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GolfTEC to add 100 PGA pros, CEO responds to industry declines



As we reported on June 23, Dick’s Sporting Goods let go of its entire staff of PGA professionals, leaving an estimated 500 pros out of a job.

The decision came amidst regular news of the decline in golf participation, flat equipment sales, and pervasive doom-and-gloom scenarios such as “3 reasons golf is in the rough” on and “How the business of golf got stuck in the rough” on the Financial Post.

It’s in this environment that golf instruction company, GolfTEC plans to add more than 100 PGA professionals to its existing roster of 600 pros. As the company’s CEO and co-founder, Joe Assell, recently wrote in an editorial, “Some would blame [Dick’s] decision on a declining interest in golf, but I don’t see it that way.”

Further, Assell wrote:

“PGA Pros have propelled a 100 percent increase in our company’s revenues over the last five years. During that time, we gave millions of lessons to hundreds of thousands of golfers who visited a GolfTEC Coach at one of our 190 locations. In fact, outstanding work by PGA Professionals at our improvement centers has GolfTEC poised for an exceptional 2014. This will include record highs in our revenues, number of lessons given and the number of GolfTEC locations.”

The CEO doesn’t feel that he is alone in his optimism. As he wrote:

“There are a number of people who appear to share my view that it is a good time to invest in golf. Donald Trump’s entry into golf course and resort ownership, Newcastle Investments’ recapitalization of American Golf, and the investments of Kohlberg & Co. and Great White Shark Enterprises in Troon Golf all point to an upside for our industry.”

Reached by phone last week, Assell said that declines in the golf industry have much to do with golfers’ limited time, lack of skill, and reduced discretionary income. He said that major innovations in golf technology have plateaued and that golf equipment can only ever do so much to improve a golfer.


Legitimate and lasting improvements can only come from taking lessons, Assell said. Thus, he feels GolfTEC is uniquely positioned to meet industry challenges head on, thanks to its convenient locations, online scheduling and lesson portal, roster of PGA pros, defined methods and costs commensurate with the market rate of lessons in each center’s area.

Assell pointed to data from the National Golf Foundation, which correlates spending, participation, and enjoyment to handicap. The lower a golfer’s handicap, the more he/she spends, plays, and enjoys the game. Thus, one way to counter a decline in participation is to help those who do play to get better, as well as helping new golfers to understand the golf swing and consistently improve.

Such is the work of GolfTEC. And in the face of industry contraction and frequent bad news, the company seems unfazed.


+For more about GolfTEC,  check out the company website

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  1. Chuck

    Aug 15, 2014 at 2:21 pm

    I am very happy with the lessons I have received from Ian in the Chicago area. Proven Path – Proven Results!!

    • n79pp

      Sep 14, 2014 at 12:16 am

      I am a 4 and have been at student at golftec for around 18 months. I have given it enough time and now I’m officially done. The biggest issue is that the instructor doesn’t seem to remember what we worked on last lesson and has me take 4 or 5 swings, then seemingly randomly picks something to work each lesson. Sometimes 3 to 4 concurrent changes (even I know you never should do that). I also don’t think he gets to the root cause of swing flaws resulting in a fix of the wrong things. I have never ever swung on top of the plane – ever! I do now. I have never fanned a driver off to the right with a weak fade until now. The actual cause of this is a slight lateral move on the downswing (result is fade) that has gotten worse with the new over the top move (compounded problem) – not “hanging on” to the club like he is suggesting. I suppose if you are a 25 handicap golftec can help you. But if you are a fairly decent player trying to get better it is imperative that you find a good pro. BTW, they teach stack and tilt.

  2. Sid

    Aug 15, 2014 at 2:56 am

    Goltec is a joke. Their pricing structure is outrageous. Any teacher or program requiring upfront payment is ridiculous. They won’t refund your money for UNUSED lessons if you are unsatisfied. I love how they claim to have a 95% success and customer satisfaction rate. I would love to see this independently verified. Most people are so embarrassed that they were duped into spending $1000-2000 that they feel like that can’t say their true feelings or it will expose what an idiot they were for falling for it. System golf teaching is inefficient- different people have different needs. And they never teach anyone how to actually play. I’ve known many people who have gone there and most of them ended up quitting golf altogether because of chronic shanking. Golftec is not the answer to resurrecting golf. Time to look elsewhere.

