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Is Your Clothing Phresh?

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Phresh Wear Inc. was conceived in 2003, incorporated in 2004, and hit the golf apparel world with a Spring 2005 collection.  The mastermind of former competitive golfer Tim Tochor, the line targets the needs of the modern demanding youthful demographic.  Tochor’s background was as a college golfer in Southern California. 

It was during this time he noticed that a younger and less traditional golfer was rapidly becoming a more abundant presence on the course.  Golf apparel, on the other hand, was stuck in a time warp and still catering to the older, more conservative set.  He knew this absolutely had to change.  Recently I had the opportunity to interview Tim about golf and Prhesh.

How long did you play golf competitively?  Who were some of the players that you played alongside?


I played competitively for only 2 years.  I started very late and just wanted to see how great I could get. I played Golden State, Tear Drop Tour, and Cascade mini tours for about 6 months then realized that this was not the life for me.  I was at a course where the Leadbetter Academy was located and was fortunate to play some rounds with some touring pros at the time.  The person I played the most with was Gabriel Hjertstedt.

What did you bring with you from the course that you apply to your developmnt of Phresh?

Individualism, style, and fun were things I wanted to bring with the Phresh brand. The name really speaks for itself.

 


Do you consider yourself a bit of a non-conformist?

In the beginning I think we were perceived as being non-conformist, however, that was not our goal. Today we seem fairly mainstream with all the color and performance fabrics available under every label. Our line can truly be worn by male and female, any size and style.


When did you realize that your skills would be better utilized servicing the golf industry rather than playing competitively?

I think that it wasn’t as much as realizing I would better serve the golf industry as an apparel brand as much as it was the expectations I had of becoming a touring pro. I really did not have the passion to play competitively when I got there. It truly is an individual sport, extremely competitive and can get very lonely out there on your own.


What types of golfers do you envision in your line?  Is it more of a piece of clothing, a statement, or an attitude?


Phresh is for every golfer, every age and every size. We see it as more of a life style. Some of our customers wear the color to make a statement or give them a certain attitude. Others wear it for comfort and style. All of our apparel you can wear on a golf course, casual dining, or relaxing around the cottage or home.

 


What niche is Phresh meant to fill?

We really try to have European type design and color with North American fit and price points. There are so many great golf lines out there and fit and value is the most important to everyone. 


How much of your line will be tailored to women in the future?

We first started our collection in men’s styles only. This was more or less the walk before you run approach. I think it is very important to build and grow within your limits in order to have a solid base to maintain longevity. We introduced our women’s line last year and it has been very successful.  We see our women’s line growing in the future to the same size as our men’s, currently we are about a 75/25 split men’s to women’s styles. However, I see it being a 50/50 split by Spring 2011


Is it more difficult to produce golf clothing for women?  What about juniors?  Will you expand to juniors in the future?


I think the most difficult challenge for women’s wear is fit. Many women are not brand conscientious. They are more concerned with fit and look. We really focus on fit and also size range to allow every woman to look and feel great in our line. That is why we size from 2 – 16 on bottoms and s – 1X for tops. I actually have several juniors that wear our line in the smalls. They seem to really love the individualism so you see them purchase the brightest colors and have fun with it.


Where do you see the Phresh line in the next few years?

It is a very exciting future for Phresh, we do see a full collection in men’s and ladies within the next few years. As we grow we will add to the line not only with our accessories but also with more styles for more seasons

How often do you get out to play now?  How’s your handicap?

I actually get out and play about 10 – 15 rounds per year. Since leaving California 10 years ago I really had golf burn out and had no desire to get out and play. In the past few years I actually just started to have fun playing again and have no expectations on my game.

Ouch, you have to ask my handicap? Okay the best way for me to give you a handicap is I am a 14 off the tee and a 4 if I can find my tee shot.


What does Phresh bring to the average golfer that they can’t find in another line?

For the average player, we try to bring some individualism to the apparel without losing the tradition of the game. We like the stories of the 4 buddies going out to the golf course and teeing off with orange pants, pink shirts, and smoking their cigars. It seems to be accepted within their group to have fun with their clothing on the golf course.

 
Is your style acceptable at the most conservative locations or is that what you are not trying to do?

