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Like soft balls? Callaway launches Chrome Soft

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The “have your cake and eat it too” of golf balls? It just might be Callaway’s new Chrome Soft, a golf ball that’s promising tour-level distance and short game control that’s not typical of its marshmallowy soft feel.

In general, softer golf balls tend not to go as far as harder golf balls. Think of it this way: when a grape hits a supermarket floor, it goes splat; when a marble hits the same floor, it bounces back. That’s an extreme example, but you get the point.

Screen Shot 2014-12-15 at 2.25.35 PM

The Chrome Soft ($37.99) uses Callaway’s HEX Aerodynamics and will be available in stores Jan. 16, 2015.

Callaway has invested heavily in the science of low-compression, softer-feeling golf balls, the result of which is the Chrome Soft. The three-piece ball has what Callaway calls a Soft Fast core, which works together with its slightly stiffer ionomer mid layer to retain more energy than Callaway’s previous low-compression models.

“In general, as you make the materials inside the golf ball softer they get slower,” says Dave Bartels, Callaway’s senior director of golf ball R&D. “We’ve been able to buck that trend with [Chrome Soft].”

All this talk about speed leaves out what is often the most important component of a golf ball: spin. The Chrome Soft’s low-compression design makes it lower spinning with a golfer’s long clubs (driver, fairway woods, hybrids, long irons and mid irons). Less spin creates less drag, which creates more distance.

But what about short-game spin, you might be asking? The Chrome Soft’s urethane DuraSpin cover is Callaway’s softest ever, which helps it grip the grooves of the club face on wedge shots and generate tour-level spin around the greens.

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Above: Callaway’s Chrome Soft is available in White and Yellow.

My take? I tested the Chrome Soft on the course this fall. It felt balata-ball soft compared to today’s leading tour balls, which have compression around 90. The Chrome Soft has a compression of about 65. Discerning golfers will be able tell the difference with every club, especially with the putter.

At my swing speed of 115 mph, I saw similar driver distance with the Chrome Soft and slightly increased distance with my fairway woods, hybrids and irons. Golfers with slower clubhead speeds, particularly those under 105 mph, should see the most gains.

With wedges, the Chrome Soft launched slightly lower, but it carried enough spin to stop where I wanted it to stop. The ball’s extremely soft cover actually improves durability, a plus for golfers who play balls for consecutive rounds.

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36 Comments

36 Comments

  1. sven johannson

    Dec 19, 2014 at 11:52 pm

    I’m looking forward to trying this ball, i’ve been playing with the Callaway Supersoft and Wilson Duo, Curious to see if the Driver goes as far as the Supersoft they do feel great on soft shots around the green and off the putter.. can’t wait

  2. Bill Cosby

    Dec 17, 2014 at 8:17 pm

    The ladies love soft balls. Well I think they do. You know what I have no clue what they like. So sleepy all the time

    • aaaaa

      Dec 18, 2014 at 1:58 pm

      Golfwrx bashes patrick reed and ted bishop but publish articles asking whether you like “soft balls”??

      You guys make sense…

  3. RAT

    Dec 17, 2014 at 5:12 pm

    Wilson Staff has the DUO ball and their Tour ball is 65 compression and they were introduced about 3 years ago. “4 layer tour ”
    Like Mikie “try it you’ll like it” They have a sticky coating the best for the money..

  4. mike

    Dec 17, 2014 at 12:25 pm

    Tried this golfball for 3 holes and was outdriven by my whole group…the ball went nowhere..felt great off the irons and putter..don’t get me wrong..90+ mph on the driver but it felt DOA off the driver face. switched back to Taylor Made dicontinued “Lethal” ball and back came my distance. just sayin….

  5. Jonny B

    Dec 17, 2014 at 10:02 am

    Who cares about new golf balls? They’re all pretty much indistinguishable from the other brands nowadays in terms of performance.

    Not to mention they’ll be for sale on all the used golf ball sites in about 1 month for 1/2 the price. I only buy used golf balls now, who can afford to throw 2-3 ProV1’s away per round at $4/ball? Not me. I load up 1-2 times per year on premium balls (AAAAA mint condition) for about $10-$15/dozen. Heck, a few months ago I got TM Lethals in AAAAA Mint condition for $6/dozen. Sorry, but when I can get year-old models for 20% of the cost of new, I’d be stupid not to.