    • bud

      Aug 15, 2014 at 11:22 pm

      went to golftec as a mediocre highschool player averaging around 80 i would guess. worked the winter of junior year thru summer with occasional lessons during senior year. average went down to 76. went to state finished ~20th

      now playing division 1 golf at miami university.

      every golftec instructor teaches what they believe to be right. find someone you believe in and work well with. if you work hard and actually do the drills on your own time (!!!!!) you will improve

      • Bill

        Aug 21, 2014 at 7:18 pm

        last time i check miami does not have a mens golf team

  3. Dave

    Aug 14, 2014 at 10:31 pm

    Golftec is too expensive to be taught by people who are lost without their camera, sensors, and other tech.

  4. Tommy

    Aug 14, 2014 at 9:42 pm

    All of the centers in Chicagoland teach stack and tilt FYI

  5. bradford

    Aug 14, 2014 at 11:19 am

    “Dicks Buys Golftec–Re-Fires 100 PGA Pros”

  6. nikkyd

    Aug 13, 2014 at 4:52 pm

    Gotta be better than the “barely passed my P.A.T. ” pros at dicks. That place is a joke.

  7. Regis

    Aug 13, 2014 at 12:37 pm

    Wow An article on the golf industry that is not bashing Taylor Made. Kudos to Golf Tec. I’ve played a lot of golf in a lot of different environments . Few if any golfers take lessons at all let alone on a regular basis. I may not like Golf Tec and I may not agree with their teaching/marketing philosophies but Good Job.

  8. Pingback: GolfTEC to add 100 PGA pros, CEO responds to industry declines |

  9. Charlie

    Aug 13, 2014 at 2:07 am

    All of the GolfTec people I know teach some pseudo stack and tilt hybrid. Be wary my friends!

    • cc-rider

      Aug 13, 2014 at 10:07 am

      Be wary of gibberish comments like this one….

      • Evan

        Aug 13, 2014 at 3:54 pm

        You’re way-off Charlie…

        I couldn’t be more pleased with the results of the past year I’ve spent with GolfTEC. The two pro’s that I’ve worked with – worked with MY game, not some stack and tilt nonsense. I’ve recommended them to many including some playing partners that are quickly closing the gap on me…

    • Marty

      Aug 13, 2014 at 10:53 am

      I took lessons at GolfTec and I can say it was the best thing to happen to my game, one season of lessons took me from a 30 handicap to a 15 and I have gone lower since then. My pro was very against stack and tilt.

    • Henry

      Aug 13, 2014 at 5:33 pm

      Dude, your an idiot !!

    • Honest Abe

      Aug 14, 2014 at 1:18 am

      That is not true at all. I’m out of Palm Springs and have taken lessons from golf tec for a year. I had to actually call headquarters to find a someone they would recommend for stack and tilt. My local golftec guy is a jim hardy disciple which is close enough. I travel a lot for work and practice all over SoCal only one teacher I have talked theory or teaching style with teaches or is even very knowledgable about stack and tilt. If you watched any of the videos you would know more about stack then most golf tec guys. Golf tec is great just really expensive.

    • cally golfer

      Aug 14, 2014 at 10:54 am

      Shame your swing can just not be saved….piff

    • Tom

      Aug 14, 2014 at 11:41 pm

      Golftec by me in IL definitely teaches S&T. Maybe the 3 teachers I have been to are just the ones. I love the idea of Golftec, but as a 1 handicap, it has not improved my game at all after 50 lessons (at least they were free!) I would highly recommend it to anyone who has no knowledge of the golf swing, but anyone who has big goals like me should be very wary of the Golftec teachers who just teach their system rather than individualized instruction that I have received from top ranked teachers in this area like Jim Suttie and John Elliot. There is only so much you can do in a half hour with these Golftec sessions. Feedback is very limited. I wish they would bring this technology outdoors.

