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The great tennis boom and what it could mean for golf (Part 1)

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Once upon a time, there was the great tennis boom.

The game was immensely popular and growing, and equipment manufacturers were researching ways to make the game more applicable. Some ideas like the spaghetti string racket design produced unusual overspin and were made illegal as they were deemed not to be good for the game. Other ideas like the big-headed racquet were utilized and both professional and average players made them the standard.

Courts sprung up everywhere and many were built with public funds so the game could be accessible to everyone and cost wouldn’t be a prohibitive factor. Tennis televised well so it got great exposure, and academies strictly for teaching the game were developed. All in all, it was a good thing.

Related: Barney Adams introduces himself as a GolfWRX Contributor. 

Young people could also play tennis, and along with learning the game they were exposed to life skills that would help them as they matured. Seniors could play with their age group and adult residences featured courts. Tennis was a winner and it was going to become a central part of society’s fabric. There was nothing wrong it: nothing to impede growth.

And then something strange happened. The game dropped in popularity and the huge force of negative momentum took its toll. Participation dwindled well below that of the most modest forecasts.

Before I enrage the tennis-playing readers, I’ll backtrack a bit. In the 70’s, ‘Tennis Anyone?” was the norm. There were more than 30 million players in the U.S alone and counting. Forecasts predicted 50 million participants. Today, however, U.S. tennis participation is about 15-to-25 million.

Twenty-five million is a pretty good number until you factor in that U.S. population has increased from 210 million in 1972 to approximately 315 million today. Back in the 70’s, nobody thought tennis participation would drop with a 50-percent increase in total population. I’m not quibbling over the numbers. What I am pointing out is that a great sport that had everything going for it saw its participation drop and then flatten despite a huge population increase.

It’s been argued that such is life; things go in cycles and ultimately reach a sustainable level. In subsequent articles, I will outline the loss in golf participation and present one suggestion for a solution. I’m using the tennis analogy because there is some relevance, not the least of which is inertia. All this worry about golf participation might be a reaction to the game’s inertia trying to find its natural level. During the boom years, too many courses were built and now many are closing. Even though I’m on the side of being proactive, I’d be remiss if I didn’t ask if we are reacting to a natural evolution.

I will carefully track participation numbers going back to 1985. The numbers are not good and the demographics, which see the average age of golfers increasing, are not good, either. The question becomes do we (we being the powers that be and all of us golfers) want to try and arrest the decline or do we accept it as a natural order of things?

In subsequent articles, I’ll discuss the situation in detail. What I won’t do is make arguments based on opinion. If I look at a five-year decline and say it isn’t good, I don’t consider that as rendering an opinion. If I say golf is in conflict with today’s cultural influences, that’s an opinion, and I’ll leave that side of the discussion to those who are more capable.

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at barneyadams9@gmail.com Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

75 Comments

75 Comments

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    Aug 16, 2014 at 8:01 pm

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  2. TA

    Jul 2, 2014 at 9:38 am

    I think the popularity of tennis is linked to professional success. I think the American greats like Mcnroe, Connors, Agassi, and Sampras drew a significant number of people to the game. I don’t think there are enough big names in American tennis to draw in, and keep people interested in the game. Without the interest in the professional game there is only the recreational side of the game to keep people interested and hence it has found a natural level.

  3. John

    Jun 24, 2014 at 12:56 am

    I think there is also an urban vs. rural issue here as well. I currently live in Los Angeles where golf is either, expensive, or crowded with long 5 plus hour rounds, or both. Too many people chasing too few resources. My home town, on the other hand is a completely different situation. It’s a small town in the Midwest with a lovely, well maintained muni that has been around since the 30’s and sort of a town treasure. Cheap to play, get on anytime, 4 hour rounds or less are the norm. When I visit every summer it’s like going back in time 30 years. I don’t think these places are too worried about golf’s popularity or lack thereof.

    • M

      Jun 25, 2014 at 11:06 am

      But you can only play your Ohio golf course may be 8 months of the year? LA is all year round.

  4. Square

    Jun 23, 2014 at 5:15 am

    In my opinion there are several factors influencing the decline in play. I won’t repeat some of the valid points which have been expressed earlier with the exception of one – TIME. Men are the players who probably make up this decline in play. In my humble opinion, father’s are more involved in their kids lives then 20 years ago. Do you know how many times I’ve been at the course and asked a guy where he’s been only to have him respond, “we’re in baseball season right now” which is followed by a ridiculous schedule of 3-4 hour car rides to the next game. I shake my head privately and I’m an involved parent of 2 boys. These parents do this stuff for a hope that Jimmy will be in the MLB or secure a scholarship. When most of us grew up we could play high school ball or the local organized teams and half the time we probably walked or rode a bike to a game. Sometimes our parents were there, sometimes they were not. My point is there is only 24 hours in a day, 7 days in a week and I would argue that many parents are hyper involved in their kids every movement to the point there is no time left for a parent to have substantial recreational interests. Maybe this is ultimately good for the kids but the point is it is likely not good for the game of golf. I tell my friends I wish there was 8 days in a week so I could fit in one round a week.

