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ECCO strides ahead with the BIOM Hybrid 2

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A shoe design ought to begin with the foot in mind. Sounds obvious, right? ECCO’s founder didn’t think it was obvious to shoemakers in the 1960s. In the golf sphere, too, form seemed be trumping function in the late 2000s when ECCO decided to take golf shoes in a totally new direction, offering golfers spikeless, comfortable shoes that could be worn on the course, in the clubhouse and on the street.

Karl Toosbuy founded ECCO in 1963, and the company has been pushing innovation in footwear in general, and golf footwear in particular, ever since. Toosbuy, an accomplished shoemaker, was driven to own and operate his own business. He left a manager position at a shoe factory in Copenhagen to start his own outfit guided by a unique philosophy.

The idea that the shoes should be designed primarily with the foot in mind led to the creation of shoes that were supremely comfortable and functional. A commitment to quality, comfort and innovation lie at the heart of Toosbuy’s dream, and those principles are foundational to ECCO’s newest golf shoe: the BIOM Hybrid 2.

The Danish company produced its first pair of golf shoes in 1996. Since then, ECCO has signed the likes of Thomas Bjorn, Fred Couples, and Graeme McDowell. Perhaps most notably, the company pioneered the spikeless golf shoe revolution (ECCO calls them “hybrids”) with the launch of the original Golf Street shoe Fred Couples wore at the 2010 Masters.

FC5B2221
Above: Shoes in the ECCO BIOM series feature a completely anatomical last developed by scanning the feet of 2,500 athletes.

ECCO launched BIOM Golf in 2011 and produced the first golf shoe to utilize the company’s revolutionary Natural Motion technology. They followed up a year later with the BIOM Hybrid and then the Tour Hybrid in 2013, which features a high-performance outer and classic-looking upper.

Continuing the evolution of the BIOM technology in the golf shoe, ECCO is introducing the BIOM Hybrid 2 this season. It’s lighter and thinner than the existing BIOM Hybrid, which is presently one of the most popular golf shoes on the market.

I had a chance to speak with David Helter, ECCO USA’s Specialty Sales Director about the ECCO BIOM Hybrid 2, some of its component technology and the ECCO brand in general.

Check out the Q&A below.

BA: What about ECCO technology in shoe construction makes it different from its competitors?

DH: ECCO is one of the only major shoe manufacturers that own the entire production process. Producing our leathers and golf footwear exclusively in ECCO owned and operated factories allows for complete oversight of design and quality control.

ECCO Tannery 1
Above: One of ECCO’s tanneries, which are located in Europe, Southeast Asia and the Far East. 

Since its founding in 1963, ECCO has dedicated itself to the study of the human foot and has developed several unique technologies, most notably being our Direct Inject Process (DIP). Rather than using cement, like many manufacturers, each ECCO upper is placed in a mold where the polyurethane (PU) midsole is shot around it in liquid form creating a chemical bond. Not only does this process create an unbreakable, water-tight seal, it also reduces the overall weight of the shoe. As an alternative to the common EVA foam of other brands, PU is also highly flexible and resists breakdown for out-of-the-box comfort that lasts season after season.

Additional innovations include the ECCO Dynamic Traction System (E-DTS) outsole on our hybrid shoes that provides more than 800 traction angles and our HYDROMAX weatherproofing treatment to our leathers.

BA: Tell me about the leathers that ECCO uses in its shoes. What makes them so special?

DH: ECCO is the fifth-largest tannery in the world. In addition to producing all of our own, we provide leathers to many of the world’s leading luxury brands. More than 200 pairs of hands touch each piece of leather before it leaves our facilities, so ECCO customers can rest assured they are wearing only the best. Our vertical integration allows us to develop many specialty leathers for our golf collection, including highly-durable Yak and Camel along with traditional cowhide. In addition to world-class quality, all ECCO Golf leathers are treated with HYDROMAX for superb protection from the elements.

BA: Fred Couples and ECCO launched the spikeless shoe craze in 2010. What made the company’s spikeless shoes so popular?

DH: Couples brought hybrid golf footwear to global attention when he climbed the leaderboard in ECCO Golf Street at the 2010 Masters. Prior to that, no Tour players were competing in hybrid shoes, primarily because the materials couldn’t perform at that level. The ECCO E-DTS outsole – made from the same durable material as luggage wheels – changed that by offering more than 800 points of traction. It resists off-course wear and prevents on-course slippage despite Tour-level swing speeds. Golfers can travel seamlessly from car to course to other activities without changing shoes and enjoy a stylish, street-inspired aesthetic.

