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TaylorMade launches “Speed Police” commercial with officers Day, Garcia, Rose and Johnson

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TaylorMade’s will debut its new “Speed Police” ad campaign today during the Round 1 of the WGC-Accenture Match Play Championship, which features string-puppet versions of Jason Day, Sergio Garcia, Justin Rose and Dustin Johnson as officers on a stakeout for golfers losing distance from outdated golf equipment.

“Anyone without JetSpeed metal woods Rosey?” the Johnson puppet says in the ad.”I’m so hungry for a perp, I can taste it.”

TaylorMade describes Officer Johnson as “a hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.”

[youtube id=”oQXWyAQkQpo” width=”620″ height=”360″]

Officer Day is “a passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.”

[youtube id=”tY5FuPriheg” width=”620″ height=”360″]

Officer Rose is “a quick-witted, level-headed Brit who goes by the book and is a champion of charm.”

[youtube id=”_osEg-N5qzA” width=”620″ height=”360″]

Officer Garcia is “a soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.”

[youtube id=”xlWYzEEy6eU” width=”620″ height=”360″]

In the commercial, puppet Johnson tackles an unsuspecting golfer teeing off with a Callaway’s new X2 Hot driver, a not-so-subtle jab at the fellow Carlsbad, Calif. golf equipment company that has also used distance as one of the biggest selling points in its recent ad campaigns.

Check out the video below of the Speed Police teaser with a cameo from Johnson’s fiance, Paulina Gretzky. It’s followed by the first commercial of the many Speed Police spots that are sure to come.

Teaser

[youtube id=”OzKrKsy3K2c” width=”620″ height=”360″]

Commercial

[youtube id=”todzj8fatmc” width=”620″ height=”360″]

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21 Comments

21 Comments

  1. Large chris

    Feb 24, 2014 at 7:28 am

    Epic Fail….

    The puppets certainly have to introduce themselves because they bear no resemblance to the players.
    Worst thing I’ve ever seen, and I was in ‘Nam

  2. Chuck

    Feb 21, 2014 at 3:40 pm

    I’m not a Taylormade hater. I’ve owned a dozen TM drivers, and I might own a dozen more (probably not, but I’m willing, anyway).

    I say all of that before I say that this ad is unwatchable. It’s not just bad advertising; it’s worse than bad. I’ll probably buy a Jetspeed. But if I do, it will be in spite of this terrible waste (worse than a waste) of advertising dollars.

  3. nick

    Feb 20, 2014 at 10:38 am

    yet it may just be marketing gold.

  4. nick

    Feb 20, 2014 at 10:36 am

    awful.

  5. Jack

    Feb 20, 2014 at 1:55 am

    Doesn’t make me want to buy their clubs at all. I’d think it’d be more cool to have the puppets hit the clubs. Or just have the actual players act in the commercial as the speed cops. They can’t be any more wooden than the puppets!

  6. yo!

    Feb 20, 2014 at 1:05 am

    The Sergio puppet is not accurate. He should be whining a lot more.

  7. Andrew

    Feb 19, 2014 at 9:40 pm

    Creepy….just plain creepy.

  8. The Anser

    Feb 19, 2014 at 9:34 pm

    This commercial is so bad I think it gave me cancer.

    • k

      Feb 20, 2014 at 2:21 am

      I’m pretty sure, but don’t quote me on this. That it is not carcinogenic.

  9. ryan k

    Feb 19, 2014 at 8:35 pm

    Awful, just awful. Speaking of outdated, when is it the new TM club comes out?

  10. Rich

    Feb 19, 2014 at 5:52 pm

    Callaway will be pretty happy that TMAG have got the X2 Hot driver in the commercial. Doesn’t matter how you get press, any press is good press. TMAG are obviously feeling the pressure. Go Callaway!

    • John

      Feb 20, 2014 at 12:46 am

      That’s why Callaway has had twice the # of ads in Golf Digest, is the only company currently speaking about how many yards you’ll gain with each new club of theirs, and is coming out with ridiculous sounding names for balls/gear. They’re a bit late to jump on the bandwagon that has already come and gone.

