The game of golf is in trouble.
This is what organizations like the National Golf Foundation and various members of the national media have been drumming into our collective psyches over the last several years.
Whether or not you’re willing to buy what they’re selling, it’s hard to ignore the obvious: participation is down and golf’s leading organizations are working overtime to convince the iPhone generation to take up a game that’s been historically slow to embrace new technologies and changes in societal behaviors.
Peter Kratsios is the CEO of a tiny tech start-up with a huge idea. And on Memorial Day, he was also my partner at Eisenhower Park. We were playing the Red Course, one of three championship-caliber designs open to the public at this massive property just 28 miles east of New York City. We got paired with a couple of guys who would have gotten escorted out of any halfway decent country club. One of them was decked out in cargo shorts and a wife-beater; tattoos decorated his arms like sponsor logos on a Nascar driver. His companion was flicking ashes from what little remained of his cigarette and was disparaging the slow group in front of us in a tone guaranteed to offend the esteemed members of Bushwood in Caddyshack.
Barely out of the gate, I began thinking about the long day in store for us. Words like misery and agony were running through my head. Peter, on the other hand, was probably thinking about opportunity and conversion.
Kratsios is the man behind a product called GolfMatch that is available for Apple devices. The recently-released application comes at a time when the marketplace for golf-centric apps has become increasingly crowded. It seems like everyone and their cousin has an idea about how they can leverage technology to augment the game. Competition is stiff for anyone introducing yet another scoring device, GPS tracker or swing aid.
GolfMatch is uniquely suited to succeed because it’s none of those things. The app allows a person to discover other golfers in their area who are compatible with their playing style, handicap, age and other criteria. Essentially, it helps a golfer fill out their foursome from players with a common set of interests, eliminating the concern most people have about being randomly paired up minutes before a scheduled tee time.
[quote_box_center]“It all starts with the golfer,” Kratsios said. “You have to create a better experience for them. There’s a lot of tee-time aggregators out there, but what do they actually do to create a better golfing experience? Golfers want to play with other golfers at times that are convenient for them at courses at their price range. They also want to feel comfortable with someone their age or handicap and want to play from the same set of tees, because if you play from a different set of tees you already introduce a bit of disconnect.”[/quote_box_center]
GolfMatch got its start, ironically, through a series of random events. Kratsios took a job in digital advertising just after graduating from college in 2011. The idea for what would eventually become the GolfMatch app began gnawing on him shortly after he began working on an ad campaign for Nike Golf.
[quote_box_center]“They were coming out with a new glove and they wanted to target women, the ages of 36 to 50 in the Northeast between 2 p.m. and 6 p.m.,” Kratsios said. “I was looking for more golf publishers for this campaign and I realized that there was nothing really being done to grow the game of golf from a technology standpoint. So I started to think about what I can do to bolster participation.”[/quote_box_center]
He met his first partner purely by accident when he tried to sprint to the train station from his office in the pouring rain.
[quote_box_center]“On the train, I sat down and saw this young lady sitting across from me laughing cause I looked ridiculous,” Kratsios said. “We started talking about what she did. She actually came out with an app for her company the day before and I mentioned that I had an idea for an app as well.”[/quote_box_center]
Kratsios and Jessica Brondo met for drinks the following day and began working on concepts. The third member of the company, Julio Rivera, was discovered through an acquaintance. At the time, Rivera was a mobile developer at Priceline.com. As coincidence would have it, Rivera was developing a similar idea in his off hours. Kratsios recognized the situation for the opportunity that it was and brought Rivera on board as the company’s co-founder and chief technology officer. Together, the pair have complimented each other and Kratsios credits Rivera’s insights as a novice golfer as being a critical factor in helping to bring the app to market.
[quote_box_center]“I spent six months putting together financial models and go-to-market strategies,” Kratsios said. “I really knew what I wanted to focus on while still working at 24/7 Media. I was offered a promotion to join the media sales team as an account executive. I turned down the promotion, quit my job and moved home in the same day. I really took a risk.”[/quote_box_center]
It took me a good 20 minutes to navigate the maze of parking lots flanking both ends of Eisenhower Park. I thought I was lucky to find a prime spot near the driving range, but I barely had a chance to stretch my legs when I was told the clubhouse was across the street and that I needed to drive back into the busy two-lane road that cut through the property like a major artery.
