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Winners from the 2014 PGA Merchandise Show

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Another PGA Merchandise has come and gone, which means it’s time for us to tally our votes for our favorites from the yearly golf equipment extravaganza in Orlando. In past years, we would take this time to highlight the most impressive products we spotted during our four days at the Show. But this year is a little different because of our daily “Show Stoppers” wrap-ups, which highlighted our favorite products from each of the Show’s first three days.

We take great pride in spotlighting great products from smaller golf companies, but as you might have noticed in Show Stoppers, the 2014 PGA Merchandise Show was dominated by major equipment releases from golf’s largest equipment manufacturers.

We didn’t forget about them. Click here to view our dedicated subforum on the 2014 PGA Merchandise Show with photo galleries that highlight many of the event’s smaller companies.

Callaway, Ping, TaylorMade and Titleist made a big splash at this year’s Show, launching multiple new products in major categories that garnered most of this year’s buzz. They were clearly the winners of the 2014 PGA Merchandise Show. But instead of us selecting an overall winner, we’ve decided to breakdown the performances of each brand individually and allow our readers to decide on the winner in the poll below.

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The Winners

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Callaway brings the heavy artillery

It doesn’t hit a golf ball, but that didn’t keep the armored tank Callaway had flat-bedded onto the floor of the 2014 PGA Merchandise from being one of the Show’s biggest stories. The Tank was a well-placed prop given the company’s huge release of “Tank” and “Tank Cruiser” counter-balanced putters, which make up the largest counter-balanced line of any major putter manufacturer.

The original Tank putters ($199) launched in 2013, and are the company’s heaviest counter-balanced putters. They’re available in slightly modified versions of the company’s #1, #7 and 2-Ball putters. According to Austie Rollinson, Odyssey’s principal designer, the company sold more Tank putters in 2013 than it ever had belly and long putters in a single season, which prompted the release of the new “Versa Tank” putters and Tank Cruiser line.

The Tank Cruiser putters (available in #1, #7, 330M and V-Line models for $249) might more aptly be called “Tank Lites.” They’re designed in the same 35- or 38-inch lengths as the Tank putters, but with lighter putter heads, shafts and grips that will make them an easier transition for golfers using a standard-length putter. They also have adjustable weights in their putters heads and in the butt ends of their 15-inch SuperStroke 2.0 grips, which allows golfers to increase or decrease swing weight to their preference.

Click here to see photos of all of Odyssey’s new putters from the 2014 PGA Merchandise Show, including the new Metal-X Versa. 

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And did we really just go three paragraphs without mentioning Callaway’s biggest release, the Big Bertha and Big Bertha Alpha drivers? The Big Berthas were the most talked-about drivers of the Show, with just about everyone finding time to give the modern classic a whack at Demo Day. Also popular were Callaway’s new irons with another throwback name, the Apex and Apex Pro, the company X2 Hot fairway woods and hybrids and Odyssey’s Metal-X Milled putters.

Yep, that’s pretty much the whole line. When each of your company’s new products is one of the most talked-about clubs in its category, your company is in for a good year.

The fine-tuned Ping machine

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Unlike Callaway and TaylorMade, Ping sticks to a pretty predictable product launch cycle, which means that there are usually few surprises from the company at the PGA Merchandise Show. But Ping managed to surprise us this year with one of the coolest gadgets of the Show, its nFlight Motion system.

nFlight is a small piece of hardware, made by SkyPro, that attaches to the shaft of a golf club. It connects via BlueTooth to Ping’s nFlight app, which allows fitters to dial golfers into a Ping club head, shaft and loft recommendation in just three swings. Yes… just three. It’s a blessing for Ping golf shops without a launch monitor, and we were impressed with the recommendations the software gave us in our driver fitting. An added bonus is that nFlight works as an iPing when placed on a putter shaft thanks to its powerful accelerometers and gyroscope. Right now, nFlight is just for fitters, but if that changes, Ping players will be craving the inexpensive device for their own use.

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On the golf club side, Ping finally showed off its Rapture fairway wood, which has a 219-cubic-centimeter club head made of titanium to maximize the ball speed of the “driving fairway wood.” Many golfers still think of Ping as a game-improvement brand, but clubs such as the Rapture fairway wood, Rapture driving iron and S55 irons prove the company can make exciting products for even the most-demanding, high-level golfers.

