Equipment

Getting to know 59 Belts

Published

10 years ago

Oct 6, 2014

After a long day on the range teaching junior golfers in Las Vegas back in 2006, Trevor Derrheim came up with an idea to create a milled-buckle to complement the new micro-fiber clothing and Euro-styling trends that were becoming red-hot in golf at the time.

“I honestly knew nothing — no fashion background or business degree,” Derrheim said, “but I have always had a great imagination, determination and focus when I really get into something I believe in.”

By the spring of 2007, Derrheim’s brainchild, 59 Belts, had opened shop in Las Vegas and after months of prototyping the first buckles that met his approval were finally ready.

“With the Canadian Women’s Open coming up,” Derrheim said, “I decided I would take the first 20 or so buckles ever made straight to the LPGA Tour to be tested.”

Derrheim flew to Edmonton to hand the buckles – stainless “Canuck” (Maple Leaf) styled and personally engraved with the name of each player, the event and the date on the back of each – out to a select group of players he felt might appreciate the Maple Leaf theme and also support 59.

“I managed to get 16 buckles in play that week and Lorena Ochoa won the event wearing her 59 ‘Canuck’ belt on Friday and Saturday,” Derrheim said.

That’s right, 59 not only debuted on a major golf tour but was also worn by the eventual champion.

Derrheim recalls being worried that a buckle wouldn’t work right or fall apart. Quite the contrary, the reaction he received during and after the event from the players was overwhelmingly positive.

“It was very shoot from the hip kind of stuff looking back at it,” he said. “I was just a golf instructor with an idea who did something about it. Those were great times and I owe a lot to those girls who gave me the inspiration to keep grinding.”

It wasn’t too long after when PGA Tour pro Brian Gay sported a 59 buckle while winning the OHL Classic at Mayakoba in 2008.

After a couple years, Derrheim transitioned away from teaching to concentrate more fully on what is today a nearly $500K business, although he says he still sees the occasional student as time permits.

Independently run with everything customized and made in the USA, 59 primarily mills from solid high-grade aluminum or 303 stainless steel stock. The company is also launching an exotic buckle line in the next month or so that will include Damascus, Mokume Gane and also gold-plated options. The exotic buckles are going to be extremely unique one-of-a-kind pieces. The price of 59 buckles ranges from $50 in aluminum up to $1,500 for the exotics. 59 makes just a handful of buckles a day, one at a time, and the workmanship reflects that effort.

“From the beginning, the goal was to produce a product that would outlast any other in the game,” Derrheim said. “I really believe we achieved that with 59 and continue to set the benchmark for quality. We don’t mass produce; instead, every single buckle is individually milled and hand finished. Our goal is to a make classy buckles that will outlast the user. From a brand perspective, 59 is about full commitment, the total sacrifice to be better. The number ‘59’ in golf will always signify excellence and the constant struggle to achieve perfecting something that cannot be perfected. If 59 were a body part, we would be the calloused hands of a golfer.”

Over the past seven years, several prominent Tour players have worn 59 at one time or another including Rory McIlory, Rickie Fowler, Keegan Bradley, Sergio Garcia, Jordan Spieth, Paula Creamer, Annika Sorenstam and Yani Tseng.

59BeltsRory

The company is finalizing a new strap attachment system that will allow traditional style straps to fit on a 59 buckle, the goal of which Derrheim says is to make 59 buckles more user friendly to the public and to pave the way for entry into a more traditional retail environment.

While having a buzz around your products is nice, Derrheim admits, he is much more focused on the long-term.

“I think it’s pretty easy to get wrapped up into what is going on now and to forget about forming a plan for who you are as a brand and how you want to spread that message,” he said. “I also think it is important to actually have a message that people can relate to. 59 is that one kid who is the last one off the course or range every night. Every facility has that kid… That is our brand message. It’s never been about making money for me. Maybe that’s a terrible thing to say as a business owner, but I’ve never needed much to be happy. I really just wanted to make something people could take into battle and appreciate being part of.”

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Whats in the Bag

Scottie Scheffler’s winning WITB: 2024 Masters

Published

7 hours ago

Apr 14, 2024

GolfWRX Staff

Driver: TaylorMade Qi10 (8 degrees @8.25) Buy here.
Shaft: Fujikura Ventus Black 7 X (45 inches)

3-wood: TaylorMade Qi10 (15 degrees) Buy here.
Shaft: Fujikura Ventus Black 8 X

Check out more in-hand photos of Scottie Scheffler’s clubs here.

Irons: Srixon ZU85 (3, 4) Buy here, TaylorMade P7TW (5-PW) Buy here.
Shafts: Nippon N.S. Pro Modus 3 Hybrid Prototype 10 X (3), True Temper Dynamic Gold Tour Issue X100

Wedges: Titleist Vokey Design SM8 (50-12F, 56-14F) Buy here, Titleist Vokey Design WedgeWorks Proto (60-T) Buy here.
Shafts: True Temper Dynamic Gold Tour Issue S400

Check out more in-hand photos of Scottie Scheffler’s clubs here.

