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In club fitting, three swings is all it takes

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I had a recent experience that reminded me of some lessons I learned as a club fitter. My wife and I were headed to a cooler climate to escape the August heat in Texas, and I threw my clubs in the trunk “just in case.” I got lucky and was invited to play a round. Having not touched a club for a couple of weeks, I got to the range early just in case I could discover the infamous “secret.” Only what I discovered was a slight miscalculation on my part — I didn’t bring a driver! In fact, the longest club I had was a 7 wood. This was a problem.

I went into the pro shop and asked if they had any demo drivers. Given my predicament, I wasn’t choosy. Any brand, loft, flex, etc., would work just fine.

They gave me three options, so I went to the range and warmed up. After getting my body loose, it was time to pick out my driver for the day. I hit two balls with the first driver, hit a few iron shots, then repeated the experiment with the second and third drivers. Driver No. 2 performed the best, so that’s the one I played with. I actually hit it very well, kept it in the fairway and had no problem keeping up with my playing partners, which was the norm.

So what’s the point? I only hit two balls on the range with each driver so I could simulate on-course conditions. I know from my club-fitting days that if I hit any more than two shots I’m not testing how the club fits me, but rather my ability to adjust to the club. This is critical, and an error I’ve seen made many times, either at the request of the player or the person administering the fitting. They will have the golfer will hit 10 or more shots “testing” the club.

I touched on this in a previous story, but it’s so vital to choosing the right clubs that I’m mentioning it again. Golfers must remember that golf is a one-shot game. You should warm up, give a club a couple of hits and let the ball flight tell you if it’s the right club for you. If someone is working with you and they want you to hit a lot of balls with one club, just remember, it’s a test to see how well you adjust to that club, not how the club fits you.

My formula as a fitter was three shots only. I discounted No. 1 just because it was the first one, counted 100 percent of No. 2 and discounted No. 3 because the player was starting to adjust.

Back to my story.

Part way through the round I looked at the shaft flex and it was an S-Flex! This completely violates all the launch monitor testing I’ve experienced over the years, because at my age I’ve moved into more flexible shafts. With all the measuring devices that indicate what I “should” be using, the human body is an amazingly adjustable and unpredictable vehicle. For some reason, like many others I’ve seen over the years, I reacted positively to that particular club in my hands. Some internal message told me it was the proper driver to play with that day.

Don’t get me wrong, I’m a club fitter by trade and in my beliefs, but not to the exclusion of everything else. Don’t get me started on how many people I’ve had hit steel iron shafts straighter and longer, but “had” to have graphite. There’s nothing worse than selling clubs to a customer that you know aren’t the right fit.

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

38 Comments

38 Comments

  1. FA

    Oct 18, 2014 at 8:05 pm

    IL

  2. LT

    Oct 18, 2014 at 8:02 pm

    WC

  3. Joel

    Oct 3, 2014 at 5:33 pm

    So the only shot Barney would count is the 2nd one. That’s crazy. What if a person puts a really good or a really bad swing on it? You’re gonna let one swing decide if the club is “fit” for you or not?

  4. Pingback: Does The Body Know Best? - The Golf Shop Online Blog

  5. Regis

    Oct 1, 2014 at 2:01 pm

    I’m a lifetime player who does his own club work. Played a lot of brands, heads and shafts. My perspective is a little different. I can generally tell within 3 to 5 swings if the club/shaft is NOT going to work for me but it takes the better part of a season, both on the range and on the course to determine if the club is going to be a gamer into next season so as to form the base for next years comparison.

  6. David

    Oct 1, 2014 at 11:09 am

    I get the concept, and don’t disagree, but what’s wrong with adjusting you swing to the club? At root, isn’t that what all swing lessons are about?

  7. BJones

    Oct 1, 2014 at 10:51 am

    I agree with Barney, in particular hitting 3 balls with the driver. Any more that and I start to adjust my swing to the driver in order to make it work, and that starts something not good for a consistent swing which I strive for.

