story just seems like the ramblings of an old guy. Oh wait, it is.

    Not really too familiar with all the technical stuff behind the theory of this article, but I can tell you my putting has dramatically improved using a zero-loft putter by Cure. Take it for what it’s worth. http://cureputters.com/zero-loft-tru-roll.aspx

    • bradford

      Jan 8, 2015 at 12:58 pm

      What do I call MY overspin putter? MONEYYYY…

    • derek

      Jan 10, 2015 at 12:49 pm

      i got a cure putter on ebay cheap, have u gotten over the aluminum bat sound?

  9. Ken

    Jan 7, 2015 at 11:20 am

    The best putter is the one that just holed the last 30 footer.

  10. Merty Huckle

    Jan 7, 2015 at 11:20 am

    you know, This is really interesting. At first I was pissed with the To be continued, ut I have to admit I’m hooked.

  11. RG

    Jan 7, 2015 at 4:49 am

    That guy is crazy!! Personally I’ve found that eye of newt roasted in bats blood lightly sprinkled over your putter while chanting,”Oingo Boingo Bingo Bar, I need a birdie but I’ll take a Par,’ works everytime.

    • Pooch

      Jan 7, 2015 at 9:41 pm

      RG,
      Now where can I get the Eye of Newt and the Bats Blood? Thanks for the tip.

      Pooch

    • jesse

      Jan 9, 2015 at 6:35 am

      Now you have me totally confused !

  12. 8thehardway

    Jan 7, 2015 at 2:40 am

    Mad genius with 200 IQ ignores Barney’s good advice, finishes flawed design.
    POW!!!
    Jack Hamm’s Zero Latitude putter goes on sale (it looks like a 3-foot long hammer)
    Jack now doing Tee It Forward promos for Barney

  13. killerbgolfer

    Jan 6, 2015 at 11:02 pm

    Great story!

  14. Stretch

    Jan 6, 2015 at 12:52 pm

    A couple of points while waiting for Part 2; loft is needed to get the ball to roll especially on less than perfect greens, the more the MOI in a club the more likely the ball striking becomes poor.

    3-4 degrees of loft works best for smooth fast greens as well as grainy slow and bumpy ones. On fast greens the extra loft will let the golfer apply more force to get the same distance. On short side hill putts on fast smooth greens this means the ball will start on the line instead of slightly sliding downhill at the release of the ball off the face causing missed putts unrelated to the quality of the stroke.

    Miller’s 63 was with persimmon woods, muscle back irons and the Bulls Eye. All had a small MOI and needed great ball striking to perform.

    • Sb

      Jan 6, 2015 at 6:15 pm

      As someone who has studied putting and the technology behind putters and loft specifically, loft is probably the most important individual factor in improving speed or distance control.

      Most amateurs buy putters off the rack and generally the putter has somewhere from 2-4*. Add the fact that most of those players add loft at impact and now have effective lofts of 4-6 degrees sometimes! This creates backspin and causes the ball to lose pace and skid offline.
      Bottom line is, on green speeds around 10 on average, an effective loft of 1 Degree is ideal for creating neutral launch. So for those golfers, having a static loft on a putter of 0 is necessary to achieve the 1-1.5 degrees of ideal effective loft.

    • Ponjo

      Jan 7, 2015 at 4:12 pm

      Indeed. 52years of age and Miller still my favourite ever golfer

    • Brad Ingarfield

      Jan 8, 2015 at 7:54 am

      “The more MOI in a club the more likely ball striking becomes poor” – interesting observation. I have often thought about this. Do you have any evidence or is it your opinion? No disrespect intended!

      • Stretch

        Jan 10, 2015 at 11:26 am

        The MOI opined about concerns how small headed putters and clubs demand a strike that is solid. Large headed clubs disguise the need for a precise by giving results when missing the sweet spot.

        No disrespect taken. 5 decades of playing at and with players in tournaments where the players’ handicaps (if created in the Tour players case) would be +2-+7 range.