All our styles are acceptable at all locations, private, traditional, and public facilities. We have developed our line that way in fit and style.

What can we expect from Phresh in the future?

As mentioned the collection will definitely be growing over the years and you will see us grow with the every changing fabric whether it be polyester, cotton, eco friendly, and dare I say a little cashmere.

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Apparel Reviews

Adidas introduces new Go-To Adapt Jacket

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“Fall temps could be all over the place.” –Weather Channel

Adidas’ new Go-To Adapt Jacket is designed to be worn when the weather can not make up its mind. The Go-To Adapt Jacket has a polyester top portion of the chest, shoulders and back which allows for better range of motion and body heat release. The bottom portion is made of fleece to help keep your core warm during the cooler morning tee times. Available for both men and women, this jacket has telescoping sleeves, allowing for the sleeves to be rolled up without stretching them out. The sleeves also feature an articulated elbow region, allowing for full range of motion.

Christine Cowan, global director of apparel, Adidas Golf says, “Golfers are used to having apparel that works for the two temperature extremes. But there are days when you need to be able to transition, for example, from a cooler morning to a warmer afternoon. That’s why we created the Go-To Adapt Jacket, to be the ideal mid-weight option that provides optimal stretch where you need it as well as enhanced breathability. It’s that reliable and perfect piece that can take you through your day, on course and off.”

Designed with the golf swing in mind, some of the key features include

  • Quarter Zip (men’s)
  • Full Zip (women’s)
  • Internal headphone pockets
  • Front-zip pockets
  • Telescope cuff (women’s features thumbholes)
  • Articulated elbows for freedom of movement
  • Water-resistant fabric combined with fleece-lined shell for all weather protection
  • Droptail hem for extra coverage
  • Women’s jacket features a more feminine cut and design
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Apparel Reviews

Callaway Golf releases 2018 Fall Weather Series

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While the cooler weather is fast approaching us, there is no need to put away your clubs and leave the golf course so soon this year! With a stylish, performance-driven collection for both men and women, Callaway Golf is here to help extend your season and keep you comfortable out there regardless of the weather this fall and winter. The 2018 Fall Weather Series is diverse, with multiple products that were designed for you the golfer to be at peak performance at a time of the year when all of your buddies will not.

Greg Hemphill, Senior Director Global soft Goods at Callaway Golf said, “We are excited to bring the 2018 Fall Series to market…from mid-layers to puffer vests, to waterproof jackets and trousers, the Weather Series marries the latest in fiber technology and construction with a sophisticated, aesthetically pleasing design to provide golfers with the new standard in performance outerwear.”

Take a look below at a few selected products that are in the 2018 Fall Weather Series.

Dual Action 1/4 Zip Pull Over & Vest

Callaway chooses an insulated thermal fabric for its heathered fleece sweaters and vests. A Water-repellent exterior and UV Block UPF 50 combine to keep you dry and protected.

Full-Zip Puffer Jacket & Vest

These lightweight garments feature insulated thermal fabric and SWING-TECH shoulder panels for an enhanced range of motion.

Waterproof Seam-Sealed Jacket

With this breathable 3-layer membrane full-zip waterproof jacket, Callaway again includes SWING-TECH mechanical stretch fabric. seam-sealed construction with splash proof zippers are designed to keep you dry.

Waterproof Performance Pant

Callaway’s new rain pant is designed for both breathability and protection from the wet stuff. adjustable snaps, drawstrings and toggle hems on the pant cuff meet a 3-layer waterproof membrane in this performance pant. 

Women’s Quilted Thermore Jacket

Thermore© thermal fabric lines this jacket for maximum on-course warmth. Callaway includes SWING-TECH construction  here as well in a more feminine silhouette. 

More about the new 2018 Fall Series on Callaway Apparel’s website.

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Apparel Reviews

Bubba Watson’s Winning Outfit: 2018 Travelers Championship

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Bubba Watson took down his third career Travelers Championship on Sunday after firing a final-round 63. Like his golf swing, and his golf clubs, Bubba has his own style. He wears a visor, colored gloves, a watch while he plays, and always has his polo buttoned to the top button.

See exactly what Bubba was wearing on Sunday at the 2018 Travelers Championship below!

Bubba’s Winning Outfit

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