  8. Skyking

    Sep 29, 2014 at 10:06 am

    Dear God I wish customers could only take 3 swings per stick configuration. I put down 5 balls and they want to drag more over. Better golfers by an large figure it out in a few swings and move on. Have no clue what’s going on in their mind. Spending that much money? Posing…just wasting my time with no intent of buying? I agree about static fitting higher handicappers and moving on.

    • Phil

      Oct 1, 2014 at 12:09 pm

      I can understand the whole “waste your time and not buy anything” complaint, but isn’t that what your holiness is getting paid to do?

      God forbid you waste your holiest of time on a high handicapper trying to get better by looking to you for help in getting better..

      I get it.. You’re being pulled from one of those many club records to break.

      • Jafar

        Oct 13, 2014 at 4:52 pm

        The arrogance of golf shop “pros” is what keeps people away from the game.

        The idea of having 14 clubs to a beginner without knowing what any of them (besides putter and driver) does or is supposed to do is already intimidating.

        People need to get off their high horse and realize the game is already hard enough, buying/trying clubs shouldn’t add to that difficulty.

        • Larry

          Oct 13, 2014 at 5:58 pm

          To add to what you say, when you talk about slow play out on the course more then 50% is the lower handicap players that figure they have the right to take all day playing…..I would reather spend 4 and a half hours behind a higher handicap foursome then 10 minutes behind a group of low handicap players that think every par 5 can be reached in two, they have to watch each others shot and they spend three times as much time reading 4 foot putts. would someone please exsplain to these golfers if they are not plus 3 or 4 and playing over 7,000 yard courses they are not pros, they are amatures like the majority of us and we would like them to get out of are way.

  9. JG

    Sep 28, 2014 at 8:30 pm

    Bareny,

    I could not agree more with this article! As a 5 right now I can make anything work for my swing. I have seen this over and over when I switch equipment. I have also been fiti many times and have been fit into really stiff or regular. I have played both with success. I think the way to get fit is take 3 shots and then move on and maybe come back. Very insightful and thank you!

    • Larry

      Oct 16, 2014 at 4:29 pm

      Also agree, I hold firm if your about a true 15 or more handicap play what you want, If you love Ping you will play best with Ping Etc.

  10. Teaj

    Sep 26, 2014 at 8:38 am

    I get this the body is a funny thing and will compensate for slight differences. avid golfers can also knowingly change their mechanics slightly to compinsate for say a lighter weight shaft as I know I have altered my swing when I went with a lighter shaft to lessen my draw.

    though I think you should swing the driver more than 3 times, maybe that doesn’t have to be in a row. next time I do a fitting maybe I might have them bring in their 6 iron warm up with this as they are used to this club (I hope) then have them take 2 swings with the driver 5 with the iron 2 driver and so on so not to allow the golfer to make swing after swing naturally adjusting their mechanics to the driver.

    Thanks for the post I enjoy hearing these different takes on any golf related subjects. Food for thought…. and im hungry

  11. Jason

    Sep 25, 2014 at 10:26 pm

    I’m one of those hackers that plays around 16-20 over on a normal round and have never considered myself good enough for a fitting for the reason that I can hit 3 balls and show you 3 different shots. I really would like to upgrade to a new set of irons so I have been working on making a consistent swing before I get properly fit for a new set. It makes me feel a little better to hear what you had to say about fittings.

    • Larry

      Sep 27, 2014 at 2:07 am

      There is more then a chance you may never have a swing that remains the same long enough to make a long fitting worth the time….get fit with a general fitting like the ping formula, then find clubs you like and play into the fit, hitting something you really like and want to play is more important for the higher handicap and sometimes just getting the right shaft flex can make the biggest difference….

  12. KevinS

    Sep 25, 2014 at 8:32 pm

    Sorry Barney but that’s crazy. I have been fitting clubs for over 20 years and am also a qualified PGA Professional instructor. All you proved with your test is what I have said all along, there is no standard among manufacturers when it comes to shaft flexes, bend points, etc; The “S” flex in that driver you hit May have been a Lite flex from another manufacturer. The only way to proper fit someone is hit several clubs, look at the numbers on a launch monitor and compare, then when you find a group of clubs that are close, let the player decides what club feels best. If I tried to fit someone after 3 swings before long all my credibility would go away and I wouldn’t have any customers.