    • marty

      Jun 23, 2014 at 7:55 am

      Nailed it.

    • Mark M

      Jun 23, 2014 at 2:21 pm

      Also, the overly structured involvement in sports most times has the opposite effect: kids get sick of it and quit at the first opportunity. This is a root cause of the decline in participation of a lot of sports. You turn something that is supposed to be fun into work and a chore and kids don’t develop a passion for it that carries forward to adulthood.

      • steve

        Jun 23, 2014 at 4:26 pm

        I think the root of the decline in sports is the internet and cable tv. When I was a kid there was no internet or cable. The only thing to do was go outside. Now with the internet and cable tv in their rooms, they don’t go outside. It is the reason why there is a serious child obesity problem in the U.S.. Also everything is organized sports, what happened to going to the park and playing ball.

    • abd1

      Jun 25, 2014 at 12:37 pm

      helicopter parents…. not good for the parent or the child.

    • TA

      Jul 2, 2014 at 9:45 am

      Some good points about hyper involvement. I have two friends (male, 35-40) who no longer play golf more than once or twice a year because they are involved in their kids sports/activities 6 days a week. Everyday after work and every Saturday is consumed with kids sports/activities.

  5. 8thehardway

    Jun 22, 2014 at 5:49 pm

    Some fuzziness around ‘grow the game’ – who ya gonna grow?

    The NGF considers my non-golfing sons to be golfers because they played with me on Fathers Day. Trust me, they are not golfers. The NGF should find a better term for the ‘once-and-done’ experience for those of us who take statements like ‘the U.S. has 29 million golfers’ at face value.

    In any case, you can’t target a segment for growth if they’ve played once or twice and haven’t returned; 1st tee notwithstanding, you can’t target golfers under 17 who are dependent on parents for golf-related transportation and expenses and anyone over 65 won’t provide enough return on investment.

    That leaves a target audience of adults who have never tried golf or those currently playing and of the two I imaging getting current players to increase their rounds is the more attainable objective.

  6. Dan

    Jun 22, 2014 at 12:31 pm

    When I caddied in the late 80’s early 90’s the rounds were 3:45-4:15 and the course was packed. For some reason in the mid to late 90’s 5 hr rounds of golf became acceptable. I believe courses should enforce 4 hr limits on rounds. If your round is at 4hrs and you’re on the 16th green, you don’t play 17&18. Next time play faster and you’ll finish.

    No one wants to only get in 16 holes, this would force people to speed up.

    • steve

      Jun 22, 2014 at 1:36 pm

      You can only play as fast as what is in front of you. What slows it down is players thinking they are better then what they are. They hit the driver 230 and wait for the green to clear from 270 on a par 5. Or they sit in the cart waiting, then when the green clears they start to figure yardage and club selection. And the course doesnt care how slow it is. You don’t have to be a good golfer to play at a reasonable pace. You have to be alittle aware and be ready to play.

      • Dan

        Jun 23, 2014 at 9:08 pm

        The same rules would apply to the group in front of you.

    • 8&9

      Jun 22, 2014 at 3:55 pm

      Courses were also almost 800 to 1000 yards shorter in the 80’s than it is now, and there was no T Woods back then that brought the hacker crowds to the courses.

      But then again, the 90’s changed everything.

      • Mark M

        Jun 22, 2014 at 6:22 pm

        I don’t think the tiger woods effect or whatever you want to call it was solely responsible. That is certainly what increased tv viewership and increased pga tour sponsorship. The economic boom of the 90s and early 2000s created a lot of disposable income and that’s what created a lot of the bubble of players in golf.

        The biggest problem is that courses are set up too long and too hard for the average player. All tees except whites and reds should be blocked for non-competitive players. Period.

        • Double Mocha Man

          Jun 22, 2014 at 10:38 pm

          At Pebble Beach you have to prove, via a GHIN handicap card, that your handicap is under 5 to play from the back tees.

          • Mark M

            Jun 23, 2014 at 2:13 pm

            I would argue that most courses should take it a step further and actually physically not have black or blue tees, unless it’s a course specifically for better players like bethpage black or whatever. To then play the championship level course you should produce a handicap card.

