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Three ways to hit longer drives

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Those of you who have read my article “How Far Should You Hit Your Golf Clubs” may remember this success story:

“With a 2-degree change in driver loft and some minor adjustments made to his swing path, angle of attack, etc., one of my amateur students went from being an already above-average efficient driver at 2.61 yards/mph to an extremely efficient one at 2.75 yards/mph. So with no change to his 102 mph swing speed, he increased his driving distance average from 266 to 280. Then after some swing speed training, he got up to 112 mph and can now hit drives around 307 yards with that same efficiency of 2.75 yards/mph. That’s 41 more yards!”

Let’s talk about the three reasons this student was able to achieve the extra 41 yards, because they can help every golfer add distance to their drives.

No. 1: Solid Contact

Hitting the ball in the center of the clubface is an important component to hitting the ball farther (and straighter, too). In his article “Impact Location by Handicap,” fellow GolfWRX Featured Writer Tom Stickney II included some great photos of typical impact dispersions broken down by a range of handicaps.

30
30 Handicap

25
25 Handicap

20
20 Handicap

15
15 Handicap

10
10 Handicap

7
7 Handicap

5
5 Handicap

0
0 Handicap

According to research data from Trackman, the typical 14-to-15 handicapper has an average club head speed of 93.4 mph and hits drives that go about 214 yards. A typical PGA Tour player swings at about 113 mph and hit his drives about 290 yards. That means the average driving distance efficiency for an amateur is 2.29 yards/mph and a tour player gets about 2.57 yards/mph.

Interestingly, PGA Tour players aren’t even the most efficient players. Although they are good ball strikers, they tend to hit the ball too low and with too much spin for maximum driving distance efficiency. LPGA players, on the other hand, get about 2.64 yards/mph. That means that the average golfer gives up in the neighborhood of 35 yards to an LPGA player, despite both of them swinging the driver at approximately the same speed of 93-to-94 mph. Part of this comes down to making better contact as already mentioned, so definitely work on your ball striking.

A cheap and easy way to check your impact location is with Dr. Scholl’s X Foot Powder Spray. Spray it on the face of your clubs so you can quickly see your impact pattern. It wipes off easily and causes no damage to your clubs.

No. 2: Optimal Launch Conditions

In the example above, my student was already a very efficient driver at 2.61 yards/mph. He has aspirations of playing on the Senior Tour in a few years, though, so he flew me to Texas to see if we could eek a few more yards out of him.

We went over to his local range and started hitting balls on the local pro’s Trackman. After a few drives, we determined that he was averaging 102 mph of club head speed, had an 8.9-degree launch angle and was generating 3382 rpm of spin using his 9-degree driver. I felt that we could get more distance out of him without even increasing his club head speed. Ideally, I wanted to increase his launch angle to about 13.8 degrees and decrease his spin rate to around 2508 rpm.

The easiest way to change spin rate if you make consistent contact is to change head loft. Using a bit of algebra, I estimated that we could bring his spin down and accomplish the first goal if we went from his 9-degree driver down to a 6.7-degree driver. We went over to Sellinger’s Power Golf, which carries low-lofted drivers, and we asked for a driver that measured 6.7-degrees (it was actually stamped 6). The nice thing about Sellinger’s is that they carry a good selection of low-lofted drivers and they can often get you a specific head loft. Some top-tier custom club fitters such as Tom Wishon can do this as well.

With the lower-lofted driver, the student and I went back over to the range and started measuring his drives with the new head. His average spin came down to the desired range, so our first goal was complete. Next, we faced the second part of the challenge. He was already hitting the ball low with the 9-degree driver, but now with the 6.7-degree driver he was hitting it even lower. To get him to launch it higher, we had him tee the ball higher and position it slightly more forward in his stance. Due to the D-Plane, we also had him swing slightly more in-to-out. After some practice, we arrived at the precise teeing location and swing direction that we needed for him to swing freely and achieve our desired launch angle of close to 14 degrees.