    • Barney Adams

      Sep 27, 2014 at 5:21 pm

      I. Kept. Data for 2 years as a club fitter . No doubt whatsoever after 2 maybe 3 hits you are adjusting to the club. Golf being a one shot game doesn’t allow that latitude on course.

    • Tom v

      Sep 28, 2014 at 10:06 pm

      You are missing the part where he hit irons in between. Then moves to another driver. After decades of fitting myself I couldn’t agree more with Barney here. The golfer adjusts every single time to the driver. If you are fitting people that are not adjusting then there might be other issues. This holds true even more for tour guys who many times don’t even look at numbers and base it entirely on feel and how the ball flies. 15 years ago I witnessed a tour pro walk on to the range with 50+ drivers and hit a few shots with each and could immediately tell if it was going to work. He walked away with 3 clubs that he liked of the 50+. Point being, it doesn’t take more than a few swings to tell if the club is going to work. Not 2-3 total swings but break it up with other clubs in between and adjust/try different clubs. Just beating balls doesn’t help anyone, the golfer will eventually adjust or he will need a different club.

  13. BobbyL44

    Sep 25, 2014 at 5:30 pm

    I actually couldn’t agree less!

    In 3 swings you’ll hit a club that best matches your current swing, sure, but that club may not help you achieve your more optional swing.

    Nobody wants to believe that you should guy your swing to the club, but why not?

    I bent my lies flatter to promote more of a body release, at first thought I’d ruined them but now rotate through the shot better than ever without having to worry about the heel of an upright club getting stuck in the ground. Most players can’t swing that way today because the clubs are too thought to allow it! Having the clubs in the right position (lie angle) forced me to do that.

    It’s no different to running barefoot. It teaches you to run with proper form and when done properly (ie. Slowly and for short distances) it improves running efficiency. All the new technology yet running injuries having increased because they prevent good form (the cushioned wedge under the heel). This is exactly like the change in golf clubs (lighter, more upright, etc).

    Now I’m not advocating going from Nike shoes to a barefoot marathon overnight will make you an elite runner, the same as I wouldn’t say that going from upright cavity backs with graphite shafts to old blades with stiff steel and flat lie angles is going to make you a PGA Tour player.

    However, if your swing has flaws today’s technology allows you to run from them, hide from them, so they more often than not get amplified, they don’t disappear.

    With clubs that are ‘correct’ for purpose but not ‘fit’ for your (current) swing you may just find you force change in your swing and take your game to a whole new level.

    • BobbyL44

      Sep 25, 2014 at 5:31 pm

      Thought=upright (damn auto-correct!)

    • Alex

      Sep 25, 2014 at 11:27 pm

      Remember though…we’re talking club fitting. Not swing changes.

      There is no club that will “fit your swing better” in those terms. Nothing to “grow into swinging better” or anything like that. The only exception would be a draw or offset driver versus a neutral one.

      3 swings is perfect for narrowing down your choices. After you have your 5-6 contestants narrowed with the 3 swings each idea, then you can hit a few more with the 1-2 left to see any fine tuning. I would constantly switch though. Never hit more than 4-5 in a row with one on a certain setting. Then that’s just practice.

      • Brad B

        Sep 30, 2014 at 11:00 pm

        Two ways to fit (IMO) – – – #1, fit to the swing you have; #2, fit to the swing you want.

        For most people who decide they want to improve (rather than just have fun with what they have), the fit for the “swing they want” would be different from “swing they have” . . . . makes sense to get the fit that will work once you incorporate what you’re working on.

        • Barney Adams

          Oct 1, 2014 at 7:01 pm

          That swing I wanted. 60 years later I still want; no find!