    The golf industry is declining while equipment prices and greens fees are rising… recipe for disaster if you ask me. To get a set of decent clubs new – new driver will set you back $400 today, new irons $800, 2 new wedges $250, new bag $150, new balls $30-$45. Can’t the top-level execs of these companies and courses see where we are headed here? Or maybe they don’t care.

    I will give Callaway credit for one thing – their preowned equipment website. Someone over there saw where this industry was headed a long time ago and thought they better get some of the used equipment market share. Kudos to them as that website is awesome and their sales reps are great, much better to do business with than the average ebay rep.

    • Pat

      Dec 18, 2014 at 3:48 pm

      Golf has always been and will always be for the middle to upper class. Lower class will never have access because green fees and equipment is out of their league(thank God). Besides, every single time I’m stuck behind some ghetto, trashy 4 some, it ruins my entire day. They come out wearing tank tops or shirts that are 3 sizes too big, play so damn slow because they stink and are usually loaded up on beer. Usually these clowns don’t even have the decency to let the groups behind them pass by and the round ends up being 5+hours.

      • Sam

        Jan 27, 2015 at 1:07 am

        You are the exact reason why golf is in decline. This disgusting attitude is completely at odds with the modern world. I hope you take you elitist attitude away from the game and never return.

        Golf is evolving.

  6. Gary

    Dec 17, 2014 at 9:31 am

    Really looking forward to trying out these golf balls. The hype sounds too good to be true but I hope it is true. If these golf balls perform about as advertised the SR* series, which might not be doing well sales wise considering the price, would probably disappear fairly soon and simplify things some.

  7. Matthew Carter

    Dec 17, 2014 at 12:58 am

    For the value, I’ll buy Supersoft all day. Soft, a lot of spin and long off the tee.
    There isn’t a better ball in the market at $20.

  8. Jeff

    Dec 16, 2014 at 11:11 pm

    I think Callaway golf balls could use a makeover or make under to cleclean them up and maybe find a way to clarify which of their balls are premium.
    My favorite thing about Pro V1s is how clearly different the logo is stenciled on, to not be so distracting and bold. Just my comment

  9. Ryan K

    Dec 16, 2014 at 8:16 pm

    Ok gotta know more in durability. This was the only thing steering me away from the chrome plus otherwise they were the best ball I’ve ever used.

  10. Jesse

    Dec 16, 2014 at 8:06 pm

    Zak, were you able to test this ball on a launch monitor, Im courious how much more it spins then SR3, prov1x or the ball your playing now? Also how much distance did u loose on the driver?

  11. Pat

    Dec 16, 2014 at 7:03 pm

    If the Chrome Soft does what it claims to do, golf stores are going to have a really hard time keeping them in stock. If it performs like the Prov1x, at 38 dollars a box, it’s a bargain. I love the Hex Black and am on my last box. Callaway’s line up after the Hex Black has been mediocre and I am hoping the Chrome Soft can pick up the slack or else I will just have to load up on Hex Black balls.

  12. golfing badger

    Dec 16, 2014 at 3:00 pm

    Chrome + was one of the best balls ever, but I could never get the 1 hop and spin wedge shot. Chrome Soft will deliver that…this is a phenomenal ball !!!

  13. Jonzy

    Dec 16, 2014 at 1:19 pm

    My father in law is a Supersoft guy and he can’t wait to try these out. I wish I could bump into a Callaway rep and get a couple for him to try out!!!!

    • Kevin

      Dec 17, 2014 at 11:53 am

      You could actually buy a sleeve … don’t be cheap!

      • Tom

        Dec 18, 2014 at 3:29 pm

        They haven’t been released yet here in the UK Kevin, don’t know about the US

  14. Bogeypro

    Dec 16, 2014 at 11:10 am

    I like Callaway balls, but they really need to clean up and clarify their ball lines. Just too much and too confusing…

    • Scooter McGavin

      Dec 16, 2014 at 11:45 am

      I agree. They have too many models/variants. I think they would do better with a simpler line.