        • John

          Jun 24, 2014 at 12:34 am

          Standard practice on many courses in the UK where the competition tees are closed for regular play. Everyone plays from the whites, scratch and high cappers alike. No one complains and they play much faster than us.

    • marty

      Jun 23, 2014 at 7:58 am

      Preach on brotha!

  7. cmatthews77

    Jun 22, 2014 at 12:09 pm

    I too worry about all of this changing the game to save it. While I do think there should be ‘reasonable’ public access to courses and youth availability– I sort of get irritated with all the “while we’re young and tee it forward and Jack Nicklaus’ comment about shortening the average round to 12 holes.

    I’m a 6 handicap and while I don’t play the championship level tees often I’m also not going up to the front. I want to line up my puts and read the greens– it’s part of the game that I love. It’s a great feeling when you’re rolling it well and making 6 footers to save par and lower your score. Posting 73 is a big accomplishment over shooting 78.. for me.

  8. steve

    Jun 22, 2014 at 8:19 am

    Golf is too long, too slow, too expensive, too frustrating to play for most. EX: I used to play Bethpage, 3 of the 5 courses when I lived in NY.
    Bethpage want’s check in a hour before your tee time. Then you get to the starter he tells you there is a 45 minute delay. Add over 5 hours to play and the 45 minute ride there and home. It is over a 8 hour day.

    • Joesph

      Jun 22, 2014 at 11:42 am

      Bethpage is an exception to the rule. Huge demand to play there. There are plenty of courses you can play for less than 50 bucks a round. If the courses are doing the right thing and promoting playing at a good pace and playing from the right tees relative to your handicap, the game would be more enjoyable.

  9. Joesph

    Jun 21, 2014 at 9:34 am

    The game will be fine. There is no way to slow down the equipment manufacturers. If you want to play, you can spend a couple hundred bucks on used clubs and find a course that fits your budgetary needs. If there is one thing that I think the USGA and other governing bodies can do is to continue promoting quicker play and start another campaign for the many average golfers who play as though their tour professionals. Lining up 2 footers, plum bobing, 3-4 practice swings etc etc. if you play 18 holes in over 4.5 hours, you doing something wrong.

  10. Mark M

    Jun 21, 2014 at 1:28 am

    We should all care about the decline of participation in golf. I think all of you are assuming that getting rid of the so called “hacks” will result in a magical situation where the courses would be empty for you whenever you want and green fees would drop, etc. won’t happen. The exact opposite will. Econ 101: there will always be demand for golf courses and golf equipment. But the supply of tee times will go down as courses close. Therefore expect to pay more. Or come to terms with playing on horribly maintained courses. If the golf equipment business goes from mainstream (as it is now) to niche, all but the biggest suppliers will survive. So for all of you hoping taylormade will go away or whatever, in all likelihood it would be one of the few to survive besides maybe titleist.
    All this presumes that golf is in decline around the world (the USA is just one country) but all signs point to another boom of golf in Asia. So these arguments are probably moot to some degree, especially in regards to equipment companies.

  11. MHendon

    Jun 20, 2014 at 11:57 pm

    I believe the two main factors keeping people from the game of golf is one Price and two difficulty. Lets say the average person needs to hit 4 buckets of balls a week at an average of 8 dollars a bucket and play two rounds a week at an average of 40 dollars a round say 45 weeks a year to get to where they can break 90 that’s $5040.00 a year just in playing fee’s. Throw in clubs, bag, balls, tee’s, shoe’s, clothes and that’s a damn big investment just to become a boggy golfer which is the best most people can hope to become.

    • randy

      Jun 21, 2014 at 7:33 am

      you pay for tees?!

      • MHendon

        Jun 21, 2014 at 1:05 pm

        Somebody has to or there wouldn’t be any left behind on the course to pick up.

    • paul

      Jun 21, 2014 at 5:53 pm

      I play for under $1000 a year and shot 38 on 9 holes the other day. And never practice and have only played golf for 2 years. Easier course…

      • MHendon

        Jun 21, 2014 at 10:43 pm

        Well Paul that’s the only reason I still play and developed a passion for the game, because like yourself we are the exception not the rule. I got to almost scratch in 3 years playing once a week but for most people that’s just simply not achievable. Like I said most people have to put in a substantial amount of time and investment just to get to bogey golf. A former golf partner of mine is a prime example. He had been playing years before me regularly, and being a man of substantial financial means he had even gone to Vegas and got personal lessons from Butch Harmon and still rarely broke 90. I can honestly say if I hadn’t had a gift for the game there’s no way I would have kept playing.

