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ECCO strides ahead with the BIOM Hybrid 2

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A shoe design ought to begin with the foot in mind. Sounds obvious, right? ECCO’s founder didn’t think it was obvious to shoemakers in the 1960s. In the golf sphere, too, form seemed be trumping function in the late 2000s when ECCO decided to take golf shoes in a totally new direction, offering golfers spikeless, comfortable shoes that could be worn on the course, in the clubhouse and on the street.

Karl Toosbuy founded ECCO in 1963, and the company has been pushing innovation in footwear in general, and golf footwear in particular, ever since. Toosbuy, an accomplished shoemaker, was driven to own and operate his own business. He left a manager position at a shoe factory in Copenhagen to start his own outfit guided by a unique philosophy.

The idea that the shoes should be designed primarily with the foot in mind led to the creation of shoes that were supremely comfortable and functional. A commitment to quality, comfort and innovation lie at the heart of Toosbuy’s dream, and those principles are foundational to ECCO’s newest golf shoe: the BIOM Hybrid 2.

The Danish company produced its first pair of golf shoes in 1996. Since then, ECCO has signed the likes of Thomas Bjorn, Fred Couples, and Graeme McDowell. Perhaps most notably, the company pioneered the spikeless golf shoe revolution (ECCO calls them “hybrids”) with the launch of the original Golf Street shoe Fred Couples wore at the 2010 Masters.

FC5B2221
Above: Shoes in the ECCO BIOM series feature a completely anatomical last developed by scanning the feet of 2,500 athletes.

ECCO launched BIOM Golf in 2011 and produced the first golf shoe to utilize the company’s revolutionary Natural Motion technology. They followed up a year later with the BIOM Hybrid and then the Tour Hybrid in 2013, which features a high-performance outer and classic-looking upper.

Continuing the evolution of the BIOM technology in the golf shoe, ECCO is introducing the BIOM Hybrid 2 this season. It’s lighter and thinner than the existing BIOM Hybrid, which is presently one of the most popular golf shoes on the market.

I had a chance to speak with David Helter, ECCO USA’s Specialty Sales Director about the ECCO BIOM Hybrid 2, some of its component technology and the ECCO brand in general.

Check out the Q&A below.

BA: What about ECCO technology in shoe construction makes it different from its competitors?

DH: ECCO is one of the only major shoe manufacturers that own the entire production process. Producing our leathers and golf footwear exclusively in ECCO owned and operated factories allows for complete oversight of design and quality control.

ECCO Tannery 1
Above: One of ECCO’s tanneries, which are located in Europe, Southeast Asia and the Far East. 

Since its founding in 1963, ECCO has dedicated itself to the study of the human foot and has developed several unique technologies, most notably being our Direct Inject Process (DIP). Rather than using cement, like many manufacturers, each ECCO upper is placed in a mold where the polyurethane (PU) midsole is shot around it in liquid form creating a chemical bond. Not only does this process create an unbreakable, water-tight seal, it also reduces the overall weight of the shoe. As an alternative to the common EVA foam of other brands, PU is also highly flexible and resists breakdown for out-of-the-box comfort that lasts season after season.

Additional innovations include the ECCO Dynamic Traction System (E-DTS) outsole on our hybrid shoes that provides more than 800 traction angles and our HYDROMAX weatherproofing treatment to our leathers.

BA: Tell me about the leathers that ECCO uses in its shoes. What makes them so special?

DH: ECCO is the fifth-largest tannery in the world. In addition to producing all of our own, we provide leathers to many of the world’s leading luxury brands. More than 200 pairs of hands touch each piece of leather before it leaves our facilities, so ECCO customers can rest assured they are wearing only the best. Our vertical integration allows us to develop many specialty leathers for our golf collection, including highly-durable Yak and Camel along with traditional cowhide. In addition to world-class quality, all ECCO Golf leathers are treated with HYDROMAX for superb protection from the elements.

BA: Fred Couples and ECCO launched the spikeless shoe craze in 2010. What made the company’s spikeless shoes so popular?

DH: Couples brought hybrid golf footwear to global attention when he climbed the leaderboard in ECCO Golf Street at the 2010 Masters. Prior to that, no Tour players were competing in hybrid shoes, primarily because the materials couldn’t perform at that level. The ECCO E-DTS outsole – made from the same durable material as luggage wheels – changed that by offering more than 800 points of traction. It resists off-course wear and prevents on-course slippage despite Tour-level swing speeds. Golfers can travel seamlessly from car to course to other activities without changing shoes and enjoy a stylish, street-inspired aesthetic.

FC5B2219
Above: The mold for ECCO’s patented E-DTS hybrid outsole has approximately 100 molded traction bars offering 800 traction angles.