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Above: The mold for ECCO’s patented E-DTS hybrid outsole has approximately 100 molded traction bars offering 800 traction angles.

According to Golf Datatech statistics, in 2014, hybrid footwear now represents more than 45 percent of all golf footwear sales and ECCO leads the premium market in this category. ECCO remains at the forefront of the hybrid concept, now offering a diverse selection of hybrid product styles for golfers of all tastes.

BA: How has the BIOM Hybrid been received?

DH: BIOM Hybrid is a perfect example of how ECCO incorporates its extensive research into the human foot. It is built on the BIOM anatomical last which was created using data gathered after scanning more than 2,500 pairs of feet. It encourages the foot’s natural motion and brings it closer to the ground for increased feel while offering extreme flexibility and torsion. The result is BIOM Hybrid becoming the leading premium hybrid style in the golf market.

BA: So what’s next?

DH: In addition to BIOM Hybrid 2, ECCO will be launching several other new products this year including new Tour Hybrid and Street EVO One models that incorporate even more exotic leathers and lifestyle-driven aesthetics. There might be a few surprises as well. We are always looking for ways to incorporate fashion-forward upper designs with our E-DTS outsole to marry everyday style and superb on-course performance.

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9 Comments

9 Comments

  1. Stu

    Nov 6, 2014 at 12:05 pm

    Please make a wide version.

  2. Tanner

    Nov 6, 2014 at 7:54 am

    Will they ever create an anti sway shoe?

  3. Desmond

    Nov 5, 2014 at 12:45 pm

    I bought two pairs of the Biom w spikes — they fit better on my feet than the Hybrid. A little more money, but oh, so comfy with better leather and more stability.

    After reading the article, I am looking forward to the Tour Hybrid …. not in love with the Yak leather in the Hybrid.

  4. mike

    Nov 4, 2014 at 8:24 pm

    Bought my first pair this year at the recommendation of my club professional, and I have to say these are the best golf shoes I have ever worn. The comfort level is unreal. Try the biom zero – you are in for a nice surprise.

  5. Tony

    Nov 4, 2014 at 1:41 pm

    For $200 they better lower my score by 5 strokes.

  6. Don

    Nov 4, 2014 at 10:45 am

    I live in Vancouver. Where it is wet and I do not see too many people with spikeless shoes. How do these perform in sloppy conditions?

    • adam

      Nov 4, 2014 at 1:33 pm

      If they’re anything like the hybrid shoe from last season they are not very good in the muck. Every other condition they are great, however.

    • kev

      Nov 4, 2014 at 9:23 pm

      try looking for adidas climawarm golf shoes. you’ll thank me later. one of the best buys i ever made for sloppy wet cold golf condition golf shoes. i feel like superman golfing in northwest weather during cold wet days.

    • mike

      Nov 5, 2014 at 4:55 pm

      I live in Vancouver as well, I wear the hybrid biom spikeless all year and never slip even in a downpour, they aren’t great at keeping the feet super dry, but still the most comfortable shoes around, plus I would never go back to spikes after the comfort level these shoes bring. Like I said too, even in downpour I haven’t slipped while swinging

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Equipment

Puma unveil new Ignite NXT Crafted footwear

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Puma Ignite NXT Crafted footwear

Puma Golf has launched its new Ignite NXT Crafted footwear – a new version of the NXT with premium leather accents.

The upper of the shoe features a premium leather saddle wrapped around Pwrframe reinforcement. The Pwrframe TPU is an ultra-thin frame that is placed in high-stress areas of the upper for lightweight in a bid to offer added support and increased stability.

Puma Ignite NXT Crafted footwear

The new additions feature Puma’s Pro-Form TPU outsole with an organically-altered traction pattern, containing over 100 strategically placed directional hexagon lugs in proper zones, designed to provide maximum stability and traction.

Puma Ignite NXT Crafted footwear

The Ignite NXT Crafted footwear contain a full-length IGNITE Foam midsole, wrapped in Soleshield in design to offer maximum durability, comfort and energy return. Soleshield is a micro-thin TPU film that is vacuum-formed around the midsole designed to make cleaning off dirt and debris effortless.

