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Jordan Brand Exec named new Nike Golf President

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Nike has selected Daric Ashford, the current vice president and general manager of Jordan Brand North America, as the new president of Nike Golf.

“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan Brand,” said Jayme Martin, vice president and general manager of Nike’s Global Categories. “His proven track record, along with his experience in global categories, makes him ideally suited to leading the Golf business.”

Ashford, a 21-year veteran at Nike, will report to Martin. He replaces Cindy Davis, 52, who announced her retirement in October and had been president of Nike Golf since 2008.

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5 Comments

5 Comments

  1. Josh

    Nov 8, 2014 at 9:04 am

    I was wondering why they wouldn’t ever just release the Jordans. Maybe it conflicts with Tiger’s shoe deals with Nike

  2. ed

    Nov 7, 2014 at 5:39 pm

    First duty as President….Release those Jordan golf shoes aka. Air Keegan’s

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Edison Forged wedges offer performance for everyone

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Terry Koehler is a wedge guy—and today, he officially announces the launch of Edison Forged wedges, the first product from the new Edison Golf Company.

Born from the concept that most wedges on the market don’t benefit the average golfer, Koehler has been on a mission to bring significant technology and innovation to wedges since his initial introduction to the wedge space in the mid-90s. The new Edison forged wedges combine years of experience and design into a club that can offer a tangible improvement in distance control and consistency for every player compared to a traditionally designed tour-style wedge, according to the company.

A shift in design philosophy

Edison Forged wedges look different because they are different. Compared to traditional tour-style wedges that place the majority of mass low in the clubhead, Edison wedges move more mass higher in the head and around the perimeter to increase MOI and consistency on shots hit around the face. Traditional wedges with low center of gravity (CG), cause shots to launch higher and with less spin—that might work for modern drivers, but it’s not something you want in your short game.

Amateur golfers’ largest struggle is consistent face contact. Professional golfers at the highest skill level, on the other hand, can benefit from traditional wedge designs by controlling exactly where the ball makes contact on the face to hit desired trajectories and vary spin. This variability in spin is something that amateur golfers don’t need in their games.

Terry Koehler:

“Tour professionals spend thousands of hours honing their exquisite skills. They have perfected those skills with wedges that really haven’t changed much in decades. I think there are complex reasons why wedges haven’t experienced the same technical revolutions we’ve seen in every other category”

The other difference is the signature TK Sole. The sole has been refined over the years to be as versatile as possible and eliminate the consumer confusion around trying to select just the right grinds for swing and turf conditions. Koehler’s design philosophy is that since turf conditions can vary greatly throughout the season, course to course, and shot to shot, a sole design needs to be able to handle anything you can throw at it. The rear portion of the sole has been given a huge amount of relief to make it lower bounce so it can handle tight lies, firm turf, and shallow swing paths. However, the leading portion of the sole has a high bounce, so that same wedge can handle softer lies and steeper swings.

“Very simply, it takes all that confusion and worry about bounce and throws it right out the window.” – Terry Koehler

Lasting consistency is the final part to this wedge spin equation. Edison Forged are pushing the limits of wedge face and groove design by fly-cutting the face to perfect flatness, then CNC-milling progressive grooves with varying width, depth, spacing, and wall angle. The company then adds a unique “X pattern” etching between the grooves to “push the wedge to USGA limits.”

The proof

Edison Golf doesn’t just want you to take your word for what they are promising with performance. They are offering up the Forged wedges have been proven by independent robotic testing to give you more penetrating trajectories (2-4 degrees lower than ‘tour design’ wedges), dramatically improved spin because of improved gear effect and more distance out of your mishits, particularly those high-face impacts that cost us strokes. The data can be seen below.

Edison Forged wedges: Specs and availability

Edison Forged wedges will come stock in lofts from 45 to 63 degrees in odd numbers only, starting in the spring of 2020, and currently only in right-handed.

Stock shaft offerings are from KBS including the KBS Tour, Tour 105, and Tour Graphite.

Special Offer

Edison is offering specially marked “One of 500” pre-production sets for pre-purchase through the Company’s website at www.EdisonWedges.com. Golfers that purchase one of these limited edition sets will be enrolled in the “Edison 500 Club”, and will receive a suite of special treatment, beginning with a package of Edison logo’d gifts, and includes special Ambassador status where these select Edison wedge owners can earn rewards and incentives for referring their friends to Edison Golf.