        • David

          Jul 22, 2014 at 2:39 pm

          I think you forgot the humble part of your humblebrag…

  12. Bob Smith

    Jun 20, 2014 at 9:53 pm

    I look forward to this mans information as well. His experience on, off and behind the scenes business wise and golf wise will bring a nice perspective on this topic.

    My 2 cents on this subject is that 5+ hour golf rounds, the price of entry into the game itself, green fees, attire, and being one can’t play when there is snow on the ground or lighting in the sky make this a less than desirable activity. Especially when taxes and a lot of other things continue to increse not to mention the time commitment invlolved.

  13. Chuck

    Jun 20, 2014 at 9:00 pm

    A theory advanced most prominently by Geoff Shackelford, although Geoff would probably not claim ownership:

    One of the main drivers of the golf boom that really began pre-Tiger Woods, and which dates back to the 1970’s and 80’s, was the wealth of caddy programs at private clubs. Private clubs that to a large extent were built during America’s first golf boom, in the 1920’s.

    Thousands of suburban clubs, each with hundreds of caddies. Those caddies learned golf from proper, though hardly elite, golfers. They learned the rules; they learned golf etiquette; they learned golf socializing, and gambling, and fun. Those caddies played on Mondays, they got competitive. A few of them got Evans scholarships. One caddy from the 1920’s turned into Byron Nelson. Another turned into Ben Hogan. And after that, there were thousands more, albeit less illustrious ones.

    The modern spread of golf carts, like a virus, has largely killed that pathway for young people entering the game.

    • Mike sweigart

      Jun 21, 2014 at 10:49 am

      Wow. That was well said. As an avid walker… I would much rather pay a kid 20-30 bucks to carry my clubs than pay for a cart. Hmmmmmm. Pay it forward?

    • Professor

      Jun 21, 2014 at 10:23 pm

      yeah, i couldn’t agree with you more about the loss of the caddy programs. Aside from the evans scholars, i’m not aware of any caddy programs in the traditional sense. i suppose you couldn’t get today’s yutes to loop a couple of bags two or three times a day during the summer. then again, every generation is softer than the previous generation. i recall ken venturi, a pretty tough guy, talking about how tough his old man was. also, if i recall correctly, hogan’s father committed suicide right in front of young ben. all of this to say, while i do see the industry focusing on the development of golf through youth programs, the advent of the golf cart was the beginning of the end. golf is a walking sport.

      • Straightdriver235

        Jul 5, 2014 at 11:48 am

        It’s the golf cart. That was short sighted on behalf of the courses that pushed them, bought fleets, paved the courses (what business does a fairly well hit shot ever have smacking a cart path and bouncing who knows where, or having to figure where to take relief because you are up against a cart path, or you get a bad lie near the path where the carts have worn it down, much less around the greens? but all of it happens pretty frequently). I have slowly and steadily brought my daughter into golf, and now she begs to go and hit a few. She also wants to caddy for $15 a round, and is almost old enough to do it. If the courses stopped caddies, players should have cultivated their own. Playing in a golf cart, however and unless you are Casey Martin, is not even golf. My argument is we ceased playing golf a number of years ago. Why do we continue to pretend it is? Yet many good courses don’t even permit players to walk. The cart is often free, or you pay for it even if you walk. Part of playing golf is fitness in a fitness minded society, and the population sees the prototype golfer as pudgy. We don’t have to and shouldn’t be fitness freaks like Dustin Johnson or Tiger Woods, but a modicum of good health would go a long way. If you use a cart you are playing another game, but it is not golf. If you are too old and in too bad of shape to walk, then your playing days should be over and you should accept this. There is no exercise walking from the cart to the tee, from the green to the cart, etc. unless you count standing or ambling out in hot weather. Industry short sighted with the golf cart, with club tech, with ball tech, with using golf courses as hubs of residential living… on and on. The master’s greed has harmed so many of us who do not respond to what Galbraith called “managed demand.” We buy great clubs two or three years old, use great balls that are seconds or bought off ebay at a fraction of retail, etc. we play in the evenings on public courses that we can find uncrowded. Core golfers can and will survive, but they are tired of every obstacle being thrown at them from elite money managers.

  14. yo!

    Jun 20, 2014 at 6:52 pm

    Golf is booming where I live which is near a metropolitan area. Courses always booked and hard to get a tee time much less any discounts on the weekend.