    • Gonzo

      Aug 15, 2014 at 8:55 am

      Charlie you are an idiot. What do you know about S&T? After teaching 10000 lessons with GolfTEC the last 1800 were the best lessons I ever gave after learning from Mike and Andy. Quit reading golf digest for your monthly tips.

      • Tom

        Aug 15, 2014 at 2:19 pm

        At least Gonzo can confirm the S&T nonsense taught by at least one scrub at GolfTec. So much for individualized instruction!

  10. Humanlabrat

    Aug 13, 2014 at 1:17 am

    I think if you are not a low handicap golfer that has good knowledge about the technicalities of the golf swing, lessons are very beneficial and would help anybody enjoy the game more.

  11. MHendon

    Aug 13, 2014 at 12:18 am

    There is no question the better I became at golf the more I wanted to play. So GolfTec’s belief the best way to grow the game is through lessons may very well be right. However the growth created by this strategy will undoubtedly be much slower then many on wall street can stomach. But those that are brought to the game through this method are much more likely to make it a lifetime instead of a season.

  12. Billy Joe

    Aug 12, 2014 at 10:54 pm

    I had a great experience with Golftec. I really liked my teacher Mark. He always made sure to explain the reasoning behind everything. I think that the only thing holding many golfers back is that they think they know everything so they can figure it out by themselves. I have a few friends who take a lesson and then won’t do anything the pro asks because they don’t agree. Then they don’t get any better.

  13. Taylor

    Aug 12, 2014 at 9:55 pm

    I’ve had 6 lessons at my local golftec. Went from a 18 handicap to a 7.3 in under a year. Stuff works.

    • Carl truitt

      Aug 13, 2014 at 6:37 am

      I was a 20 HC last year, and this year I qualified for the FedEx playoffs….give me a break… are obviously a GolfTec instructor or joe assell’s brother in law!

  14. Scooter McGavin

    Aug 12, 2014 at 9:41 pm

    Until they run out of money a year from now and do the same thing as Dick’s.

  15. Hellstorm

    Aug 12, 2014 at 9:20 pm

    This guy Joe knows what he is talking about. Of course people will do something more if they are better at it and get more enjoyment from it. The problem is that most people starting out look at what lessons cost and they can’t justify the cost. I would say the average lesson in my area is probably around $65/hr…which is equal to about two and a half rounds of golf or six large buckets at the range. It really is a lot of money for somebody knew who is not sure of where they are going with golf.

    I have often wondered why there is not a tier system for lessons. Why not have shorter lessons….15 minutes to teach somebody how to grip the club and get aligned….a few group lessons here and there for supervised hitting. I read that a guy in Florida is charging a flat rate for a season and giving 15 or 20 minute lessons whenever you feel like you need something looked at or adjusted and he seems to be doing very well and his golfers are actually improving more than under the old model. I wish more PGA guys and girls would offer this type of set-up. I think that would go a long way, especially for new golfers who might be overwhelmed with an hour of instruction.

    • Evan

      Aug 13, 2014 at 3:57 pm

      A typical lesson is only 30min and usually another 30min to yourself – to groove whatever you were working on.

      • n79pp

        Sep 14, 2014 at 12:37 am

        30 minutes to grove the stuff you just learned. Sounds good to me.

  16. Tom Stickney

    Aug 12, 2014 at 8:27 pm

    I know joe personally and he’s a stand up guy…I support him 100%!

  17. M-smizzle

    Aug 12, 2014 at 7:15 pm

    So it says here your last job was at dicks sporting goods

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Morning 9: U.S. Open could feature fans after all | LPGA skins match? | Singh WD’s from Korn Ferry event



