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Cobra Design Lab offers totally custom Bio Cell+ drivers

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One of the most impressive performers in our 2014 Gear Trials: Best Drivers club test was Cobra’s Bio Cell+ driver, even though it didn’t crack the top-5 in our “Distance-First,” “Forgiveness-First” and Balanced Performance” categories.

How do we explain that? The No. 1 reason for the snubbing of the Bio Cell+ was the solid performance of the Bio Cell driver, which offers more forgiveness than the Bio Cell+ thanks to its 20cc-larger head size, as well as a very similar launch and spin.

For some players who struggle to keep their spin down, however, the Bio Cell+ driver will be a better choice. Its smaller head and Venollum alloy crown insert lower the driver’s center of gravity, which can knock off about 300-to-500 rpm of spin depending on a golfer’s swing characteristics and contact point. That can lead to quite a few more yards if the driver is properly fit.

Click here to read our review of Cobra’s Bio Cell and Bio Cell+ drivers, which scored an impressive 4.6 out of 5 rating.

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Above: A stock Bio Cell+ driver in orange. 

Although looks don’t play a factor in our Gear Trials testing process, several members of our panel of custom fitters expressed concern over the look of the Bio Cell+’s dual-colored crown. That’s why Cobra’s new Design Lab makes so much sense. It allows the minority of players who need the Bio Cell+’s low-spin performance — they ones who are usually the pickiest about the looks and shafts in their driver, by the way — to customize the head, shaft and grip of the driver to their preference.

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Choosing a blue Venollum insert resulted in Cobra adding blue paint fill to the sole of the driver. 

Pricing starts as low as $449, which allows golfers to choose two different head colors (white and black), as well as eight different Venollum insert colors. Those insert colors can be customized to have different patterns as well, such as “Matte,” “Bio Cell,” “Matte DigiCamo” and “Marble.”

Cobra also offers 39 different grips options and 58 different shaft options, some of which have an upcharge. There’s even a special requests section, where golfers can specify how much the want the shaft tipped and how golfers would like Cobra to align the driver’s shaft and grip logos (logo up, logo down, and if golfers want those alignments to correspond to a specific MyFly8 loft and lie angle setting).

Cobra sent me a custom Bio Cell+ to show off just how detailed the Design Lab is. I opted for a Bio Cell+ with a black crown and a blue marble Venollum insert. The shaft is a Mitsubishi Rayon Kai’li 70X ($150 upcharge) tipped 1 inch at 45.5 inches, which is 0.25 inches longer than Cobra’s stock loft. The shaft and Golf Pride Z-Cord grip ($5 upcharge) are alignmed to be logo down in the driver’s 9.5-degree setting.

To experience the Cobra Design Lab for yourself, click here.

Click here to see what GolfWRX Members are saying about Cobra’s Design Lab in our forum.

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5 Comments

5 Comments

  1. RAT

    May 19, 2014 at 5:38 pm

    This is a turn to the right direction , but we want a gut bust,n bad hombre of a driver that not only does it look the part it is the part distance and roll out.But 500 bucks ain’t going to cut it.This needs to be a Henry Ford priced monster.. Lead the rest don’t follow..

  2. Mat

    May 19, 2014 at 1:32 pm

    As for everyone offering it, I’d really like to see stickers for IRONS. Little cutouts that sit in there and change the whole look. There have been a few sticker companies for drivers, and they haven’t seemed to catch on. I think OEMs might have better luck because who wants to screw with a driver… but wedges get stamped and no one cares. I think those stamps look very cheap, and would love to see more finished, higher quality ways to individualize.

    • paul

      May 20, 2014 at 9:11 am

      I can’t tell if this is sarcastic… Stickers? Really?

  3. Mat

    May 19, 2014 at 1:29 pm

    No way to change total club head mass without tape… no thanks.

  4. Curt

    May 19, 2014 at 1:18 pm

    All the manufacturers need to offer this……..

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Equipment

Spotted: Nate Lashley’s Ping PLD “Wolverine” putter

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Ping PLD putters have been a very common site on profesional tours. Pros seem to gravitate toward the PLD line’s custom options and precision milling. We have seen the PLD line expanded over the years, but we haven’t seen too many, if any, large mallets.

This week we spotted a PLD putter in Nate Lashley’s bag that has a similar look to the old Ping Wolverine head shape. This putter is a large mallet with the famous “claws” on the outside and oval center that housed the alignment aid.

Nick’s putter has the PLD logo on the back but also looks like it might have an insert installed on the face. It is hard to tell but at the address picture, it looks like the face is a lighter material than the rest of the putters. The putter is center-shafted and should be face-balanced with a high MOI for stability and forgiveness on mishits. The sole is completely milled and has no markings of name or technologies that might be present in the head. A single white site line is on the top of the putter for alignment.

Nick’s putter is finished off with a chrome steel shaft and a Super Stroke Zenergy Flatso 2.0 grip in black and white.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/23/24): TaylorMade Qi10 Driver Ruby Red

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade Qi10 Driver Ruby Red.

From the seller: (@Gehly): “TaylorMade Qi10 Driver 9.0 Designer Series Ruby Red. Custom Mitsubishi Kai’li Red 60s (stiff) shaft, plays 46”. Great condition, head near mint (see pics). w/ Red/Black Golf Pride NDMC Midsize grip. No headcover for it. $545

To check out the full listing in our BST forum, head through the link: TaylorMade Qi10 Driver Ruby Red

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Whats in the Bag

Sam Burns WITB 2024 (April)

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  • Sam Burns’ what’s in the bag accurate as of the RBC Heritage.

Driver: Callaway Paradym Triple Diamond S (9 degrees @10)
Shaft: Fujikura Ventus Blue 7 TX

3-wood: Callaway Paradym Ai Smoke Triple Diamond T (15 degrees @16)
Shaft: Fujikura Ventus Blue 8 X

Hybrid: Callaway Apex UW (21 degrees)
Shaft: Fujikura Ventus Blue 8 X

Irons: Callaway Apex TCB ’24 (4-AW)
Shafts: Project X 6.5 (4-PW), True Temper Dynamic Gold X100 Tour Issue (AW)

Wedges: Titleist Vokey Design SM10 (56-14F @55), WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold S400 Tour Issue (56, 60)

Putter: Odyssey Ai-One #7S

Grips: Golf Pride Tour Velvet Align

Ball: Callaway Chrome Tour X

Check out more in-hand photos of Sam Burns’ WITB in the forums.

 

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