          • sandman499

            Oct 5, 2014 at 5:05 am

            I have always thought the lighter the shaft, the faster the swing and more distance. You said some players hit the steel shaft better and farther, but still wanted graphite shafts. What am I missing? Why would they hit the steel shaft further then the lighter graphite? Thanks for the great article. sandman499

          • ABgolfer2

            Oct 13, 2014 at 9:11 pm

            HAHA – no kidding. The swing I want looks a helluva a lot different from the swing I see on video. I just want clubs that make sense for me. Can I trust that I’ll be able to make my somewhat natural swing (tweaked with lessons and practice but after almost 30 years my terrible swings look really close to my my goods ones on video) and that the club face will be aligned the way I visualized it at address as it reaches the ball. The swing is what it is at this point.

          • timbleking

            Oct 20, 2014 at 10:21 am

            Sandman,

            There is a no-return point on shaft stiffness on both direction. Either too hard, or too weak. In both cases, you just lose energy that the shaft is not able to compensate. It all dépends on your tempo, I would say.

    • Ryan K

      Sep 27, 2014 at 2:41 pm

      Oh boy, I hope you don’t do any shoe fitting or sports/running training. I’m just sayin..

  14. MHendon

    Sep 25, 2014 at 4:55 pm

    Yeah most Pro’s follow this rule, usually its about 4 to 6 shots to determine if its the right club for you. I’ve always followed that rule too.

  15. gvogel

    Sep 25, 2014 at 4:15 pm

    I’m glad Barney said it, because I have felt the same way for a long time.

    Yesterday I was out fooling around with a couple of G30 drivers which I have bought, and the results were mixed. I reached for my G25 driver and striped it, just the shot I like to hit. What did that tell me?

    Here is some advice: if you hit a demo club and you love it – buy the demo if at all possible!

    The same holds true for wedges and putters.

    • DK

      Sep 26, 2014 at 1:18 am

      100% agree. Reminds me of when I last changed my putter. Was in the shop to kill time and just took a few putters to try. Tried an Odessey black metal #8 for fun and my word, it felt so good and so natural in my hand. Then I tried almost every putter on the rack, and none felt even as close, even the other Odessey Black metal #8s available there. I knew I had to get that particular one even though it was slightly scratched up while the other same model ones were pristine. I always say, when it feels right, just grab it regardless the cost.

    • timbleking

      Oct 20, 2014 at 10:23 am

      Agree 100000%.

    • Jim

      Oct 22, 2014 at 4:10 pm

      I learned this from a pro a long time ago and it has saved me time, money and frustration on a grand scale.

  16. James

    Sep 25, 2014 at 3:10 pm

    One of the differences between a good player and an average player is just what Barney said, that is that a good player can make adjustments to hit about any shaft and the average player can’t. Proper fitting is indeed important but there are things a fitter can’t measure like feel.

  17. Marc

    Sep 25, 2014 at 2:50 pm

    Makes sense, but I guess it has to be assumed that the golfer has a decent level of repeatability in his swing. Which begs the question, how much can club-fitting help a high handicapper?? It’s a tough situation for a club fitter when a customer doesn’t have the consistency to make repeatably solid contact, but expects results.

    • Alex

      Sep 25, 2014 at 11:28 pm

      Static fitting can help a higher capper more than dynamic fitting in a lot of cases. If they’re consistent you can fit for lie angles somewhat…but you can’t really go into shaft fitting or tuning trajectory like you can with someone who is more consistent.

  18. nikkyd

    Sep 25, 2014 at 2:21 pm

    This makes a lot of sense BA . I always ask people ” ya dont buy and wear the wrong sized shoes do ya?”

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Instruction

The Wedge Guy: The easiest-to-learn golf basic

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My golf learning began with this simple fact – if you don’t have a fundamentally sound hold on the golf club, it is practically impossible for your body to execute a fundamentally sound golf swing. I’m still a big believer that the golf swing is much easier to execute if you begin with the proper hold on the club.

As you might imagine, I come into contact with hundreds of golfers of all skill levels. And it is very rare to see a good player with a bad hold on the golf club. There are some exceptions, for sure, but they are very few and very far between, and they typically have beat so many balls with their poor grip that they’ve found a way to work around it.

