I was recently down in Vista, California and stopped by to see our good friends at Fujikura Golf. I met Chad Embrey, Pat McCoy, and John Castle who each spent some time with me and gave me a tour of the facility.
Many of have seen the in house painting, cold rooms and assembly areas but then Chad took me to a new room, that will be fully operational by the fall, for a GolfWRX Exclusive Sneak Peak.
The New Fujikura Fitting and Testing Center

I’m not sure if it was the 100 degree weather outside that created it or a really good AC system but, when the door opened, a mysterious cloud seemed to appear and then cleared. A bright, well lit and technology filled room appeared with Pat McCoy sitting at desk looking at computer data.
Like any Fujikura offering, it was apparent that it was going to be a first class center even at three-quarters completion. The Center is being created to educate Fujikura Charter Dealers, fitters, and VIPs about the benefits and advantages of some of the worlds most technologically advanced shafts in a real world environment. It will also be used by manufacturers in the surrounding areas as well to demo, compare, research and develop new equipment mated with the right Fujikura solution. For the Avid Golfer, it will become the Mecca for die hard Fujikura fans around the world and a unique opportunity to experience true Tour level fitting from some of the best in the business. The Center will be able to educate and fit the total Fujikura Solution from drivers, woods, irons, wedges, and putter shaft.
The Fujikura Difference

The Fujikura Fitting experience will be unique in that a golfer will be able to bring in their favorite club for testing and matching. The golfer’s indoor Vector data of their favorite club and the Fujikura modeling software will show optimal and typical results and then a comparable Fujikura shaft will be built to specifications based upon those recommendations as comparison. The TaylorMade SelectFit System, Callaway’s OptiFit System, and some others will be used initially to help create the optimum combination for that Golfer’s swing profile. Vector testing based on the new "optimum" combination will be compared followed by on course Trackman follow-ups to verify results. The total fitting experience from indoor to the course.

Stay Tuned for More GolfWRX.com Updates as it nears Final Completion.








Is the plan to have just one Fujikura Fitting and Testing Center?
I’m sure they want to see how the first one goes before announcing future expansion plans.