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Cleveland makes new appointments, plans to bring XXIO to US

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Cleveland golf announced today that Chuck Thiry will assume the role of Vice President and Special Advisor to the President with the specific goal of maximizing the brand presence of Cleveland Golf, Srixon and XXIO with green grass accounts across the country.

“I couldn’t be more pleased to be embarking on a new mission, Thiry said. “It’s the next logical step in my career, and I look forward to serving the company in this new role.”

Cleveland will also be bringing its XXIO brand to North America, which Mason Prange will oversee.

“Mason has earned the respect of everyone within our organization because of his combination of sound logic and innovative thinking,” Thiry said. “He’s the perfect individual to lead us as we prepare to relaunch our two largest brands, Srixon and Cleveland Golf, while introducing the exciting XXIO brand to North America.”

The Cleveland-Srixon-Dunlop conglomerate will be looking to push the XXIO, which is relatively unknown in the U.S. but immensely popular in Japan and Korea, with the restructuring. The company recently released its XXIO 8 line of woods and irons, which you can view here.

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11 Comments

11 Comments

  1. LeoLeo

    Dec 12, 2014 at 7:31 pm

    This brand and Honma dominated the shelves when I visited some golf shops in Japan. Nice looking stuff but expensive.

  2. Jim

    Jun 27, 2014 at 10:36 am

    I like this. I bought a xxio hybrid for my dad a few years ago and had a chance to hit it. It was long and very forgiving.

  3. tbowles411

    Jun 26, 2014 at 8:38 am

    This brand will sell. The price will obviously have to come down, but I just hope the quality doesn’t follow suit.

    • tbowles411

      Jun 26, 2014 at 8:39 am

      Additionally, it’s Japan’s most popular brand and it’s not even close.

    • Adrian

      Jun 26, 2014 at 10:23 am

      I agree they will sell especially since they cater lower swingspeed players and will have that Japanese “mystique” if they price them correctly.

  4. Pingback: Cleveland makes new appointments, plans to bring XXIO to US | Spacetimeandi.com

  5. 4pillars

    Jun 25, 2014 at 4:16 pm

    Wow a $650 driver (in Japan)

    No wonder its pronouced zek-si-oh

  6. 4pillars

    Jun 25, 2014 at 3:59 pm

    When you have two brands that are not doing too well, adding a third brand seems like a genius marketing strategy.

    • hotspot64

      Jun 26, 2014 at 2:26 am

      3 Brands…:-)

    • Ventucky Local

      Jun 26, 2014 at 3:28 pm

      Ah yes, anyone else remember what a hit New Coke was?

    • Large chris

      Jun 28, 2014 at 5:06 pm

      Agreed…. All these companies apart from TM with ‘big plans for 2014/15’

      Reality is, Matsuyama won the Memorial a few weeks ago with a beautiful set of Srixon 945 blades, and you sure can’t buy them in the UK and I doubt many of you will find them on the shelf anywhere in the US either.

      Yes yes I know the blade market is tiny, but if it was TM they would be damn sure something vaguely similar, brand wise, was available to the market. Win on Sunday, sell on Monday.

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Whats in the Bag

Chesson Hadley WITB 2024 (March)

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Driver: Titleist TSR3 (10 degrees, D1 SureFit setting)
Shaft: Mitsubishi Diamana D+ 70 TX

3-wood: Titleist TSR2+ (14.5 degrees, A1 SureFit setting)
Shaft: Mitsubishi Diamana D+ 80 TX

Irons: Titleist T200 (3), Titleist 620 CB (4, 5), Titleist 620 MB (6-PW)
Shafts: Graphite Design Tour AD DI 105 X (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Titleist Vokey Design SM10 (52-12F, 56-14F), WedgeWorks (60-K)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Odyssey White Hot OG 2-Ball
Grip: Odyssey

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1x

Check out more in-hand photos Chesson Hadley’s clubs here.

