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PowerBilt moving the way of… Mixed Martial Arts?

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As the age-old question goes: Are golfers considered athletes? Ok, maybe not age-old. John Daly, Craig Stadler and even Jack Nicklaus put kinks in any argument that the stereotypical definition of athleticism is required to be a successful golfer. However, with athletes like Gary Woodland, Dustin Johnson and Tiger Woods choosing golf instead of another “more athletic” sport, the argument now has some substantiality. The youth of today is seeing younger, more fit players taking the reigns of professional golf.

PowerBilt is taking the argument a step, a few powerful kicks and a choke-hold farther by signing professional MMA fighter Cub Swanson to their team to promote the company’s new Air Force One DFX driver and other new releases. Swanson is an avid golf who grew up in Palm Springs, Calif., and will help PowerBilt in their marketing campaign with an edgier personality.

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“We’re in the process of signing other extreme sport athletes,” said Ross Kvinge, president of PowerBilt. “Cub is the first because of his passion for golf and his connection to the local community. Cub gives us the opportunity to enhance the future of golf and the idea of golfers as athletes. In signing Cub, other MMA athletes, and additional extreme sports figures, we are reaching younger demographics to entice them to consider PowerBilt for their golf equipment. We are breaking the mold of who golf companies should endorse.”

Not only does the new campaign influence young athletes to take up the game, but it will help develop their bodies to become more powerful, specifically for the needs of a golf swing.

“PowerBilt will announce a power golf fitness program in 2014 that will showcase Cub and other extreme athletes,” Kvinge said. “The program will feature custom fitting instructions and extreme fitness techniques with the theme of ‘get your game power-built’ from the ground up with PowerBilt Golf.”

Golfers like Rickie Fowler, who engages himself in the motocross and extreme sports world, help to expand the horizons of golf and perception of the sport. PowerBilt is moving in a similar direction.

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“We need to get them off the electronic games and out on the course,” Kvinge said. “The youth are following the extreme sports athletes and we feel we can have an impact by reaching out through our athletes and introduce them to golf. PowerBilt will reach out to baseball players, MMA fighters, BMX, Motocross, surfers and snowboarders.”

The newest technology from PowerBilt represents the edgy quality of the company’s marketing direction and philosophy. The Air Force One DFX driver features Nitrogen N7 “Nitrogen Charged” technology, which is a newly patented method that reinforces the club face without adding weight.

The driver also comes equipped with a forged titanium body, titanium cup face technology and what the company calls an “aerodynamic clubhead shape.” It’s available in either a high MOI or Tour Series, with lofts of 8.5 degrees, 9.5 degrees, 10.5 degrees and 12.5 degrees. Both drivers are sold at retail starting at $299.99, with an upcharge for certain shaft models.

Maybe the PGA Tour won’t be stealing its tour pros from the UFC or NBA anytime soon, but the sport of golf is definitely moving in a more athletic direction with the help of PowerBilt, and a generation of younger, in-shape and body-conscious players.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

16 Comments

16 Comments

  1. Anthony

    Apr 29, 2014 at 10:35 am

    Does anybody remember that Calloway tried something like this? Commercial with tattooed guy hitting a ball out of a trailer. Remember the Diablo?….?…..neither do I. Powerbilt is still Powerbuilt….the club that big box stores sell to people that are new to golf or don’t want to/can’t spend the money on name brand clubs. Good marketing try but I am going to stay with name brands a model year or two old or demo’ed and save some money.

  2. TheLegend

    Apr 26, 2014 at 4:15 pm

    This is why power built is being forgotten. What are they thinking? I could bring powerbuilt to new levels. This direction will only hurt the however.

  3. Dave S

    Apr 23, 2014 at 11:40 am

    I don’t get it… seems like they’re trying too hard. There’s not even a crossover at any point in the commmerical b/w the two sports. It’s just a guy doing MMA with a Powerbilt tee on and then pics of a driver interwoven. This could have been more effetive IMO had at the end the MMA guy changed into athletic golf apparel, pulled the driver, gave a mean look down the fair way and then crushed a drive.