According to Golf Datatech statistics, in 2014, hybrid footwear now represents more than 45 percent of all golf footwear sales and ECCO leads the premium market in this category. ECCO remains at the forefront of the hybrid concept, now offering a diverse selection of hybrid product styles for golfers of all tastes.

BA: How has the BIOM Hybrid been received?

DH: BIOM Hybrid is a perfect example of how ECCO incorporates its extensive research into the human foot. It is built on the BIOM anatomical last which was created using data gathered after scanning more than 2,500 pairs of feet. It encourages the foot’s natural motion and brings it closer to the ground for increased feel while offering extreme flexibility and torsion. The result is BIOM Hybrid becoming the leading premium hybrid style in the golf market.

BA: So what’s next?

DH: In addition to BIOM Hybrid 2, ECCO will be launching several other new products this year including new Tour Hybrid and Street EVO One models that incorporate even more exotic leathers and lifestyle-driven aesthetics. There might be a few surprises as well. We are always looking for ways to incorporate fashion-forward upper designs with our E-DTS outsole to marry everyday style and superb on-course performance.

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9 Comments

9 Comments

  1. Stu

    Nov 6, 2014 at 12:05 pm

    Please make a wide version.

  2. Tanner

    Nov 6, 2014 at 7:54 am

    Will they ever create an anti sway shoe?

  3. Desmond

    Nov 5, 2014 at 12:45 pm

    I bought two pairs of the Biom w spikes — they fit better on my feet than the Hybrid. A little more money, but oh, so comfy with better leather and more stability.

    After reading the article, I am looking forward to the Tour Hybrid …. not in love with the Yak leather in the Hybrid.

  4. mike

    Nov 4, 2014 at 8:24 pm

    Bought my first pair this year at the recommendation of my club professional, and I have to say these are the best golf shoes I have ever worn. The comfort level is unreal. Try the biom zero – you are in for a nice surprise.

  5. Tony

    Nov 4, 2014 at 1:41 pm

    For $200 they better lower my score by 5 strokes.

  6. Don

    Nov 4, 2014 at 10:45 am

    I live in Vancouver. Where it is wet and I do not see too many people with spikeless shoes. How do these perform in sloppy conditions?

    • adam

      Nov 4, 2014 at 1:33 pm

      If they’re anything like the hybrid shoe from last season they are not very good in the muck. Every other condition they are great, however.

    • kev

      Nov 4, 2014 at 9:23 pm

      try looking for adidas climawarm golf shoes. you’ll thank me later. one of the best buys i ever made for sloppy wet cold golf condition golf shoes. i feel like superman golfing in northwest weather during cold wet days.

    • mike

      Nov 5, 2014 at 4:55 pm

      I live in Vancouver as well, I wear the hybrid biom spikeless all year and never slip even in a downpour, they aren’t great at keeping the feet super dry, but still the most comfortable shoes around, plus I would never go back to spikes after the comfort level these shoes bring. Like I said too, even in downpour I haven’t slipped while swinging

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Equipment

Forum Thread of the Day: “New PXG putters”

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Today’s Forum Thread of the Day showcases an array of new PXG putters. The flat-sticks have got our members talking, with the new look and weighting options proving to be popular amongst WRXers.

For lots more photos, check out the full thread here.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • nova6868: “These new putters look so much better than their first line.”
  • keto: “My eyes a popping out. I could roll most of those confident I would put a decent stroke on them. I haven’t checked $$, I imagine they are $$$$$, but I sure like the weighting options.”
  • chip75: “Look so much cleaner without the weights visible.”

Entire Thread: “New PXG putters”

 

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Forum Thread of the Day: “New Mitsubishi AV shafts”

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Today’s Forum Thread of the Day showcases new Mitsubishi AV shafts which have caught many of our member’s interest. While speaking in the thread, Mitsubishi Chemical shared some details to WRXers on what they can expect to see soon:

“We are working on bringing 2nd Gen Tensei product to market – this is the first week of PGA Tour testing.

Be sure to stay tuned for more information towards the beginning of 2020!”

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • AdamStoutjesdyk: “I’m already a huge fan of the Pro White, I can’t wait to see how these look and perform in person!”
  • ForTourUseonly: “Please make an Orange!”

Entire Thread: “New Mitsubishi AV shafts”

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Honma launches new XP-1 Series driver, fairway woods, and hybrids for 2020

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new 2020 Honma Driver

For 2020, Honma Golf is launching the all-new XP-1 line of clubs comprised of an entire family holistically designed to help players maximize forgiveness and get the most out of their games with one set. The new Honma XP-1 drivers, fairway woods, and hybrids, all the way to irons, is a new direction for the premium Japanese company that brings together ultimate craftsmanship with performance.

The highlight of the XP-1 line from Honma is the fact that they were designed from top to bottom to work as a comprehensive set of tool to achieve maximum performance. The technology in the metal woods flows from the driver to the hybrids with a seamless transition that creates consistency for feel and looks for the player.