From a simple 2.3-degree change in driver loft and some slight technical adjustments, we got him up from 266 yards per drive to 280 yards per drive, which is about the maximum amount of distance he could expect under normal average conditions from a club head speed of 103 mph.

Here are 5 steps for how to apply this to your own game.

  1. Find a Doppler Radar launch monitor such as FlightScope or Trackman in your area and get some basic averages for yourself for club head speed, launch angle and spin rate.
  2. Visit a club fitter who can find out the exact loft of your driver (remember, it’s not always what’s stamped on the head).
  3. Use the table below and some algebra to estimate the precise head loft you need to achieve your ideal spin rate. All else being equal, going up in loft will add spin. Going down in loft will take off spin.
  4. Get the precise driver loft that you need.
  5. Using a Trackman or other launch monitor, play with your tee height, ball position and swing direction until you achieve your goal launch angle from the next table below.

Screen Shot 2014-12-26 at 12.40.42 PM

Teeing the ball higher, farther forward in your stance and swinging a bit more in-to-out can help you hit higher drives. Teeing up lower, farther back in your stance and swinging a little less in-to-out can help you bring the launch down.

Screen Shot 2014-12-26 at 12.42.42 PM

No. 3: Faster Swing Speed

Once you are hitting the ball solid and have optimized your launch conditions as described above, you can gain additional distance through swing speed training programs such as mine, Swing Man Golf. That’s how my student added another 27 yards to his 280-yard drives, getting him up to an average of 307 yards per drive. With his excellent driving efficiency and now above average clubhead speed, this student won’t be losing anything to the field and he is well on his way to achieving his goal.

Have fun launching the ball farther!

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Jaacob Bowden is a Professional Golfer, PGA of America Class A Member, Top 100 Most Popular Teacher, Swing Speed Trainer, the original founder of Swing Man Golf, the co-creator of "Sterling Irons" single length irons, and has caddied on the PGA TOUR and PGA TOUR CHAMPIONS. Formerly an average-length hitting 14-handicap computer engineer, Jaacob quit his job, took his savings and moved from Kansas to California to pursue a golf career at age 27. He has since won the Pinnacle Distance Challenge with a televised 381-yard drive, won multiple qualifiers for the World Long Drive Championships including a 421-yard grid record drive, made cuts in numerous tournaments around the world with rounds in the 60s and 70s, and finished fifth at the Speed Golf World Championships at Bandon Dunes. Jaacob also holds the championship record for golf score with a 72 in 55 minutes and 42 seconds using only 6 clubs. The Swing Man Golf website has more than 8,000 members and focuses primarily on swing speed training. Typically, Jaacob’s website members and amateur and tour player clients will pick up 12-16 mph of driver swing speed in the first 30 days of basic speed training. You can learn more about Jaacob, Swing Man Golf, and Sterling Irons here: Websites – JaacobBowden.com & SwingManGolf.com & SterlingIrons.com; Twitter - @JaacobBowden & @SwingManGolf & @SterlingIrons; Facebook – Facebook.com/JaacobBowdenGolf & Facebook.com/SwingManGolf & <Facebook.com/SterlingIronsGolf; Instagram - Instagram.com/JaacobBowden YouTube – YouTube.com/SwingManGolf – More than 2.8 million video views

10 Comments

10 Comments

  1. Pingback: How Much Distance is Lost With Age? - Dan Hansen Golf Instruction

  2. Bob Gom

    Jan 5, 2015 at 11:52 am

    Some great stuff….would love to hear your thoughts on the pic of the two lowest handicaps.

    Notice (mainly on the zero cap) how the marks go from lower on the face (heel) to the center to higher (toe)

    One can pretty much draw a line at 45 degrees (approximate) threw the center of the ball marks from heel to toe.
    This head is a TM SLDR it seems and like many of the past TM offerings, I feel are to up right in lie angle. Does this example not prove this?

