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Medicus Golf releases Kick X line of equipment, moves HQ



Medicus Golf, the company known best for its popular training aids, has announced a new line of “Kick X” golf equipment that includes drivers, fairway woods, irons, putters and balls. The decision to enter the golf equipment marketplace coincides with the company’s decision to move all of its operations from Brunswick, Ohio, to the epicenter of the golf equipment industry, Vista, Calif.

“We have expanded our staff, infrastructure and facilities in California to accommodate our new product development plans and we felt it was important for all of our operations to be in Vista, the hub of the golf industry,” said former PGA Tour player Bob Koch, the company’s founder. “Having one location to serve the needs of our existing customers, as well as new ones, will be a win-win for everyone. The process of fulfilling orders will be streamlined. This is a major step in the evolution of Medicus Golf and I could not be more excited.”

Koch founded Medicus in 1986, and the company has since become a household name among golfers with its dual-hinge swing training clubs and instruction programs. The next step in helping golfers, Koch decided, was to build clubs that took the training onto the course.

“But we needed a new brand, so that players wouldn’t confuse the products with Medicus training devices,” Koch said. “So we formed Kick X Golf by Medicus, and brought Mark Adams on board to make it happen.”

Adams is the former vice president of research and development at Tommy Armour Golf. He and Koch said they designed the equipment line with larger, hotter sweetspots to “make it easier for people to play golf: to play it better, faster, and ultimately get maximum enjoyment out of the game.”

The Kick X Golf line features the Blast Driveway ($347.95), a versatile 12.5-degree club that is designed to be used as both a driver and fairway wood. It uses what Medicus calls Compression Cavity Technology to allow compression of the entire clubface at impact to increase distance.

The Tracker SRT (Sliding Response Technology) system found in the hybrid ($239.95) has the ability to eliminate hooks and slices by moving weights across the back of the head. The MA-9 irons promote a large sweet spot and improved feel, while being offered in both cast ($479.95) and forged models.

The Zball putters come in four designs ($167.95 to $229.95) and feature alignment technology that matches the company’s new TourZ balls. The TourZ balls also have a Metal Fuzion Core surrounded by a triple-layer cover to promote distance and feel.

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Will Peppler is a former member of the University of Manitoba golf team. Currently he is a graduate student studying kinesiology and neuroscience. In his spare time Will enjoys running, cycling, and of course golf.



  1. Freddy

    May 1, 2014 at 5:28 pm

    The logo looks an awful lot like the Callaway X in their X2-hot series. Wonder if that will be some sort of patent infringement…

  2. Bill

    May 1, 2014 at 2:54 pm

    Personally, I won’t ever buy a Medicus product again after they were dishonest with their add on products. I bought one thing from them and the next thing I knew, I was on the hook for hundreds of dollars of add on products. Not to mention, these clubs look like generic K Mart clubs. Can anyone say Voit?

  3. Curtis

    May 1, 2014 at 11:13 am

    Could you please tell them they can finally update there ancient commercials on Golf Channel! Thank you.

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LA Golf Partners buys Matrix Shafts’ assets, launches “LA Golf Shafts”



Reed Dickens, Founder and Chairman of the newly formed LA Golf Partners, is bringing a concept he once used in a baseball bat company into the world of golf shafts.

Marucci Sports, of which Dickens was the co-founder and former CEO, was once the No. 1 bat in Major League Baseball, and it was different because the company partnered with professional players who not only helped with product development, but who actually invested in the company.

Now, Dickens is bringing the same strategy into golf after winning a bid and purchasing assets (inventory, equipment and patents/IP) from Matrix Shafts on March 9th. LA Golf Shafts will partner with professional golfers; the company will build shafts for these pros “from a blank sheet of paper,” meaning they will be fully custom, according to Dickens. Also, those players will become partners with the company. As of now, LA Golf Shafts has not announced exactly which players will become partners.

LA Golf Shafts will also sell aftermarket shafts, with emphasis on the word aftermarket. According to Chief Operating Officer Chris Nolan — who’s the former General Manager of North America for Matrix Golf Shafts — LA Golf Shafts will be made with extreme attention to detail and with a different scaling approach. Therefore, the new shafts will be aftermarket-only, meaning they will not be the “stock” shafts in the golf clubs of OEMs. LA Golf Shafts will also offer the signature shafts of pros to the public, according to Nolan.

