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Barney Adams introduces himself as a GolfWRX Contributor

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Hello GolfWRX readers. Let me introduce myself, as I’m about to write a series of columns for the site. The initial effort will be a six-part series on the drop in participation and what can be done. After that columns will reflect comments directed by you, the readers.

My name is Barney Adams and as I understand it many of you are younger, avid golfers. So why would you be interested in reading anything from a relic like me who doesn’t use any of today’s social media?

Well, to start, I used to be you. Only now I have a lot more experience, so you can ask me whatever you want about the game or equipment and you’ll get a straight answer. Back in the persimmon and balata days I was a decent player; a 2-to-3 handicap for many years. I was never considered professional material (not because of a lack of time, but because of a lack of talent), however, I did get on the occasional streak, have broken 70 dozens of times and have a tournament registered low of 64 (with a double bogey, I might add, which I remember vividly some 40 years later).

Later when I got into the club business, I worked as a club fitter down range from Hank Haney and his teaching staff. This was when I was trying to develop my own line of clubs and the hands-on experience was invaluable. In those days prudent observation would have me going broke any day, so as a back-up plan I studied teaching methods. Fortunately, I got lucky with a club I designed called the Tight Lies and it provided a platform for Adams Golf to become a real company. Along the way I have repaired clubs, picked up eight patents on designs and came up with some good ideas: some that I’d rather forget. I still have a shirt with embedded epoxy as a keepsake from my assembly days.

I provide all this personal data not to try and impress anyone or reflect upon days gone by, but because I hope it opens the door so you will ask questions that I’ll attempt to answer publicly. I’m not affiliated with any golf company, and you can be assured you’ll get straight answers. That’s the type of dialogue that’s important to me.

My first six columns will be a series on declining amateur participation in golf. For those of us who love the game and want to see it flourish, this is a serious issue. I first started writing about this three years ago and it wasn’t a subject some in the industry wanted openly discussed. There is an old saying that I first heard when I was working in the Silicon Valley decades ago:

“You can always tell the pioneers. They are the ones with arrows in their backs.”

Now that I’m 75, I’m far more concerned about the status of my aching back than some golf twit who doesn’t think it’s proper to discuss the players leaving the game. The erosion has continued and today it’s become a popular issue for discussion. So what I’ve done is trace the pattern, offer insight as to why its happening and propose a definitive solution.

You may notice the occasional attempt at humor and that I’m an equal opportunity offender.

So here my email: barneyadams9@gmail.com. You might want to table any questions until the series has run its course, but if you’d rather send them now I’ll hold onto them and respond as soon as I can.

I’m very interested to see where this goes, and am looking forward to your feedback and questions. Thank you in advance for reading and your support of this game I love so much.

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at barneyadams9@gmail.com Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

29 Comments

29 Comments

  1. tbowles411

    Jun 23, 2014 at 12:22 pm

    Well, this is just cool. Think I can stop in on my next trip to Dallas in a month? 🙂

  2. Ken

    Jun 17, 2014 at 9:46 pm

    Welcome to the Golfwrx site!!! I have always respected your insight and look forward to all of your future columns.

    I’ve been a long-time Adams user. Started as most with the Tight Lies FW’s, but I’ve always loved Adams irons. Over the years I’ve played the GT Performance, GT Tour, GT Ultimate, and now the Adams CMB. Really looking forward to your input.

  3. Clarkson Golf Alumni

    Jun 16, 2014 at 8:20 pm

    I played golf at your alma mater, Clarkson University. The one thing I’ve always wanted to ask is why Adams Golf was not involved at all with our golf program. We used Ogio bags and later Ping. No players on the team used any Adams clubs. It wasn’t that we didn’t like your equipment, it was the fact that Adams was one of the manufacturers that we didn’t get a discount from. My teammates and I presumed you would have wanted us to have Adams/Clarkson golf shirts and Adams/Clarkson bags rather than other manufacturers. Like all our golf equipment, we didn’t expect it for free, but the fact we didn’t even receive a discount was puzzling. I frequent the golfwrx forums and now that you are posting, I had to ask.

    Thanks.

    • Barney adama

      Jun 17, 2014 at 5:06 pm

      Years ago there was a problem with my old Fraternity. I called the office of the then President to see if I could get any details. A spokesman told me to go away. I asked again saying I was just curious and was told to go away that the school wasn’t interested in anything I had to say. I then asked them to mark my file ” deceased ” that was President Brown. Now the school has Tony Collins a great guy. Of course now I can’t do anything because I have no affiliation.

