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THINQ: An app that helps you think like a professional golfer

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The significant problems we face in life can not be solved at the same level of thinking we were at when we created them,” Albert Einstein once said. If we define “ significant problems” as three putting and missing fairways, the founders of THINQ Sports think they have the elixir.

THINQ Golf (pronounced “think”) is a game-based, brain-training regimen aimed at helping golfers change the way their brain functions in an effort to lower scores and improve performance. Using brain maps (EEG’s or Electroencephalograms) of 30,000 elite golfers, the think tank at ThinQ has analyzed, dissected and created a database that answers the question: How do the best golfers in the world think?

thought-precedes-motion

THINQ’s app, which is available through the App Store and Google Play, gives users access to a plethora of scientifically researched brain games and education. The games target five key areas of brain development: attention, synchronicity, adaptability, awareness and intention. The goal is to improve the most critical 1 second in golf — the moment before golfers take the club back.

According to CEO Tim Suzor, this moment is akin to the 1960s Space Race phrase “All systems go.” The vast majority of golfers have all of the physical tools necessary to hit decent golf shots, but really have no idea how to routinely prepare themselves to hit a quality golf shot. When it does happen, it’s almost by accident.

“If we’re not measuring, we’re guessing,” Suzor says.

Each game is designed specifically to develop an exact brain function related to performance. To play, users can sign up for a monthly membership, which costs $7.99. An annual membership can also be purchased for $44.99.

1555

Training requires approximately 10 minutes per day as users try to boost their “Q Handicap.” If they want to measure skills against other users, there is an evolving platform where players can compete against each other and win actual prizes, such as equipment and other cool golf stuff.

Comp

The idea came from THINQ CEO Tim Suzor, a Class A PGA Professional with a background in biomechanics and biofeedback. He teamed up with Dr. Debbie Crews, LPGA Master Professional who has spent decades studying the role of science in golf. Eventually the hours of conversations led to a realization. Every golfer could benefit from this information and given the current ability to package and distribute it in a game-based format, every golfer could access it.

Simply, “It was just an area which had to be addressed and hadn’t been yet,” asserted Suzor.

Those who decide to enroll will have access to webinars, which addresses specific skills/strategies and are presented by leading “thinkers” in the industry. The “Vision Board” is an online journal where players can record key thoughts, ideas and notes on their progress. Finally, there is an online forum where members can chat, question, debate and engage in meaningful dialogue around all aspects of Thinq.

Dashboard-with-Competitions

Where’s THINQ headed?

This plane is being built as it’s flying. THINQ’s 40,000 users include elite amateurs, as well as pros and high-level college golf programs. To engage more of the weekend warrior contingent, expect to see new apps (for use at home, on the range or before tournaments) over the next 12 months.

If you really want to” THINQ” big, consider the role neuroscience could play in helping golfers get feedback prior to a round. Picture this: A range full of tour players hooked up to monitors that, get this, aren’t measuring launch angle or spin rate. They’re measuring brain activity. Players hit a couple balls and then examine a screen, which relays pertinent neurological information. Rather than hitting a couple more drivers, they employ a couple of exercises to heighten awareness before they head off to the first tee.

You can’t think your way to scratch, and THINQ doesn’t make any promises you will. Critics will see this as a product better suited to low-handicap players and at this point, and they’re probably right. That said, don’t be surprised if you drop at least two strokes with THINQ, but be ready to make a several month commitment.

Suzor doesn’t make any outrageous claims or bill ThinQ as a miracle drug. It’s a powerful tool that requires consistent effort and a dedication to the larger picture of incremental improvement.

Perhaps it’s time to start putting our money where our minds are.

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I didn't grow up playing golf. I wasn't that lucky. But somehow the game found me and I've been smitten ever since. Like many of you, I'm a bit enthusiastic for all things golf and have a spouse which finds this "enthusiasm" borderline ridiculous. I've been told golf requires someone who strives for perfection, but realizes the futility of this approach. You have to love the journey more than the result and relish in frustration and imperfection. As a teacher and coach, I spend my days working with amazing middle school and high school student athletes teaching them to think, dream and hope. And just when they start to feel really good about themselves, I hand them a golf club!

15 Comments

15 Comments

  1. bradford

    Jan 5, 2015 at 7:32 am

    Interesting, but it sounds to me like someone found a way to practice more–and on someone else’s dime. Gotta say no to this one, make it free–maybe.