    It’s obvious that the person who used this club strikes it very well, but as he misses slightly towards the toe, the shots climb up the face and the opposite when they strike it off the heel. Looks to be two face lines (grooves) different in height or about 1/2″ difference. If the head was flatter, you might see one groove difference between all these shots and on a straighter line horizontally and I bet slightly better numbers.

    I hear and read about Toe Droop, but to me this is a clear case of a lie being to upright…thoughts?

  3. other paul

    Jan 3, 2015 at 11:09 am

    I decided to buy into Jaacob’s swing speed program. And then tried to hard and hurt my left shoulder. Oops. But I gained yards after doing the exercises one time (6yardd past my previous record, measured on the same launch monitor, old record was 280, beat it 4 times up to 286). Going to take a week off golf to let my shoulder repair, then back at it again. I like the program so far.

  4. TR1PTIK

    Dec 29, 2014 at 7:30 am

    No doubt from reading this that ball contact and spin rates are keeping me from hitting the ball farther. The few times that I’ve been able to get in front of a launch monitor I was launching on average between 13-15 degrees with somewhere around 105mph club head speed. My spin rates are usually somewhere in the upper 2000-lower 3000 RPM range which I would expect is largely due to gear effect. According to the Zepp Golf sensor I’ve been toying with I can now swing the club somewhere around 110mph quite comfortably – though I’m not sure I trust that number – and some of my longest drives would indicate that I’m very capable of breaking the 300yrd barrier with some regularity if I can strike it more consistently. My longest drive last season was 324 yards that I tracked using the GolfShot app on my phone. I had at least one other tracked drive over 300 yards and several that were just under, plus a few more that weren’t tracked, but were at least very close to the 300 yard mark. Looks like some Dr. Scholl’s foot spray and range time are in my immediate future.

  5. other paul

    Dec 28, 2014 at 10:03 pm

    I would love to see some more articles on over speed and long drive training. I swing just over 100mph and would love another 10-15mph. I jumped in a hot tub recently and then hit balls. I was hitting it over 300 yards immediately. I got a taste of effortless power and I want more.

  6. alan

    Dec 28, 2014 at 8:31 pm

    i did a couple weeks of overspeed training after reading a thread here and picked up substantial gains. really surprised it isnt talked about more often.

    caution-i wouldnt recommend overspeed training to a high capper, there are other things(center face contact) that imo a higher capper should worry about.

  7. DaveMac

    Dec 28, 2014 at 8:07 pm

    Thanks for the article, I liked the launch conditions vs swing speed tables. I have to say the solution to get your student into his optimum launch window, seemed extreme. It required a dangerously low driver loft ( I can’t see many amateurs hitting a 6.7 degree driver straight, unless straight OB counts). It also required a complete change in driver setup and AoA.
    There must be a more straight forward way of hitting the magic numbers!

  8. The dude

    Dec 28, 2014 at 3:43 pm

    Speed training…..most under appreciated technique for hitting the ball longer…period

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Opinion & Analysis

Bag Chatter: An Interview with Uther Supply

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Daniel Erdman of Uther Supply.

Tell us about Uther. How do you pronounce that? What are you all about? How did you start?

It’s actually pronounced “other.” We’ve gotten that question a lot and, to be honest, we’re kind of OK with it. We wanted to brand ourselves as unique, so we think it fits well. We want to create products that no one else creates. That could be towels in unique prints or some other golf goods outside of that. We’re targeting the customer that wants to be different as well…people who want to demonstrate their unique personalities.

Forgive me for being a little direct, but golf towels may not strike a lot of people as being something a lot of people would start a business with. Were you seeing a lack of something in the marketplace somehow? What prompted you to start this company selling golf towels?

