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Starting a wedge business? I can help with that

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Let’s say you have temporarily abandoned your plan to introduce a full set of woods and irons, but your passion to be in the golf equipment business still burns. In desperation, you contact me to help with your wedge business and pay my upfront fee of a dozen low compression golf balls (you know, the ones designed for swing speeds that are barely moving). With the mutual understanding that you are definitely going forward, I take a few days and devise a plan.

Since you told me the golf balls had to wait a few weeks while your credit card balance dropped, it’s fair to say that unless a benefactor appears this will be a shoestring effort and I should advise accordingly. In the old days, I used statistical analysis on the cause and effect of ball flight. I determined that golf clubs are used in separate and distinct environments — namely ball on tee, ball on ground (including rough), ball in sand and ball on green. This may sound simplistic, but this type of analysis wasn’t the norm when I started on my own 27 years ago (or 40 years ago when I was hanging out with Dave Pelz). For example, fairway woods used to look like mini drivers and were not designed with a “ball on fairway” mentality save increased lofts.

First a bit of good news. Every currently significant golf club company (except Nike) had one club that got market attention and grew from there.

  • Adams and the Tight Lies
  • Callaway and the Big Bertha
  • Cleveland and its wedges
  • Cobra and the Baffler
  • Ping and the Anser putter
  • TaylorMade and metal woods
  • Titleist and the Bulls Eye putter

With a bit of a stretch, I could also point to Mizuno and irons and also Wilson Staff and irons, but Wilson is not a major player today. I include this bit of trivia to show that starting with one product doesn’t restrict a company from future growth.

The point is that if you become significant with a wedge it could open the door to other products, but first things first. As I said, we have ball on ground, ball in rough and ball in sand as three completely different design environments for wedges. Given our cost effective approach, ball on ground and ball in rough doesn’t fit. It’s not that you can’t make a great wedge; it’s the issue of marketing. There are dozens of wedge companies out there and they all have good designs and strong marketing stories. You are just starting and need the best chance of getting a clear message to the hearts and minds of millions of golfers.

In the literature you sent me, you had a design for a nice looking wedge and its appeal is the use of a soft metal which, in turn, produces a great feel and sense of control at impact. I don’t mean to belittle your effort but what you have done applies to maybe 5 percent of golfers — some of whom are given wedges as a promotional effort. Further, there is no significant relationship between soft metals and feel.

If you want to store this away, differences in feel for more than 98 percent of the golfing population are actually the brain reacting to sound. Put earplugs in, go to the range and test for yourself. The other 1+ percent are tour professionals, and I gained great respect for their sense of feel and never tried the sound blocking experiment with them. Ping has certainly been successful with golfers of every level, and I remember back when their clubs were supposed to be “too hard.” Turns out, they were very good!

So, with all this background my advice is to concentrate on one club (actually two, as you’ll see), the sand wedge.

We will call the sand wedge the “Beauty” — actually the “Beauty-1” and “Beauty-2.” If that name causes nausea, it’s your nickel. Finding a name for a golf club that isn’t being used or isn’t registered in some attorney’s office is a major project. You would never know unless you become successful. I picked “Beauty” because it’s so off the wall there is a chance that no one uses it, but I strongly advise you spend the money and get that name (or your name) verified.

The design of a sand wedge is all about dynamic bounce, which is the relationship between the bounce angle, sole width, face loft and type of sand. I’ll let you do the final design, but I suggest you research underslung head designs. Having the hosel somewhat removed addresses the shank, the bane of the average golfer.

  • Beauty-1 has a very wide sole with some bounce for soft, fluffy sand.
  • Beauty-2 is slightly narrower, but it still has a wide sole and essentially no bounce for hard-packed sand.

You said you have access to a machine shop where you can get samples made and you can test in different sands.

This is NOT a project for good players — this wedge is for those who approach sand traps with trepidation hoping to get out in one swing. Why? It’s simple: by far the biggest market. Your website should be technically accurate and enjoyable while showing both wedges’ designs and the types of sand that work best for each. It will explain “dynamic bounce” in detail, which will help you get to the heart of the average golfer and sell product. I will review the site when finished as part of my dozen balls payment. If I might intrude on your design, take a long look at the concept of “underslung.” It will certainly be a different look and maybe provide the claim of being shankless.

As for shafts, let’s go with one flex (stiff) and one type (steel). Why? Cost, and steel works fine. The challenge will be a controlled inventory after you fully test the machined heads to verify your concept. “Make them in China” is the easy answer, but you will need some leads on trustworthy suppliers and you will pay for tooling, initial samples and an agreement on an initial order. Make it as small as possible to save money, but small can easily be 1000 heads, a minor production run. I think I can dig up a couple of Asian sources when the time comes.

