Medicus Golf, the company known best for its popular training aids, has announced a new line of “Kick X” golf equipment that includes drivers, fairway woods, irons, putters and balls. The decision to enter the golf equipment marketplace coincides with the company’s decision to move all of its operations from Brunswick, Ohio, to the epicenter of the golf equipment industry, Vista, Calif.
“We have expanded our staff, infrastructure and facilities in California to accommodate our new product development plans and we felt it was important for all of our operations to be in Vista, the hub of the golf industry,” said former PGA Tour player Bob Koch, the company’s founder. “Having one location to serve the needs of our existing customers, as well as new ones, will be a win-win for everyone. The process of fulfilling orders will be streamlined. This is a major step in the evolution of Medicus Golf and I could not be more excited.”
Koch founded Medicus in 1986, and the company has since become a household name among golfers with its dual-hinge swing training clubs and instruction programs. The next step in helping golfers, Koch decided, was to build clubs that took the training onto the course.
“But we needed a new brand, so that players wouldn’t confuse the products with Medicus training devices,” Koch said. “So we formed Kick X Golf by Medicus, and brought Mark Adams on board to make it happen.”
Adams is the former vice president of research and development at Tommy Armour Golf. He and Koch said they designed the equipment line with larger, hotter sweetspots to “make it easier for people to play golf: to play it better, faster, and ultimately get maximum enjoyment out of the game.”
The Kick X Golf line features the Blast Driveway ($347.95), a versatile 12.5-degree club that is designed to be used as both a driver and fairway wood. It uses what Medicus calls Compression Cavity Technology to allow compression of the entire clubface at impact to increase distance.
The Tracker SRT (Sliding Response Technology) system found in the hybrid ($239.95) has the ability to eliminate hooks and slices by moving weights across the back of the head. The MA-9 irons promote a large sweet spot and improved feel, while being offered in both cast ($479.95) and forged models.
The Zball putters come in four designs ($167.95 to $229.95) and feature alignment technology that matches the company’s new TourZ balls. The TourZ balls also have a Metal Fuzion Core surrounded by a triple-layer cover to promote distance and feel.