Putter: TaylorMade Spider Tour X Buy here.
Grip: Golf Pride Pro Only Cord

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1 Buy here.

Check out more in-hand photos of Scottie Scheffler’s clubs here.

The winning WITB is presented by 2nd Swing Golf. 2nd Swing has more than 100,000 new and pre-swung golf clubs available in six store locations and online. Check them out here.

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Whats in the Bag

WITB Time Machine: Danny Willett’s winning WITB, 2016 Masters

Published

3 days ago

Apr 12, 2024

GolfWRX Staff

Driver: Callaway XR 16 (9 degrees)
Shaft: Mitsubishi Rayon Diamana W-Series 60 X
Length: 45.5 inches

3-wood: Callaway XR 16 (15 degrees)
Shaft: Mitsubishi Rayon Diamana W-Series 70X

5-wood: Callaway XR 16 (19 degrees)
Shaft: Mitsubishi Rayon Diamana W-Series 80X

Irons: Callaway Apex UT (2, 4), Callaway Apex Pro (5-9)
Shaft: True Temper Dynamic Gold X100 Superlite

Wedges: Callaway Mack Daddy 2 (47-11 S-Grind) Callaway Mack Daddy 2 Tour Grind (54-11, 58-9)
Shaft: True Temper Dynamic Gold X100 Superlite

Putter: Odyssey Versa #1 Wide (WBW)
Lie angle: 71 degrees

Ball: Callaway Speed Regime SR-3

Check out more photos of Willett’s equipment from 2016 here.

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Equipment

Project X Denali Blue, Black shaft Review – Club Junkie Review

Published

3 days ago

Apr 12, 2024

Brian Knudson

Originally, Project X was known for low-spin steel iron shafts. However, the company might now be known for wood shafts. Denali is the newest line of graphite shafts from Project X. With the Denali line, the company focuses on feel as well as performance.

There are two profiles in the Denali line, Blue and Black, to fit different launch windows. Denali Blue is the mid-launch and mid-spin profile for players who are looking for a little added launch and Denali Black is designed for low-launch and low-spin. Both models are going to offer you a smooth feel and accuracy.

For a full in-depth review check out the Club Junkie podcast on all podcast streaming platforms and on YouTube.

Project X Denali Blue

I typically fit better into mid-launch shafts, as I don’t hit a very high ball so the Denali Blue was the model I was more excited to try. Out of the box, the shaft looks great and from a distance, it is almost hard to tell the dark blue from the Denali Black. With a logo down install of the shaft, you don’t have anything to distract your eyes, just a clean look with the transition from the white and silver handle section to the dark navy mid and tip.

Out on the course, the Blue offers a very smooth feel that gives you a good kick at impact. The shaft loads easily and you can feel the slightly softer handle section compared to the HZRDUS lineup. This gives the shaft a really good feel of it loading on the transition to the downswing, and as your hands get to impact, the Denali Blue keeps going for a nice, strong kick.

Denali Blue is easy to square up at impact and even turn over to hit it straight or just little draws and most of the flex of the shaft feels like it happens right around where the paint changes from silver to blue. The Blue launches easily and produces what I consider a true mid-flight with the driver. While it is listed as mid-spin, I never noticed any type of rise in my drives. Drives that I didn’t hit perfectly were met with good stability and a ball that stayed online well.

Project X Denali Black

When you hold the Denali Black in your hands you can tell it is a more stout shaft compared to its Blue sibling by just trying to bend it. While the handle feels close to the Blue in terms of stiffness, you can tell the tip is much stiffer when you swing it.

Denali Black definitely takes a little more power to load it but the shaft is still smooth and doesn’t give you any harsh vibrations. Where the Blue kicks hard at impact, the Black holds on a little and feels like keeps you in control even on swings that you try and put a little extra effort into. The stiff tip section also makes it a little harder to square up at impact and for some players could take away a little of the draw from their shot.

Launch is lower and more penetrating compared to the Blue and produces a boring, flat trajectory. Shots into the wind don’t rise or spin up, proving that the spin stays down. Like its mid-launch sibling, the Black is very stable and mishits and keeps the ball on a straighter line. Shots low off the face don’t get very high up in the air, but the low spin properties get the ball out there farther than you would expect. For being such a stout shaft, the feel is very good, and the Denali Black does keep harsh vibrations from your hands.

Overall the Project X Denali Blue and Black are great additions to the line of popular wood shafts. If you are looking for good feel and solid performance the Denali line is worth trying out with your swing. Choose Blue for mid-launch and mid-spin or Black for lower launch and low spin.

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