  15. 3 putts

    Jun 20, 2014 at 5:36 pm

    I want to make another point that seems to go unmentioned a lot. What is the PGA, USGA and their media partners doing to grow the game. It’s constantly forced down the consumers throat as if its our responsibility to grow the game. Teeing it foward and while were young only applie to current golfers not encouraging thr youth to come out and try it out. The Pga ignores covering anybody that’s not playing lights out and if tiger is playing then forget about the rest of the field, that kills golf. Cause if tigers not in contention then turn the channel and watch something else. Espn dosent talk about golf unless tiger is doing something or not doing something. The culture that tiger is person who matters gets people into golf as long as he’s playing. How about Rickie Fowler. Guy got terrible coverage last year, woulda thought he took a hiatus. Hey PGA if you don’t want the game to die then start looking inward instead of outward! You help the game! Kinda feels like a propaganda add to sell more clubs and get people to spend more to money on the game….

  16. Harry

    Jun 20, 2014 at 5:29 pm

    I agree, I could care less that golf is losing the participation of the twice a month golfer. For what it’s worth, I have never bought into the proposition that golf was for the masses. It is a vocation that requires a lifetime of dedication and commitment. The howls that began in the mid-nineties for the “growth of the game” all came from people who wanted it to grow so their wallets would grow, not because they wished to share this great game with those less fortunate for whom, as they told us, it was previously unavailable. I enjoyed Mr. Adams article and thought he made some valid points, although I would like to point out, Mr Adams was one of the voices hoping for the “growth of the game.”

    • KNUCK

      Jul 15, 2014 at 11:25 am

      OK fair enough – but he was also the originator of the idea that it was about time golfers checked their egos in the parking lot and stopped playing from delusional yardages that were not suited to their abilities. Adams initiated the Tee-It-Forward movement to bring faster play and more enjoyment into the game.

  17. 3 putts

    Jun 20, 2014 at 5:00 pm

    Lets not forget how expensive everything is now. Inflation in commodity products has stretched the middle class thin on available funds to get their kids into golf. It cost money to even practice golf. Much easier to buy a skateboard or video game one time and not have to shell out cash for range tokens or a membership to a range or county club(even then you may have to pay for range balls) every time you want to get better. Similar to snowboarding(which is also in the decline phase) in its expensive to even try, hard to do, and not accessible to a lot of people. Golf will decline but it won’t die.

  18. Footie

    Jun 20, 2014 at 4:51 pm

    Football (soccer).

    • 3 putts

      Jun 20, 2014 at 5:05 pm

      Not in the US anytime soon. It’s even more boring to watch then golf and baseball.

      • US Soccer

        Jun 21, 2014 at 3:49 am

        It’s already here. Duh. Look at the MLS – a new team springs up practically every other year. College soccer is huge, the minor leagues (NASL) is becoming bigger and bigger. If we’re talking about a boom in Tennis, then there is definitely a boom in soccer in the US in the past decade or so, which is also stealing crowds (kids) away from golf, because the International soccer league opportunities are absolutely huge, where you could literally play in so many countries in so many leagues. The soccer moms and dads are making a big wave. Especially when they see that it’s a much better sport than the NFL/NHL type head-bashing helmet-clangning sport that requires so much more equipment, and the danger of the kids becoming severely injured or overweight due to not enough running. American audiences are also realizing that the depth of the inter-league play from country to country is so much more interesting than the limited league play of the MLB, NHL, NFL or the NBA, where they don’t play anybody else but themselves in competition.

  19. AC930

    Jun 20, 2014 at 3:20 pm

    When I was 12 years old in 1992, I remember how great the atmosphere was at my local golf course because everyone in town played at the same place, tournaments were high in participation, and the course was successful which benefited everyone. Once more courses were built, golfers spread out and it hasn’t been as much fun with less of the avid golfers in the same spot. Combine that with the economy and we have the evolution of hard times that Barney is talking about. Until we let some golf courses fail and go away, it will be a struggle. There are only so many people in a given area that are interested in playing golf no matter how hard you try to recruit them.

  20. KK

    Jun 20, 2014 at 2:28 pm

    Saying that a 5 year decline isn’t good is in fact an opinion if the current golf participation is unsustainable. An industry correction could indeed be a good thing if it leads to sustainability and increased enjoyment for the remainder. On the other hand, saying golf is in conflict with today’s cultural influence can be an objective and factually accurate statement and not at all an opinion.

  21. marty

    Jun 20, 2014 at 1:42 pm

    I think golf leagues also hurt golf. Hitting nine holes after work during the week is almost impossible. Leagues are every where. I also play in a league, 3 hour nines are very common. Way more than half the guys are over 60. Playing to far back with stiff shaft clubs going 90 yards. Tennis might not be a bad idea.

