News

Keegan Bradley signs apparel deal with Travis Mathew

Published

9 years ago

Dec 15, 2014

A flat-brim hat, “Air Keegan” spikes and Travis Mathew apparel will be Keegan Bradley’s uniform for the 2014-2015 season. The company announced on Monday that Bradley has signed an apparel deal with Team Travis Mathew.

[youtube id=”3eX6j3pWdkI” width=”620″ height=”360″]

Bradley is ranked No. 28 in the Official World Golf Rankings, but he’s near the top of the fashion rankings on the PGA Tour, especially now that he’s on board Team Travis Mathew. The younger, hipper Southern-California brand should blend better with Bradley’s Air Jordan golf spikes and flat-brim hat.

“We are excited to welcome Keegan Bradley to the Travis Mathew family.” said Travis Mathew CEO Travis Brasher. “He is a perfect fit for our brand and exemplifies the Travis Mathew culture both on and off the course.”

Bradley previously wore Tommy Hilfiger apparel.

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Andrew Tursky

He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

33 Comments

Pat M

May 16, 2015 at 9:50 pm

KB and Pepsi are idiots.

Reply Report comment
Rich

Jan 23, 2015 at 4:31 pm

Keegan Bradley is possibly the biggest dork of all time. Nothing will change that, especially not those stupid air Keegan shoes he wears.

Reply Report comment
RG

Dec 18, 2014 at 5:43 am

So in a game where grown men use stuffed animals for headcovers and put neon colors on their clubs people in this forum are commenting that flat billed hats and MJ shoes are ridiculous??!! I’ve got news for you mental defectives, Golf is ridiculous!

Reply Report comment
The Hammer

Dec 17, 2014 at 11:40 am

Its the style these days, look at 3/4 of younger golfers and they are wearing flat bills and snapbacks, its the current trend! Everyone thats saying that they look stupid are just jealous they cant get paid to wear trendy clothes and play golf for a living…bottom line. Plus the Jordans look sweet, its no different that someone wearing yellow nike shoes or any other crazy colored shoes. All these comments are just people hating that he has style and they dont. Thats it.

Reply Report comment
theFairwayMole

Dec 17, 2014 at 9:19 am

Best part of the clip: 0:07 – 0:09.

Reply Report comment
TheBrokenTee

Dec 17, 2014 at 2:04 am

Just wondering, is there any way to buy air jordans?

Reply Report comment
tom

Dec 16, 2014 at 7:51 pm

This guy is really looking for attention wearing Jordans on the golf course. Ridiculous.

Reply Report comment
- Beacher50
  
  Dec 17, 2014 at 1:22 am
  
  Naw, he’s just being paid well to look ridiculous.
  
  Reply Report comment
Carlos Danger

Dec 16, 2014 at 2:25 pm

Flat bill hats are the “Bluetooth” of golf.

I dont care what clothing company he signs with, a tall dorky white dude in high tops and a flat bill hat looks horrible. Maybe if he was working at one of the cell phone kiosks at the mall it would be acceptable, but not golfing.

Did someone tell Rory he looks like a character out of the Hobbit movies (more than usual) in his flat bill hat?

Reply Report comment
- Beacher50
  
  Dec 17, 2014 at 1:27 am
  
  Everyone looks dorky in those hats, and one day they will realize it to. A young coworker wears a flat billed hat, to work even sometimes, and he has upward ambitions, I told him the first thing he needs to do is ditch the hat. Not one executive is going to take him serious when he wears a hat like that to a golf outing, much less to the office. Facts are facts, and unless you’re a rapper your not going to get far with the traditional business man when dressed like a punk.
  
  Reply Report comment
  - RG
    
    Dec 18, 2014 at 5:39 am
    
    This comment brought to you by bias and stupidity.
    
    Reply Report comment
Supermangolf

Dec 16, 2014 at 12:57 pm

Awesome sign for both sides! TM gets one of the greatest players in regards to raw talent and intensity, I mean we all know Keegan for his impressive Ryder Cup debut. And Keeg wins with one of the best companies in the industry, really nothing to complain about with anything TM designs. Maybe less stripes though, stay with the clean cut solid colors and bold collars, that gray hat he has on in the video looks awesome.