So, what’s the connection between baseball bats and golf shafts?

“There’s not just a few parallels, there’s dozens,” says Dickens.

Dickens, who aspired to be a pro baseball player but is a lifelong golfer and has a handicap in the “low teens,” says when the opportunity arose to buy the assets from Matrix he drew a number of connections between the baseball bat industry and the golf shaft industry. The similarities he noted included materials used, industry size, trade secrets and attention to detail of the products. He also recalls that player-after-player in the majors had issues with baseball bat specs that were off: “Some players kept a scale in their locker to make sure their bat actually weighed [the proper amount].” Now, Dickens says making golf shafts that are fully custom and “absolutely perfect” makes perfect sense given his background. He says that “custom” shafts doesn’t mean engravings or colors, however; he says they’re making prototypes for specific player needs.

Just four days after winning the bid, Dickens and Nolan said they already began making prototypes. While no player-partner for LA Golf Shafts has been announced, they say they’re shooting for Quarter 2 — “as early in Quarter 2 as possible” — to have a product at market.

In terms of pricing, Dickens says LA Golf Shafts will “position as a premium brand.” They will be “aggressive with margins,” and expect to sell “on the high end and above the high end” of what’s currently on the market, possibly “at a few different price points.” Dickens says philosophically that he places a premium on value, meaning he “won’t ask for more money than [the shaft is] worth” and that the company will “spend more money on making these shafts in order to give more to the consumer.”

As for LA Golf Partners, Dickens says the brand new company will continue “looking for good opportunities and looking for the right partners.” Dickens says the company will focus on not just traditional strategies in the golfing space, but will be looking for strategies that are different, possibly partnering with companies not in the golf space.

“I’m on a mission to grow and expand the game of golf,” Dickens says. “[LA Golf Partners will] invest in diverse golf businesses and grow the audience of who plays golf.”

The takeaway here? Dickens and LA Golf Partners have big plans for growing the game of golf, and they’re starting with a shaft company.

Certainly, GolfWRX will be the first to bring you in-hand photos of the new LA Golf Shafts when they release, along with all of the information on materials, tech and specs when we know them.

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Ben Hogan launches Equalizer wedges



The Ben Hogan Equalizer is back.

Forged from a soft, 1025 carbon steel, Equalizer wedges feature a Progressive Center of Mass Weighting System, which means more mass higher and around the edge of the club head in the lower-lofted wedges, and incrementally lowering in the higher-lofted wedges.

Equalizer wedges feature a milled face and 0.20″ U-Shaped grooves precisely cut into the face at increments of 0.40″. The CNC-milled wedge faces create a texturized surface between the grooves for increased spin.

The company carries over its V-Sole Technology from the TK wedge series, improving upon the sole geometry with a softened leading edge and addition of more bounce. The leading edge of the Equalizer wedges is straighter than the TK series, which aids alignment and tightens dispersion.

Equalizer wedges are available now in even-numbered lofts from 48-62 degrees via exclusively. Length, lie, shafts, and grip modifications are available at no extra charge. $100 per wedge.

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Dick’s relaunches Tommy Armour golf



Dick’s Sporting Goods is relaunching the Tommy Armour golf brand. That’s right, the proprietors of the 845s irons are returning to the marketplace. According to the company, new Tommy Armour products featured a “renewed focus on innovative golf club technology that promotes both forgiveness and distance.”

The in-house brand features men’s, women’s, and senior drivers, fairway woods, hybrids, irons, wedges, and putters.

Dick’s enlisted the help of Designworks, a subsidiary of BMW Group, to develop a premium set of game improvement woods and irons for mid-to-high-handicap at a lower price point than competitors.

“We set out to honor the history of the Tommy Armour brand and build a product that golfers at any level would want to use,” said Scott Hudler, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the early feedback we’ve received, these clubs are ones that you’re just going to have to try to really experience the difference they deliver in both distance and feel. We think this brand will be a game-changer for any player looking to improve their game.”

The company points to the new TA1 Driver, which features a DAT 55G titanium face, is a highlight of the new product line/collaboration.

Further product details, on the TA1 driver, irons, and GXT wedges, per Tommy Armour, below.

The full Tommy Armour line is available in-store and online at Dick’s.





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19th Hole