Connect with us


Bettinardi to release 10 new putters for 2015



Don’t think of it as a new putter line. Think of these putters as distinct models that just happen to be released at the same time. That was my takeaway from a conversation about Bettinardi’s new putter line with Sam Bettinardi, vice president of sales and marketing for Bettinardi Golf, and it’s not a hard conclusion to reach.

Last year, Bettinardi took a more conventional strategy with its 2014 line of BB Series putters. It included several different models, and every putter (sans the BB55) had the same finish, face milling, paint fill and headcover.

Demand for Bettinardi’s putters was greater than ever in 2014, which led to the company’s expansion of its Chicago-area production facility from 20,000 to 40,000 square feet. But for 2015, the company wanted to do something different.

“We don’t just want to change the paint fill every year,” Bettinardi says. “We want to be innovative and creative.”


This year, the company will release 10 new putter models, each of which is unique in some way or shape. Putters such as the iNOVAi (pronounced in-o-vey) and Kuchar Model 2 are completely new models, while the others are classic Bettinardi shapes that have been refined for 2015.

The putters will be available through and at select retailers on Jan., 15, 2015.


Bettinardi’s iNOVAi putter has an aluminum body (260 grams) and a stainless steel weight (128 grams) that increases its MOI. Each piece is 100 percent milled.

The iNOVAi is a high-MOI mallet with a 6061 aluminum body and a stainless weight located on the back of the putter that pushes its center of gravity rearward to improve its forgiveness. It’s available in both a standard-length and a counter-balanced model that has a heavier putter head and a longer-length, back-weighted grip to improve overall MOI.


The Kuchar Model 2 (above) was designed specifically for Matt Kuchar, who asked Bettinardi to make him a halfmoon-styled Arm Lock putter that had no offset. The putter is available in a standard-length model, as well as the Arm Lock model used by Kuchar.


A Bettinardi Queen B Model 6 putter with the company’s Savannah Blue PVD finish. 

The Queen B Model 6 and Model 7 putters have the company’s new Savannah Blue PVD finish, which emits hues of purple, orange, yellow, turquoise and aqua, depending on how the light hits it.

The Studio Stock 2 and 16 putters have an Olympic Bronze PVD finish that fits somewhere between chocolate, bronze and oil can.


A Bettinardi Studio Stock 2 putter with the company’s Olympic Bronze finish. 

Several of the putters also have have Bettinardi’s new Super Fly-Mill Face, which offers a slightly different feel than the company’s Honeycomb and F.I.T. Face milling patterns.

[quote_box_center]”All our tour players are using our F.I.T. Face, which has our softest feel,” Bettinardi says. “But people were asking, ‘Can you make something a little firmer?’ The Super Fly-Mill is a nice middle ground between our F.I.T. Face and our firmer Honeycomb Face.”[/quote_box_center]

Face Milling Explanation1 600

Bettinardi’s Signature Series 9 and 10 putters are the most exclusive in the line, limited to 1000 pieces. They’re stamped with the initials of company founder Robert J. Bettinardi, and milled from what the company calls D.A.S.S., or double-aged stainless steel.

To create D.A.S.S., 303 stainless steel is cooked to a temperature of 600 degrees fahrenheit, cooled, and then re-heated to a temperature of 375 degrees. The “double-aging” process creates a softer-feeling putter, Bettinardi says.

The putters will be available through for pre-order starting Dec. 17 and in stores on Jan., 15, 2015.

Learn more about each of Bettinardi’s new putters below, and click here to see what GolfWRX Members are saying about the putters in our forum. 

iNOVAi ($299)


Face Balanced, Super Fly-Mill and F.I.T. Face Milling. Also available in a counter-balanced model ($350). 