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Whats in the Bag

Gary Woodland WITB 2024 (March)

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Driver: Cobra Darkspeed X (8 degrees)
Shaft: Accra TZ5 70 M5

  • The white circle that appears at the top of the face a removable sticker that’s used for launch monitor tracking, and Woodland removes it for competition!

3-wood: Cobra Darkspeed X (14 degrees)
Shaft: Accra TZ5 GW100 Prototype

7-wood: Cobra LTDx LS prototype (20 degrees)
Shaft: Accra TZ5 GW100 Prototype

Irons: Wilson Staff (18 degrees), Cobra King MB (4-PW)
Shafts: KBS Tour C-Taper Limited X

Wedges: Cobra SB (48), Titleist Vokey Design SM10 (52-08F, 56-14F), Cobra King (60)
Shafts: KBS Tour C-Taper Limited X (48 degrees), KBS Tour V-Ten 125

Putter: Scotty Cameron T-5 Proto
Grip: SuperStroke Zenergy Tour 3.0P

Ball: Titleist Pro V1x

Grips: Golf Pride Tour Velvet Cord

See more in-hand photos of Gary Woodland’s WITB in the forums.

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Q&A: Martin Trainer on his Bobby Grace “Greg Chalmers” putter, 6.5-degree driver, and “butter knife” 2-iron

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As unbiasedly as I can put it, Martin Trainer has one of the coolest club setups in professional golf. (At some point soon, I’ll put together a top-10 list of “coolest club setups on Tour,” but I know that Trainer will be in the top-10)

What a lineup. He plays a 6.5-degree Wilson prototype driver, a 13-degree Wilson prototype 3-wood, a true blade Wilson Staff Model 2-iron, and a Bobby Grace “Greg Chalmers Commemorative” putter!

 

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I mean, look at this 2-iron from address…

To quote the great author R.L. Stine: “Goosebumps.”

On Wednesday at the 2024 Texas Children’s Houston Open, I caught up with Trainer to learn more about his bag setup.

Here’s what he had to say:

You have the Internet going crazy over your bag setup, and your putter. Where’d you pick the Bobby Grace-Greg Chalmers putter up? How long have you had it?

MT: This was from when Bobby Grace came to my course in California: Cal Club. And for whatever reason, they just started having them in the shop. So then I took my buddy’s, started using it, and made, like, a million putts in a row, which is how every putter story begins, I guess.

And then, I bought a couple of my own, used it for years, got to the Tour with it, won on Tour with it (the 2019 Puerto Rico Open). Then, about a year later, started using another putter, did that for a couple years, but now it’s back in the bag.

When did it come back in the bag?

MT: December of this past year. So a few months ago.

What year would you say was the first time you threw that in the bag, or, like, when you bought it?

MT: God…Probably, 2016, maybe? 2018?

Do you remember how much you paid for it?

MT: I don’t know, actually. Maybe $100-150 bucks or something. I think that’s the only golf club I’ve bought between high school and now. Well, two, since I bought two of them.

The driver is interesting, too. What went into the prototyping process?

MT: That was a version of the current driver, but it was the prototype that they first came out with for Tour guys to try. And for whatever reason, I just never switched out to the new one.

It’s just 6.5 degrees, right?

MT: Yeah. Very low loft, yeah.

What kind of ball speed do you have with that these days?

MT: Like high 170’s.

Yeah, that’ll work. And then a 2-iron blade? We’re seeing fewer and fewer of those out here.

MT: Yeah. The butter knife.

Very cool thing to have in the bag. Have you done any testing with driving irons? 

MT: Yeah, I used to have a thicker one, but it was a little offset, and I never hit it that well. And then finally, I started messing around with the butter knife. And I remember the first time I looked down at it, I was terrified. And then I ended up getting used to it, putting it in play, and it’s been in place since. It’s a pretty good club for me.

How far do you carry that? 

MT: Like 235.

A good little wind club, I’m sure.

MTL Yeah, exactly. I can hit it very low. It’s great.

I love it. You have people shook looking at that. Thanks for the time, man. 

MT: Absolutely.

To see more photos and discussion of Trainer’s bag, click here.

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