Kratsios arrived a few minutes later. It was my second time getting together with him and I was starting to recognize the signature spring in his step, the relaxed posture and the easy-going vibe.
We made our way inside a red-brick building that wasn’t much of a clubhouse, even by public muni standards. The old-fashioned ticketing counters where customers made tee-time inquires and paid their green fees conveyed all the warmth of an off-track betting site.
I was beginning to wonder how a place like this could have hosted the 1926 PGA Championship won by none other than the legendary Walter Hagen. In a friendly gesture, Peter placed a hand on my shoulder and told me not to judge the place until we were on the course. Growing up on Long Island, Eisenhower belonged to a rota of courses he competed on as a junior golfer.
His introduction to the game came at age seven when a neighbor offered to take him to the driving range. Naturally athletic, Kratsios found the act of hitting a golf ball easy from the get-go. For a while he juggled baseball, basketball and golf; eventually, golf won out. He excelled at it first in high school and then at Gettysburg College, starting all four years on the school’s NCAA Division III varsity team.
These days, he channels his competitive nature into running his fledgling start-up. Although he belongs to a private country club on Long Island’s North Shore, more often than not he comes out to places like Eisenhower, Bethpage or Van Cortlandt where he can get his company’s product in front of course owners and potential customers.
Relationship-building, Kratsios told me, is the key component for making GolfMatch a success. The software app that he and his partners have built can help course operators better identify golfers who have either played their courses or are considering playing them in the future. To put it plainly, a lot of munis need all the help they can get. Within Long Island alone there remains a handful of clubs that don’t take advantage of an automated tee-time reservation system. And even among those facilities that are technologically in step, most use a trial-and-error approach to find ways to incentivize people to come back.
[quote_box_center]“We’re providing a value-added service for every organization and every course that we work with,” Kratsios said. “We want to allow [course owners] to be in the drivers seat to keep their community and target them. Everyone loves that. Nobody is saying we’re hesitant to work with you. Everybody wants to bring more people to the course and to sell more tee times.”[/quote_box_center]
For a small service fee, GolfMatch helps course owners design and distribute bi-monthly marketing campaigns to a targeted list of golfers who have played or wish to play that course from data collected in the app. For course owners, these campaigns drive awareness to their properties, increase retention among existing customers and ultimately lead to additionally sold tee times.
There are about 2,000 active accounts on the GolfMatch platform. Rather than spend money on traditional marketing, Kratsios has leveraged social media, specifically Instagram, to connect with early adopters.
“We really pride ourselves on the community we’ve built on a social basis,” Kratsios said.
The GolfMatch Instagram account has over 8,000 followers and each post generates hundreds of likes. It’s a simple and effective way to connect with a broad spectrum of golfing enthusiasts.
Like other entrepreneurs in the golfing industry, Kratsios is passionate about increasing participation in the game. Although he’s young and tech-savvy, Kratsios has some old-school views about how the game should be played. He applauds any effort by an individual or organization to get people interested in golf, but he’s not personally enthused about courses altering their greens by cutting holes the size of dinner plates, as TaylorMade’s “Hack Golf” initiative has supported.
He conceded that the game can be outlandishly expensive at times, and it’s certainly difficult to play at a high level, but those factors on their own aren’t driving people away or keeping new ones from taking it up. But combine those things with individuals consistently having lousy experiences on the course and you have the makings of a mass exodus.
Over the course of five hours, our playing partners turned out to be reasonably good companions, offsetting what they lacked in playing ability. Although they didn’t look the part, they were no less enthusiastic about the game than any of the old-money members of Shinnecock. With all the holdups we endured between holes, there was plenty of time to make small talk about golf (do fans really miss Tiger?) and about courses (how tough is Bethpage Black?).
As we all know from experience, a blind pairing works out fine on occasion; most times it doesn’t. If you’ve ever teed off with a golfer who hits a 5 iron farther than you hit your driver, then you know what I mean. A better player hangs out in the middle of the fairway waiting to play their approach while you spend a chunk of your round communing with squirrels.
Sometimes it’s not a mismatch of skill, but of attitude. You can’t expect a foursome to function if half the players show up to the course to play for bragging rights while the other half are there to socialize, chug beers or smoke blunts.