  • Weight: 358 grams
  • Material: 6061 Aluminum (body), Stainless Steel
  • Finish: Black Anodized
  • Grip: Black Pure (standard or midsize)
  • Headcover: iNOVAi Black
  • Dexterity: RH and LH


Kuchar Model 2 Halfmoon ($375)


1/4 Toe Hang, F.I.T. Face Milling. Also available in an Arm Lock ($375).

  • Weight: 350 grams
  • Material: Mild Carbon Steel
  • Finish: Meridian Blue
  • Grip: Gray Pure (standard or midsize)
  • Headcover: Kuchar Signature White/Blue
  • Dexterity: RH and LH


Queen B Model 6 ($375)


 Face Balanced, Micro Honeycomb Face Milling

  • Weight: 360 grams
  • Material: Mild Carbon Steel
  • Finish: Savannah Blue
  • Grip: White Pure (standard or midsize)
  • Headcover: Queen B Royal Purple
  • Dexterity: RH Only

4dacbd74291ed3364cdabe8a45e40925a6ea21ced69aae632ab2fcc08804b75ecf594fbb4d1ea5e7830fa3da6972ac2b6b1e04b936b8549ada17c9c7a1e3becd Queen B Model 7 ($375)

Screen Shot 2014-12-16 at 1.17.02 PM

1/4 Toe Hang, Micro Honeycomb Face Milling

  • Weight: 360 grams
  • Material: Mild Carbon Steel
  • Finish: Savannah Blue
  • Grip: White Pure (standard or midsize)
  • Headcover: Queen B Royal Purple
  • Dexterity: RH Only

Click here to see what GolfWRX Members are saying about the putters in our forum.

Studio Stock 2 ($399)


1/4 Toe Hang, Super Fly-Mill Face

  • Weight: 358 grams
  • Material: Mild Carbon Steel
  • Finish: Olympic Bronze
  • Grip: Blue Pure (standard or midsize)
  • Headcover: Studio Stock Legend Blue
  • Dexterity: RH Only


Studio Stock 16 ($399)


Face Balanced, Super Fly-Mill Face

  • Weight: 358 grams
  • Material: Mild Carbon Steel
  • Finish: Olympic Bronze
  • Grip: Blue Pure (standard or midsize)
  • Headcover: Studio Stock Legend Blue
  • Dexterity: RH Only


Signature Series 9 ($495)


Face Balanced, Super Fly-Mill Face

  • Weight: 348 grams
  • Material: Double-Aged Stainless Steel (D.A.S.S.)
  • Finish: Tour Blast
  • Grip: Red Leather Gripmaster (standard or midsize)
  • Headcover: Signature Red
  • Dexterity: RH Only


Signature Series 10 ($495)


1/4 Toe Hang, Honeycomb Face Milling

  • Weight: 348 grams
  • Material: Double-Aged Stainless Steel (D.A.S.S.)
  • Finish: Tour Blast
  • Grip: Red Leather Gripmaster (standard or midsize)
  • Headcover: Signature Red
  • Dexterity: RH Only


Click here to see what GolfWRX Members are saying about the putters in our forum.

Your Reaction?
  • 7
  • LEGIT3
  • WOW3
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0



  1. FTWPhil

    Dec 18, 2014 at 12:34 pm

    Haters gonna hat.

  2. Andy

    Dec 17, 2014 at 4:31 pm

    Putters look amazing, those that are upset are scared Bettinardi is on the up and up. Those new finishes, I mean, how do they get those colors!

  3. T-MAC

    Dec 17, 2014 at 2:09 pm

    Need a Newport and/or Newport 2 style head with a flow neck Betti!
    Love the 3 different milling patterns though.

  4. Preston

    Dec 17, 2014 at 2:03 pm

    Are these carbon steel or SS? The craftsmanship looks good, but not paying those prices for SS. I don’t even buy new Scottys (thank you ebay)…

  5. John

    Dec 17, 2014 at 1:30 pm

    Same old crap being relabeled “New”. Overpriced and poorly marketed.