Reply Report comment
Brodie Hock

Dec 16, 2014 at 9:15 am

I am less likely to wear TM now…

Reply Report comment
Beacher50

Dec 16, 2014 at 12:31 am

Flat brimmed hats should be banned…and ears tucked in, talk about dorky looking.

I have to think one day (like those of use who had long hair and wore bell bottoms back in the day)that those wearing flat brims with their ears tucked in well say “what were we thinking!!!”

Reply Report comment
- Billy
  
  Dec 16, 2014 at 1:16 am
  
  Idiotic comment. It’s just a hat.
  
  Reply Report comment
- Ben
  
  Dec 16, 2014 at 8:15 am
  
  Oh Beacher… stop being an old fuddy duddy. I can assure you the guys who like flat brim hats talk about you too. How can you still wear saddle shoes to play golf?
  
  Reply Report comment
  - Beacher50
    
    Dec 17, 2014 at 1:20 am
    
    Talk to me in 10 years, even an ol fuddy duddy like me will be around yet.
    
    Reply Report comment
- RG
  
  Dec 18, 2014 at 5:33 am
  
  Of course they will…it’s the cycle of life. This generation is entitled to it’s own look. Let’s try and keep our underwear in our pants though.
  
  Reply Report comment
Conservative White Guy

Dec 16, 2014 at 12:30 am

Kb is a perfect TM type and those Jordans are awesome!

Reply Report comment
RAT

Dec 15, 2014 at 9:00 pm

Keegan is not the Travis Type and the Air Jordan’s suck!

Reply Report comment
- Keegan Bradley
  
  Dec 15, 2014 at 9:57 pm
  
  I couldn’t have said it better myself!
  
  Reply Report comment
  - Michael Jordan
    
    Dec 16, 2014 at 7:01 am
    
    Agreed
    
    Reply Report comment
    - Travis Matthew
      
      Dec 16, 2014 at 7:02 am
      
      I hate you guys
      
      Reply Report comment
      - Tiger Woods
        
        Dec 17, 2014 at 7:23 pm
        
        I’d rather just wear my own shoes.
        
        Reply Report comment
      - John Daly
        
        Dec 18, 2014 at 12:37 am
        
        I’m going drinking…
        
        Reply Report comment
      - Anthony Kim
        
        Dec 18, 2014 at 12:37 am
        
        See you there JD.
        
        Reply Report comment
Kasey

Dec 15, 2014 at 8:27 pm

So happy to see him join TM. What a great move for both. LOVE the Jordans too. Keegs is paving his own way, like Rickie did a few years ago. It will do nothing but good things for him. The stuffy, middle-aged may not like his clothing or shoe choices, but their opinions don’t matter much. #gokeegs

Reply Report comment
- Pat
  
  Dec 15, 2014 at 8:38 pm
  
  LOL. And most people don’t take kids like you seriously either. The hipster look is only appealing to teenagers and kids in their early to mid 20’s which is a tiny segment of the population.
  
  Reply Report comment
  - kess
    
    Dec 15, 2014 at 10:10 pm
    
    His look doesn’t quite qualify as hipster. I see the dirty little hipsters all over DC. But a young look is fine and appealing to the 18-34 demographic is the Mecca for marketing.
    
    Reply Report comment
  - JustTrying2BAwesome
    
    Dec 15, 2014 at 10:21 pm
    
    And though the under 30 are a smaller segment, they also spend tons of money to look good. Old people in general could care less if they look good, or fashionable, especially on the golf course. Also, the old people are only getting older. At some point, and probably relatively soon, will stop being able to play altogether. The under 30 crowd is the future of the game, and if it’s going to thrive, there has to be an excitement to get kids into it. If flashy clothes and/or clubs do it, then flash it up kids. If you don’t like it, don’t buy it.
    