It may not be conventional and I definitely recognize that. Some of my friends have laughed at me for starting a golf towel business. I guess it hit me when I was working at private clubs (I have worked at The Thornhill Club and Ladies’ Golf Club of Toronto). When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together. Billy Horschel’s octopus-print pants at the 2013 US Open was something that always stuck out in my mind and in that moment when I was staring at all those bags, it all kind of came together in a way. I thought we could really add something to the marketplace.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy your products?

We’ve already addressed the fact that we offer different and bold prints, but that’s obviously the first thing that most customers will notice. Beyond that, though, we put a lot of attention to detail into our products. We went through 40 different suppliers to get things right. My grandparents had a really successful flooring mat company when I was growing up. Watching them run the family business gave me the bug at a very young age to start my own business. It also taught me how much quality matters and getting the right suppliers and materials. It was so much more difficult back then without the internet, but now, a quick google search just does so much of the legwork for you.

Uther Supply’s golf towel lineup

Something that I think is very interesting here is you’re very young at only 22 years old. A lot of the people I’ve talked to recently have been in their twenties as well. Tell me a little bit about what it took to start this company. Did you have to secure an investment? A lot of people shy away from starting a company for fear of the hill being too steep to climb, if you will. Since you’re in the process of climbing it, what’s that actually like?

It definitely was difficult. The only outside funding I got were some grants and loans from business accelerator programs. Those helped tremendously. I remember having to place a very large order at my supplier at the same time my one of my funding opportunities was being processed. That particular one only had like a 20 percent acceptance rate, and if I didn’t get it, I honestly wasn’t sure how I was going to fund the order. The way everything happened to be timed, I had to I place my order before I heard back from my funding application to meet a deadline. It turned out I was accepted, so that was a relief, but it was definitely pretty stressful. You know, in the beginning, you’re working for months before you generate any income. You’re doing everything for the first time like sending stuff through customs, dealing with suppliers, collecting transactions, you name it. You’re bound to make mistakes along the way and when you have zero money coming in, the mistakes you make hurt so much more. You have no processes or systems in place. It’s something you need to accept for what it is and grind through it. Social media helped accelerate things quite a bit (including meeting my sales partner Luke through Instagram). Selling on Amazon and going to the PGA show last year gave us a boost as well. It’s hard to say what the hardest part is specifically. It’s just the grind in the beginning trying to get momentum behind it. Once you get over the hump, it’s really exciting and fun, but getting up to that point is definitely not easy.

It should also be mentioned that you’re based out of Canada. A lot of people would assume being in the Great White North would make the game of golf a challenging proposition. How long/short is your golf season in Ontario? How do you stay sharp over the Canadian winters? And what’s the craziest thing you’ve ever done to play golf when it’s far too cold for most of us? To what lengths will you go?

It can get interesting for sure. I first started golfing because of my hockey friends. Yes, a lot of us do play hockey up here. It was a natural transition for a lot of us to play hockey in the winter and golf in the summer. However, if you do happen to get a golf itch in the winter, you will have to get creative. It’s pretty easy to go to just an indoor simulator to practice. Sometimes I would go to Golf Town (our version of Golf Galaxy) to pretend to demo clubs in order to practice my swing. That can get you by for a while, but it’s not the same as hitting an actual golf ball and watching it fly through the air, you know? So when you get to that point, there’s a nice indoor/outdoor range near me with covered, heated hitting bays. Our golf season is from like April through October, so that leaves a lot of time in between. Golf vacations become necessary sometimes.

Before starting Uther, you alluded to your experience working at golf courses. First off, you must have some good stories. No need to mention any names, but what’s your favorite story from that stage of life? Also, what was it like to go from working at a club to having to court those golf clubs to become your customer, stock your products, etc? Was that really easy or really difficult?

Well, I have a bunch of stories involving golf carts. Just in case the old golf directors read this, I won’t give too many details. Working at a course is great. You can’t get a better “office” than going to the course every day. There’s nothing like watching the sunrise on a dew-covered golf course, especially when you’re being paid. Some of my best memories were after tournaments where three of us guys would clean like 80 golf carts. We would all have fun and get to know each other. It didn’t really feel like work.