1. Singh bows out of Korn Ferry opener
Adam Woodard reports we will unfortunately not be getting the Singh/Schnell pairing we were hoping for…“Vijay Singh caused quite a stir a few weeks back when the three-time major champion’s name appeared on the field list for the Korn Ferry Tour’s first post-pandemic event at TPC Sawgrass’ Dye’s Valley Course June 11-14.”
  • “On Sunday, the PGA Tour confirmed Singh has withdrawn from the Korn Ferry Challenge. Golf Channel was first to report.”
  • “Singh riled up golf Twitter – Korn Ferry Tour pro Brady Schnell, in particular – with his initial decision to enter the KFT event. Being a lifetime PGA Tour member, The Big Fijian was eligible to enter the event because he wasn’t playing in the Tour’s return to play that same week at the Charles Schwab Challenge at Colonial Country Club in Fort Worth, Texas.”
2. Still no fans at Colonial
Golf Channel’s Rex Hoggard…”Despite a revised state order that would allow fans to attend next month’s Charles Schwab Challenge in Texas, the PGA Tour plans to proceed without fans for at least the first four events when play resumes.”
  • “The PGA Tour’s primary focus continues to be the health and well-being of all involved with our tournaments and the communities in which we play,” a statement from the Tour read. “We plan to resume play at the Charles Schwab Challenge with the event – and the three to immediately follow – closed to the general public.”
3. Lynch on player mics
Golfweek’s Eamon Lynch has a few thoughts on one of the most-discussed matters coming out of The Match 2…“The most compelling possibility raised by “The Match II” is having players wear microphones during tournament play, and this week the European Tour said it will encourage players to be mic’d when it resumes action in July. The ET’s chief executive, Keith Pelley, exhibits more confidence in golfers agreeing to this than any of the people I know who produce live tournament golf for a living. Those producers will unanimously tell you it’s near impossible to get a simple walk and talk from a PGA Tour player, much less an intimate audio feed for 18 holes of competition.”
“The absence of mic’d competitors in tournaments isn’t because producers don’t want greater access. For all their garrulousness on social media, even younger Tour players maintain an old school mentality passed down from generations of Curtis Stranges and Raymond Floyds, who were as about as approachable as a piranha with toothache when they were working between the ropes. There is also a cost attached. “The Match II” was carefully stage-managed, with players held up along the way to ensure they were live at the right times. That won’t happen in tournaments with 156 guys in the field. Sure, you can stream a single group wired for sound, but for network broadcasts you’ll add the expense of a production staffer to monitor all the chatter for gems and a tape operator to cue it up (and armchair critics will still bemoan that it’s tape-delayed).”
4. Stymied LPGA skins match
Wherefore art the women in these charity matches? Apparently, we’d have already seen an LPGA skins match featuring top players, but for a lack of financial backing…
Golfweek’s Beth Ann Nichols has the full story…
“It’s all in place:
  • “Two courses are interested in hosting
  • Twelve players have agreed to compete
  • If they can pay for TV production, Franzen says they have the full support of the LPGA to work with their broadcast partners
“The idea is to deliver two days of skins matches to outlets around the globe. Players will have the ability to choose which COVID-19 relief fund they want their winnings to go toward.”
“But here’s the deal: Franzen needs funding. Lots of it.”
5. USGA: USO could feature fans
ESPN’s Bob Harig…”But the United States Golf Association is now optimistic about keeping the championship at Winged Foot Golf Club in suburban New York City and remains hopeful that spectators in some limited form will be able to attend.”
  • “The organization had been working on contingency plans to move the tournament to another venue, if necessary.”
  • “We are focused singularly on Winged Foot,” John Bodenhamer, senior managing director of championships for the USGA, said in a phone interview Friday. “Once we got the September dates, that was our thinking. Time is on our side. We did look at multiple scenarios, but given the recent news we felt we could focus there.”
  • “Winged Foot is a special place for us. And the golf course will be amazing. And to be able to do this in New York, where things have been so challenging, will put an explanation point on it. We see Winged Foot as our sole focus.”
6. Fill-in Tour event?
Rob Oller, Columbus Dispatch, syndicated in Golfweek…“Columbus could be in the mix to host a second PGA Tour event the week before the Memorial Tournament scheduled for July 16-19, two sources confirmed to the USA Today Network on Friday.”
  • “The Columbus-based tournament would serve as a temporary fill-in for the John Deere Classic, which was scheduled to be held July 9-12 in Silvis, Illinois, but canceled on Thursday because of concerns over the coronavirus pandemic. It was to be the first tour event to include spectators.”
  • “…Other leading alternative site is Detroit with Lexington, Kentucky, and Carmel, Indiana, also possibilities. (This story was updated on Saturday, May 30, to include new information from the Akron Beacon-Journal, a member of the USA Today Network.)”
7. Mackenzie Tour cancels season
Carson Williams at Golf Channel…“Border restrictions, mandatory quarantines for those who enter Canada and gathering restrictions in all provinces because of the coronavirus pandemic were just a few reasons that led the tour to cancel its season.”
  • “With growing uncertainty surrounding the border and the 14-day quarantine regulations, among other factors, we’ve weighed all of our options and concluded that it is not feasible to play this summer,” Mackenzie Tour Executive Director Scott Pritchard said in a press release. “With the safety of the communities we play in mind, as well as the well-being of our players, sponsors, tournament-organizing committees, volunteers and golf course staff, we came to the realization that this is the best decision for everyone involved.”
  • “Mackenzie Tour members have been sent information detailing eligibility for the 2021 season. Those who have earned status at three 2020 Qualifying Tournaments will keep their status for next season. For the Qualifying Tournament entrants who have not yet competed, they will be guaranteed a spot for the 2021 event.”
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Morning 9: Latest memo from Tour to players | Phil’s post-Match perspective | Greg Norman’s regrettable take



