Equipment
ECCO strides ahead with the BIOM Hybrid 2
A shoe design ought to begin with the foot in mind. Sounds obvious, right? ECCO’s founder didn’t think it was obvious to shoemakers in the 1960s. In the golf sphere, too, form seemed be trumping function in the late 2000s when ECCO decided to take golf shoes in a totally new direction, offering golfers spikeless, comfortable shoes that could be worn on the course, in the clubhouse and on the street.
Karl Toosbuy founded ECCO in 1963, and the company has been pushing innovation in footwear in general, and golf footwear in particular, ever since. Toosbuy, an accomplished shoemaker, was driven to own and operate his own business. He left a manager position at a shoe factory in Copenhagen to start his own outfit guided by a unique philosophy.
The idea that the shoes should be designed primarily with the foot in mind led to the creation of shoes that were supremely comfortable and functional. A commitment to quality, comfort and innovation lie at the heart of Toosbuy’s dream, and those principles are foundational to ECCO’s newest golf shoe: the BIOM Hybrid 2.
The Danish company produced its first pair of golf shoes in 1996. Since then, ECCO has signed the likes of Thomas Bjorn, Fred Couples, and Graeme McDowell. Perhaps most notably, the company pioneered the spikeless golf shoe revolution (ECCO calls them “hybrids”) with the launch of the original Golf Street shoe Fred Couples wore at the 2010 Masters.
Above: Shoes in the ECCO BIOM series feature a completely anatomical last developed by scanning the feet of 2,500 athletes.
ECCO launched BIOM Golf in 2011 and produced the first golf shoe to utilize the company’s revolutionary Natural Motion technology. They followed up a year later with the BIOM Hybrid and then the Tour Hybrid in 2013, which features a high-performance outer and classic-looking upper.
Continuing the evolution of the BIOM technology in the golf shoe, ECCO is introducing the BIOM Hybrid 2 this season. It’s lighter and thinner than the existing BIOM Hybrid, which is presently one of the most popular golf shoes on the market.
I had a chance to speak with David Helter, ECCO USA’s Specialty Sales Director about the ECCO BIOM Hybrid 2, some of its component technology and the ECCO brand in general.
Check out the Q&A below.
BA: What about ECCO technology in shoe construction makes it different from its competitors?
DH: ECCO is one of the only major shoe manufacturers that own the entire production process. Producing our leathers and golf footwear exclusively in ECCO owned and operated factories allows for complete oversight of design and quality control.
Above: One of ECCO’s tanneries, which are located in Europe, Southeast Asia and the Far East.
Since its founding in 1963, ECCO has dedicated itself to the study of the human foot and has developed several unique technologies, most notably being our Direct Inject Process (DIP). Rather than using cement, like many manufacturers, each ECCO upper is placed in a mold where the polyurethane (PU) midsole is shot around it in liquid form creating a chemical bond. Not only does this process create an unbreakable, water-tight seal, it also reduces the overall weight of the shoe. As an alternative to the common EVA foam of other brands, PU is also highly flexible and resists breakdown for out-of-the-box comfort that lasts season after season.
Additional innovations include the ECCO Dynamic Traction System (E-DTS) outsole on our hybrid shoes that provides more than 800 traction angles and our HYDROMAX weatherproofing treatment to our leathers.
BA: Tell me about the leathers that ECCO uses in its shoes. What makes them so special?
DH: ECCO is the fifth-largest tannery in the world. In addition to producing all of our own, we provide leathers to many of the world’s leading luxury brands. More than 200 pairs of hands touch each piece of leather before it leaves our facilities, so ECCO customers can rest assured they are wearing only the best. Our vertical integration allows us to develop many specialty leathers for our golf collection, including highly-durable Yak and Camel along with traditional cowhide. In addition to world-class quality, all ECCO Golf leathers are treated with HYDROMAX for superb protection from the elements.
BA: Fred Couples and ECCO launched the spikeless shoe craze in 2010. What made the company’s spikeless shoes so popular?
DH: Couples brought hybrid golf footwear to global attention when he climbed the leaderboard in ECCO Golf Street at the 2010 Masters. Prior to that, no Tour players were competing in hybrid shoes, primarily because the materials couldn’t perform at that level. The ECCO E-DTS outsole – made from the same durable material as luggage wheels – changed that by offering more than 800 points of traction. It resists off-course wear and prevents on-course slippage despite Tour-level swing speeds. Golfers can travel seamlessly from car to course to other activities without changing shoes and enjoy a stylish, street-inspired aesthetic.
Above: The mold for ECCO’s patented E-DTS hybrid outsole has approximately 100 molded traction bars offering 800 traction angles.
According to Golf Datatech statistics, in 2014, hybrid footwear now represents more than 45 percent of all golf footwear sales and ECCO leads the premium market in this category. ECCO remains at the forefront of the hybrid concept, now offering a diverse selection of hybrid product styles for golfers of all tastes.
BA: How has the BIOM Hybrid been received?
DH: BIOM Hybrid is a perfect example of how ECCO incorporates its extensive research into the human foot. It is built on the BIOM anatomical last which was created using data gathered after scanning more than 2,500 pairs of feet. It encourages the foot’s natural motion and brings it closer to the ground for increased feel while offering extreme flexibility and torsion. The result is BIOM Hybrid becoming the leading premium hybrid style in the golf market.