The reality of biophysics is that the body moves only in certain ways – and the particulars of the way you hold the golf club can totally prevent a sound swing motion that allows the club to release properly through the impact zone. The wonderful thing is that anyone can learn how to put a fundamentally sound hold on the golf club, and you can practice it anywhere your hands are not otherwise engaged, like watching TV or just sitting and relaxing.

Whether you prefer an overlap, interlock or full-finger (not baseball!) grip on the club, the same fundamentals apply.  Here are the major grip faults I see most often, in the order of the frequency:

Mis-aligned hands

By this I mean that the palms of the two hands are not parallel to each other. Too many golfers have a weak left hand and strong right, or vice versa. The easiest way to learn how to hold the club with your palms aligned properly is to grip a plain wooden ruler or yardstick. It forces the hands to align properly and shows you how that feels. If you grip and re-grip a yardstick several times, then grip a club, you’ll see that the learning curve is almost immediate.

The position of the grip in the upper/left hand

I also observe many golfers who have the butt of the grip too far into the heel pad of the upper hand (the left hand for right-handed players). It’s amazing how much easier it is to release the club through the ball if even 1/4-1/2″ of the butt is beyond the left heel pad. Try this yourself to see what I mean.  Swing the club freely with just your left hand and notice the difference in its release from when you hold it at the end of the grip, versus gripping down even a half inch.

To help you really understand how this works, go to the range and hit shots with your five-iron gripped down a full inch to make the club the same length as your seven-iron. You will probably see an amazing shot shape difference, and likely not see as much distance loss as you would expect.

Too much lower (right) hand on the club

It seems like almost all golfers of 8-10 handicap or higher have the club too far into the palm of the lower hand, because that feels “good” if you are trying to control the path of the clubhead to the ball. But the golf swing is not an effort to hit at the ball – it is a swing of the club. The proper hold on the club has the grip underneath the pad at the base of the fingers. This will likely feel “weak” to you — like you cannot control the club like that. EXACTLY. You should not be trying to control the club with your lower/master hand.

Gripping too tightly

Nearly all golfers hold the club too tightly, which tenses up the forearms and prevents a proper release of the club through impact. In order for the club to move back and through properly, you must feel that the club is controlled by the last three fingers of the upper hand, and the middle two fingers of the lower hand. If you engage your thumbs and forefingers in “holding” the club, the result will almost always be a grip that is too tight. Try this for yourself. Hold the club in your upper hand only, and squeeze firmly with just the last three fingers, with the forefinger and thumb off the club entirely. You have good control, but your forearms are not tense. Then begin to squeeze down with your thumb and forefinger and observe the tensing of the entire forearm. This is the way we are made, so the key to preventing tenseness in the arms is to hold the club very lightly with the “pinchers” — the thumbs and forefingers.

So, those are what I believe are the four fundamentals of a good grip. Anyone can learn them in their home or office very quickly. There is no easier way to improve your ball striking consistency and add distance than giving more attention to the way you hold the golf club.

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19th Hole

Vincenzi’s 2024 Texas Children’s Houston Open betting preview

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As the Florida swing comes to an end, the PGA Tour makes its way to Houston to play the Texas Children’s Houston Open at Memorial Park Golf Course.

This will be the fourth year that Memorial Park Golf Course will serve as the tournament host. The event did not take place in 2023, but the course hosted the event in 2020, 2021 and 2022.

Memorial Park is a par-70 layout measuring 7,432 yards and features Bermudagrass greens. Historically, the main defense for the course has been thick rough along the fairways and tightly mown runoff areas around the greens. Memorial Park has a unique setup that features three Par 5’s and five Par 3’s.

The field will consist of 132 players, with the top 65 and ties making the cut. There are some big names making the trip to Houston, including Scottie Scheffler, Wyndham Clark, Tony Finau, Will Zalatoris and Sahith Theegala.

Past Winners at Memorial Park

  • 2022: Tony Finau (-16)
  • 2021: Jason Kokrak (-10)
  • 2020: Carlos Ortiz (-13)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value). 