  6. dot dot

    Dec 17, 2014 at 12:19 pm

    releasing 10 pieces of crap just makes a bigger pile of crap

  7. Bryan

    Dec 17, 2014 at 11:44 am

    Worst looking putters ever lol

  8. Matt

    Dec 17, 2014 at 10:33 am

    Ouch! My wallet!

  9. Bubba Watson

    Dec 17, 2014 at 10:14 am

    Sexy putters. Wish they would help me get the ball home.

  10. Jonny B

    Dec 17, 2014 at 10:09 am

    LOVE. I like how they explain the different feels of the various milling patterns on the face. Reminds me of what Ping has done with their stroke arc fitting based on hosel length/offset – they are aiming at the variety of golfers out there by creating products for individuals, not mass producing one-for-all like many equipment companies do.

  11. Henry

    Dec 17, 2014 at 12:53 am

    Why no flow neck or #9 style!!! You’re killing me Betti

    • Josh

      Dec 17, 2014 at 11:54 am

      Looks like a funky little flow neck on the Queen Bee #7, but I would bet you’re looking for a blade with a flow neck and more toe hang than 1/4?

  12. TheBrokenTee

    Dec 17, 2014 at 12:47 am

    Each one of these putters are starting to really grow on m . They looked funky at first but I’m starting to really like how the iNOVAi looks. Might have to grab tha .

  13. other paul

    Dec 16, 2014 at 9:14 pm

    Is the arm lock in LH?

  14. chad ryan

    Dec 16, 2014 at 9:06 pm

    Mother of god…..the studio stock will be mine

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Whats in the Bag

Jimmy Walker WITB 2020



  • Equipment accurate as of the Farmers Insurance Open

Driver: Titleist TS3 (8.5 degrees @ 7.75, C1 SureFit setting)
Shaft: Fujikura Ventus Blue 6 X

Fairway wood: Titleist TS3 (18 degrees @ 17.25, C1 SureFit setting)
Shaft: Mitsubishi Tensei CK Pro Blue 90 TX

Irons: Titleist 620 CB (3), Titleist 620 MB (4-PW)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM8 WedgeWorks (54-M, 60-04L), Titleist Vokey Design SM8 (64 degrees)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: L.A.B. Directed Force 2.1T

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

Your Reaction?
  • 11
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP1
  • OB1
  • SHANK1

Continue Reading


What It’s Like: TaylorMade Golf’s “The Kingdom”



One of the best parts of this job, beyond the people we get to meet, is the facilities. All of the core OEMs have a “place” that is exclusive, away from anything normal, and you gotta know someone to get a ticket in.

That’s what the “What It’s Like” series is about. Those certain OEM places with no doors open to the public. Those places that if you happened to sneak in, there is no way you can Fletch your way around into two steak sandwiches and a bloody mary.

I never admit this, but I used to manage a night club in Los Angeles called Les Deux (it was cool for a minute). It was a fun although soul-sucking endeavor but the thing that made the experience stick out was the exclusivity of it. If you got in by knowing someone, greased the door guy (me), or got invited, it was four hours of awesome. Yes, it’s a lame example, but there is, unfortunately, something about getting to the other side of a closed door that is just awesome.

TaylorMade Golf’s Kingdom is location No. 1, and as you would expect, it’s nothing short of pure golf ecstasy.

My Experience

I have been to TaylorMade HQ quite a number of times, and typically those visits involve time at what I call the gear junkie mecca (short of Tiger Woods’ garage or the Nike Oven graveyard now called Artisan) AKA The Kingdom.

The coolest thing about it is how subtle the location is. Located just steps away from the front door of TM HQ (and a very random corporate basketball hoop) sits a small-yet-elegant building that if you didn’t know was there, you would fly past it. Once you pull into the side parking lot, unload your sticks, and head to the door, there is still that feeling of “will they actually let me in?”