    Since when is GolfWRX a site to place free adds?

    • Chris Nickel

      Jan 5, 2015 at 11:18 am

      Why would the creator of the app want to make it free? I guess I don’t understand that line of thinking. Like everything else in a market economy, if you don’t see a value for it, don’t buy it – but that doesn’t mean they should just give it away.

      • brian

        Jan 7, 2015 at 1:08 pm

        if your product is genuinely good, you make it free. Make money on the advertising due to the apps traffic, then you nickel and dime for additional features.

      • Jayme Johnson

        Oct 9, 2015 at 6:36 pm

        Hi Chris,

        I am currently working with a company that is building an app that helps golfers, coaches and kids improve and analyze their golf swing, taking a multi-sensor and bio-metric approach. The product will launch in 3 months. I’d love to get your feedback to test the product before we launch. Please email me if you’re interested at jayme@koocreate.com.

        Thanks!!

        Jayme Koo

  2. j.a.

    Jan 3, 2015 at 7:59 pm

    I often play with a senior guy who is a single digit handicapper. He always says that most of golfers flaws are on their minds. He always has a very positive attitude to the game which helps him to his success. His swing is far from perfect and his newer club is like 6 – 8 years old.

  3. W

    Jan 3, 2015 at 1:09 pm

    We need an App to do this? What a pathetic lot we are, the golfers

    • Chris Nickel

      Jan 3, 2015 at 3:00 pm

      Why does this make us “pathetic”? You train your muscles for strength and flexibility…why wouldn’t you do the same thing for your mind?

      • No Major for you

        Jan 3, 2015 at 9:50 pm

        Don’t need an App to do it for me. I can work it out for myself, as strong as mind is.

        • Chris Nickel

          Jan 4, 2015 at 1:30 pm

          I’d be interested to hear what strategies, techniques, exercises you do to address this type of preparation…

          • AC

            Jan 5, 2015 at 6:47 pm

            See it, Feel It, Trust it. If you are thinking of anything else but the TARGET before you pull the trigger you are SCREWED.

  4. Trae

    Jan 3, 2015 at 7:09 am

    This seems really cool. I like how it’s backed by some science and their website mentions and briefly describes some studies done. They should definitely try to get their research published in an academic journal or something. I’d love to do a reading of their research and really find out about it.

    • Chris Nickel

      Jan 3, 2015 at 1:04 pm

      Yes, I believe they currently have 5 studies going/completed – I think the longitudinal evidence will be really quite interesting moving forward –

  5. Chris Thompson

    Jan 2, 2015 at 1:10 pm

    Great App ! The competition mode is really cool. I didn’t finish in the top 3 this time but first place was a Ping Driver. Can’t wait for the next tournament.

    • Ian

      Jan 3, 2015 at 4:56 am

      Chris, have noticed any positive changes to your game after using this? I’m interested, but not sure if it’s worth it.

      • Chris Thompson

        Jan 3, 2015 at 8:06 am

        Ian – the Awareness game got me thinking more target and I have also noticed some differences with my focus in the short game. The science made sense to me. I don’t know much about neuroplasticity etc but I like the idea of working on the mental game like I work on my physical game. I have yet to get into the webinars to learn more. good luck

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Puma unveil new Ignite NXT Crafted footwear

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Puma Ignite NXT Crafted footwear

Puma Golf has launched its new Ignite NXT Crafted footwear – a new version of the NXT with premium leather accents.

The upper of the shoe features a premium leather saddle wrapped around Pwrframe reinforcement. The Pwrframe TPU is an ultra-thin frame that is placed in high-stress areas of the upper for lightweight in a bid to offer added support and increased stability.

Puma Ignite NXT Crafted footwear

The new additions feature Puma’s Pro-Form TPU outsole with an organically-altered traction pattern, containing over 100 strategically placed directional hexagon lugs in proper zones, designed to provide maximum stability and traction.

Puma Ignite NXT Crafted footwear

The Ignite NXT Crafted footwear contain a full-length IGNITE Foam midsole, wrapped in Soleshield in design to offer maximum durability, comfort and energy return. Soleshield is a micro-thin TPU film that is vacuum-formed around the midsole designed to make cleaning off dirt and debris effortless.