    • Bill

      Jun 20, 2014 at 3:49 pm

      Seriously? I know a lot of ’60’s’ that are in better shape than guys half their age and they still pull handicaps under 15…many under 10. Those same old guys who should be ‘thinking about tennis’ are also the ones with disposable income, play regularly and keep lots of clubs open because the do.

      • marty

        Jun 22, 2014 at 8:10 am

        You must be from a warm weather climate. I am not. This Crap weather puts a hurt on the old guys up here. I have not seen the guys you speak of.

  22. John

    Jun 20, 2014 at 1:24 pm

    When I was 10 I found an old set of clubs in my grandfathers garage and became interested. No one in my family played except an uncle who took me to a local driving range a couple of times. Fortunately for me we had a 9 hole city course within walking distance of my house. The cost to play for a 10-17 year old for the months of July and August, Monday-Friday was $3 – for the entire season!!! An adult season pass was $40. That was 42 years ago. I got hooked as well as about 29 others and we played everyday wearing out those 9 holes over 3,000 yards.

    Looking back… we didn’t need a country club , great equipment and didn’t really follow the PGA much. But we had what we needed – an affordable place to play. Make those places available again and “some” young people will discover the game while others play other sports.

    I believe golf is a sport that you will either like and stick with or not. It can’t be forced upon anyone – they have to show an interest.

    • Double Mocha Man

      Jun 20, 2014 at 2:42 pm

      Affordability is a relative thing. My favorite course costs me $45. If they cut that back to 20 bucks I could expect to see it a lot more crowded, maintenance cut back and the bathrooms uncleaned. And the bar wouldn’t stock my favorite gin.

      It’s a trade off. Don’t expect the same amenities for a lower greens fee.

    • Oldplayer

      Jun 21, 2014 at 6:02 am

      Great comment!! Totally agree.

  23. Markb

    Jun 20, 2014 at 1:10 pm

    I wondered if anyone would get around to examining the tennis analogy and I’m glad Barney has. I look forward to his analysis of WHY Tennis dropped in importance in the mainstream US sporting consciousness. If we can gain insights into the WHY, maybe we can apply it to Golf.

    I agree, there’s no arguing the facts of the decline. Tennis (along with Bowling I might add) formerly enjoyed a much greater niche in the public media, and a much greater participation among the youth. I remember actually caring about the next big match between Borg and Lendl etc., now I could not tell you who won any of the Tennis majors, except for Nadal who always wins the interminable French Open.

    So what went wrong? Did we simply get sick of watching 4 hr matches between petulant, grunting foreigners, thus losing our ability to identify with them? Maybe. Do American girls care less about the LPGA when every third participant is named Kim? Maybe. But as interest among US girls drops, I’m sure interest among Korean girls has gone up, much like interest in tennis seemed to shift to eastern Europe even as our interest declined.

    Americans also used to care more about horse racing, boxing, track and field, the America’s cup, alpine skiing and (dare I say it) baseball. Now they care, watch, and participate less in all these sports.

    Heck, maybe we simply care less about ALL sports. Our youth seem to be morphing into a generation of soccer-mom-shepherded dilettantes who shuttle from one brief baby-sitting activity to another, never fixating on anything for very long or very deeply. Mom drops them at golf camp every day for a week, then they’re on to the next camp and never pick up the sticks again till next summer. When they get home, they rush to the Xbox, they don’t chip around the backyard or bang fuzzy balls against the garage door.

    • marty

      Jun 20, 2014 at 1:46 pm

      Hahahah true.

    • Craig Smith

      Jun 20, 2014 at 4:53 pm

      You’re getting closer…

      The main problem is the price of youth athletics. You want to play baseball in the summer? It’s not Little League once a week anymore. It’s private clubs, traveling every weekend, playing 70 games. To belong to a REASONABLE club will set you back 4-5K for the summer, counting travel and hotels and food. You have a girl, too? Expect the same for volleyball and/or softball. The dads in their 30’s/40’s with disposable income are paying for youth sports, and dropping golf.

      • Mike

        Jun 21, 2014 at 10:58 am

        Sound like where i live. North Fulton county in Atlanta. Kids are becoming ‘specialists’ at the age of 10 or 11. 8 year olds go to howie McCann (yep brian McCann’s dad) for hitting lessons and Leo Mazzone for pitching lessons.

        Dads living vicariously through their kids…. Ugh.

    • paul

      Jun 22, 2014 at 10:52 am

      My son hits balls at a net and is wrecking my lawn beside the garage. 2 years old. Loves golf. We also putt on the practice green at a course down the road.