Insofar as the GolfMatch app is concerned, it might not always suggest a perfect foursome, but it has parameters in place to help an individual discover other golfers who view the game as a way to compete or a way to have fun, or anything in-between.
[quote_box_center]“I think everybody understands that the game needs to change; we need to innovate in order to get back some of those golfers that have left and to bring new ones into the game,” Kratsios said. “People at first might be a little confused about how we’re going to bridge that gap. But after we explain our story, it’s eye-brow raising.”[/quote_box_center]
Bridging The Gap
There wouldn’t be much to the GolfMatch story without the actual software app that Rivera, the company’s technology partner, coded entirely on his own under the duress of high expectations and demanding time constraints.
Given those circumstances, the initial release was naturally light on features. The app allowed a person to search for other golfers using a limited set of filters. The same approach applied to finding courses nearby. If you wanted to connect with a golfer, you clicked a button to follow them and crossed your fingers. Attempting to schedule an outing with other GolfMatch users was a crapshoot: a message to your followers may or may not have gotten noticed. Still, even with limited functionality, Kratsios was able to get members of the golf industry and investors excited about the app’s potential.
With the recently-released second iteration of the app, Kratsios and Rivera are planning to blow people away with a bevy of features that expands the software’s capability beyond that of a simple rolodex of golfing buddies.
The new match feature lets users look for pre-existing matches or post new ones to the platform. Once a match is created the owner can fill out the slots in his or her foursome from a list of friends, even from contacts who do not have profiles on GolfMatch. Schedule a day and time for your match and a push notification will be sent out to users who have been invited to participate.
If none of your personal contacts are into golf and you don’t know anyone on the platform, simply post your match to the GolfMatch community at large. A new set of filters help users discover public matches based on location and distance, as well by course name, or type of game (friendly, competitive, wager, family, or networking). If a match catches someone’s eye, they’ll make a request to join.
The experience of creating and filling matches has been engineered to be as seamless as possible. If one of your invitees drops out of your foursome, the match can be resurfaced.
“This allows the match to potentially get filled and to provide revenue for the golf course so that the tee time and green fee isn’t lost,” Kratsios said.
The only way setting up a match could be any easier is with a built-in tee-time aggregator, and if you don’t think Kratsios is working on making that happen, then you’re underestimating his resourcefulness.
If anything is going to prevent GolfMatch from fulfilling it’s potential, it’s the glacial rate of adoption. As Kratsios was quick to point out to me through our closing stretch at Eisenhower, the success of the platform hinges on being able to cultivate a large-scale community.
To that end, Kratsios has struck up relationships with Ship Sticks and the PGA Tour Superstore. These opportunities, and others like it, expose the GolfMatch brand to a highly coveted list of customers. In return, the GolfMatch platform allows these businesses to offer an on-the-course experience that complements their brick-and-mortar operations.
“[PGA Tour Superstore] want to transform their stores into a golf experience,” Kratsios said. “They want people to come in the morning and stay there all day on their simulators. When someone buys something at their store we want to help them bring that customer back in and to transform their consumers into our users.”
Kratsios is unabashedly proud of what his team (which has fewer members than most rock bands) has been able to accomplish in just 12 months. Although he’s only 25, Kratsios has all the characteristics of a classic workaholic. He sleeps with a plugged in iPad by his side, “cause you never know” as he said. Even the golf course, which has always been a refuge for him, now doubles as a place of business. Kratsios keeps his golf bag stocked with extra tees, balls and plenty of GolfMatch paraphernalia. It’s not uncommon to see him attaching marketing materials to the steering wheels of unattended golf carts. He acknowledges that running a start-up isn’t easy or glamorous.
On the teeing ground on the last hole at Eisenhower, Kratsios implored us to bear down and go for par, but it didn’t play out like a scene from Hoosiers. The less accomplished members of our group recorded doubles and triples. Even Peter wrote a bogey on his card. Out of the four of us, Kratsios was the only one who didn’t need advanced arithmetic to tally up his score.
It’s not about what you shoot, Kratsios told me afterwards. Easy for you to say, I said.
Dismissing my wisecrack, he told me the game of golf will be fine. The secret to its longevity and resilience is the camaraderie people develop when they take up the game.