Key Stats For Memorial Park

Let’s take a look at several metrics for Memorial Park to determine which golfers boast top marks in each category over their last 24 rounds:

Strokes Gained: Approach

Memorial Park is a pretty tough golf course. Golfers are penalized for missing greens and face some difficult up and downs to save par. Approach will be key.

Total Strokes Gained: Approach per round in past 24 rounds:

  1. Tom Hoge (+1.30)
  2. Scottie Scheffler (+1.26)
  3. Keith Mitchell (+0.97) 
  4. Tony Finau (+0.92)
  5. Jake Knapp (+0.84)

Strokes Gained: Off the Tee

Memorial Park is a long golf course with rough that can be penal. Therefore, a combination of distance and accuracy is the best metric.

Total Strokes Gained: Off the Tee per round in past 24 rounds:

  1. Scottie Scheffler (+0.94)
  2. Kevin Dougherty (+0.93)
  3. Cameron Champ (+0.86)
  4. Rafael Campos (+0.84)
  5. Si Woo Kim (+0.70)

Strokes Gained Putting: Bermudagrass + Fast

The Bermudagrass greens played fairly fast the past few years in Houston. Jason Kokrak gained 8.7 strokes putting on his way to victory in 2021 and Tony Finau gained in 7.8 in 2022.

Total Strokes Gained Putting (Bermudagrass) per round past 24 rounds (min. 8 rounds):

  1. Adam Svensson (+1.27)
  2. Harry Hall (+1.01)
  3. Martin Trainer (+0.94)
  4. Taylor Montgomery (+0.88)
  5. S.H. Kim (+0.86)

Strokes Gained: Around the Green

With firm and undulating putting surfaces, holding the green on approach shots may prove to be a challenge. Memorial Park has many tightly mowed runoff areas, so golfers will have challenging up-and-down’s around the greens. Carlos Ortiz gained 5.7 strokes around the green on the way to victory in 2020.

Total Strokes Gained: Around the Green per round in past 24 rounds:

  1. Mackenzie Hughes (+0.76)
  2. S.H. Kim (+0.68)
  3. Scottie Scheffler (+0.64)
  4. Jorge Campillo (+0.62)
  5. Jason Day (+0.60)

Strokes Gained: Long and Difficult

Memorial Park is a long and difficult golf course. This statistic will incorporate players who’ve had success on these types of tracks in the past. 

Total Strokes Gained: Long and Difficult in past 24 rounds:

  1. Scottie Scheffler (+2.45)
  2. Ben Griffin (+1.75)
  3. Will Zalatoris (+1.73)
  4. Ben Taylor (+1.53)
  5. Tony Finau (+1.42)

Course History

Here are the players who have performed the most consistently at Memorial Park. 

Strokes Gained Total at Memorial Park past 12 rounds:

  1. Tyson Alexander (+3.65)
  2. Ben Taylor (+3.40)
  3. Tony Finau (+2.37)
  4. Joel Dahmen (+2.25)
  5. Patton Kizzire (+2.16)

Statistical Model

Below, I’ve reported overall model rankings using a combination of the five key statistical categories previously discussed.

These rankings are comprised of SG: App (24%) SG: OTT (24%); SG: Putting Bermudagrass/Fast (13%); SG: Long and Difficult (13%); SG: ARG (13%) and Course History (13%)

  1. Scottie Scheffler
  2. Wyndham Clark
  3. Tony Finau
  4. Joel Dahmen
  5. Stephan Jaeger 
  6. Aaron Rai
  7. Sahith Theegala
  8. Keith Mitchell 
  9. Jhonnatan Vegas
  10. Jason Day
  11. Kurt Kitayama
  12. Alex Noren
  13. Will Zalatoris
  14. Si Woo Kim
  15. Adam Long

2024 Texas Children’s Houston Open Picks

Will Zalatoris +2000 (Caesars)

Scottie Scheffler will undoubtedly be difficult to beat this week, so I’m starting my card with someone who I believe has the talent to beat him if he doesn’t have his best stuff.