    Reply Report comment
  - Conservative White Guy
    
    Dec 16, 2014 at 12:29 am
    
    You call that hipster?!? that’s about as hipster as Arnold Palmer on a Sunday.
    
    This signing is a perfect match and those shoes are sweet looking. MJ is as old as a goat now and yet still moves the needle.
    
    Reply Report comment
- other paul
  
  Dec 16, 2014 at 12:08 am
  
  Who is going to carry golf forward when old people die? Young people. The next generation of old men playing are going to look great doing it. But first we need the old people to teach us young ones to play. Best short game lesson I ever got was from an 83 year old man who couldn’t hit the ball 100 yards but chipped it inside 10′ on every hole (drove me nuts)
  
  Reply Report comment
  - Beacher50
    
    Dec 16, 2014 at 12:33 am
    
    Young people turn into old people….yup you can’t fence time, and your thoughts on what looks good and acceptable will change as well.
    
    Reply Report comment

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News

Morning 9: Rory: I’m not joining LIV | Masters ratings | Nelly: We just need a stage

Published

2 days ago

Apr 17, 2024

Ben Alberstadt

By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Wednesday morning, golf fans, as we gear up to this week’s RBC Heritage.

1. Rory: I’m not going to LIV

ESPN’s Mark Schlabach…McIlroy said neither he nor his agents have ever discussed a potential deal to lure him to the LIV Golf League, which is being financed by Saudi Arabia’s Public Investment Fund (PIF).

“I honestly don’t know how these things get started,” McIlroy told Golf Channel while on the practice range at Harbour Town Golf Links in Hilton Head, South Carolina, the site of this week’s RBC Heritage. “I’ve never been offered a number from LIV, and I’ve never contemplated going to LIV. Again, I think I’ve made it clear over the past two years that I don’t think it’s something for me.

“It doesn’t mean that I judge people who have went and played over there. I think one of the things that I have realized over the past two years is that people can make their own decisions for whatever they think is best for themselves, and who are we to judge them for that? But personally, for me, my future is here on the PGA Tour, and it’s never been any different.”

Full piece.

2. Masters ratings down

Yahoo’s Jay Busbee…”Ratings for the full Masters week are now out, and 2024’s version ranks as the lowest since the COVID-impacted years of 2020 and 2021. There was a brief moment when four players shared the lead at the 2024 Masters, but Scottie Scheffler took care of business quickly enough and strolled to what qualifies as an “easy” Masters victory — a four-stroke triumph that wasn’t in doubt for most of the second nine.”

“Perhaps as a result, Sunday’s final round averaged 9.59 million viewers on CBS, according to Sports Media Watch, a 22.8% decline from last year’s 12.06 million. Scheffler’s win two years ago averaged 10.17 million viewers. Worth noting: Sunday’s final round was down 20 percent against last year’s victory by Jon Rahm, but last year’s final round fell on Easter Sunday, which created a significantly higher out-of-home percentage of viewers — 21 percent in 2023, as opposed to 9 percent this year.”

Full piece.

3. Chevron gets purse boost

Golfweek’s Beth Ann Nichols…“Chevron’s commitment to the LPGA went a step higher on Tuesday with the announcement of a purse increase to $7.9 million in 2024. The move brings the tour’s first major in line with the purses of other championships. The U.S. Women’s Open purse of $12 million paces the tour, with the KPMG Women’s PGA second at $10 million. The AIG Women’s British Open purse checks in at $9 million while Amundi Evian is $6.5 million.”

“Chevron, which moved the event away from Mission Hills Country Club in Rancho Mirage, California, to Texas, last year, has increased the purse by $4.8 million since assuming title sponsorship in 2022. The company has committed to title sponsor the event through 2029.”

Full piece.

4. Shipley on “notegate”

Alex Myers for Golf Digest…”So what was up with “notegate”? During his hilarious spot with McAfee, Shipley reiterated there was no note from Woods, and that he was only looking at the moderator because he was so confused where the question was coming from:

“I looked over at the moderator like ‘Who the hell is this guy?'” Shipley says in the clip. “Because it just didn’t happen. I was so confused and so shocked in the moment.”