 

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Forum Thread of the Day: “Oldest set you have played lately?”

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Today’s Forum Thread of the Day comes from Bogeygolfer55 who asks WRXers for the oldest set of clubs they have played lately. The responses may surprise you, with some members going way back in time and still finding the older clubs effective.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • No_Catchy_Nickname: “1980 Ram Tour Grinds, Honma and Mizuno woods from, I think, the 80s, Ram BeCu gap wedge (don’t know the year), Ram Tom Watson Grind SW, and a TaylorMade TPA IX putter.”
  • Hatchmanss76: “1985 Titleist Tour Model Blades and Cobra Persimmon 2 and 4 woods. Low running darts off the Tee all day in strong windy conditions.”
  • tannyhoban: “Played a set of Cobra Greg Norman Signatures early this year with the autoclave stiff graphite shafts. One last fling before moving them on. Sweet set of irons.”
  • NixLix26: “Cleveland TA3’s form forged. Still a great iron set.”

Entire Thread: “Oldest set you have played lately?”

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WRX Spotlight: Big Max Aqua Sport 2 cart bag

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Product: Big Max Aqua Sport 2 cart bag

Pitch: From Big Max “Big Max was founded 1994 and has grown into a global market leading push cart and golf bag brand. Europe’s #1 push cart brand was launched into the U.S. market in 2014. Big Max golf bags are manufactured using the highest quality materials and workmanship. Our bags are designed to deliver the best user experience in design, form, and function.”

Our Take on the Big Max Aqua Sport 2 cart bag:

Well known for their push carts, Big Max introduced themselves to the cart bag market with their Aqua Sport 2 bag. The bag’s primary selling point is the 100% waterproof element, and with the dreary winter months now upon us, it’s a much-needed asset.

Beginning with the look of the bag, it is indeed big and sturdy as you might expect with a cart bag, yet surprisingly, still relatively lightweight and mobile. The bag is exceptionally spacious boasting a 9.5 inch, 14-way compartment, and an oversized putter well which can be very beneficial for those that like an oversized grip on their flat-stick. The separation is both impressive and aesthetically pleasing to the eye.

Ultimately, the bag hinges on its waterproof quality, and it’s a feature which delivers in spades. The bag contains the i-Dry Rainsystem to provide water and tear resistance, and I was able to put it to the test on a wet day out on the course recently. The fabric casts away water superbly, keeping each item in the bag dry – delivering undoubtedly on the claim that the bag is 100% waterproof.

As for the storage areas, the bag has enough options for a retreat, let alone a day out on the course. The bag contains seven waterproof compartments, with both sides of the bag sporting large storage areas where you can stash larger items such as jackets. One of my favorite chambers is the “Cooler” pocket which is a great feature and ideal for carrying even a large water bottle (or whatever else you like to drink on the course!), with the specialized battery pack pocket coming in a very close second.

The bag contains a sweet umbrella storage area and even came equipped with a matching Aqua umbrella  which was another pleasant surprise. Clubs can be protected easily from the elements with Big Max’ transparent waterproof hood, while rubberized zips show that the company has gone to those extra lengths to provide a 100% waterproof bag.

A large comfortable strap sits the bag nicely and comfortably over one’s shoulder, and two rubberized handles provide for ease when lifting the bag.

I got to test out the vibrant red cart bag, which is the loudest of the colors provided and my personal favorite. Still, for those that prefer lower-key tones, then the brand have you covered with black-silver, charcoal-black-red, navy-black-silver and silver-black-cobalt color code options available.

Overall the Big Max Aqua Sport 2 cart bag is a mightily impressive bag which ticks the box in every department and provides you with an array of options storage wise. For winter months the bag’s values are priceless, but the seven pocket system and lightweight but robust nature means that it’s a bag which will also be seeing plenty of action in the summer months.

The bag retails at $299, and from now until christmas comes with a free matching Aqua umbrella worth $39.99. The Big Max Aqua Sport 2 cart bag is available to purchase now at BigMaxGolf.com.

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