Equipment
The Buzzz on 710 Irons from Titleist
Nothing gets the buzz going like shiny new blades. Titleist really wowed the golfing world with the new 710 MB, CB, and AP2s at the Buick Open tourney at the end of July. The new 710 MB is a muscle back, true blade design.
Some have commented that this offering is an attempt to make a more user-friendly design that has slightly higher ball flight and a more forgiving sweet spot. The 710 CB irons are forged and have a thin sole with a minimal offset. The 710 AP2 is the most forgiving of the forged cavity back design and will be available to the masses closer to 2010. This club has a wider sole and longer heel to toe length than previous AP2 models. In addition, the medallion is one piece instead of the former generation’s two piece design. A new 2-way adhesive material is used and it is said to add to the “right feel” that a player looks for. The AP2 is considered the most forgiving of the Titleist cavity back designs. At the Buick, Tour players commented several times about how great they thought that the Titleist irons felt and many made them immediate additions to their bags.
The naming convention is as follows: 710 is a series designator, with the 700 for irons, the 10 for 2010. These will be available sometime toward the end of the year. Stock shafts have not yet been announced and there is not a retail price listed yet.
As always, Golf WRX forums have plenty to say about the look of each new club:
“Blades are uber sexy! Hopefully, they’re available in lefties too.”
“Lovvve the look of the MB and CB. I like how they have gone back to a classic look and away from the Z on the back. First look of the new AP2 looks great, but not so hot on the new rubber insert sticking out. But….true test is on the course!”
“Gosh, those blades are so chromed out they look like some 22s on some baller’s Tahoe.
Those things look tight, and I’m nearly sure I’m gonna be bagging those AP2s to replace my R7s.”
“Superb pictures! All three sets look awesome, in particular the 710 CBs which look out of this world. They remind me a bit of the old 690CB, a club I have always loved even if I’ve never been good enough to play them. In terms of looks at least Titleist are on the money with these clubs. They’ve kept them clean, simply and classy looking at a time when so many other OEM’s are coming out with increasingly garish and tacky looking graphics.”
“Now that is how a blade should look – beautiful. As mentioned before, the MB and CB certainly look similar to the older 690 series, which I’m a big fan of. Hopefully the specs for these clubs will also reflect their traditional appearance, with lofts to suit and no daft 45* PWs coupled with the DG shaft as stock option. A matching 2-iron would be the icing on the cake. Do I want a set? You bet.”
“Dear Nike, Please look at pics and take note. You blew it with the VR line. You too had the chance to go back to the classic line approach – especially with the split backs (see 710 CB) – but you couldn’t resist the gimmicky Vr logos, redlines, and waffle designs. I hope you learn your lesson when these clubs fly off the shelves for next season.”
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Equipment
Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage
Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.
It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.
When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”
“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”
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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.
Here’s what Rietveld told GolfWRX.com on Wednesday:
“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.
“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.
“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.
“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.
“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”
So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.
His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.
See more photos of Rory testing the BRNR Mini here
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Equipment
Spotted: TaylorMade P-UDI driving iron
It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.
We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.
From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.
“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.
TaylorMade P-UDI 3-iron – 20°
TaylorMade P-UDI 4-iron – 22°
- Check out the rest of our photos from the 2024 RBC Heritage
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Whats in the Bag
Collin Morikawa WITB 2024 (April)
- Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.
Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)
3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)
Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride Z-Grip Cord
Ball: TaylorMade TP5x
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Stephen Pelletier
Oct 1, 2009 at 1:13 am
The 710 MB looks great, and it’s clear that the line was made for the purist looking for one great lookin’ club- and no doubt titleist has done very well with this design. My ONLY gripe is the continuation to brand so much on the club, this is clearly aimed at the purist- give him something to goo over- get rid of the stamping that says forged and the MB logo on the blade, put it in printing on the hosel so it says 710 MB and leave the Brand Stamp where it is- now THAT would look sexy.