  11. Double Mocha Man

    Feb 19, 2014 at 3:29 pm

    Some ad agency guy has no clue what Dustin Johnson looks like. Someone should pull some strings and get this fixed.

  12. paul

    Feb 19, 2014 at 2:09 pm

    I guess if he x2hot is better, then they have to do something…

  13. David30

    Feb 19, 2014 at 12:05 pm

    This campaign should start the “epic fail” conversation in 3…2…1…

  14. Mizzy

    Feb 19, 2014 at 11:40 am

    Trite marketing campaign. They should use a different ad agency, as their commercials fail to have any bite and come off exceptionally cheesy.

    However, people that like modern sitcoms with laugh tracks may like this.

  15. Captain Junah

    Feb 19, 2014 at 10:58 am

    It’s no Dick Fowler PI….

    and maybe someone should call the low MOI police on them 🙂

  16. Rob

    Feb 19, 2014 at 10:54 am

    Is it just me or does Jason Day look like the Geico caveman in this commercial? Funny stuff all the way around.

  17. Adam

    Feb 19, 2014 at 10:50 am

    Awesome commercial, Vegimite, neck pillow, very funny

  18. Matt

    Feb 19, 2014 at 10:47 am

    well taylormade has a go at callways x2 hot haha

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Whats in the Bag

Jimmy Walker WITB 2024 (March)

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Driver: Callaway Paradym Ai Smoke Triple Diamond (9 degrees @8)
Shaft: AutoFlex SF505 XX

3-wood: Callaway Paradym (15 degrees @14)
Shaft: AutoFlex SF505 XX

5-wood: Callaway Paradym (18 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: Titleist T200 (3, 4), Titleist 620 MB (5-9)
Shafts: True Temper AMT Tour White X100

Wedges: Titleist Vokey Design SM10 (48-10F, 54-08M), WedgeWorks (60-L)
Shafts: True Temper AMT Tour White X100, True Temper Dynamic Gold Tour Issue X100

Putter: Scotty Cameron GSS prototype

Grips: Golf Pride Tour Velvet

Ball: Titleist Pro V1

Check out more in-hand photos of Jimmy Walker’s clubs in the forums.

 

 

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Whats in the Bag

Thorbjørn Olesen WITB 2024 (March)

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Driver: TaylorMade Qi10 LS (10.5 degrees)
Shaft: Mitsubishi Tensei AV Raw White 65 TX

3-wood: TaylorMade Qi10 High Launch (16.5 degrees)
Shaft: Mitsubishi Tensei CK Pro White 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Tensei AV Raw White 85 TX

Irons: TaylorMade P790 (3), TaylorMade P7MC (4-6), TaylorMade P7MB (7-9)
Shafts: Project X 125 6.5

Wedges: TaylorMade Hi-Toe (56-10, 60-10)
Shafts: Project X 125 6.5

Putter: TaylorMade TP Reserve B11

Grips: Lamkin

Check out more in-hand photos of Olesen’s clubs in the forums.

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From the Forums: How are you liking TaylorMade’s Qi10 fairway woods?

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In our forums, our members have been discussing TaylorMade’s new Qi10 fairway woods. WRXer ‘ace036’ plans on testing them in the next few weeks, saying: “from how they look from address and frame the ball is much more appealing to my eye versus my current Paradym fairway woods.” And our members have been sharing their positive feedback in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Edwardsr: “I got fit into the Qi10 core model with Ventus TR Black 8X and it’s absolutely amazing for me.During the fitting with my 12-15 swings with it, it was the most efficient combo I’ve ever tested, tons of 1.48 smash and 3 or 4 1.49 smash (which I don’t think I’ve ever gotten on 3 wood on a launch monitor).”
  • MiloMalt: “No complaints and so far only high praise for my Qi10 Tour 3 and 5 wood. I’m getting great numbers and a nice penetrating ball flight with great height whereas with my old TSi2 4 wood it was spinny and ballooning and short because of that.”
  • courcy75: “The Qi10 Tour 3 wood I just put in play has been outstanding for me. Finally found something I like as much as the 07 burner tp.”

Entire Thread: “From the Forums: How are you liking TaylorMade’s Qi10 fairway woods?”

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