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Jordan Brand Exec named new Nike Golf President

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Nike has selected Daric Ashford, the current vice president and general manager of Jordan Brand North America, as the new president of Nike Golf.

“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan Brand,” said Jayme Martin, vice president and general manager of Nike’s Global Categories. “His proven track record, along with his experience in global categories, makes him ideally suited to leading the Golf business.”

Ashford, a 21-year veteran at Nike, will report to Martin. He replaces Cindy Davis, 52, who announced her retirement in October and had been president of Nike Golf since 2008.

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5 Comments

5 Comments

  1. Josh

    Nov 8, 2014 at 9:04 am

    I was wondering why they wouldn’t ever just release the Jordans. Maybe it conflicts with Tiger’s shoe deals with Nike

  2. ed

    Nov 7, 2014 at 5:39 pm

    First duty as President….Release those Jordan golf shoes aka. Air Keegan’s

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Whats in the Bag

Bryson DeChambeau WITB 2020 U.S. Open

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Driver: Cobra King SpeedZone (7.5 degrees @5.5)
Shaft: LA Golf BAD Prototype 60 TX (45.5″)

SAN FRANCISCO, CA – AUGUST 9: Bryson DeChambeau hits his tee shot on the sixth hole during the final round of the 102nd PGA Championship at TPC Harding Park on August 9, 2020 in San Francisco, California. (Photo by Darren Carroll/PGA of America via Getty Images)

3-wood: Cobra King SZ Tour (14.5 @11.5 degrees)
Shaft: LA Golf BAD Prototype 70 TX (43″)

3-wood: Cobra King SZ Tour (14.5 degrees @13.5)
Shaft: LA Golf BAD Prototype 80 TX (41″)

Irons: Cobra King SZ One Length (4, 5), Cobra King Forged Tour One Length (6-PW)
Shafts: LA Golf Rebar Proto (37.5″)

Wedges: Artisan Prototype (50 @47, 55 @52, 60 @58)
Shafts: LA Golf Rebar Proto shaft

Putter: SIK Prototype

Ball: Bridgestone Tour B X

Grips: Jumbo Max Tour

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WRX Insider: Rafa Cabrera Bello swapped out his whole bag in less than 24 hours during U.S. Open Week

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I have been covering the PGA Tour heavily for almost two years and obsessed with it for 25. I have never heard of anything like this, and at 2 under going into the weekend with rounds of 68 and 70, Spain’s Rafa Cabrera Bello may have the craziest equipment story of the year.

It’s not uncommon for a player to make a wedge change, metal wood tweak amongst a couple of other things on any tournament week—but a full bag fitting and immediately putting it all in play—on the week of a major? Unheard of in my travels.

Let’s just start with what Cabrera Bello showed up to Winged Foot with.

Driver: Titleist TS3 (8.5 degrees, A1 SureFit setting) *9.5 pictured from earlier in the year
Shaft: Project X HZRDUS Yellow 75 6.5

3-wood: Titleist 915F (15 degrees, A1 SureFit setting)
Shaft: Project X 10A2 100 7.0

5-wood: Titleist 915F (18 degrees, A1 SureFit setting)
Shaft: Project X 10A2 100 7.0

Irons: Titleist 718MB (3-PW)
Shaft: Project XLZ 7.0 130

Wedges: Vokey SM7 Tour Chrome (48-10F, 54-08M, 60-04L)
Shaft: Project XLZ 7.0 130

Putter: Scotty Cameron Tour Rat GSS Newport 2

Ball: Titleist Pro V1x

I had to get the inside scoop, so I chatted with Titleist Tour Rep J.J Van Wezenbeeck to find out how this crazy scenario came to be. This is nuts—especially before a major.

Here’s what he had to say

“Rafa has always liked a lower ‘European’ ball flight and very stable shafts and through the years we have used statistics to move his ball flight up slightly but he likes all his club heads to match and with stable feeling shafts – see 7.0 LZ and 10A2 fairway wood shafts. 

“During TS launch Rafa realized his driver needed to come up and moved from 8.5 to 9.5 which increased lauch conditions substantially. 

“During the 620/T100 iron launch we discovered his long irons could be better and moved to U500.

“The last few weeks Rafa has struggled and with his swing coach on site this week he realized he needed to go farther. The first look was testing LZ 6.5 in his irons. He had better directional control and increased spin slightly which was needed. 

“He was so excited about the feel and results that he said “Let’s go! Show me woods!”

“He loved the look of the new driver and after some shaft testing saw Project X Hzurdus RDX Blue 60 increase ball speed, launch and carry. The RDX Black 80 in both fairways gave him the same feel through the set. 

“This was all done Monday afternoon to Tuesday morning.” 

The new setup is as follows

Driver: Titleist TSi3 (9.5 degrees, A1 SureFit setting)
Shaft: Project X HZRDUS RDX Blue 60 TX

3-wood: Titleist TS3 (15 degrees, A1 SureFit setting)
Shaft: Project X HZRDUS RDX Black 80 TX

5-wood: Titleist TS3 (18 degrees, A1 SureFit setting)
Shaft: Project X HZRDUS RDX Black 80 TX

Irons: Titleist U500 (3,4) Titleist 620MB (5-9)
Shafts: Project X LZ 6.5

Wedges: Vokey SM8 (48-10F, 54-08M, 60-04L)
Shafts: Project X LZ 6.5

Putter: Scotty Cameron Tour Rat Newport 2

Ball: Titleist ProV1X

He’s in contention and will perhaps be in the final group with Bryson come tomorrow afternoon. As a total gearhead, this story warms my heart and soul like very few do. I’m quietly praying he gets it done this weekend. That would be one hell of a story.

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GolfWRX Classifieds (09/18/20): Raw Callaways, Miura + BB&F, Mizuno tours

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At GolfWRX, we love golf equipment plain and simple

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Momber Oknows – Mizuno JPX 900 Tour

The JPX Tour series irons have become a bit of a modern classic, and the ones that started it all were the JPX900’s. This is your chance to own a great set for basically the same price as two custom ordered new ones – now that’s a deal.

To see the full listing and additional pictures check out the link here: Mizuno 900 Tour irons

Member nfliflet – Miura TC-201 with BB&F Ferrules

If you like forged irons, you’re probably a fan of Miuras. The TC-201s are a small cavity back that offers just enough forgiveness in a compact package. This set is in great shape too.

To see the full listing and additional pictures check out the link here: Miura TC-201

Member tgoodspe1991 – Callaway Raw MB irons

Crispy, clean and ready to roll. These Raw Callaway APEX MB’s are in fantastic shape and would look perfect in your golf bag as they slowly patina to perfection.

To see the full listing and additional pictures check out the link here: Raw MB Irons

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

 

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