In both instances (working for a course and now selling to them), it doesn’t really feel so much like work. It does take a lot of work, don’t get me wrong, but it doesn’t feel like drudgery, that’s for sure. The difference is that there’s a lot more behind the scenes work that I’m doing now. We recently did a towel for the San Francisco Public Golf Alliance in collaboration with State Apparel. It took us a lot of back and forth to get that product right, but once we did, we came up with a custom, one-off product that our customers really loved. And watching them react to it was incredible. Stuff like that really keeps you going.

Bo Links, Co-Founder of the San Francisco Public Golf Alliance, holding custom towel developed with Uther Supply

This question is unabashedly inspired by (ahem…lifted from) one of Rick Shiels’ recent posts. (Giving credit where it’s due here). If you had to “Tin Cup” it (i.e. play a round of golf with only one club), what club would it be and how many extra strokes do you think it would take? So, if you were to play your home course, your normal score is what? And what would your “Tin Cup” score be, you think?

If I had to choose one club for a Tin Cup round, I think it would be a five iron. My home course (and the public golf course I worked for) is Richmond Hill Golf Club. It’s only like 6,000 yards, so I feel like I could totally get by with a five iron and get on any green in 3. I typically shoot like an 80-85. I don’t think I would be that far off the number honestly. I trust the five iron, but also, I know my course pretty well and I think that club would suit it nicely. Now that you ask, though, I feel like I’m dying to try it!

What tour pro would you most like to have a beer with? Not necessarily the guy you’d want to play golf with or pick his brain about the game. Who do you think is the most likeable guy on tour? Who would you most like to befriend, if you will?

I would definitely have to go with Rickie Fowler. He’s got a bold style for sure, but he owns it and I really dig that. I love that he congratulates the other guys on tour and is supportive of them when they win tournaments. He seems so humble. He’s also really adventurous. He’s into motocross. I’m not into motocross, but I love the adventurous spirit. He just seems like a really cool guy from what I can tell.

It’s almost hard to believe, but the PGA Merchandise Show is fast approaching (January 23-26, 2018 in Orlando, FL for those who don’t know). Will you be exhibiting? What are you most looking forward to? That question is, of course, about what steps you think Uther will take, but also, are you looking forward to anything specific from other manufacturers? What companies’ booths are you planning on going to?

We will definitely be at the show and we’re really looking forward to it. Come see us at booth 3988! I walked the show last year but wasn’t exhibiting, so I would go up to potential customers and pitch my products to them. That was a lot of work and it was quite stressful being out on a limb like that. We’ve been working on this year’s show since August and I think it’s going to be a ton of fun. We’ve got some really cool stuff planned. You also get to meet so many people there, which is just a blast. As far as other stuff I’m looking forward to, Greyson Clothiers is definitely at the top of the list. Charlie’s story is so interesting and I just love their products.

Uther Supply plaid towel on the course

Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you on website, social media, etc.

So, the big news is that we will be expanding beyond golf towels. We will be launching some gloves and hats that I’m really excited about. We have six different golf gloves as well as bucket and baseball hats we’ll be rolling out in some very fun prints and colors (because that’s what we do). Definitely a good idea to check out our website, which is www.uthersupply.com. The website has a link to sign up for our email list which will send out some discount codes from time to time. There will also be some exclusive and limited-edition products on the website at times too. @Uthersupply is our handle on all social media platforms. Business customers can reach us at contact@uthersupply.com to collaborate with us on custom products. We’d love to have people come see what we’re about!

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Opinion & Analysis

Tara Iti: A Golfer’s Paradise

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This trip couldn’t have started better. Tara Iti Golf Club is magic! No disrespect to the home of golf, but this course might be as special as it gets when it comes to playing links golf.