Puma Ignite NXT Crafted footwear

Speaking on the new Ignite NXT Crafted footwear, Andrew Lawson, PLM Footwear, Puma Golf said

“The Ignite NXT Crafted perfectly fuse the beauty of handcrafted shoemaking with modern development techniques to deliver optimum elegance and peak performance. With the combination of style and performance these shoes will appeal to a wide variety of golfers – those who appreciate the classic look of a leather saddle shoe and those who value modern comfort and stability technologies being a part of their game.”

Puma Ignite NXT Crafted footwear

The Ignite NXT Crafted shoes are available in 4 colorways: White-Leather Brown-Team Gold, Black-Leather Brown-Team Gold, Peacoat-Leather Brown-Team Gold and White-Hi-Rise-Team Gold) and come in sizes 7-15.

Puma Ignite NXT Crafted footwear

The shoes cost $140 per pair and are available online and at retail beginning today, June 5, 2020.

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What GolfWRXers are saying about the best Nike driver ever

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@ukgolfclubsales

In our forums, our members have been discussing Nike drivers. WRXer ‘DixieD’ is currently building up a Nike bag and has reached out to fellow members for driver advice, and WRXers have been sharing what they feel is the best Nike driver ever made.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Ger21: “VR Pro LE? I have two I was still playing last year.”
  • mahonie: “The STR8-Fit Tour was one of the best drivers I’ve played. Still have it the garage and take it to the range occasionally…it would possibly still be in the bag if it hadn’t developed a ‘click’ in the head which I cannot fix. Long, straight(ish) and nice sound.”
  • jackr189: “The VR_S is one of the best.”
  • Finaus_Umbrella: “I played the Vapor Fly Pro, and still do on occasion for nostalgia sake. Sound and feel are great, but it demands a good strike.”
  • PowderedToastMan: “I enjoyed the SQ Tour back in the day, the one Tiger used forever. Do I miss it? Not at all, but it was a pretty good club for its time.”

Entire Thread: “Best Nike driver?”

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What GolfWRXers are saying about driving irons for mid-handicappers

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In our forums, our members have been discussing whether mid-handicappers can benefit from a driving iron. WRXer ‘jomatty’ says:

“I average about 230 off the tee on good drives. I can get a little more sometimes, but 230 is probably the average. I’m 42 years old and shoot in the mid to low 80’s. I do not get along with fairway woods very well, especially off the tee, and really don’t get enough extra length over my hybrid to consider using it aside from very rare situations on par 5’s (I’ve considered just going from driver to 19-degree hybrid and getting an extra wedge or something).”…

…and wants to know if he would be better served by a driving iron. Our members have been sharing their thoughts and suggestions.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • MtlJeff: “If you can shoot mid 80’s, you probably hit it well enough to hit a bunch of different clubs. Personally, I think hybrids are easier to hit….but some driving irons are quite forgiving. I use a G400 crossover that is very easy to hit and looks more iron-like. Something like that you might like. Be careful with some of them though because they aren’t always super forgiving, so you’d have to hit them first.”
  • HackerD: “G410 crossover is my version of a driving iron, feel like I hit it straighter than a hybrid. Just as easy to hit as a hybrid.”
  • hanginnwangin: “I shoot in the low 80s normally and in the 70s on my really good days. I have probably around the same or similar swing speed as you. I have been hitting my 4 iron off the tee on tight holes, and it’s been working pretty well so far. I hit it about 190-220. I have a 4 hybrid but just can’t hit it as consistently as the 4 iron, and it doesn’t even go much farther. I have a 5 wood which I only use for 220+ yard par 3s or wide-open fairways. Basically, it’s all personal preference and what you do best with. Everyone is going to be different. Try new stuff out and see what works. But if irons are the strongest part of your game (they are for me as well), I would give the 4 iron a shot. You can get a lot of roll out on the tee shots with it,”
  • Hellstrom: “Don’t laugh, but I bought a 17* hybrid with a senior flex shaft at a garage sale for $5, and I can hit it nice and easy and keep it in play without losing any distance. My driver SS is between 105 and 110 usually and swinging this thing feels like swinging a spaghetti noodle, but it works. I don’t have it in the bag all the time, but I do use it for certain courses. I take my 6 iron out and throw that in, so if I struggle with getting the ball off the tee, I just go to that.”

Entire Thread: “Driving iron for a mid-handicapper”

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