[quote_box_center]”That’s the story that needs to be conveyed to future generations of golfers in all these grow-the-game initiatives,” he said.[/quote_box_center]
It’s no coincidence that GolfMatch is an attempt to do just that.
Fantasy Preview: 2018 CareerBuilder Challenge
The West Coast Swing kicks off this week with the CareerBuilder Challenge in Southern California. Last year, Hudson Swafford survived the difficult weather conditions and prevailed to win the event by one shot at 20-under par, one stroke ahead of Canadian Adam Hadwin who shot a 59 in the third round.
For fantasy players and gamblers, the CareerBuilder Challenge is one of the most frustrating events of the year. The event is played over three courses… and only one provides Shotlink. That is the PGA West Stadium Course, which will host two of the four rounds. Along with the frustration of not knowing how your picks are faring on each hole, there is also the added frustration of only having stats available from one course, which makes things tricky in identifying the key categories for scoring on the other two.
Selected Tournament Odds (via Bet365)
- Jon Rahm 10/1
- Brian Harman 14/1
- Patrick Reed 18/1
- Webb Simpson 18/1
- Kevin Kisner 20/1
- Phil Mickelson 22/1
- Zach Johnson 28/1
The best player in the field by some distance is Jon Rahm. The Spaniard has had a phenomenal rise since holing an improbable monster eagle putt to win The Farmers Insurance 12 months ago. He’s added two big wins on the European Tour since then, and he’s now No. 3 in the Official World Golf Rankings. Odds of 10/1 are certainly attractive, and if he plays his best or near to it then he’ll win the tournament. But the CareerBuilder Challenge is an event in which his immense driving ability will be nullified slightly; you can’t simply grip it and rip it. Instead, placement in the correct portion of the fairways offering the best angle of attack on the many short par 4’s is often the key here. Last year, Rahm managed a modest T34. At 10/1 he’s likely to be the most popular DraftKings pick, but I feel there may be better value down the line with Rahm — particularly on courses where he can showcase his dominant driving.
As I noted, hunting the value in this event is not an easy task. Fan favorite Phil Mickelson (22/1, DK Price $10,000) offers appeal at a time of year where he seems to always play well. Over the last three years, Mickelson has finished inside the top-25 each time. His best performance came in 2016 when he finished T3. Likely to have plenty of scoring clubs in hand from the fairway, Mickelson’s precise iron play should pay dividends this week. Last season, he finished 14th in Strokes Gained Approaching the Green. Through eight rounds in this new season he sits T2. In his last 10 rounds, he has averaged positive numbers on all the key statistics (Strokes Gained: Tee to Green, Off the Tee, Approaching the Green, Around the Green and Putting), which suggests his game is in very solid shape. After the media attention surrounding his split from long-term caddy Jim Mackay, I expect a doubly determined Phil Mickelson this year.
Kevin Na (80/1, DK Price $7,400) has had a disappointing 10 months on the golf course. Despite his lack of scoring, his statistics are indicating that he still has the game. Kevin enjoyed a brilliant stretch before 2017, where he seemed to always be there or thereabouts on the leaderboard. But his inconsistent results of late have driven his price back to where I consider it value for a quality player. Kevin Na’s iron play is lethal, and on a course that demands aggressive approaches to the green he should be able to give himself lots of looks for birdie. In his last 12 rounds, Na sits second in this field for Strokes Gained Approaching the Green. This should come as no surprise; in 2017, he finished 8th in the statistic for the season. His course form is solid if not spectacular, a T3 in 2016 being the highlight. He missed the cut at the Sony Open last week, but it’s not something I’d be overly concerned about. It came down to a brutal two days on the greens, where he dropped 7.6 strokes to the field.
At the same price and in the same mold in terms of a disappointing 2017, Scott Piercy (80/1, DK Price $7,400) looks like a value play. Piercy suffered injuries last season that caused a disruptive and frustrating season for him. But the three-time PGA Tour winner is showing signs of turning things around in this wraparound season. He recorded a top-20 at the Safeway Open back in October, and last week at the Sony Open he played well. He finished T25 despite dropping 4.4 strokes to the field on the greens for the four days. Piercy is seventh in this field for his last 12 rounds for Strokes Gained Approaching the Green; he sits 9th in ball striking over the same period. The main concern is his putting. He does struggle with the flatstick at times, but on these pure greens he may be able to give himself enough chances to improve on last year’s performance where he finished T41.
It is worth a reminder that this is an event where there are three days of action before there is a cut, and I certainly feel that it’s worth adding an extra long shot to your DraftKings teams as an extra round is opens a lot of possibilities. My long shot for the week is Hunter Mahan (300/1, DK Price $6,800). Mahan’s drop from the top echelons of the game is a reminder of how quickly it can all fall apart… but Mahan’s story might be turning around. He had his best stretch in some time at the back end of last year, where he managed to put a run of three-consecutive top-20 finishes together. He holds a positive Strokes Gained Total of 4.2 over his last 5 events, particularly showing promise off the tee and on the greens. At his price, there’s not much to lose in hoping Hunter can put together four rounds like he did at the back end of last year.
- Phil Mickelson 22/1, DK Price $10,000
- Kevin Na 80/1, DK Price $7,400
- Scott Piercy 80/1, DK Price $7,400
- Hunter Mahan 300/1, DK Price $6,800
The Long and Winding Road to The Old Course
St. Andrews holds a special and historic place in every golfer’s imagination. Anyone who has the faintest chance to play St. Andrews should do whatever it takes to get there. My journey to The Home of Golf was a circuitous one, filled with random twists and colorful characters along the way. It all started with a wedding. This is my story.
Palm Desert, California 2006. I was living the charmed and unglamorous life of a club professional. My soul was slowly being crushed by too many Couples Twilights and Ladies’ Guest Days. The love I once had for the game was waning and I needed something authentic to rekindle the passion. One day my friend Aaron called from Minneapolis with some exciting news: “Dude, my cousin Paul is getting married in a castle in England next month and we…” I cut him off with a quickness. “Forget the castle. We have to go play St. Andrews.” My response didn’t surprise Aaron one bit. His mind was already heading in the same direction, and he knew what I was going to say before he picked up the phone. We started forging a plan for the trip.
Aaron and I were both fairly seasoned travelers, but we weren’t without our limitations. There were family and work obligations to consider, as well as Aaron’s recently rebuilt knee. He was going to be a game-time decision for every round. I’m not saying Aaron is Brett Favre, but he’s a pretty tough guy so I felt good about our chances.
Our limited itinerary called for a Friday arrival, a Saturday groom’s dinner and a Sunday night wedding — all in the company of the wildly entertaining Reid and McIllrick clans. After that, if we survived, there would be golf: Monday at 7 a.m. on the Old Course, Tuesday at Carnoustie and Wednesday’s game at Loch Lomond before heading home. The difficult feat was going to be leaving from the wedding on the outskirts of Leeds, England around midnight and getting to the first tee at St. Andrews by 7 a.m. the next morning. Make no mistake; this was going to be intricate work.
You should know a little bit about the cousin/groom Paul Reid. A successful aviation executive and a native of Edinburgh, Scotland, he is perhaps best known for being the older brother of former Hibernian Football Club Goalkeeper Chris Reid. As teenagers the Reid brothers would visit their Minnesota cousins, and we all became fast friends. Paul and his bride-to-be Kay didn’t actually invite me to their wedding, but they knew I was coming as a guest; albeit a guest with ulterior motives.
We landed in Glasgow and drove to York, England (mistake) to meet up with the rest of the wedding party. The first two days was a boisterous blur of pints and greasy fish ‘n’ chips. I don’t remember much, but I do recall a few things; most notably, the groom’s dinner that featured a James Bond soundtrack. Not James Brown: James Bond. I’m a pretty solid dancer, but there’s only so much you can do with “A View to a Kill.” But it’s the groom’s night; if it’s Duran Duran he wants, then it’s Duran Duran he’ll get.
When Paul and Kay’s wedding finally came, it was a beautiful and lavish affair. Truth be told, I couldn’t get out of the place fast enough. When the clock struck midnight, Aaron and I hit the road. We were stone-cold sober and in front of us lay a cold, wet, five-hour drive through the dark Northern night. There was no place else in the universe I would have rather been.
It didn’t take long for doubt to start creeping in. Keep in mind, back in 2006 the car rental GPS systems were suspect. We were rolling through the rural countryside with MapQuest print-outs on the left side of the road in the driving rain. And don’t forget we were powering through a 3-day hangover fueled solely by adrenaline. This was nothing short of a herculean challenge.
Every good road trip has a soundtrack, right? Somehow, somehow, the only CD we had was by a band called Granddaddy. “Rear View Mirror” was their only jam. Late night/early morning Scottish radio offered little relief as “Crazy” by Gnarls Barkley was on every time we sought refuge on the FM dial. There was no Belle and Sebastian, no Big Country, no Simple Minds (thank God) and not even Teenage Fan Club. Just Gnarls Barkley every single time. I’m not making this up.
Three hours into our journey, we were starting to fade hard. Luckily, we came across a roundabout that had a 24-hour gas station/convenience store. Stepping out of the car I realized that what I thought was a light drizzle was actually rain. It wasn’t enough to keep you from playing golf, but it was a legitimate stop-a-Little-League-game type of rain. And it was cold. I bought a few extra-large coffees that tasted about as bad as you would expect rural Scottish gas station coffee to taste at 3 a.m. and headed back to the car.
Then it happened. As I hastily scrambled to get back into the car and away from the freezing rain, I fumbled the coffee. Not in the parking lot, not the side of the car, not even in the floor of the car. I ham-fisted all 32 ounces of java directly into Aaron’s lap. Talk about furious. Aaron was sleep deprived, had a right knee as swollen as Frank Gore’s and was freshly soaked with a gallon of lukewarm coffee. To rub salt on the wound, the only MapQuest sheet that we needed was also ruined. We would have to make the last two hours to the Old Course on feel, and I wasn’t sure our friendship would last that long.
We found our way to town around 5:30 a.m. We had rented a few rooms in a house about 10 minutes from the course and the plan was to change clothes and go play. The schedule was all working out, but the weather wasn’t. It was still raining, windy and maybe 40 degrees. But we changed and headed to the Old Course, hoping at least one of the elements would relent.
It’s not easy getting the 7 a.m. tee time at The Old Course. As the saying goes, “It’s who you know that counts,” and a friend of mine who was a member of an exclusive club that somewhat guarantees members tee times at courses all over the world had set it up for us. I had no confirmation or booking number — just an email from my friend telling me to be at the first tee by 6:45 a.m. If you knew this guy, you’d realize this wasn’t as risky as it sounds. So as we parked the car and started to walk to the historic first tee, only two things were going through my mind:
- It is still lightly raining, windy and cold
- Considering it’s 6:45 a.m., there are a lot of people here
As we approach the first tee and the Ellis Island-like crowd that surrounded it, the sense of place really started to sink in. Then suddenly, like Moses parting the Red Sea, two men split the crowd and walked toward us.
“The professionals from California, I assume?” said the shorter dark-haired fellow named Robert.
“Yes sir,” I replied.
We stumbled through introductions and Robert went on to say that everything had been handled. There would be no need to pay for anything. Then he asked if we’d take a few singles to play along in our tee time. We happily agreed.
As I went to put my peg in the ground, I could hear whispers from the de facto gallery: “Look! He’s the pro from California!” I wanted to turn and tell them, “No! Look away! I’m just a hack club professional and I haven’t slept in two days! Look away!”
Instead, feeling every ounce of the onlooker’s expectations, I pulled driver because it had the greatest chance of getting airborne. I swung as hard as I could and snap-hooked a line drive about 230 yards (85 yards of carry) into the 18th fairway. I was strangely content with the result. Just as we were about to walk off the tee, Robert approached and we shook hands as if to say thanks and good bye. He suddenly pulled me in closely and whispered, “At the conclusion of your round, there will be a silver Range Rover parked behind the green. Get in that vehicle.” Then he just turned and left. It was weird. The whole thing felt very covert. There was something about Robert and his sidekick that had my radar up. I wondered if the James Bond soundtrack from the groom’s dinner was a premonition of things to come.
We were paired with an Englishman who was a very solid player and another man from Houston, Texas, who was far less capable. The Texan, as we came to know him, probably shot over 150. To call him eccentric would be a gross understatement; he made Bill Murray look like Tom Kite. He sported a big, bushy gray beard and a flannel button-down shirt. The only thing guarding him from the elements was a picnic blanket he wrapped around his husky frame. My guess is he slept on that same blanket the night before, probably on the first tee. Whether The Texan was entirely there mentally was a topic of hot debate. “Nice shot,” I untruthfully said to him once. He looked back at me (through me?) for about 10 seconds before uttering, “They all are.” Curious words for a man who just shot about 150.
People will often tell you how great the caddies are at The Old Course, but they didn’t have my man Stevie. Again and again, I asked Stevie not to read the greens for me because I wanted to figure them out myself. I also asked him not to club me, but rather to just give me yardages. As we approached the 10th green, I was pleading: “Stevie… please, for the last time, please don’t give me a read unless I ask for it, OK? I really want to read the greens myself.” His reply: “You got it, sir. Sorry, sir… You got it.. This one’s right to left, sir. About half a foot.” He hands me a putter, walks away and grabs the pin.
By the time we reached the historic Road Hole, my relationship with Stevie (not his real name) was beyond frayed. A good drive left me in the middle of the fairway. I asked Stevie for a distance and he clubbed me. “Just the raw distance, please, Stevie.” He clubed me again. And then again. I asked one more time and he finally relented. I took 8-iron — one more club than Stevie recommended — and hit it pure leaving a ball mark about five feet past a middle pin. The problem was the ball ended up well over the green on gravel. Triple-bogey seven. Stevie was right. The shot called for a 9-iron hit short and right of the sucker’s line I had played.
As we reached the 18th green, we all shook hands and gave our thanks, good lucks and goodbyes. I embraced Stevie as if asking for his forgiveness. I looked up and there it was, the silver Range Rover. Robert and his accomplice jogged out to meet us, grabbed our bags and loaded them in the back. “Off to the castle for lunch now,” Robert said. It was not a request, but a requirement. Our golf bags were like hostages so we followed orders.
Again, we didn’t know these guys from Adam and the whole scene was just a little north of uncomfortable. Defenses were slightly up. I knew Robert and his cohort wanted something from us, but I wasn’t sure what. Robert told us we were about five miles away from “the castle” where we could “have lunch and discuss a proposition.” When we got there, it was more clubhouse than castle. There was a garden, a pool and stables. It reminded me of an Oasis video. I was half-expecting Liam Gallagher to be passed out on a billiards table in the parlor.
As it turns out, Robert was just trying to sell us memberships into the club, which would be like joining all of the world’s finest clubs. It would guarantee us tee times “anywhere but Augusta National” as Robert reiterated half a dozen times. Instead of calling him to the carpet on the false promise of global tee times, I explained that I wasn’t in the market to join any club and thanked him for his hospitality. After a nice lunch and few beers, they drove us back to our car.
Aaron and I hadn’t slept in well over 24 hours and we were spent. We had plenty of daylight to play more golf, but we just didn’t have the energy. Kingsbarn, The Jubilee, maybe even a replay of The Old Course; it was all right there in front of us. But instead we went back to our rooms to warm up, dry up and rest; a decision I’ve regretted ever since.
After recharging, we dragged ourselves back into town and drank half a dozen pints as we recounted the day. There were so many surreal quirks that we had to take a mental inventory. Was that the hardest five-hour drive ever? Did we almost crash into a few roundabouts? How horrible does a lap full of coffee feel at 3:30 a.m.? Did that scene at the first tee really happen? Is The Texan is still alive? Was he even real? Was being shuttled away from The Old Course by strangers in a silver Range Rover to a castle for lunch with two kind of strange guys we didn’t know the most James Bond move ever… or the least James Bond move ever? Who knows.
But I know one thing: I’ll be back at St. Andrews someday, hopefully with my daughter if she chooses to play. I’ll show her where my smother-hook on the opening hole ended up. We’ll laugh at stories about The Texan. Maybe I’ll birdie the 18th again. As we’re standing on the green hugging, I’ll pull her close and whisper: “If you see a silver Range Rover behind the green, don’t get in. They’re just trying to sell you something.”
Let’s Talk Fitting: Length, Lie and Loft
With club fitting and club building, there are a lot of factors that can be measured and taken into account. When it comes down to it, though, there are three critical factors that will create the biggest effect on your ball flight. They are known as the 3 L’s: length, lie and loft.
In this video, I explain why the three L’s are important and why you should always ask for your measured specs.
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