Here’s the thing. The best (all of them) have been in here. To test, practice, hang out, get fit, get wowed to potentially be on staff and everything in-between. A schmuck like me should get nervous, but then it happens, the door opens and you are not only let in but you are greeted by the master of ceremonies and a man I truly adore Tom “TK” Kroll.

With the passion to match not only yours but anyone else who walks in, he makes sure every nuance is seen and experienced. From the lobby with current TM athletes on the wall to the locker room with your custom locker that sits next to an exact replica of Tiger’s bag. There are snacks, extras shoes, gloves, swag, coffee, beer, and all your wildest dreams…and we are barely in the facility.

From a 35,000 foot view, The Kingdom has everything a golfer would ever want, need, or wish for. Starting with Duane Anderson’s putter studio that has tested thousands of strokes from players ranging from a 20 handicap to Rory McIlroy. The data compiled in this room is staggering. We did a video (link below) that gives you the full rundown.

There are three (one with an Iron Byron for testing) main inside hitting bays with all the bells and whistles you would assume. TrackMans, cameras, big screens, fresh gloves hanging on the wall, and a club fitting matrix with every TM combination you could think of.

The outside hitting area is heaven on earth. There is no other way to describe. Huge hitting area with multiple styles of grass, lies, pins, etc. Any shot you would need to hit can be recreated here on grass with a ball flying into the air and not into a screen. My favorite area is the Flick Tee. In honor of the great teacher and longtime TM staffer Jim Flick. Its tucked up high and privately in the corner of the range under a tree and this may sound ridiculous but you can almost feel Mr. Flick standing there with you as you look out onto the facility. I get goosebumps just thinking about it.

As mentioned, the man who manages your experience is Tom Kroll. He’s about as respected and beloved as anyone in the industry and for good reason. You combine passion with service you get an awesome human to hang out with. Everyone that has been through these doors has a TK story, which includes a chuckle and a smile.

I chatted with him recently about The Kingdom, and this is what he had to say.

JW: Walk me through how The Kingdom came to be what it is now? Basically origin to current day…

TK: Back in 1994, I was in R&D, running player testing, and we needed to find our own testing range. We built our headquarters in Carlsbad in the 1990s and added the range in 1998. Only robot, cannon and player testing were done at the start. Once in a while, a tour or staff pro would come out and test, but it was all operated from one building. At the time, what’s currently the clubhouse at The Kingdom was actually a maintenance building. But in 2010, The Kingdom was reimagined to the layout we have now.

Over the last three years I’ve been at The Kingdom, we’ve added GEARS, Quintic high-speed cameras, and a Foresight simulator bay. We transformed the putting lab with a Perfection Platforms articulating floor and SAM technology. Last year we resurfaced the main tee, redesigned and dedicated the Flick Tee, underwent a complete renovation of the short game area with new bunker complexes, redesigned the targeting downrange, and developed a par-3 routing. We partnered with Kurt Bowman Design, a longtime designer under Jack Nicklaus.

Our superintendent Mark Warren and his crew have done incredible work with our current maintenance equipment, and I can’t wait to see the conditions after we deliver a brand new fleet of brand new Toro equipment. We structured a long-term partnership with Toro and Turf Star Western.

JW: What is the simple function of The Kingdom? 

TK: We still have the robot bay and R&D does development work almost every day. We are mostly a resource for the entire company: Global Sports Marketing (Tour), developmental pros and ams, AJGA standouts, our Crusaders (club professionals), and commercial teams. We host pre-lines to introduce new product to our at-large teams and training events. We’re even a PR resource, hosting media, social influencers, celebrities, and professional athletes.

We also act as a hub for our Crusaders. They send their members to us, and we wholesale back to the staff account. I’ll do a significant amount of corporate events, charity events and have had “Flicks at The Kingdom” where we set up a giant projector and our employees bring their kids, beach chairs and blankets to watch a movie out on the range. Really a fun and cool event.