Full piece.

5. Nelly: We just need a stage

Iain Carter for the BBC…”Korda is the first American to win four consecutive tournaments on the LPGA since Lopez won five straight 46 years ago. This astonishing streak made the then rookie front page material for Sports Illustrated.

“Korda’s feats have yet to transcend the golfing village, and perhaps that suits her as she “tries to stay in my bubble”. But the American Solheim Cup player does recognise that more could be done to tell the increasingly compelling story of women’s golf.”

“I feel like we just need a stage,” she told reporters here at Carlton Woods just north of Houston. “We need to be put on TV.

“I feel like when it’s tape delay, or anything like that, that hurts our game. Women’s sports just needs a stage. If we have a stage we can show up and perform and show people what we’re all about.”

Full piece.

6. Photos from the 2024 RBC Heritage

Check out all of our galleries from this week’s event!

Full piece.

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Tour Photo Galleries

Photos from the 2024 RBC Heritage

Published

3 days ago

Apr 16, 2024

GolfWRX Staff

GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.

We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.

We’ll continue to update as more photos flow in from SC.

Check out links to all our photos, below.

General Albums

WITB Albums

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

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News

Morning 9: Aberg: I want to be No. 1 | Rory’s management blasts ‘fake news’ reports

Published

3 days ago

Apr 16, 2024

Ben Alberstadt

By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Tuesday morning, golf fans, as we look back at the Masters while looking ahead to this week’s RBC Heritage.

1. Shane Ryan: Appreciate Scottie’s greatness

Golf Digest’s Shane Ryan…”This is what’s called generational talent, and we haven’t seen it in almost 20 years. Steve Stricker read the tea leaves when he picked Scheffler for the 2021 Ryder Cup—a decision that was richly rewarded—and starting in 2022, he was off to the races. The only hiccup was a few putting woes last year, but even that only served to highlight how remarkable his ball-striking had become—instead of winning, he was finishing third. When he fixed the putting, with help from a new coach and a bit of equipment advice from Rory McIlroy, he soared yet again to the top of the game, but this time he seemed more indomitable, more inevitable, more brilliant.”

“The sustained success of the last three years has officially made him the best professional golfer since Tiger Woods, a conclusion supported by analytics, the eye test, and every other metric you could dream up. With fewer majors, he has nevertheless leaped past Spieth, McIlroy, and Koepka in terms of pure ability. He doesn’t have their legacy, yet, but if we’re talking about peak performance, he’s already surpassed them.”

“He’s so much better than everyone else, which is a sentiment that is both commonplace—I saw it on Twitter over and over again—and revelatory. It’s the thing you say because there is nothing else to say. You’re left with the wild truth, which words can describe but never capture.”

Full piece.

2. Aberg: I want to be No. 1

The AFP’s Simon Evans…”The 24-year-old finished second, four strokes behind winner Scottie Scheffler, after carding a final round 69 but he certainly won many admirers among the patrons at Augusta National and beyond.”

“And his performance has filled Aberg with self-belief.”

“Everyone in my position, they are going to want to be major champions. They are going to want to be world number one, and it’s the same for me, that’s nothing different,” he said.

“It has been that way ever since I picked up a golf club, and that hasn’t changed. So I think this week solidifies a lot of those things are there, and we just need to keep doing those things and put ourselves in positions to win tournaments, ” he said.

Full piece.

3. Homa’s honest answer on double bogey

Golf Channel staff report…”But Homa’s tee shot at No. 12 bounded off the putting surface and into a bush. After a healthy search, Homa found his ball and had to take an unplayable lie. He made double bogey, effectively ending his bid at a maiden major title.”

“Homa tied for third, seven shots back of Scheffler. Asked about what happened on the fateful 9-iron, Homa offered two replies.”

“The honest answer is, it didn’t feel fair. I hit a really good golf shot, and it didn’t feel fair. I’ve seen far worse just roll back down the hill,” he said.

“The professional answer is, these things happen.”

Full piece.