  4. RG

    Jun 16, 2014 at 4:00 am

    Mr. Adams,
    Thank you! Your clubs have given me joy and confidence in abundance through the years. I can’t wait for your articles and insights. Swing away!!

  5. LB

    Jun 14, 2014 at 11:27 pm

    This is fantastic, can’t wait to read what you have to say. And congrats on a stellar career. Your company was churning out remarkably performing clubs in every category which is a credit to your leadership.

    Tee it forward I agree is a misnomer. If you are left with long irons into every approach shot you need to move up, plain and simple. My biggest issue with slow play is those that don’t recognize it or don’t care, when every group is backed up and they make no effort to get going.

    Outside of that, the game is what it always has been. There’s simply less time to get away in 2014.

  6. Greg Hunter

    Jun 14, 2014 at 12:54 am

    That’s awesome to have someone with the background and street knowledge. It will be cool to ask questions!

  7. makaveli

    Jun 13, 2014 at 6:09 pm

    Welcome to the best golf site ever Barney.

  8. paul

    Jun 13, 2014 at 2:24 pm

    Welcome Mr. Adams. I loved my first set of golf clubs, a set of Adams I picked up on a garage sale. In regards to growing the game, I think it is not going to happen for a while. The bubble burst, now things are going back to normal. Where I live in Canada golf is still thriving. The reason is because our local economy is strong, and even trades people make enough money to go play. We also have time because courses around here were built a long time ago and only one or two are crazy long. The big problem is our culture doesn’t share the values that are built into the core of golf, and that’s why more people don’t play.

  9. John Wunder

    Jun 13, 2014 at 8:43 am

    Simply Amazing. This site never ceases to surprise me!

    Welcome Mr. Adams!

  10. Dave Davis

    Jun 13, 2014 at 7:40 am

    As a fitness contributing writer I Welcome you Barney, looking forward to your additions. I know i will have questions as an aspiring golfer trying to improve my game.

  11. 4pillars

    Jun 13, 2014 at 6:05 am

    Barney

    As a very successful designer of Hybrids how do you feel they should be hit off the deck

    hit down like an iron, or a sweeping action like a wood.

    I see advice from different coaches on this and wondered how you designed them to be hit.

    Thanks

  12. Jim Gilbreath

    Jun 13, 2014 at 12:29 am

    I am very pleased that Barney Adams will be a regular contributor, especially with the topic of the first six. I have read a lot of his writing in the past 2 years. I am a big fan of Tee It Forward, and have promoted that as much as possible at my home club, and with some success. We are also participating in the PGA of America’s Family Tee program, but it’s hard to get people to move up that far.

  13. Tommy

    Jun 12, 2014 at 11:58 pm

    Welcome to the WRX community Mr. Adams. When I was 11 years old I had a go-to club, an Adams Tight Lies 5 wood, it was my favorite club and used it for everything. I cannot wait to hear your knowledge about the future of golf.

  14. EF

    Jun 12, 2014 at 11:26 pm

    I’m going to try to say this nicely because you seem like a nice guy. But if your first article has anything to do with teeing it forward, 15″ cups, only playing 9 holes at a time, slowing the greens down to 3 on the stimp meter or generally not following any of the rules of golf, I won’t be reading any further in the series. Those topics have been absolutely brutalized to death at this point. Regardless of which side of the fence you sit on on those issues, they are at minimum completely belabored at this point. But I’m just getting a feeling that article 1 will be something about teeing it forward. And if that’s the case, there’s already about a hundred such articles already on this site.

    You know a really good idea for an article on declining participation? How about peeling back the layers from the items I noted above and taking a real look at it. Want an even better idea? How about an article on whether it really matters to the future of the game whether it grows.

    • John

      Jun 13, 2014 at 1:56 pm

      How can they be “brutalized to death” when it still takes five hours to play 18?
      I’d hold your fire a little bit until the man has an opportunity to actually write something. There may be more layer peeling than you think.

    • Barney adama

      Jun 14, 2014 at 10:11 pm

      Hit like a 5 iron

    • Barney adama

      Jun 14, 2014 at 10:14 pm

      A) I’m not really a nice guy I’m much too blunt. b) teeing it forward is a misnomer which I will explain , I don’t favor anything that breaks the rules. As to taking a hard look and whether it matters ; read on.

  15. Reid

    Jun 12, 2014 at 10:36 pm

    It’s so awesome to see you here Mr Adams. I’ve been a fan of yours since day one with the Tight Lies. I think your innovation to the game is something that many of the newer/younger golfers don’t realize when they pick up a hybrid and fairway wood. Although the brand may not be Adams, the innovations you developed so long ago are shared so many times over throughout the equipment lines. Welcome and Aloha!