Honma XP-1 driver

new 2020 Honma Driver

New 2020 Honma Golf Driver

Honma is known for its dedication to quality and craftsmanship, and every part of the XP-1 line was developed with the golfer in mind to both look appealing and perform to the highest standards. The XP-1 driver packs a lot of technology into a very classic looking club, and we’re here to take you under the hood—or in this case, the carbon fiber crown—to show you how it can help you hit better shots.

2020 Honma XP1 Driver toe

Honma XP-1 Driver Toe

It starts with a tour-inspired look from address, designed to inspire confidence for any level of golfer. Underneath ther gloss black crown, there is a lot of technology to generate faster ball speeds around the entire face and help get you dialed into the right setting. Speaking to the crown, it’s made from ET-40 fiber, making it one the lightest in golf. This weight savings helps engineers relocate an additional 15g of mass around the head towards the heel for increased MOI and greater ability to help players close the club face more easily.

Flip the driver upside down, and we have a lot more going on with the sole than initially meets the eye. Honma is introducing a new double slot in the sole for increased ball speed across a much larger area of the face. What starts off smaller in the middle increases in width and depth as it reaches towards the heel and the toe of the club. These slots, along with improved MOI, keep ball speeds up and misses closer to the intended target. The last part of the equation: How these wider parts of the face, flex around the more narrow middle to also increase gear effect—think of it like one more way to help the bigger misses stay in play.

New 2020 Honma Driver XP1

2020 Honma XP-1 Driver sole and shaft adjustment connection

The last piece key piece of technology in the XP-1 driver head is exclusive to Honma—the adjustable hosel that changes face angle, lie, and loft, but never changes the orientation of the shaft. This gives the player or fitter the ability to truly dial in hosel settings without having to worry about the constantly changing of the grip orientation. This, according to Honma, also keeps the shaft spine in the ideal location for consistent performance.

Honma 2020 xp1 driver shaft

Honmq Vizard 43g shaft

Honma is the only manufacturer that produces its own shafts from start to finish in house, and the XP-1 is getting its own custom-designed and built shafts to complement the technology built into the heads. The Vizard stock shafts are engineered to produce a smooth feel that promotes faster clubhead speeds, yet also remain extremely stable. For the XP-1 driver, the matching Vizard shafts will come in weights of 43g, 53g, and 63g, and flexes from senior to stiff.

Honma XP-1 fairway woods

The XP-1 woods bring the same level of craftsmanship and technology as the drivers to a club designed for use both off the tee and off the fairway.

New for 2020 Honma XP-1 Fairway wood

New for 2020 Honma XP-1 Fairway wood

The Honma XP-1 3-wood uses the same weight-saving ET-40 crown to position a large amount of the club’s total mass low and on the sole for greatest possible launch and spin consistency. The 3-wood is the second-lightest club in most players bags by total weight and head mass, and unless you are carrying a second driver, it’s also the second-largest by volume. By using the carbon crown designers get everything they can from the other technologies including the double slot sole and thin fast face without having to sacrifice the overall design of not just the head but the entire club.

New Honma XP-1 3 wood crown fairway

Honma XP-1 3 wood crown

The XP-1 fairways also include a 5  7-woods, but with the smaller volume of the heads and the reduced crown size, using a carbon crown would actually increase the mass higher in the head, so they instead utilize an extremely thin high strength steel crown.

New Honma 53g Vizard Fairway Shaft XP1

Honma 53g Vizard Fairway Shaft

All of the fairway woods come with the same made-in-Sakata, Japan 43g, 53g, and 63g Vizard shaft options as the driver to help every player get the most of each club in the set. If might seem like a minor detail, but being able to design an entire club in house from head to grip is a big advantage for Honma versus other OEMs. This holistic approach to designing an entire club/set is a big benefit to the consumer looking to get the most out of each club in their bag and not feel like something may be working against them.

Honma XP-1 hybrid

With the Honma XP-1 hybrid, forgiveness and flow from the fairway woods is the number one consideration for these club. The flow includes a wood-like shape that keeps the club shallow and the center of gravity as low as possible for higher launch and approach shots that fly higher and land softer. Considering the target player for the XP-1 line, the wood-like shape is also very confidence-inspiring.

New 2020 Honma XP1 hybrid

Honma XP-1 Hybrid

Honma continues the design philosophy of keeping the XP-1 both forgiving and fast by utilizing the double slot sole all the way into these hybrids that go from a 19-degree 3-iron replacement to a 25-degree 5-iron replacement.

Honma XP-1 specs & availability

The Honma XP-1 driver, fairway wood, and hybrids will be available starting in October.

New 2020 Honma XP1 Driver fairway hybrid specs

Honma XP-1 line club specs

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