Catch Up: The Start of My Golf Adventure

Tara Iti is a masterpiece that opened late in 2015. It’s designed by the famous golf architect Tom Doak, and it’s located on a large piece of land on the North Island of New Zealand around 1.5 hours from Auckland. It’s well hidden from houses and traffic, so you can just focus on your game and the stunning property.

The course brings swift fairways and plenty of risk-reward opportunities, offering a bevy of challenging shots that you need to plan carefully in order to get close to the flag. I loved especially the shapes presented by the fairways and waste areas, which make it feel as though the entire course is seamlessly woven together. I also like the idea they’ve got here of playing the ball as it lies. No bunkers, just waste areas.

On a personal note, my match against Johan was halved. He played very well on the first nine while I did well on the back nine.

What’s key to success to Tara Iti is a polished short game in combination with the ability to hit the fairways. I found my favorite hole at No. 17, a strikingly beautiful short par-3 that pops up between the wild sand dunes. There are three iconic trees to the left with the sea and a beautiful island as a backdrop.

Up Next: Kauri Cliffs on the northern peak of New Zealand. It is said to be one of the most scenic courses in the world.

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Opinion & Analysis

Life as a left-handed golfer

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“My bad, forgot you were a lefty,” my cart partner says, driving to the wrong side of the ball for the third straight hole.

“All good. Let me just grab my wedge and putter and you can head over to your ball,” I say, realizing I left that wedge on No. 2.

“Too bad you can’t use one of mine!” my hilarious buddy jokes. And just like that, we’re off. The life as a lefty.

Saturday morning rounds usually start casually enough. Tees are thrown and partners drawn. As I approach the ball, my laser-like focus after a terrible range session is typically interrupted by everyone’s favorite knee-slapper.

“Did anyone ever tell you you stand on the wrong side of the ball?” ZING!

“Actually, I’m standing to the right of the ball if you really look at it,” a younger me once quipped, a joke that would confuse and embarrass all involved. And then, with the confidence of an awkward night at the improv, I dead block one that nestles next to a tree.

As we cruise down the rough, my chauffeur politely asks, “You pulled your drive, correct?”

“Yeah, missed left side,” I mumble, preferring not to get into that brain teaser.

Now, this ball may be perched to the right of the tree, giving me a lucky angle in. “Man, what a time to be left-handed, eh?” Or, to my chagrin, settled just to the left of it forcing me to play it sideways. “Ugh, what a tough break being left-handed, huh?”

Lather, rinse, repeat.

Now, I don’t fault anyone for making these observations; even I think left-handed players look outrageous on the golf course. The most experienced golfer will still see a fellow lefty in the middle of their ensuing fairway and wonder, “Why is this guy hitting it toward us?”

We’ve been conditioned to think this way. I like to call it The Ugly Duckling Syndrome. Maybe someday, we too will turn into swans and have the beautiful swings that all right-handed golfers like to say we have (we don’t). The compliment usually comes in around No. 6 as he’s starting to get the hang of this cart thing and your wedge is still holes behind.

“You have a good swing there. You remind me of Phil Mickelson. I bet you are a big fan of his?”

Sure, why not. I also have a Mark Brunell jersey, Mike Vick fathead, and I exclusively watch James Harden play basketball.

Sarcasm aside, us lefties are a proud bunch and really do love playing with or seeing another lefty on the course. For many of us, it’s the only chance we have to try different equipment. We take full advantage.

Seeing another lefty at the club is like seeing a long-lost friend on Thanksgiving Eve. We might wave, give a head nod or take an air swing, but I promise you we are acknowledging each other. Have you ever been out on the lake and pulled off the friendly wave to a fellow boater? That’s being a lefty on the golf course.

Now, we like you righties; we know your charm. You provide us an endless supply of dad jokes and sometimes you have an original one. And when we finally have a second to go grab that wedge left on No. 2, we know you’ll return it with a smile. “Well, at least you knew I wasn’t going to keep this one, Mickelson!”

Lather, rinse, repeat.

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