      • Scooter McGavin

        Dec 16, 2014 at 11:56 am

        I have thought this for a while, actually. They have SR (which has 3 variations), Hex Chrome, Hex Chrome +, X2 Hot, X2 Hot +, Supersoft, Warbird, (now) Chrome Soft, the Strata line, and then the lady Solaire line. If you count the three variations of the SR separately, that’s 13 different golf ball models. Compare that to Titleist, the most successful ball company, that has I think, 6 models? Sure, they will probably phase some of these out now, but for a while, they kept going with both the Chrome and Chrome +, along with the X2 Hot and SR lines. Hopefully they will slim it down a bit.

        • golfing badger

          Dec 16, 2014 at 2:58 pm

          yes, titleist has 6 and there are 3 pinnacle models. they keep the confusion to a minimum by keeping the pinnacle and titleist brands separate.

  15. AW

    Dec 16, 2014 at 10:38 am

    I love Callaway balls (Chrome+ and Supersoft, mostly) but their marketing dept is a mess. They are changing their balls out every single year. So in urethane right now we have SR1, SR2, SR3, Chrome+, Chrome Soft.

    In soft balls they have SR1, Chrome Soft, Supersoft and X2 Hot.

    I don’t really know which Callaway ball to play right now, and I think that’s going to be a problem for them going forward, which may eventually lead to even more changes in the lineup.

    There’s some value in the simplicity of Titleist. You’ve got your NXT or you’ve got your ProV1 (with a few variations on that theme)

    • Scooter McGavin

      Dec 16, 2014 at 12:01 pm

      Totally agree. I think a company should have one really strong offering for each type of golfer need (tour playability, super cheap, something in the middle of the performance/price field, distance, etc.). Right now, if a person wants a mid-price/mid-performance ball from Callaway, they have like 4 or 5 to choose from. With Titleist it’s: You want tour level? ProV1(x). You want a distance ball? Velocity. You want something in the middle? NXT(s). You want a cheap ball? DT Solo. Much simpler, and it’s easier to buy for the consumer and easier to sell for the salesman.

  16. Keith

    Dec 16, 2014 at 9:39 am

    My wife loves soft balls….

    • Jackson

      Dec 16, 2014 at 10:35 am

      No she doesn’t.

      • rkristopher

        Dec 16, 2014 at 11:18 am

        Your mom.

        • Franks

          Dec 16, 2014 at 12:13 pm

          I can confirm Keith’s wife likes soft balls.

          • other paul

            Dec 16, 2014 at 2:20 pm

            Lol. My wife just looked over my shoulder and saw the article title and asks what the *&$% I am reading. I scrolled back so she could read the whole title. She laughed, winked and walked away.

    • Ben

      Dec 16, 2014 at 12:00 pm

      I was browsing the replys for this comment before I left a duplicate… well played.

  17. Danny

    Dec 16, 2014 at 9:39 am

    Interesting how last year the new breakthrough in technology was 3 balls for 3 swing speeds… a year later they ditch that concept all together. It’s hard to argue the skeptic of everything golf equipment related.

  18. br61

    Dec 16, 2014 at 9:19 am

    Few days ago, my pro’s Callaway rep dropped off couple Chrome Soft balls for me and my friend to test. After few holes, I liked the feel of them and the distance seems similar to Pro V1x. My friend who’s using Callaway clubs, lost his ball into water so I gave him mine’s. He seemed to like the way they played. Definitely felt softer.

    When they come out on market, I probably will test a dozen.

  19. Greg

    Dec 16, 2014 at 9:08 am

    Sounds similar to the original chrome, which was (is) a fantastic ball. I’d like to see the two compared.

  20. other paul

    Dec 16, 2014 at 8:58 am

    I hate investing in golf balls. Usually lose one per 18. Durability for me is the least important factor.

    • rgb

      Dec 16, 2014 at 10:48 pm

      I know what you mean. I like the ones with string.

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Equipment

That one time Tiger switched driver shafts and NOBODY noticed

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It seems like pretty much everyone on the planet has an idea of what clubs Tiger has in play at any given moment. Especially now in the age of social media. However, his bag was still analyzed and tracked immensely from the beginning of his arrival on the golf scene. Point is, when the guy switches anything out, the world will know.

But did you know that, during the 2002 and into the 2003 season, he switched driver shafts? It was a pretty substantial switch too, but it fell completely under the radar. As a Tiger junkie myself, I noticed it, but in those days 1) The internet wasn’t what it is today and 2) I was bartending in Newport Beach and didn’t have access to info like I do today. So, it went in my Tiger vault…until now.