Puma Ignite NXT Crafted footwear

Speaking on the new Ignite NXT Crafted footwear, Andrew Lawson, PLM Footwear, Puma Golf said

“The Ignite NXT Crafted perfectly fuse the beauty of handcrafted shoemaking with modern development techniques to deliver optimum elegance and peak performance. With the combination of style and performance these shoes will appeal to a wide variety of golfers – those who appreciate the classic look of a leather saddle shoe and those who value modern comfort and stability technologies being a part of their game.”

Puma Ignite NXT Crafted footwear

The Ignite NXT Crafted shoes are available in 4 colorways: White-Leather Brown-Team Gold, Black-Leather Brown-Team Gold, Peacoat-Leather Brown-Team Gold and White-Hi-Rise-Team Gold) and come in sizes 7-15.

Puma Ignite NXT Crafted footwear

The shoes cost $140 per pair and are available online and at retail beginning today, June 5, 2020.

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What GolfWRXers are saying about the best Nike driver ever

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@ukgolfclubsales

In our forums, our members have been discussing Nike drivers. WRXer ‘DixieD’ is currently building up a Nike bag and has reached out to fellow members for driver advice, and WRXers have been sharing what they feel is the best Nike driver ever made.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Ger21: “VR Pro LE? I have two I was still playing last year.”
  • mahonie: “The STR8-Fit Tour was one of the best drivers I’ve played. Still have it the garage and take it to the range occasionally…it would possibly still be in the bag if it hadn’t developed a ‘click’ in the head which I cannot fix. Long, straight(ish) and nice sound.”
  • jackr189: “The VR_S is one of the best.”
  • Finaus_Umbrella: “I played the Vapor Fly Pro, and still do on occasion for nostalgia sake. Sound and feel are great, but it demands a good strike.”
  • PowderedToastMan: “I enjoyed the SQ Tour back in the day, the one Tiger used forever. Do I miss it? Not at all, but it was a pretty good club for its time.”

Entire Thread: “Best Nike driver?”

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What GolfWRXers are saying about driving irons for mid-handicappers

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In our forums, our members have been discussing whether mid-handicappers can benefit from a driving iron. WRXer ‘jomatty’ says:

“I average about 230 off the tee on good drives. I can get a little more sometimes, but 230 is probably the average. I’m 42 years old and shoot in the mid to low 80’s. I do not get along with fairway woods very well, especially off the tee, and really don’t get enough extra length over my hybrid to consider using it aside from very rare situations on par 5’s (I’ve considered just going from driver to 19-degree hybrid and getting an extra wedge or something).”…

…and wants to know if he would be better served by a driving iron. Our members have been sharing their thoughts and suggestions.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • MtlJeff: “If you can shoot mid 80’s, you probably hit it well enough to hit a bunch of different clubs. Personally, I think hybrids are easier to hit….but some driving irons are quite forgiving. I use a G400 crossover that is very easy to hit and looks more iron-like. Something like that you might like. Be careful with some of them though because they aren’t always super forgiving, so you’d have to hit them first.”
  • HackerD: “G410 crossover is my version of a driving iron, feel like I hit it straighter than a hybrid. Just as easy to hit as a hybrid.”
  • hanginnwangin: “I shoot in the low 80s normally and in the 70s on my really good days. I have probably around the same or similar swing speed as you. I have been hitting my 4 iron off the tee on tight holes, and it’s been working pretty well so far. I hit it about 190-220. I have a 4 hybrid but just can’t hit it as consistently as the 4 iron, and it doesn’t even go much farther. I have a 5 wood which I only use for 220+ yard par 3s or wide-open fairways. Basically, it’s all personal preference and what you do best with. Everyone is going to be different. Try new stuff out and see what works. But if irons are the strongest part of your game (they are for me as well), I would give the 4 iron a shot. You can get a lot of roll out on the tee shots with it,”
  • Hellstrom: “Don’t laugh, but I bought a 17* hybrid with a senior flex shaft at a garage sale for $5, and I can hit it nice and easy and keep it in play without losing any distance. My driver SS is between 105 and 110 usually and swinging this thing feels like swinging a spaghetti noodle, but it works. I don’t have it in the bag all the time, but I do use it for certain courses. I take my 6 iron out and throw that in, so if I struggle with getting the ball off the tee, I just go to that.”

Entire Thread: “Driving iron for a mid-handicapper”

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