Will Zalatoris missed the cut at the PLAYERS, but still managed to gain strokes on approach while doing so. In an unpredictable event with extreme variance, I don’t believe it would be wise to discount Zalatoris based on that performance. Prior to The PLAYERS, the 27-year-old finished T13, T2 and T4 in his previous three starts.

Zalatoris plays his best golf on long and difficult golf courses. In his past 24 rounds, he ranks 3rd in the category, but the eye test also tells a similar story. He’s contended at major championships and elevated events in the best of fields with tough scoring conditions.  The Texas resident should be a perfect fit at Memorial Park Golf Club.

Alex Noren +4500 (FanDuel)

Alex Noren has been quietly playing some of his best golf of the last half decade this season. The 41-year-old is coming off back-to-back top-20 finishes in Florida including a T9 at The PLAYERS in his most recent start.

In his past 24 rounds, Noren ranks 21st in the field in Strokes Gained: Off the Tee, 30th in Strokes Gained: Around the Green, 25th in Strokes Gained: Total on long and difficult courses and 21st in Strokes Gained: Putting on fast Bermudagrass greens.

In addition to his strong recent play, the Swede also has played well at Memorial Park. In 2022, Noren finished T4 at the event, gaining 2.2 strokes off the tee and 7.0 strokes on approach for the week. In his two starts at the course, he’s gained an average of .6 strokes per round on the field, indicating he is comfortable on these greens.

Noren has been due for a win for what feels like an eternity, but Memorial Park may be the course that suits him well enough for him to finally get his elusive first PGA Tour victory.

Mackenzie Hughes +8000 (FanDuel)

Mackenzie Hughes found himself deep into contention at last week’s Valspar Championship before faltering late and finishing in a tie for 3rd place. While he would have loved to win the event, it’s hard to see the performance as anything other than an overwhelming positive sign for the Canadian.

Hughes has played great golf at Memorial Park in the past. He finished T7 in 2020, T29 in 2021 and T16 in 2022. The course fit seems to be quite strong for Hughes. He’s added distance off the tee in the past year or and ranks 8th in the field for apex height, which will be a key factor when hitting into Memorial Park’s elevated greens with steep run-off areas.

In his past 24 rounds, Hughes is the best player in the field in Strokes Gained: Around the Greens. The ability to scramble at this course will be extremely important. I believe Hughes can build off of his strong finish last week and contend once again to cement himself as a President’s Cup consideration.

Akshay Bhatia +8000 (FanDuel)

Akshay Bhatia played well last week at the Valspar and seemed to be in total control of his golf ball. He finished in a tie for 17th and shot an impressive -3 on a difficult Sunday. After struggling Thursday, Akshay shot 68-70-68 in his next three rounds.

Thus far, Bhatia has played better at easier courses, but his success at Copperhead may be due to his game maturing. The 22-year-old has enormous potential and the raw talent to be one of the best players in the world when he figures it all out.

Bhatia is a high upside play with superstar qualities and may just take the leap forward to the next stage of his career in the coming months.

Cameron Champ +12000 (FanDuel)

Cameron Champ is a player I often target in the outright betting market due to his “boom-or-bust” nature. It’s hard to think of a player in recent history with three PGA Tour wins who’s been as inconsistent as Champ has over the course of his career.

Despite the erratic play, Cam Champ simply knows how to win. He’s won in 2018, 2019 and 2021, so I feel he’s due for a win at some point this season. The former Texas A&M product should be comfortable in Texas and last week he showed us that his game is in a pretty decent spot.

Over his past 24 rounds, Champ ranks 3rd in Strokes Gained: Off the Tee and 30th in Strokes Gained: Total on long and difficult courses. Given his ability to spike at any given time, Memorial Park is a good golf course to target Champ on at triple digit odds.

Robert MacIntyre +12000 (FanDuel)

The challenge this week is finding players who can possibly beat Scottie Scheffler while also not dumping an enormous amount of money into an event that has a player at the top that looks extremely dangerous. Enter McIntyre, who’s another boom-or-bust type player who has the ceiling to compete with anyone when his game is clicking on all cylinders.