Always known to have a True Temper Dynamic Gold X100 shaft in his driver, Tiger and the Nike team wanted something a bit lighter, all while maintaining the stiffness profile of his X100.

We now introduce you to the 118-gram DGSLX100 Tiger Proto (a stock Dynamic Gold X100 shaft is 130 grams).

UNITED STATES – OCTOBER 28: Tiger Woods (Photo by Stan Badz/PGA)

A complete one-off made specifically for Tiger Woods. If you look at the pictures you will see an unfamiliar step pattern that starts off a bit wide towards the handle but gets progressively closer down towards the tip section. Basically, the step pattern (diameters) dropped lower to keep stiffness across the board.

“That’s the shaft we used to get him out of Titleist 975D and into Nike Blue 275cc driver in 2002.” – Anonymous Nike source

In theory, this was Tiger accepting the fact that he was going to have to get used to the feeling of a lighter shaft to begin the inevitable transition into graphite, which ultimately happened for good in 2004.

With the mystery of his bag completely gone these days with minute-to-minute reporting, I thought it kind of nice to still have a couple of nuggets to discover.

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GolfWRX Spotlight: Precision Pro NX7 Pro Slope rangefinder

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If you are looking for a premium full-feature laser range finder at a price normally reserved for more entry-level units, the PrecissionPro NX7 Pro Slope is exactly what you are looking for. Clear optics, easy-to-use, pulse vibration targeting, and last but not least: Free batteries for life. You heard that right, for as long as you own the rangefinder, Precision Pro will make sure you never run out of juice on the course.

NX7 Pro Slope features

Generally, a product that fits into the affordable category has to compromise along the way to meet a certain price point. With the NX7 Pro Slope from Precision Pro, you don’t have to compromise to get everything you would want from a top-of-the-line rangefinder at a less-than-top-of-the-line price.

The NX7 has pulse vibration, which notifies the user the laser has locked onto the target. Having used a lot of other rangefinders in the past, I always thought of a “pulse” as being a bit of a redundant feature to someone with experience using a rangefinder. I was completely indifferent but was quickly proven wrong! To me, the pulse is just the extra reassurance to know that I am locked onto the flag instead of something behind. The NX7 Pro Slope does this with a priority target acquisition process to make sure you are getting the flag and not a tree behind the intended target.

As the name would lead you to believe, the NX7 Pro Slope comes with a slope feature that can be turned on and off for casual mapping of a course or competition—just be sure to check with any tournament committee for conformity during an event. It’s easy to see both the measured and calculated distances in the viewfinder without ever being cluttered.

The extras

Each rangefinder comes with a well-made protective case that allows you to store the unit either on the outside of your bag or tucked away for safekeeping during travel to and from the course. Although it seems like a small feature, details matter, and having the case latch with a mini elastic cord makes getting the rangefinder out just that much easier—no need to zip and unzip 40 times per round.

The rangefinder also comes with a cleaning cloth, pre-installed battery—and don’t forget those batteries for life. All you need to do is register your rangefinder and go through the form on the Precision Pro website.

For $289, it’s one of the best buys in the rangefinder market.

 

 

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Bettinardi collaborates with Scottie Pippen to create limited-edition authentic jersey putter covers

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Bettinardi has collaborated with six-time NBA Champion and Chicago Bulls Legend, Scottie Pippen to create limited Home, Road, and Alternate authentic jersey headcovers ahead of this weekend’s NBA All-Star game.

Pippen is the only NBA player to have won an NBA title and Olympic gold medal in the same year twice (1992, 1996), and just 33 of the covers have been made by Bettinardi – which are constructed from the NBA star’s own authentic jersey collection making each cover unique.

The covers feature the seven-time NBA All-Star’s iconic number 33, his signature stitched across the underbelly and also the Hex B logo.

The covers will be available to purchase in the Hive at Noon CST on Saturday. Bettinardi will also have a special USA “Dream Team” 1992 cover (only 8 made) due to release at the same time.

Also look out for a special “All-Star”  giveaway which will be unveiled on Bettinardi’s Instagram page on Sunday.

 

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