1. Latest “bubble” memo
Golf Channel’s Rex Hoggard details the most recent communique from Tour to its players…“In a memo sent to players on Wednesday, tournament director Michael Tothe outlined many of the protocols that will be required when play resumes on June 11 at Colonial including the four Fort Worth, Texas, hotels that will create the foundation of the circuit’s “bubble” for the week.”
  • “The core of the PGA Tour’s plan to return was always about testing, but it’s a fine line to walk. In two weeks, at the Charles Schwab Challenge, we’ll find out if it will be enough.”
  • “Players are allowed to stay in individual RVs or rental homes but they are being encouraged to assure the health and safety of their accommodations if they choose to stay outside the bubble.”
  • “Players were also informed where COVID-19 testing will occur when they arrive in Fort Worth as well as meal options at Colonial, which will be limited to grab-and-go lunches in order to follow safety protocols.”
2. Little John finishes second at Crooked Stick 
Kyle Neddenriep, Indianapolis Star…Daly II made that same walk on Wednesday, up the 18th fairway for the final round of the inaugural Dye Junior Golf Invitational at Crooked Stick.”
  • “I think a lot of guys have re-watched the 1991 PGA tournament,” Daly II said. “I watched it every night before the tournament. (Watching him) walk down the 18th with all of the fans everywhere was pretty cool. He started as the ninth alternate and didn’t expect to play. For him to win, it was a ridiculous story. He loves it.”
  • “Daly II put together a remarkable tournament in his own right, finishing a three-way tie for second place behind winner John Marshall Butler of Louisville, Kentucky. Daly II was 4 over for the two-day, 54-hole event, which featured 33 of the top high school boys players in the country and 33 of the same on the girls’ side.”
3. Phil open to wearing mic
Golf Channel’s Will Gray…”Speaking on the Dan Patrick Show, Mickelson admitted that he didn’t expect the same level of banter during a typical Tour event with a seven-figure prize on the line, but he’d nonetheless be willing to broadcast his inside-the-ropes dialogue.”
  • “I would be open to the idea because of how it’s being received, and some of the insight and so forth,” Mickelson said. “But you don’t have the play between individuals. I had a partner, and Tom and I could talk back and forth. And maybe you could get some of that with the caddie, but having a partner is much more intimate and you have much better conversation.”
4. …wants annual Match
AP report…”Phil Mickelson, fresh off the success of Sunday’s charity golf exhibition with Tiger Woods, Peyton Manning and Tom Brady, says he would like to see “The Match” become an annual event.”
  • “I think you could showcase guys like Steph Curry and Michael Jordan or Tony Romo and Patrick Mahomes, who are all good golfers, elite talents and have great personalities,” Mickelson told the Los Angeles Times in a column published Wednesday. “Those personalities are going to come out with this event. Or you could have someone who loves the game and is competitive but is really entertaining like Larry David and Bill Murray. I think that could shine.”
5. More audience info
Interesting stuff from Geoff Shackelford…“According to, almost 1/3 of The Match 2’s audience was in the coveted 18-49 demo and the number was even better on on TruTV, also meaning there are people of any age group who know how to find TruTV”
  • “About 30% of The Match’s audience landed in the 18-49 demo despite the 44.5 average age of the participants…The numbers for TaylorMade Driving Relief with a foursome averaging 29.5 years”
  • “That’s 25% of the almighty buyers for a younger, supposedly more millennial-friendly group of golfers. And a grand total of (at least) 860,000 fewer viewers 18-49.  While not a huge difference in the percentage department, The Match did rout Driving Relief in overall audience and even took chipped away at NASCAR’s ratings.”