JW: Give me three awesome stories or experiences from your time there that you are cool sharing.

TK: It’s tough to only pick three! From Reggie Jackson stopping by to Matt Ryan, Drew Brees, Aaron Rodgers, Albert Pujols, Mike Trout, Jake Arrieta, Zack Greinke, President Bush. Those may be the most haughty name drops of all time! What can I say, it is beyond the coolest job I have ever had! It’s truly tough to pick, but here are my three…

Story 1: Tiger was preparing to make his first PGA Tour start after fusion surgery and he just spends the day grinding out here. He was testing an early proto of the TW irons and to see how much speed he still had. There’s a sound that only he and maybe two or three others make when they center it up. That sound is something that goes through your body, I can still hear it. It sticks with you.

He’s playing old school lofts, which are three degrees weaker than any other tour pro, but the carry distances were still there, the windows he hits it through, holding it against the wind, flighting a 6-iron even ripping a 5-wood 275 yards. His feedback and ability to discern the most minute details working with the advanced teams developing the irons was fantastic to witness.

To come full circle, I played with him in the Southern Cal Amateur when he was 16-years-old and had a front-row to his 62 at Hacienda, I was keeping his scorecard so he has my autograph. To again be standing three feet from him while he goes through the process is just special.

Story 2: I’m going to put two guys in the same bucket (because The Kingdom is so magical, I hope the golf gods are okay with it). Rory now spends a day out here the week of Farmers–he has for the last two years, and with the U.S. Open there 2021, I think he’s a lock for the next few. He went through two sets of irons in a wind quartering off the right at 20-25 mph. The consistency of launch, speed and spin were shockingly close! It was one of the greatest ball-striking exhibitions I’ve ever witnessed. We handpicked the range after his day, it took us 10 minutes He’s also the most gracious, down to earth person.

Jon Rahm stops by five or six times a year. To watch his sessions in the putting lab, to see Duane show him what’s changing and getting Jon back to baseline and see his confidence, to the 4-iron flop shots after we tell our Seve stories. Jon is part of the family. His brother and dad came out before Jon and Kelly’s wedding. He’s one of the two or three others where the sound goes through you.

Story 3: Has to be Operation Game On (OGO). We have partnered with  Tony Perez for over 15 years, we are the cherry on top of a 6-10 week program where wounded veterans take lessons and the graduation is a fitting at The Kingdom. I had a dear friend, Joe Horowitz, who’s a golfer and a musician, here late one day and I mentioned the OGO guys were coming the next day. It’s Veteran’s Day and the Marine Corps Birthday. Not to mention Jon Rahm would be here for a last tweak before he left for Dubai. Joe shows me a video of him singing the national anthem at the Jaguars game a few weeks before, and we both say let’s do that for the OGO guys. I get in early and send an email to all employees to be on the tee at 9 a.m. sharp. We have the OGO guys arrive and Jon is hanging in the locker room. I’m stalling to get all the employees onto the tee through the side gate, I walk the boys into the bay and hit the roll up door. Outside are 250 employees cheering these guys on! Joe sings the anthem (goose bumps every time), then happy birthday to Jon and the marine corps. There’s fittings, a pizza truck, Jon Rahm signed U.S. Open staff bags for the OGO boys. Then, get this, Jon goes on and wins that week in Dubai!

JW: If you could change anything about the property or the experience what would it be?

TK: At TaylorMade, the relentless pursuit of improving is in our DNA. The Kingdom is no different. We’re constantly innovating and reimagining the downrange experience. From targeting, to conditions and turf types, we’re always nuancing and squeaking out ways to be better. One example, we’re designing each of our targets with a specific purpose. When players are testing at The Kingdom, we want them to feel that every shot has a consequence. So, we want to deliver a real-world experience in every testing situation. We went through a massive redesign last fall and are currently still working with the advanced research team on new ways to enhance our testing and fitting experiences to meet the way that players perform in competition.