Setup your website and try to get some wedges in the hands of known instructors with an arrangement resulting in you getting quotes. Set a competitive price and sell direct over the net. I’ve just given you enough to do that. I’ll long run out of balls before you have more questions.

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

16 Comments

16 Comments

  1. Andy W

    Dec 15, 2014 at 12:46 pm

    Barney,
    Love your “breakout” club listing as I call it. Same list I have, but did not know the Bullseye putter was “it” for Titliest.

    Just sent to your email my job application to Taylormade who needs to grab me and my breakout putter I have developed “overnight” for 10 years. Well, it would have been overnight if could have avoided a 10-year battle with the USGA, which finally gave approval last year. LOL, we do this because it is fun and it’s our passion, right?

    Read your WOW book three times, every word, once out-loud to my wife.

    Asuume you now have some stock in TMag/Addidus, right?

    Thanks, and you are an inspiration.
    Andy

  2. Roger in raining NZ

    Dec 13, 2014 at 12:42 pm

    Barney, love the pairings to Fame!
    Cally Big Bertha, Adams Tight Lies,Cleveland 588
    And i have renewed confidence in my Ping S58 made from Hard Non Soft Cast Metal !! A priceless comment, Thanks!!
    You Beauty!

  3. Straightdriver235

    Dec 11, 2014 at 8:35 pm

    Here’s my idea, forget the wedges, we have too many of them, and only a few are decent. As a Marxist/critical/meritocratic golfer I desire to upset the status quo. I’m an older guy who walks for the health and enjoyment. I don’t think I am anywhere near alone on that. There is a market for what I am about to describe, a market that could take off. Frankly, 14 clubs might suit your company and the present state of the golf industry which wants to sell a lot of clubs, but after giving it quite a bit of analysis I believe less would be more. I believe sets need to be made smaller, requiring more skill, and bigger gaps between irons; also making the game more healthy and returning it to the intent that it be a walking game. I have an ultralite bag and carry only 5 balls, etc. but 14 clubs is way too heavy for this 54 year old frame to lug… it was always too heavy even though I was once young and strapping… as I have said before, elsewhere, this is more meritocratic–the ability of young players to carry their own clubs and play well is vastly underrated in the development of excellent players and future stars. Altering the degrees of existing irons is not sufficient as it messes with standard bounces. Instead of having a standard set with Lob/SW-58*, Gap-52*, PW-46*, 9 iron-42*, 8 iron-38*, 7 iron-34*, 6 iron-30*, 5 iron-26*, 4 iron-23*, hybrid-21*, hybrid-18*, 3 wood-14*, driver-9*, putter=14 clubs. You can see way to many WITBs where there are one or two clubs in the top players bag with almost no difference between the distances they hit. Simultaneously we need to advocate to reduce the club limit for tournament play, but even if that doesn’t work there are enough people who would like this. Someone, myself, needs to start manufacturing something along these lines–engineered for serious players… SW-55.5; Gap-50.5; PW/9 iron-45*; 9/8 iron-40*; 8/7 iron-35*; 6 iron-30*; 5/4 iron-24.5*; hyrbrid 19.5*; Driver/3 wood–13* with fairly large head, but no large that it can’t be hit off the ground, with the putter that gets you 10 clubs…. I’m seeing an alternate version with slightly wider spacing for 9 clubs. It is amazingly fun to carry your own bag with 9 or 10 clubs, and not so fun for 14. The cost of clubs goes down, people start walking, carrying their own clubs, their kids can caddy for them, instead of being surrounded by obese, arrogant, costly and slow we can have healthy, meritocratic, affordable and quick.

    Play would be a lot faster due to less need for deliberation, golfers would develop more skill in the ability to work the ball, hit partial shots.

    To brag about my system… I do this already, but am not satisfied with the grinds on the clubs…. however, my game has improved from a 4.5 to a 2.3 handicap. I strengthened the PW, and 9 iron one degree, the 8 iron two degrees, dropped the 7 entirely, weakened the 6 one degree, kept the 5 the same, and strengthened the 4 iron one degree. Tonight I had my second hole in one hitting a six iron where the shot would have normally called for a 7. Presently no company makes a small headed driver in the 420 CC range that is very square, and has a higher loft. When they sell the higher loft driver they always want a hook face on it and put a regular shaft in it because they assume you must not be very good if you are playing a high lofted driver… the interchangeable heads are an option.

    What’s my point? This could work… the game is messed up as it is, and the business model, starting with homes around the course, golf carts, over-manicured greens, courses that emphasize freakish distance have made the game not palatable.

    • BOB KNOX

      Dec 28, 2014 at 10:47 pm

      I have to say a lot of what you write in your article makes sense.
      I’m 68 (closer to 69) and I used to walk all the time until my knees and respiratory condition
      won’t let me walk and carry any more.
      But I like the concept of stronger lofts and less clubs, also which would enable the player to go
      to go to a lighter “Sunday” bag as it used to be called to help the player in reducing the load on the back.
      Good article, and very interesting. Good concept.
      Bob

    • Stephen Finley

      Feb 26, 2018 at 2:19 pm

      Yeah, that’s good. Really.

  4. riehlg

    Dec 4, 2014 at 2:19 pm

    I really think you should get the paperclip from the old MS Office to be saying the title of the article for the picture at the top. “Starting a wedge business? I can help with that!”

  5. Jonny B

    Dec 4, 2014 at 9:02 am

    There are a lot of fringe companies in the golf equipment industry that seem to be concentrating on doing one thing – a driver, wedge, ball, etc. Look at Krank, Bombtech, Kick X, etc. I’ve never tried any of their products though.

    Remember the Warrior hybrid club that the company was giving away for free with all those commercials? I wonder what happened to them. Just goes to show that even “free” products can’t generate enough buzz to make a successful equipment company. It’s a tough industry with some major barriers to entry.

    • Jonny B

      Dec 4, 2014 at 9:05 am

      As far as wedges go, there is SCOR, Hopkins, and now even Cleveland looks to be moving away from irons and woods and concentrating only on wedges.

      I love the point made about how “feel” is really only a product of sound. I’m going to try the ear plugs experiment at the range next time. I can see that being that case with drivers/woods, but I’m pretty sure that there’s more too it than sound, because I know I have hit some harsh feeling irons.

      • Justin

        Dec 16, 2014 at 7:05 pm

        Try it. You’ll be surprised. I got the idea from Ralph Maltby’s “11 Steps” fitting manual. Totally killed the “forged/carbon steel is softer than cast/stainless steel” myth for me.

    • Sully

      Dec 4, 2014 at 2:58 pm

      Jonny B,

      Thanks for throwing us in the mix. (BombTech). A fringe company is where I want to be. Because through our performance products and direct to consumer approach you have heard of us somehow, but the average Joe hasn’t and that’s the point. I could spend millions and sponsor pros in order to get exposure to golfers and non-golfers, but the industry has changed. Just like the craft brew industry. Yes beer…

      Small companies with high quality ingredients or materials – aka our 2 piece production process can survive (and dual cavity design)….Well..Only if you product that performs…and you still will face challenges. I am very fortunate to have had so much success but it is because of our story, expensive production process and press we have received (Entrepreneur Magazine, PGA Tour Radio, Golf Digest…etc.)

      I am always looking to learn from our customers and potential customers so if you have any additional insight or just want to talk. Call me (802) 448-2094.

      I could say more, but I can’t give away all of our secrets.

      Barney – Check your email…

      – Sully

      “Pull the pin!”

  6. Jafar

    Dec 3, 2014 at 4:34 pm

    Great article.

    Where can you have prototypes made?

    I’d like to design a wedge or even a putter, even if it’s just for my own amusement.

    • Barney Adams

      Dec 3, 2014 at 6:17 pm

      Ask the guys at Dog Leg Right or Tom Wishon. Remember you are embarking on an expensive hobby

    • Mike

      Dec 9, 2014 at 1:55 pm

      I’m not in the golf industry so don’t know about specific issues but I would offer a couple of ideas. There is an internet-based e-machine shop that hobbyists use for example to get obscure car parts made. They even have a web page about putters:

      http://www.emachineshop.com/machine-shop/Custom-Golf-Putters/page423.html

      Also you could look to a 3D printing company to get your part printed directly in steel. One that I’ve heard of is 3D Systems but there are others. I would guess that you’re looking at a bill around $2500 to print a wedge or putter and there’s no bulk discount with 3D printing so it’s not currently an option for mass-production.

  7. ptjn1201

    Dec 3, 2014 at 2:16 pm

    Finally, somebody understands that the packed sand many of us face at our local muni needs low to no bounce. Now I hope more people start listening to you

  8. golfiend

    Dec 3, 2014 at 1:33 pm

    Wedges tend to be replaced quicker than other clubs in the bag. Wedges can also be specialized for different courses and condition. I’m certainly not the only one that play different wedges for different courses. Generally speaking, a low bounce gap wedge and a high bounce sand wedge is adequate for many people including myself when I’m going to an unknown course. Then there is the material. Unless you’re vokey and can make cast wedges like they do and have the marketing power behind it, forged wedges tend to be favored by the enthusiast. But like the restaurant business, it’s not worth the risk. Still I agree that among the clubs we use, it is the entry point with the lowest, albeit still high, barrier.

    • golfiend

      Dec 3, 2014 at 1:36 pm

      I’m sure you’re going to write something about the putter because there are many types and people can go through many putters as well … like I have.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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