  4. 3 putts

    Apr 22, 2014 at 3:18 pm

    Pay atention to most low handicap golfers. They often are the more than not a pretty good athlete. Comparing NFL players to pro golfers is apples vs oranges. It’s not even fair to compare a defensive back vs an offensive lineman. I think of Olympic athletes that throw javelin or dicus. It requires good form to optimize efficiency and maintain consistency. Are they athletes? Hard to deny if you see there physiques. Golf is like this. Can you do it and not be athletic? Sure, but don’t forget about that unathletic kid that played right field in little league. He played but prob wasn’t very good.

  5. Justin

    Apr 22, 2014 at 11:14 am

    I can’t see any of my buddies that are fans of MMA dropping 300+ bones on a driver with a bunch of tribal graphics.

  6. Elmo

    Apr 22, 2014 at 10:46 am

    Golf is a sport because physical training is will make you better. Those who are physically fit have an advantage over those who are not. You could play soccer while holding a beer and being 340 lb. You just will be out advantaged by those who are in shape. Therefore the difference between a sport and a game is wether physicality makes any difference.

  7. christian

    Apr 22, 2014 at 8:35 am

    Sport it is, just not an athletic one. Hand eye coordination and balance does not make you an athlete. That would be like calling throwing darts an athletic sport, or archery, fly fishing.

  8. Scooter McGavin

    Apr 22, 2014 at 8:22 am

    Are kids still into extreme sports? I thought the extreme sport fad ended a decade ago…

  9. Christian

    Apr 22, 2014 at 12:27 am

    That driver looks like it wants to take me into an alley n kick the s**t out of me..I’m scart.

  10. Miles

    Apr 21, 2014 at 10:08 pm

    Ok I’m sorry but did you proof this before posting? Additionally Rickie Fowler is into Motocross not BMX…

  11. RG

    Apr 21, 2014 at 9:27 pm

    If you can drink beer and smoke cigarettes while your doing it it’s not a sport it’s a game.
    If your waist is 46 and your length is 34, your not an athlete, but you could be a golfer.

    • MHendon

      Apr 21, 2014 at 10:57 pm

      That’s just a stupid statement. You can drink beer and smoke while playing any sport and I’m pretty sure there are some guys in the NFL and maybe even the major leagues with a waistline pretty close to that. If your only definition to what makes a sport running then I guess golfs not. But to me great balance, body coordination and hand eye coordination are very athletic traits. Elite golfers display if nothing else great hand eye coordination so its definitely a sport. Just look how unathletic golf makes some of the so called greatest athletes of other sports look. Michael Jordan and Wayne Gretzky almost look spastic and don’t even let me get started on Charles Barkley!

      • christian

        Apr 22, 2014 at 8:36 am

        How do you smoke and drink beer WHILE playing soccer, do a high jump, wrestle etc etc?

        • MHendon

          Apr 22, 2014 at 5:09 pm

          How do you do it while swinging a golf club, you don’t! its in the breaks between shots. Not different then a guy sitting on the bench in any other sport between action. Its just the moments of action in golf are shorter followed by longer moments in between.

      • TheLegend

        Apr 26, 2014 at 4:16 pm

        well said.

    • Jlam1127

      Apr 22, 2014 at 12:24 pm

      Well, look up Roy Nelson… he has just about a 46 inch waist and he’s a pretty solid athlete….and also the linemen in the NFL…

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): TaylorMade BRNR mini driver head

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a TaylorMade BRNR mini driver head

From the seller: (@lasallen): “For sale is a BRNR mini 11.5 deg head only in brand new condition.  $325 shipped.”

To check out the full listing in our BST forum, head through the link: TaylorMade BRNR mini driver head 

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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