4. Harbour Town ahead

RBC Heritage field notes, via Adam Stanley of PGATour.com…”Scottie Scheffler is, for now, set to tee it up at the RBC Heritage. He was clear to say that if his wife, Meredith, would go into labor during the Masters, he would head home to be with her, so it’s safe to assume that same rule will stand at Harbour Town. Scheffler has not shot an over-par round all season and has three victories (and one runner-up). He made his debut at Harbour Town last year and finished T11… Matt Fitzpatrick looks to become the first golfer to go back-to-back at the RBC Heritage since Boo Weekley in 2007-08. Fitzpatrick, a playoff victor last year, has two top-10 finishes this season. He has just one missed cut at Harbour Town over the last six years and he finished fourth in 2021 to go along with two more top-15 results in a three-year span (T14 in 2018 and 2020)…”

“Jordan Spieth is hoping to continue his run of fine play at Harbour Town after a playoff loss last season and a playoff win the season prior. Spieth has five top-25 finishes at the RBC Heritage in seven starts… Justin Thomas earned a spot in the field after remaining in the top 30 (he’s No. 30) in the Official World Golf Ranking despite a missed cut at the Masters. Thomas, who finished T25 last season at Harbour Town, has two top 10s on the season… Ludvig Åberg, who is tops in the Aon Next 10, will head to Hilton Head for the first time. Åberg has had a fabulous 2024 campaign thus far with four top 10s (including two runner-up results) and is knocking on the door for a victory… Hideki Matsuyama was the only eligible player who did not commit to the RBC Heritage, while Viktor Hovland – after a missed cut at the Masters – withdrew from the field on Saturday.”

Full piece.

5. Reed’s caddie’s needle

Our Matt Vincenzi…”After a particularly bad drive during his third round on Saturday, Reed’s caddie, Kessler Karain, also his brother-in-law, made a snide but factual comment to Patrick.”

“Your driving has cost us a lot this week,” Karain remarked.

“Reed didn’t disagree and told reporters after the round that there was nothing good about his round…

“A reporter then asked: “It’s a good thing he’s a family member, right?”

“Yeah, exactly. I’d probably be dragging him up that last hole,” Reed said. “I swear.Just what you want to hear as you’re looking at the ball in the tree, and he goes, ‘You need to drive it better.’ Thanks, Kessler. I appreciate it. Great words of wisdom. Drive it better.”

“This may be the last major for Reed for a while, as the 33-year-old has not been invited nor qualified for next month’s PGA Championship.”

Full piece.

6. LIV wants Hovland next?

Ewan Murray for the Guardian…”Rising speculation that Viktor Hovland will be the next high-profile golfer to be coaxed to the LIV tour will increase the need for Ryder Cup Europe to apply a simple qualification process for golfers on the Saudi Arabian-backed circuit.”

“LIV is forging ahead with plans for 2025, which include new events and the recruitment of more players from the PGA and DP World Tours. The rate of turnover is likely to be increased by the number of golfers who had three-year contracts when joining LIV, which will expire at the end of 2024.”

“Chatter on the range at the LIV event in Miami this month and again at the Masters largely surrounded Hovland, the world No 6 who starred for Europe in the defeat of the United States in Rome last year. Jon Rahm and Tyrrell Hatton, who also played in that team, have subsequently joined LIV. Hovland missed the cut at the Masters and promptly withdrew from the PGA Tour’s $20m stop in Hilton Head this week.”

Full piece.

7. Rory’s management: LIV reports are ‘fake news’

Brian Keogh for the Irish Independent…”A report that Rory McIlroy was on the verge of an $850million move to LIV Golf has been slammed as “fake news” by his management.

“Fake news. Zero truth,” McIlroy’s manager Sean O’Flaherty said in an email.

London financial paper “City AM” reported today that sources have told them that McIlroy “could” join LIV Golf

The paper reported that “two separate sources have told City AM that they believe a deal is close. It is claimed that LIV Golf chiefs have offered world No2 McIlroy an eye-watering $850m to join, plus around two per cent equity in the competition.”

Full piece.