In his past 24 rounds, MacIntyre ranks 16th in the field in Strokes Gained: Off the Tee, 17th in Strokes Gained: Around the Green and 10th in Strokes Gained: Total on long and difficult courses.

MacIntyre’s PGA Tour season has gotten off to a slow start, but he finished T6 in Mexico, which is a course where players will hit driver on the majority of their tee shots, which is what we will see at Memorial Park. Texas can also get quite windy, which should suit MacIntyre. Last July, the Scot went toe to toe with Rory McIlroy at the Scottish Open before a narrow defeat. It would take a similar heroic effort to compete with Scheffler this year in Houston.

Ryan Moore +15000 (FanDuel)

Ryan Moore’s iron play has been absolutely unconscious over his past few starts. At The PLAYERS Championship in a loaded field, he gained 6.1 strokes on approach and last week at Copperhead, he gained 9.0 strokes on approach.

It’s been a rough handful of years on Tour for the 41-year-old, but he is still a five-time winner on the PGA Tour who’s young enough for a career resurgence. Moore has chronic deterioration in a costovertebral joint that connects the rib to the spine, but has been getting more consistent of late, which is hopefully a sign that he is getting healthy.

Veterans have been contending in 2024 and I believe taking a flier on a proven Tour play who’s shown signs of life is a wise move at Memorial Park.

 

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Opinion & Analysis

Ryan: Why the race to get better at golf might be doing more harm than good

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B.F. Skinner was one of the most important psychologists of the 20th century, developing the foundation of the development of reinforcement, and in doing so, creating the concept of behaviorism. In simple terms, this means that we are conditioned by our habits. In practical terms, it explains the divide between the few and far between elite instructors and college coaches.

To understand the application, let’s quickly review one of B.F. Skinner’s most important experiments; superstitions in the formation of behavior by pigeons. In this experiment, food was dispensed to pigeons at random intervals. Soon, according to Skinner, the pigeons began to associate whatever action they were doing at the time of the food being dispensed. According to Skinner, this conditioned that response and soon, they simply haphazardly repeated the action, failing to distinguish between cause and correlation (and in the meantime, looking really funny!).

Now, this is simply the best way to describe the actions of most every women’s college golf coach and too many instructors in America. They see something work, get positive feedback and then become conditioned to give the feedback, more and more, regardless of if it works (this is also why tips from your buddies never work!).

Go to a college event, particularly a women’s one, and you will see coaches running all over the place. Like the pigeons in the experiment, they have been conditioned into a codependent relationship with their players in which they believe their words and actions, can transform a round of golf. It is simply hilarious while being equally perturbing

In junior golf, it’s everywhere. Junior golf academies make a living selling parents that a hysterical coach and over-coaching are essential ingredients in your child’s success.

Let’s be clear, no one of any intellect has any real interest in golf — because it’s not that interesting. The people left, including most coaches and instructors, carve out a small fiefdom, usually on the corner of the range, where they use the illusion of competency to pray on people. In simple terms, they baffle people with the bullshit of pseudo-science that they can make you better, after just one more lesson.

The reality is that life is an impromptu game. The world of golf, business, and school have a message that the goal is being right. This, of course, is bad advice, being right in your own mind is easy, trying to push your ideas on others is hard. As a result, it is not surprising that the divorce rate among golf professionals and their instructors is 100 percent. The transfer rate among college players continues to soar, and too many courses have a guy peddling nefarious science to good people. In fact, we do at my course!

The question is, what impact does all this have on college-age and younger kids? At this point, we honestly don’t know. However, I am going to go out on a limb and say it isn’t good.

Soren Kierkegaard once quipped “I saw it for what it is, and I laughed.” The actions of most coaches and instructors in America are laughable. The problem is that I am not laughing because they are doing damage to kids, as well as driving good people away from this game.

The fact is that golfers don’t need more tips, secrets, or lessons. They need to be presented with a better understanding of the key elements of golf. With this understanding, they can then start to frame which information makes sense and what doesn’t. This will emancipate them and allow them to take charge of their own development.

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