    • jesse

      Jan 9, 2015 at 6:48 am

      Stretch: When does “Part 2” come around? I’ve been looking all over this website.
      Regarding “getting the ball rolling”; I always thought it skidded the first few inches anyway?
      Not sure about the mojo of the MOI. If you cannot strike a putt solidly, more than likely it took more than par to get to where you can putt. Not much chance of a 63 there.
      So you are advocating using a 3-4 degree putter for “everything”. On those fast greens and applying more force, wouldn’t that possibly cause more “un-solid” hits, or non-solid hits, or miss-hits, and more sidespin (and however slight it might be), therefore possibly starting on the right line, but never staying there. I’ve seen a guy cut every putt, be he seems to make more than everyone else. Just sayin

      • Stretch

        Jan 10, 2015 at 11:40 am

        Part 2 is up to the masters of the WRX site. I did try the Yar putter early in its life and could not get the ball rolling properly in the first 2″. No loft = no “tumble roll.” The ball may skid to some degree but the less it does the more the ball will stay on the line until the break of the green changes its direction.

        More force does not necessarily cause miss hits and sidespin. What does cause those conditions is not applying it parallel to the line the eyes look down. This is the secret to hit solid accurate golf shots no matter what the club used.

        I know of a player still playing on the Tour whose cut shot putting style evolved from an arced stroke to a hard slice. If you do it consistently it works. Slow grainy greens are not so productive for this style of stroke.

  15. Steve Barry

    Jan 6, 2015 at 11:36 am

    I was first thinking Yar as well, but considering there wasn’t anything about “him” saying they needed to ‘focus on the product, not the person’ I’m starting to think it might be something else. Here’s to hoping!

    • aharp

      Jan 6, 2015 at 12:02 pm

      This is a “TRUE” story. Seek the “Truth”?

  16. D man

    Jan 6, 2015 at 11:21 am

    So what was the point in this article?

    • jesse

      Jan 9, 2015 at 6:50 am

      The point in this article is you need a putter with no loft?

  17. MattyTeaks

    Jan 6, 2015 at 10:16 am

    Yep. Guessing he’s referring to the yar putter.

    http://grantland.com/features/a-mysterious-physicist-golf-club-dr-v/

    • Don

      Jan 6, 2015 at 10:55 am

      o.k. That is seriously messed up.

    • Jafar

      Jan 6, 2015 at 11:28 am

      Wow, what a story…

    • stripe

      Jan 6, 2015 at 12:04 pm

      WOW.

    • A

      Jan 6, 2015 at 12:34 pm

      Facinating Grantland article and the writer got killed for it but he shouldn’t have been. This needs to be made into a movie.

    • spazo

      Jan 6, 2015 at 12:40 pm

      HOLY CRAP! what a story!

    • Tom Bowles

      Jan 6, 2015 at 1:31 pm

      Holy crap! That’s nuts!

      • Alex

        Jan 6, 2015 at 1:51 pm

        Crazy story, but not the likely candidate for Barry’s story because Barry uses the masculine pronoun to describe the ‘genius’. This could be an intentional switch though..

    • Marshall

      Jan 7, 2015 at 7:53 am

      That article makes it clear that Gary McCord is a liar and a fool, but that was pretty much already known.

    • Josh

      Jan 7, 2015 at 11:53 am

      I was thinking the same thing. Best Grantland article ever.

    • Jonny B

      Jan 7, 2015 at 12:02 pm

      Crazy story. Had no idea about Dr. V or Yar prior to today. If this is in fact the putter/person Barney was referring to, which it does sound like, that’s amazing.

      If anything, I am interested in trying the Yar putter. Anyone already done so? Their website is borderline pathetic. If it is truly the gamechanging breakthrough piece of equipment it is advertised to be, don’t you think people would have heard about it/been using it by now? Marketing FAIL…

    • steve

      Jan 7, 2015 at 12:49 pm

      That is by far the most interesting story i have gotten while on WRX.
      Great find

    • Platonist

      Jan 9, 2015 at 4:17 am

      This grantland article was one of the best I have read in years. Solid investigative journalism!

  18. Jafar

    Jan 6, 2015 at 9:55 am

    Part 2 please…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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