BA: So what’s next?
DH: In addition to BIOM Hybrid 2, ECCO will be launching several other new products this year including new Tour Hybrid and Street EVO One models that incorporate even more exotic leathers and lifestyle-driven aesthetics. There might be a few surprises as well. We are always looking for ways to incorporate fashion-forward upper designs with our E-DTS outsole to marry everyday style and superb on-course performance.
- LIKE3
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Equipment
Coolest thing for sale in the GolfWRX Classifieds (4/23/24): TaylorMade Qi10 Driver Ruby Red
At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade Qi10 Driver Ruby Red.
From the seller: (@Gehly): “TaylorMade Qi10 Driver 9.0 Designer Series Ruby Red. Custom Mitsubishi Kai’li Red 60s (stiff) shaft, plays 46”. Great condition, head near mint (see pics). w/ Red/Black Golf Pride NDMC Midsize grip. No headcover for it. $545“
To check out the full listing in our BST forum, head through the link: TaylorMade Qi10 Driver Ruby Red
This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules
- LIKE0
- LEGIT1
- WOW1
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Whats in the Bag
Sam Burns WITB 2024 (April)
- Sam Burns’ what’s in the bag accurate as of the RBC Heritage.
Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX
3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X
Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X
Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)
Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)
Putter: Odyssey Ai-One #7S
Grips: Golf Pride Tour Velvet Align
Ball: Callaway Chrome Tour X
Check out more in-hand photos of Sam Burns’ WITB in the forums.
- LIKE1
- LEGIT0
- WOW0
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
Whats in the Bag
Will Zalatoris WITB 2024 (April)
- Will Zalatoris’ what’s in the bag accurate as of the RBC Heritage.
Driver: Titleist TSR2 (9 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Black 7 X (44.5 inches)
3-wood: Titleist TSi2 (15 degrees, A1 SureFit setting)
Shaft: Fujikura Ventus TR Blue 8 X
Irons: Titleist T350 (3), Titleist T150 (4-PW)
Shafts: Nippon N.S. Pro Prototype G.O.S.T. 10 ST X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)
Wedges: Titleist Vokey Design SM10 (50-08F, 54-10S @55, 60-04T)
Shafts: True Temper Dynamic Gold Tour Issue X100
Putter: L.A.B. Golf Mezz.1 Max
Grips: Golf Pride Z-Grip Cord
See more photos of Will Zalatoris’ WITB in the forums.
- LIKE4
- LEGIT1
- WOW1
- LOL0
- IDHT0
- FLOP0
- OB0
- SHANK0
-
19th Hole2 weeks ago
Dave Portnoy places monstrous outright bet for the 2024 Masters
-
19th Hole2 weeks ago
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
-
19th Hole1 day ago
‘Absolutely crazy’ – Major champ lays into Patrick Cantlay over his decision on final hole of RBC Heritage
-
19th Hole3 weeks ago
Report: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
-
19th Hole1 week ago
Two star names reportedly blanked Jon Rahm all week at the Masters
-
19th Hole1 week ago
Report: LIV Golf identifies latest star name they hope to sign to breakaway tour
-
19th Hole1 week ago
Neal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
-
19th Hole6 days ago
Brandel Chamblee has ‘no doubt’ who started the McIlroy/LIV rumor and why
Stu
Nov 6, 2014 at 12:05 pm
Please make a wide version.
Tanner
Nov 6, 2014 at 7:54 am
Will they ever create an anti sway shoe?
Desmond
Nov 5, 2014 at 12:45 pm
I bought two pairs of the Biom w spikes — they fit better on my feet than the Hybrid. A little more money, but oh, so comfy with better leather and more stability.
After reading the article, I am looking forward to the Tour Hybrid …. not in love with the Yak leather in the Hybrid.
mike
Nov 4, 2014 at 8:24 pm
Bought my first pair this year at the recommendation of my club professional, and I have to say these are the best golf shoes I have ever worn. The comfort level is unreal. Try the biom zero – you are in for a nice surprise.
Tony
Nov 4, 2014 at 1:41 pm
For $200 they better lower my score by 5 strokes.
Don
Nov 4, 2014 at 10:45 am
I live in Vancouver. Where it is wet and I do not see too many people with spikeless shoes. How do these perform in sloppy conditions?
adam
Nov 4, 2014 at 1:33 pm
If they’re anything like the hybrid shoe from last season they are not very good in the muck. Every other condition they are great, however.
kev
Nov 4, 2014 at 9:23 pm
try looking for adidas climawarm golf shoes. you’ll thank me later. one of the best buys i ever made for sloppy wet cold golf condition golf shoes. i feel like superman golfing in northwest weather during cold wet days.
mike
Nov 5, 2014 at 4:55 pm
I live in Vancouver as well, I wear the hybrid biom spikeless all year and never slip even in a downpour, they aren’t great at keeping the feet super dry, but still the most comfortable shoes around, plus I would never go back to spikes after the comfort level these shoes bring. Like I said too, even in downpour I haven’t slipped while swinging