Tiger Woods, who has turned a generation of golfers into fitness conscious athletes, will have a new golf bag sponsor when he returns to competition.
On Wednesday, Woods announced through his website and Twitter account that beginning July 1st, his staff bag will feature the logo of sports nutrition brand MusclePharm. In this new multi-year contract, the “scientifically driven, performance-lifestyle sports nutrition company” will use Woods’ likeness in commercials, ads and promotional appearances.
Woods will receive $5 million in restricted common stock in the company and royalties on any co-branded product, according to reports. The contract allows Woods and MusclePharm the option to extend the endorsement for an additional two years after its expiration in June 2018.
MusclePharm, which also sponsors Colin Kaepernick, Arnold Schwarzenegger and the UFC, was founded by former Indianapolis Colts player Brad Pyatt in 2008 after he realized the need for better sports nutrition products. The company is a manufacturer of sports related supplements and nutritional products, such as creatine, pre-workout supplements and whey protein. It expects full year sales of $165-to-$175 million in 2014.
“Tiger Woods is more than a golfer,” said Pyatt, chairman and CEO of MusclePharm. “He is an elite athlete possessing legendary work ethic and determination, as well as a focus on remaining in top physical shape. We are excited to work with Tiger to bring more attention to nutritional science and how it can enhance strength and overall athletic performance — and most importantly — fuel athletes safely.”
This will be Tiger’s fifth bag sponsor over the course of his career, which he began with Titleist, then Buick, AT&T and most recently Fuse Science. Fuse, also a sports nutrition company, had the shortest duration of the previous four, just less than three years. It isn’t a secret that Woods enjoys spending time in the gym, a regimen he is attributed to have brought to professional golf. Now a staple of every PGA Tour stop is the fitness trailer, and nearly every player on tour makes use of some kind of fitness program.
“One of the keys to success as an athlete is making sure you are fueling your body properly, which is at the core of MusclePharm’s mission,” Woods said. “This golf bag venture is a great way to launch this partnership. I look forward to working with MusclePharm to help people achieve their peak physical form.”
Woods is still taking an indefinite hiatus from professional golf, as he is recovering from back surgery. He did, however, recently progress to hitting full shots on the range. It is currently unknown whether or not he will return in time to play the British Open at Hoylake in July.