  16. Ken

    Jun 12, 2014 at 9:25 pm

    Welcome, sir. This is the kind of thing that truly adds value to WRX. I find this preferable to some guy asking whether I play better in black or khaki. Looking forward to your columns.

    Ken
    Adams in the bag

  17. Sean

    Jun 12, 2014 at 8:02 pm

    Welcome! I’m a big proponent of teeing it forward Barney, and have talked about it extensively, unfortunately not many agree. I think if more people did tee it forward they would enjoy the game more. Perhaps one of the reasons people do leave the game is frustration? If so, teeing it forward may be one way to keep them around. 🙂

  18. Tom Stickney

    Jun 12, 2014 at 5:20 pm

    Awesome guy; met him in palm desert several times…always friendly! Welcome.

  19. Clem

    Jun 12, 2014 at 4:49 pm

    Barney I’m looking forward to your comments and insights into the game of golf. As well as what can be done to increase the participation of young and older players to this great game.

  20. John Muir

    Jun 12, 2014 at 3:19 pm

    Excited to hear this news, Barney. You were a subscriber to my golf equipment newsletter some time ago and I always appreciated your input/notes to me.

    John Muir

  21. Jason Hat

    Jun 12, 2014 at 2:08 pm

    Looking forward to reading your articles. Thanks for your time here.

  22. Chuck

    Jun 12, 2014 at 1:55 pm

    Barney thank you for taking the time to write and for sharing your invaluable knowledge.

    I hope you’ll answer this question at some point in the series: Why not rollback the USGA’s testing specs on golf balls?

    It doesn’t seem to me to be much of a threat to the golf CLUB business. We’re all great lovers of golf clubs and technology on this site. Some of us are great lovers of classic golf course architecture. I know of virtually nobody, apart from Wally Uihlein and the people he pays, who are particular fans of golf BALLS.

    Is it not conceivable, that if golf ball specs were significantly altered, that the change might well result in a boost to equipment sales, as players adjusted their club choices to better match new balls?

    As for general distance gains for recreational players, the data seems inconclusive. Some experts claim that technology (that has unquestionably revolutionized elite-level golf) has done little to change recreational golf. Other experts claim that technology (THEIR technology, most often) is significant and essential to growing the game. Do you take a side? If so, what’s your evidence?

    • John

      Jun 13, 2014 at 1:56 am

      Great question, and great idea. I am not looking forward to 8,000 yard courses, and neither is the water table. Too much land, resources etc. When Bubba hit a gap wedge into 13 at Augusta, I just thought something has to be done. I also agree that the club manufacturers wouldn’t lose anything with a ball rollback, they might even gain as the original poster pointed out as people adjusted their set ups for playing golf instead of bombing golf.
      The ball is ruining the game.

    • Barney adama

      Jun 15, 2014 at 1:31 pm

      Will address golf balls in a future column.

  23. Steve Barry

    Jun 12, 2014 at 1:18 pm

    Welcome to the site Barney, I’m sure you’ll have a ton of great info to add with coming from such experience. Looking forward to your additions!

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Opinion & Analysis

The “70% Rule” is still the winning formula on the PGA Tour

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In June of 2010, a year before the Tour launched Strokes Gained Putting analysis, I published an article on my blog (www.NiblicksOfTruth.blogspot.com): “PGA Tour Winner’s – 70% Rule.”

I had been studying the winners of each tour event for years and realized that they all had specific success in three simple stats–and that the three stats must add up to 70 percent

  1. Greens in Regulation – 70%
  2. Scrambling – 70%
  3. 1-Putts from 5 to 10 feet – 70%

Not every one of the three had to equal 70 percent, but the simple addition of the three needed to equal or exceed 70 percent.  For example, if GIR’s were 68 percent, then scrambling or putting needed to be 72 percent or higher to offset the GIR deficiency—simple and it worked!

I added an important caveat. The player could have no more than three ERRORS in a four-round event. These errors being

  1. Long game: A drive hit out of play requiring an advancement to return to normal play, or a drive or approach penalty.
  2. Short game: A short game shot that a.) missed the putting surface, and b.) took 4 or more total strokes to hole out.
  3. Putting: A 3-putt or worse from 40 feet or closer.