When it comes to the overall experience, The Kingdom has transformed from a predominantly R&D and fitting facility to the most capable environment to test, measure and understand how equipment performs and how golfers interact with their equipment. I call it the ultimate truth machine. We help golfers at every level uncover the insights they need to improve. After each session, we’re going to know everything about the club, the player and the ball flight.

So we came from a place where we were mainly focused on research, fitting, and selling. Our goals have changed. Now we obsess over how to help golfers get better.

What would I change? If you’re curious and passionate about making change, the answers are out there. The first thing we do is listen. We’re going to change everything that needs to be changed in order to meet our goals. I have an incredible focus group to bounce ideas off of. To ask our tour pros, club professionals, and teachers for feedback on the design ideas and what they like and prefer is fortunate. We’re constantly learning, we’re constantly improving, and if there’s a better way do something, then we’re going to figure it out and do it.

JW: What does the kingdom look like in 10 years?

TK: We have a lot of incredible plans for new targeting, bunker complexes, and refining the purposeful design of the range and short game area. Beyond that, we have designs for new teeing areas, a new short game complex, adding another GEARS system and Foresight Simulator, along with other new technologies. I can’t disclose all we do, since the R&D guys get a bit jumpy when I start going on about all the cool stuff and high science! I don’t know exactly what The Kingdom looks like in 10 years as technologies and our understanding continue to improve, but I do know give me six months, and we’ll have done something new. Always grinding to get better!

JW: Tell me a little bit about your career at TaylorMade.

TK: 31 years is hard to do in a “little bit” but I’ll try to give you the Clif Notes! Bob Vokey ran our Tour department and had me running his repair shop in Vista after George Willett took a job driving the Tour truck for TaylorMade. I was refinishing wooden clubs and repairing clubs for the local country clubs. I told Bob I was going broke making $4.50 an hour and driving all over San Diego. I asked if he could get me a job at TaylorMade and I started on the custom line with Wade Liles! Get to work at 2 p.m., off at 1 a.m. and golf in the morning. It was the life! Not to mention, I was lucky enough to meet my wife who worked for the company.

I started our player testing and worked for the great Dr. Benoit Vincent–the smartest man I know. I was a pretty good player, and I played a bunch of USGA and national amateur events. But when I did a TV commercial, I lost my amateur status and made the decision to turn pro. I quit my job and started that journey. Our CEO wanted me to take a leavem and I said: “I need to be all-in on this.” I had two children, a mortgage, car payments and had to buy health insurance while getting through all three stages of Q School. I realized I was a better amateur than a tour pro. We had our third child, and then I got the sales rep job in San Diego. After 10 years of sales, I moved inside the building and the ran innovations department before taking over our metalwoods category when we hit our highest market share in history. I spent a few years in product creation, ran global experiential for a few years and then got the best gig in all of golf here at The Kingdom. Been here for three years, and we’re just getting started!

Your Reaction?
  • 63
  • LEGIT12
  • WOW8
  • LOL4
  • IDHT2
  • FLOP2
  • OB0
  • SHANK1

Continue Reading


Puma Golf teams up with Ernie Els in support of Autism Awareness Month



Puma X Els Autism

April is National Autism Awareness Month, and Puma Golf has teamed up with ambassador Ernie Els in support of the Els for Autism Foundation.

Throughout April, Puma will donate a portion of every individual sale of the brand’s Ignite Pwradapt Caged shoes with the proceeds going towards the Els for Autism Foundation.

Puma X Els Autism

Every pair of Caged shoes sold this month will include a blue Els for Autism shoe bag and puzzle piece ribbon lapel pin – with the color blue and the puzzle pieces representing Autism Awareness.

Puma X Els Autism

The Els for Autism Foundation helps deliver and facilitate programs designed to serve individuals with autism spectrum disorder. You can purchase the shoes here.

Your Reaction?
  • 20
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading