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Press Release: Justin Rose Joins Ashworth Golf Company

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Justin Rose Joins Ashworth Golf Company

Rose Makes Switch to Ashworth Apparel and Footwear at BMW PGA Championship

Carlsbad, CA (May 21, 2012) – Ashworth Golf, an authentic golf brand dedicated to bringing modern style to the golf course is pleased to announce that Tour Staff professional Justin Rose has become the newest Ashworth  brand ambassador, rounding out an already expanded Tour team. Rose, currently ranked 9th in the Official World Golf Rankings, will make the switch to Ashworth’s newest line of apparel and Cardiff footwear this week at the European Tour’s BMW PGA Championship at Wentworth.

“I am really excited about partnering with Ashworth going forward; I think that it comes at the right time for me”, says Rose, “I am now into my thirties; my sense of style has evolved over the last couple years and I am certainly a lot more clear about what I want to achieve going forward and how I want to look doing it.”
Rose, 31, is a South African-born English professional golfer who plays most of his golf on the PGA Tour, while keeping his membership on the European Tour.  Since turning professional in 1999, Rose has won 4 times on the PGA Tour and 5 on the European Tour, most recently at the WGC-Cadillac at Doral Golf Resort in March 2012.

“Justin is the right man at the right time for the Ashworth brand. He’s fit, focused and poised, and continues to mature as a player,” said Kevin Ross, VP Ashworth Golf, “He maintains dual membership on the PGA and European tours, has won multiple times professionally, and possesses the tools to win a Major Championship.”

On the course, Rose is known for his style, class and inviting personality. Off the course, he is a devoted husband and father of two, and generously supports numerous worthy charities.  “For me I am the kind of player who one day wants to go down in history books, I want to achieve some great things in the game and still think that’s within my capabilities. And to be partnering with a brand that has already has achieved great things within the game, a brand that has a great history behind it for me feels like a very good fit”, said Rose, “Hopefully throughout the rest of my career I can help Ashworth write a new chapter for them as well. “

Ashworth’s new line of golf shirts called EZ-TEC2 will be worn on professional Tours worldwide by Ashworth staffers. Made with 100% synthetic performance fabrics, EZ-TEC2 offers a relaxed, modern fit combined with moisture-wicking elements to keep golfers cool and comfortable. “This is a new category for Ashworth”, said Susan Bush, VP Ashworth Apparel and Footwear.  “In the past we’ve focused primarily on cotton-based apparel because of the feel. With EZ-TEC2, we’ve created a lightweight golf shirt that not only incorporates the benefits of a best-performing synthetic, it also has a superior hand feel that golfers everywhere are going to love.”

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of over €13 billion in 2011.

About TaylorMade-adidas Golf
Headquartered in Carlsbad, California, TaylorMade-adidas Golf Company sells golf clubs, balls, clothing and accessories under the TaylorMade, adidas Golf and Ashworth brands. TaylorMade-adidas Golf Company posted 2011 sales of over €1.0 billion.

For more information, contact:
TaylorMade Golf
Public Relations Department
Christa McNamara                         Heather Spears                       Brittany Smith

(760)918.6466                               (760) 476.8073                        (760) 476.5766

Christa.mcnamara@tmag.com       heather.spears@tmag.com      Brittany.smith@tmag.com<

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Whats in the Bag

Shane Lowry’s winning WITB: 2019 Open Championship

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Driver: Srixon Z 585 (9.5 degrees)
Shaft: Mitsubishi Diamana D+ 70X (45.25″, tipped .75″, D3 swing weight)

3-wood: TaylorMade M4 (15 degrees)
Shaft: Graphite Design Tour AD DI-8X

Irons: Srixon Z U85 (2 [18 degrees], 3 [20 degrees bent to 21]), Srixon Z 585 (4 [23 degrees], 5 [26 degrees]), Srixon Z 785 (6-PW)
Shafts: Mitsubishi Tensei CK Pro White TX Hybrid (2), KBS Tour 130X (3-PW)

Wedges: Cleveland RTX 4 (50 [bent to 51, 35.75″, D5], 58 degrees [35.25″, D7.5)
Shafts: KBS Tour Wedge X

Putter: Odyssey Stroke Lab Exo 2-Ball (Lowry’s putter has an all-black finish, and he switched into it earlier this year at the RBC; 34″)
Grip: SuperStroke Traxion Pistol GT 1.0 (custom shamrock)

Ball: Srixon Z-Star XV Pure White

Grips: Golf Pride Tour Velvet 58R (logo down)

Image c/o Srixon (obviously, Lowry does not have all wedges pictured in play)

Additional Shane Lowry WITB notes, via Johnny Wunder

2019 Open Champion Shane Lowry, compared to Tommy Fleetwood, is on the other side of the spectrum in regards to brand loyalty. He is Cleveland/Srixon in 12 clubs including the ball with the only two exceptions being the TaylorMade M4 3-wood and his Odyssey Putter. In this case, that makes sense, those clubs seem to be a challenge to swap, especially the 3-wood, and Cleveland/Srixon isn’t really known for putters on the PGA Tour.

I got some interesting intel on his driver Switch from the TaylorMade M2 into the Srixon Z585.

According to Rodney McDonald, VP of Tour Operations for Cleveland/Srixon, Shane is a dedicated staff member that is always willing to get all Cleveland/Srixon in the bag.

On Lowry switching into the Z585 Driver McDonald had this to say

“The switch was very easy. Even though he had won early in the year with another driver, he was not driving it good at all. He is very loyal to our team and our products that he came to us to find a new driver. He instantly loved the look of the Z 585 and once we started testing the numbers were exactly what he was looking for. His main comment about the driver is how his misses are minimal and he can hit all the shots he wants to.”

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Tommy Fleetwood’s bag is as awesome as he is (Tommy Fleetwood WITB)

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I’m obsessed with this guy. If there was a movie about his life, Aaron Taylor Johnson would play him…can we make that happen?

His bag has taken over for my past obsession with Charles Howell III, David Toms, and Rocco Mediate. I’m drawn to players that tweak a bit, it keeps it fun for me on Getty Images at 3 a.m.

Much like a Bernhard Langer, there is no telling what OEM sticks will land in Fleetwood’s bag. It’s awesome and a sign of the non-contract “eat what you kill” mentality shared by some of the biggest names out there (BK and Patrick Reed to name a couple).

Tommy has messed around quite a bit in the past two years with his bag and the fun part is, he’s not afraid to shake it up.

Here is a partial list of clubs that were previously in the bag since ’17 leading up to his current setup

  • TaylorMade M3 driver (Mitsubishi Kuro Kage 70X shaft)
  • Titleist 917 D2 driver (@ 8.5 degrees) (Mitsubishi Kuro Kage 70X shaft)
  • Nike Vapor Fly 3-wood (13 degrees) (UST Mamiya VTS ProForce Red 7X shaft)
  • Nike Vapor Fly 5-wood (Mitsubishi Diamana Blue 80TX shaft)
  • Titleist 917 3-wood (14 degrees) (UST Mamiya VTS ProForce Red 7X shaft)
  • Titleist TS3 3-wood (12.75 degrees) (UST Mamiya ProForce Black 7X shaft)
  • Nike VR Pro Blades
  • Callaway MD4 wedges
  • Ping G410 3-wood (14 degrees) (UST Mamiya ProForce Black 7X shaft)
  • Ping G410 7-wood (18 degrees) (Mitsubishi Diamana BF 80T shaft)
  • Odyssey 2-Ball (plumbers neck)

His grips are also a fun one, he goes Blue Golf Pride TVC in his woods, Iomic Sticky in his irons, and black Golf Pride TVC in his wedges. God, I love this guy!

Tommy Fleetwood WITB @The Open

Driver: TaylorMade M6 (9 degrees @7.5)
*has lofted up a bit, his driver has been down to 6.5 I’ve heard.
Shaft: Mitsubishi DF 70X (45 inches)

3-wood: TaylorMade M6 (15 degrees @14)
Shaft: Mitsubishi DF 70X (42.5 inches)
*was in a Ping G410 until the Scottish Open where he switched into the M6.

Irons: TaylorMade GAPR Lo (@18.75), Srixon Z785 (4-iron, 23 degrees), TaylorMade P7TW (5-9)
Shafts: GAPR: Project X 6.5 (39.5 inches), 4-iron: Project X 6.5 (38.5 inches), 5-9: Project X 6.5 (38 inches @ 5-iron, minus 1/2 inch from there) (26, 30, 34, 38, 42 degrees)

Wedges: Titleist Vokey SM7 (47, 52, 55, 60 degrees)
Shafts: True Temper Dynamic Gold Tour Issue S400

Wedge notes: 48.10F (bent to 47) Tour chrome finish
52.08F raw
56.10 (bent 55) raw
60.08 raw

Putter: Odyssey White Hot Pro #3
Grip: Super Stroke Mid Slim 2.0


Quick thought: I do see a specific trend when it comes to free agents, and it’s mildly telling. Keep in mind I understand that it’s not 100 percent, but the trends are there.

In woods and wedges specifically, TaylorMade seems to be a popular choice in the overall woods category for non-signed players and Vokey is hands down the wedge of choice. Makes sense in my opinion, I’m not a big “best company” guy, but I do understand the choice. Both companies make and have made extremely high-performing sticks for many years. Consistency in anything is a hard opponent to beat. When Nike bounced out of clubs Rory, BK, Casey, and a few others put Vokeys straight in, and a BK and Casey put TM woods in the bag. (Just an example for context)

Anyway, Tommy Fleetwood is four back going into the final round. I have a weird feeling if it blows he could be holding a trophy.

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Equipment

Tiger Woods opts for lead tape on his Newport 2 rather than a heavier putter: Here’s why it makes sense

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After days of speculation about which putter Tiger Woods might end up with an attempt to tame the greens at Royal Portrush, we now officially know he settled on his old faithful GSS Scotty Cameron but with a twist—some added lead tape.

The whole reason the speculation was in high gear early in the week was because of Tiger was spotted with a new custom Scotty that had the Studio Select weights in the sole to increase head weight to help with slow greens, something Tiger has talked about in the past—especially when it comes to the greens at The Open Championship.

We can even look back a few years ago when Tiger finally put a Nike putter in play, the original Method (those were nice putters) and talked about both the increased head weight and the grooves on the face to help get the ball rolling on slower greens.

The decision to stick with the old faithful with added lead tape goes beyond just a comfort level, even if the two putters look the same at address, it’s about feel and MOI around the axis.

Let me explain. Sure the putter heads weight the same, but depending on where the mass is located it will change the MOI. The putter with the Select weights vs. lead tape in the middle will have a higher MOI because there is more weight on the perimeter of the head—it’s like a blade vs. cavity back iron. Sure, two 7-irons can weigh the same but the performance will vary significantly.

For a player with such deft feel like Tiger Woods, any change like that can could cause doubt. Tweaking an already great putting stroke and on the eve of the last major of the year is not really something you want to do, which is why it isn’t surprising he stuck with his legendary Newport 2.

Lead tape in the middle allows Tiger to increase the head weight with very little change to the natural rate of rotation for hit putter and hopefully manage the slower Portrush greens better.

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