In his recent win in the Shriners Hospitals for Children Open, Kevin Na broke the rule… by a bit.  He was all good on the 70 percent part of the rule

  1. GIR’s: 75 percent
  2. Scrambling: 72 percent
  3. 1-Putts 5-10 ft.: 73 percent

But not so good on the three-error limit

  1. Long game: Two driving errors and one approach penalty (three errors).
  2. Short game: A chip/pitch shot that missed the green and took FIVE strokes to hole out (one error).

No wonder it took a playoff to secure his win! But there was another stat that made the difference…

The stat that piqued my interest in Kevin’s win was connected to my 70 percent Rule.  It was his strokes gained: putting stat: +3.54, or ranked first.  He gained 3.5 strokes on the field in each of his four rounds or 14 strokes. I have never seen that, and it caused me to look closer. For perspective, I ran the putting performance of all of the event winners in the 2019 Tour season. Their average putting strokes gained was +1.17.

Below, I charted the one-putt percentages by distance range separately for Kevin Na, the 2019 winners, and the tour 2019 average. I have long believed that the 6–10 foot range separates the good putters on Tour from the rest as it is the most frequently faced of the “short putt” ranges and the Tour averages 50 percent makes. At the same time, the 11-20 foot ranges separate the winners each week as these tend to represent birdie putts on Tour. Look at what Kevin did there.

All I can say again, I HAVE NEVER SEEN THIS. Well done Kevin!

For the rest of us, in the chart below I have plotted Kevin’s performance against the “average” golfer (15-19 handicap). To see exactly how your game stacks up, visit my website.

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Instruction

The Wedge Guy: The importance of a pre-shot routine

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I believe one of the big differences between better recreational golfers and those not so good—and also between the tour professionals and those that can’t quite “get there”—is the consistency of their pre-shot routines. It is really easy to dismiss something that happens before the ball is even struck as irrelevant, but I strongly urge you to reconsider if you think this way.

To have a set routine to follow religiously before every shot gives you the best chance to execute the shot the way you intend. To do otherwise just leaves too much to chance. Indulge me here and I’ll offer you some proof.

It’s been a while back now, but I still remember an interesting account on this subject that used the final round of the 1996 Masters—when Nick Faldo passed a collapsing Norman—as his statistical proof. This particular analyst reviewed the entire telecast of that final round and timed the routine of both players for every shot. What he discovered was that Norman got quicker and less consistent in his pre-shot routine throughout his round, while Faldo maintained his same, methodical approach to every shot, not varying by more than a second or so. I think that is pretty insightful stuff.

A lot of time has passed since then, but all competitive tour professionals pay very close attention to their pre-shot routines these days. I urge you to watch them as they go through the motions before each shot. And notice that most of them “start over” if they get distracted during that process.

While I do not think it is practical for recreational golfers to go into such laborious detail for every shot, let me offer some suggestions as to how a repeatable pre-shot routine should work.

The first thing is to get a good feel for the shot, and by that, I mean a very clear picture in your mind of how it will fly, land and roll; I also think it’s realistic to have a different routine for full shots, chips and pitches and putts. They are all very different challenges, of course, and as you get closer to the hole, your focus needs to be more on the feel of the shot than the mechanics of the swing, in my opinion.

To begin, I think the best starting point is from behind the ball, setting up in your “mind’s eye” the film-clip of the shot you are about to hit. See the flight and path it will take. As you do this, you might waggle the club back and forth to get a feel of the club in your hands and “feel” the swing that will produce that shot path for you. Your exact routine can start when you see that shot clearly, and begin your approach the ball to execute the shot. From that “trigger point”, you should do the exact same things, at the exact same pace, each and every time.

For me (if I’m “on”), I’ll step from that behind-the-shot position, and set the club behind the ball to get my alignment. Then I step into my stance and ball position, not looking at the target, but being precise not to change the alignment of the clubhead–I’m setting my body up to that established reference. Once set, I take a look at the target to ensure that I feel aligned properly, and take my grip on the club. Then I do a mental check of grip pressure, hover the club off the ground a bit to ensure it stays light, and then start my backswing, with my only swing thought being to feel the end of the backswing.

That’s when I’m “on,” of course. But as a recreational player, I know that the vast majority of my worst shots and rounds happen when I depart from that routine.

This is something that you can and should work on at the range. Don’t just practice your swing, but how you approach each shot. Heck, you can even do that at home in your backyard. So, guys and ladies, there’s my $0.02 on the pre-shot routine. What do you have to add?

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Podcasts

The Gear Dive: Akshay Bhatia

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In this episode of The Gear Dive brought to you by Titleist Golf, Johnny chats with rookie phenom and Walker Cup Player Akshay Bhatia.

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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