Full piece.

6. After a long layoff, how do the pros play?
Dylan Beirne, 15th Club for, examines the question…“As we might expect, there’s a clear relationship between performance and the number of weeks a player has been off. We can analyze how well players perform by comparing our estimate of their ability (how we would expect them to perform) to how they actually performed.”
  • “Generally, players taking small breaks of two weeks or less are marginally better than expected, while longer breaks result in an average drop in performance of between 0.1 and 0.2 strokes per round. For context, a drop of 0.2 strokes per round is about the gap between 100th- and 135th-ranked players in the world. It’s a significant change, but not enormous.”
  • “Additionally, the drop in performance after a 10-20 week gap is quite consistent across different levels of players. Top-50 players in the world are affected by a similar amount to those outside the top 50.”
7. A really bad take from Greg Norman
I mean, what else can you call it? A man who has a history of obtuseness and putting his fin in his mouth outdid himself with unfounded speculation about the Kobe Bryant helicopter crash in an interview with Michael Bamberger…“I asked Norman about the January helicopter crash in Los Angeles that killed all nine people aboard, Kobe Bryant and his daughter, Gianna, among them. I asked Norman if he had any insight, from his own experience as a helicopter pilot, and as an elite athlete who has flown often in helicopters as a passenger, into the tragedy.”
  • “Yes – yes,” he said. His voice was sober. “Probably pilot error and pressure from the back,” Norman said. Norman could imagine the legendary basketball player saying, “‘Get me through this; get me there. I’ve got to get my daughter to this game.’
  • …”My instructor and I had a saying, ‘If you can’t see through it don’t fly through it.’ If I was flying to Doral or Orlando or Naples and there was fog, we just put it down and waited it out.”
8. Sprint to the Cup
Ben Everill at…“The COVID-19 pandemic and the resulting cancellations and postponements of tournaments leaves just 11 eligible tournaments over a 10-week stretch for players to qualify for the Playoffs and a chance at the $15 million bonus that comes with the season-long FedExCup crown.”
  • “While the top 125 will not double as the cutoff for TOUR cards next season in this reduced schedule, it will remain the mark to get into THE NORTHERN TRUST, the first of three Playoffs events in the chase for the FedExCup.”
  • “Gone is the luxury of extended rest between starts for those sitting way back on the list, such as Koepka, who was just starting to find his feet again on a return from injury when the pandemic halted play in March.”


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Morning 9: Improving golf coverage | Oral history of TW’s “best shot” | Nichols: Charity matches were great…but why no women?