  24. EF

    Jun 20, 2014 at 12:20 pm

    Barney,

    You may recall my response to your earlier article. I was concerned that we were headed down a 5-part series on teeing it forward. It sounds like you are actually going to look at this thing for real, and I think that’s a great thing.

    Looking forward to reading the rest.

    • marty

      Jun 20, 2014 at 1:45 pm

      I tee it forward. I have no shame. Golf is way more fun with more g.i.r.

      • James

        Jun 22, 2014 at 9:44 pm

        I absolutely agree with this comment. Why would you not want to hit more short irons, resulting in more greens hit and lower scores? What is not fun is having to use a 3rd shot to get the ball on the green on par 4’s because you’re hitting into the green with a long iron constantly. It’s an exhilarating feeling to have a putt for birdie and having to settle for par, rather than having to try and save par on every hole.

        Every now and then, I play with one of the pros from the range I work at, I have no shame hitting from the whites while he hits from the tips. I could play from the tips too if I wanted to spend 4 hours of my time feeling miserable, but it’s just not worth it.

    • george

      Jun 20, 2014 at 3:47 pm

      They should charge more for longer tees. I’ve seen too many instances where people are obviously not capable of playing from that far! One friend says you get more value out of it no matter how bad you play… Let’s just charge them more for that “value” and I don’t have to deal with convincing my friend to tee more forward EVERY SINGLE TIME we play golf!

      • kloyd0306

        Jun 21, 2014 at 10:09 pm

        I suspect that you really mean “paying more for PLAYING from the BACK tees”……..

        That simply won’t work – golfers who like to be beaten up by playing from tees that they are not capable of playing from, will still play from those tees, plus, what’s to stop them from paying for golf from the white tee markers but marching to the back tees anyway!

  25. Philip

    Jun 20, 2014 at 12:05 pm

    Question – could you tie the rise and decline of tennis to tennis icon(s)? I think when people are interested in a superstar (or a few over a period) the interest in emulating the stars drives interest. As such, “Tiger” anyone? I believe when Mr. Palmer was hot in golf that the numbers of golfers actually doubled. How about the explosion of golf courses for the more average person when Mr. Ouimet won the U.S. Open?

    • marty

      Jun 20, 2014 at 1:48 pm

      Tennis died in America when Andre agassi retired.

  26. DB

    Jun 20, 2014 at 11:38 am

    Look forward to this discussion, thanks Mr. Adams.

  27. tmk

    Jun 20, 2014 at 11:10 am

    I have seen many articles recently, quite a few on this site, about the great concerns with the lessening popularity of golf. As an equipment manufacturer, I understood that your livelihood could be impacted, and, as such, fewer golfers is a seriously bad thing. As a golfer with no skin in the game, I’m not sure it really matters to me if there are fewer players or tv ratings are lower. What am I missing? Why should I care? The courses I play are well established. There is no risk they will be going out of business.

    • Joel

      Jun 20, 2014 at 12:30 pm

      I think what should concern us golfers with no skin in the game is just how “well established” and safe our courses really are. It is immensely expensive to operate a golf course that looks like crap and even more expensive still to operate a “nice” course. Golf is still a business and if even a well established course starts hemorrhaging money from decline in paying players and increased cost due to water and regulations than I tend to think that no course is guaranteed to be there five or ten years from now. Just my two cents…

    • ca1879

      Jun 20, 2014 at 1:33 pm

      I must admit that the “grow the game” sentiment doesn’t have much traction with me either and I’m also not all that concerned that courses that were built on shaky business plans are closing. The economic and demographic landscape of our country has changed since the 70’s, and marketing the traditional form of our game into that new mix, especially in an era of increased entertainment options, will always be a tough haul.

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Podcasts

The Gear Dive WITB Edition: Adam Scott

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In this WITB edition of The Gear Dive, Johnny chats with JJ VanWezenbeeck and Aaron Dill of Titleist Golf on the ins and outs of Genesis Invitational Champion Adam Scott’s setup.

Adam Scott WITB details below

Driver: Titleist TS4 (10.5 degrees, A1 SureFit setting, 2-gram weight)
Shaft: Mitsubishi Kuro Kage XTS 80 X

  • Scott put the Kuro Kage in play this week. Per Titleist’s J.J. VanWezenbeeck, “Adam Scott switched to the TS4 driver at the ZoZo Championship due to head size, shape, and improved launch to spin ratios. This week, after discussions with Adam, he went to a shaft he had previously played for increased stability. He felt the shaft went a little far and he lost head feel. We went on course with lead tape to get the feels to match up then weighted the head to preferred swing weight after testing.”