1. Match-inspired innovations for improving golf coverage
Golf Digest’s Shane Ryan with a few thoughts…Mid-round interviews…There’s no really good reason beyond mild annoyance to the players that this couldn’t work, even in the current COVID-19 environment, provided that safe social distancing is practiced. In the major team sports, coaches are obliged to give interviews, and players will occasionally speak at halftime or between periods. There are no “coaches” in that same sense in golf, but the game happens at a slower pace, and a 60-second walking interview between holes is not too much to ask. I don’t think there’s a reasonable argument that it’s overly disruptive, especially if planned in advance.”
  • …”Mic’d up players and caddies…In exhibitions past, we’ve witnessed players with live microphones, but the purpose behind it is dreaded “banter,” which typically comes across as hollow, forced and not very funny. But if players and caddies wore mics during a round, producers could find riveting audio that captures natural conversation or impromptu strategy sessions. Phil serving as a mentor for Tom Brady was riveting and hopefully stokes our appetite for similar mid-round insight…”
2. An oral history of Tiger’s “best shot” 
Cameron Morfit for…(This is just the introduction to a fantastic piece that talks to Bob Weeks of TSN and Steve Williams, among others!)…”Had it slipped between Tiger Woods’ 6-iron and golf ball, one rogue grain could have sunk his hopes of winning the RBC Canadian Open in 2000, becoming the first since Lee Trevino in 1971 to win golf’s Triple Crown – the U.S., British, and Canadian Opens in the same year.”
  • “So was it the ultra-fine margin? The stakes? The absurdly improbable physics of the shot itself?”
  • “Yes. Yes. And yes. All of these things compelled Scott Verplank, among others, to call it “the greatest shot I’ve ever seen in my life,” Woods’ 218-yard masterstroke from the wet sand at the par-5 18th at Glen Abbey. Woods’ caddie Steve Williams would return to the bunker once the commotion had died down, still struggling to get his head around what he’d seen. Others have made the same pilgrimage and tried to visualize what Woods had, tried to feel what Woods felt, for this was magic.”
3. Thrive? Struggle? Survive? 
Golfweek’s Adam Schupak contemplates what’s ahead for the golf industry…”These are strange times living through a global pandemic. Suddenly, golf courses are packed in a way the industry hasn’t experienced since Tiger Woods was revolutionizing the game in the late 1990s and former PGA Tour Commissioner Tim Finchem was predicting 50 million golfers by 2020.”
  • “Well, that didn’t happen, but golf has been given this new-found seal of approval highlighting its healthy aspects and its ability to provide safe recreation. As courses across the country re-open there is pent up demand among golfers to get out and play. Tee sheets are mostly filled and former golfers and those trying out the sport for the first time are emerging out of the woodwork desperate to be in the sunshine and doing something, anything that has been deemed “COVID OK.” There is renewed belief that golf can grab a bigger piece of the pie among recreational and entertainment options.”
4. Where were the women?
Golfweek’s Beth Ann Nichols wonders…How can there be downside to two Sundays of golf taking center stage and raising mega-money for COVID-19 relief?”
  • “Well, there is no a downside, but it could’ve been more. As LPGA player Mel Reid tweeted during the TaylorMade Driving Relief Challenge, the broadcasts could’ve represented all of golf.”
  • “They could’ve included women.”
  • “…It would’ve been great to see an LPGA player and her sponsorship partners get in on the action in a similar fashion.”
  • “The TaylorMade event could’ve been a mixed-team format. Maria Fassi and Paula Creamer are both in Florida. Some of TaylorMade’s female stars could’ve also called in during the broadcast as Jon Rahm did. Staffers who could’ve called in include Natalie Gulbis, Muni He and Charley Hull. Sung Hyun Park, who speaks limited English, was involved in a charity exhibition in South Korea with current No. 1 Jin Young Ko. Women’s golf frequently takes center stage in that part of the world.”
5. 80% of golf retail open
From the NGF Q…”The number of physical golf retail outlets that are back in business continues to increase – from off-course stores and specialty club-fitters to green grass pro shops.”
  • “Approximately 66% of golf course pro shops are open at facilities that are open to play, the equivalent of almost 9 million square feet, although some states and counties have limitations on the number of customers permitted at one time. That percentage is up from 36% at the start of the month, but is unchanged over the past week as pro shops in at least 10 states (including Michigan, New Jersey, Illinois and New York) have government mandates that say they must remain closed inside to customers.”
  • “Meanwhile, approximately 79% of off-course golf retail stores were open (in terms of total square footage) through May 25. This is up from 73% last week and 59% two weeks ago. In early April, only about 4% of the 6.5 million square feet of total off-course golf specialty space was open to in-store traffic. Roughly 81% of all off-course retail stores are now open to customers.”
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