3-wood: Titleist TS2 (16.5 degrees, A1 SureFit setting)
Shaft: Fujikura Rombax P95 X

Irons: Titleist 716 T-MB (3-iron), Titleist 680 (4-9 irons)
Shafts: KBS Tour 130 X

Wedges: Titleist Vokey Design SM8 (48.08F, 52.08F, 56.10S), Vokey Design SM8 WedgeWorks (60.06K)
Shafts: True Temper Dynamic Gold AMT Tour Issue X100

Putter: Scotty Cameron Xperimental Prototype Rev X11 (long)

Ball: Titleist Pro V1

Scott marks his ball with dots in the pattern of the Southern Cross, which is featured on the Australian flag.

Grips: Golf Pride Tour Velvet

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Opinion & Analysis

The Wedge Guy: An examination of proper “release”

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One of my favorite ‘contributions’ to this game I love is helping golfers t an “ah-ha” moment, wherein they gain an understanding of the idiosyncrasies of the golf swing that helps them make progress in their ball striking. In so many cases with recreational golfers, keys to improvement can be much more conceptual than physical. In other words, helping a golfer discover what really should be happening in various parts of the golf swing leads them to make their own swing alterations to adopt this new understanding.

I firmly believe that teaching through understanding is much more productive than trying to teach “a new move” through the physical approach. From my observation of recreational golfers, particularly those with “homemade” swings (which all have the potential to produce better and more consistent results in my opinion), one of the most misunderstood intricacies of the golf swing is how the club should be “released” through the impact zone.

Almost universally, golfers seem to think that the club releases through impact by or with an unhinging of the wrists, so that the left arm and shaft form a straight line.

If you genuinely want to improve your ball striking, your distance, your consistency and your scores, I suggest you pursue a genuine and technical understanding of this critical segment of the golf swing. Because most of you are
stuck in front of your TV right now–watching more golf than you are playing–you can make this time count. Every chance you get, watch the slow-motion videos of the golf swing from behind the golfer, looking down the line. A
straight-on view of the golf swing does not reveal this angle, but that is mostly what we are given in swing analysis by television and magazines, unfortunately.

[I’ll offer too, that you can learn a lot more from watching the LPGA players than the guys, as these very talented ladies are much closer to our own strength profiles. In my opinion, most of them are much more fundamentally
sound in their mechanics as they simply have to get the most efficiency out of the swing.]

What you will see, particularly with the wedge and short iron shots is that the hands and arms follow a path through impact that very nearly “covers” their position at address, where a distinct angle is formed by the left arm and shaft of the club…again, looking from behind the golfer down the target line.

As you study these videos and still photos, you’ll see that in the longer, more powerful swings–driver, metals, hybrids–the hands drift a little higher and away from the body more than they do with the middle and short irons, but the angle is still there. As you watch these guys hit the delicate short shots around the greens, the hands almost identically cover their address position.

That’s because a proper “release” of the club is not as much an unhinging of the wrists, but rather a rotation of the hands and arms through impact, in concert with and driven by the rotation of the body core itself. Close examination shows that the hands remain almost directly in front of the sternum through the entire impact zone, and the forearms and hands rotate – not unhinge – so that the club is squared at the ball for consistent impact.

Now, all this diagnosis would not be worth a dime to you if I didn’t show you how to experience this for yourself. Like most new physical activities, you are always best served by trying to LEARN IT IN SLOW MOTION! Simply pick up your 8- or 9-iron and find a place in your house or garage where you won’t take out a table lamp, and make very S-L-O-W swings, while concentrating on making this rotational release motion.

Your goal is to set up at address with the left arm hanging naturally from your shoulder, not pushed out toward the ball. Take the club back with a rotation of the body core, and then back through the impact zone, concentrating on making the left arm and hands exactly “cover” their address position. The angle of the wrists is maintained, and the club rotates through the ball, as your body rotates through impact.

Once you get the feel of it in slow motion, make slightly faster swings, concentrating on the path of the arms and that rotational release. When you actually hit balls with this newly-learned release–DO IT AT 35-50% POWER–you’ll be amazed at the boring trajectories and effortless distance you will get!

Let’s get some feedback on this, guys. How did you do?

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Mondays Off

Mondays Off: Tiger at Riviera and his future in golf

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Tiger looked pretty bad at the Genesis this weekend and is not playing next week, what does his future look like in golf? Speculation on his future and if he will play some champions events or what. Also discussed: A little on distance and what not to do at a club demo day!

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