Ping also launched the Karsten hybrid-iron set, which just might be the easiest-to-hit set of irons on the market today, as well as the Karsten TR putter line, which combines Ping’s classic putter shapes with 100 percent milled “True Roll” grooves that offer more consistent ball speeds on mis-hit putts. There’s also Ping’s new i25 drivers, fairway woods, hybrids and irons, which are lower-launching and lower-spinning than the G25 line. That adds up to one of the most well-rounded equipment lineups in the game.

See more photos of Ping’s clubs from Demo Day.

A better-looking TaylorMade eyes the future

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TaylorMade pushed the release of its 2014 line of SLDR and JetSpeed drivers, fairway woods and hybrids earlier than we expected in 2013, which set the company up for a boring showing at the PGA Merchandise Show. But in typical TaylorMade fashion, the company left something in its reservoir for the January ’14 event in the way of its Tour Preferred line and “Hack Golf” initiative.

Last year, TaylorMade was coming off its best year in history, and seemed satisfied to flaunt the improved technology in its R1, RBZ Stage 2 and RocketBladez lines at the PGA Merchandise Show. The clubs performed, but they didn’t come close to matching the beauty of this year’s line.

The Tour Preferred irons are the most stunning of the company’s new releases. They’re available in a one-piece forged MB model, which is aimed at purists, as well as two slotted models: the CB and MC. We love that TaylorMade scrapped the yellow theme from last year’s irons and returned to its classic red-and-black TP accents. We also love the new Tour Preferred wedges, which have a raw finish, micro-milled face texture and bring back the standard sole design that went missing in 2013 (a narrower ATV grind is also available in the 54-to-60 degree models).

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There’s two new Tour Preferred balls as well — the “Tour Preferred” and “Tour Preferred X” — which marks a return to the two-ball strategy that has worked so well for Titleist.

We could talk about the company’s SLDR and JetSpeed lineups, but we know that you already know about them, so we’ll skip to this. TaylorMade pledged $5 million to its new “Hack Golf” initiative, an attempt to crowdsource golf innovation and spur its growth. It also built a mini theater inside its mammoth PGA Merchandise Show booth called the “Innovation Lab” that highlighted two prototype (and non-conforming) clubs, the M.O.A.D (Mother of all Drivers) and M.O.A.I. (Mother of all Irons), which showed off the company’s engineering might.

We admire the company’s dedication to growing the game, but wonder if non-conforming equipment is really the way to do it. On the other hand, we’re all for the larger holes and simpler-to-follow rules that TaylorMade CEO Mark King is asking golf courses to experiment with to make the game easier, faster and more fun.

See more photos of TaylorMade’s clubs at Demo Day.

FootJoy wows, Vokey, Cameron and AP2’s get better

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Last but not least is Titleist, whose FootJoy brand might have had the most important launch of the show, its DNA shoe.

With DNA, the company managed to hit the sweet spot between a classic-looking golf shoe and a modern, athletic-inspired model. It’s smooth and sleek, and available in a variety of colors that will please traditionalists and golfers who like a bit more color. They sell for an understandable price of $190, and $220 with the company’s BOA lacing system (click here to read our full review of the shoe).

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One of Titleist’s most successful brands, Vokey wedges, also got an upgrade at the PGA Merchandise Show in the way of the new SM5 wedges. The new wedges are available in three finishes, including a new “Gold Nickel” finish, and offer more stock grinds than ever before.

Show-goers arrived early at Demo Day to sample the SM5’s seven percent larger grooves, which are deeper and narrower in 46-to-54-degree lofts to reduce the chance of flyers, and wider in the 56-to-60-degree lofts to add more greenside spin.The shape of the SM5 wedges also was tweaked, with the toe getting slightly rounder in the higher-lofted wedges so they look better when opened up. And their leading edges are also curvier in the higher lofts, which makes the wedges more versatile when played from opened or closed positions.

See all the new Vokey SM5 grinds and finishes.

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Giving the SM5’s a run for their money in terms of buzz was Scotty Cameron’s new Select putter line, which offers the first major upgrade since the putter maker went to removeable weights. The Select “Squareback” and “Fastback” putters each have an aluminum sole plate that pops through their flange to offer golfers a unique alignment system. It’s a functional change as well, as the aluminum sole plates (which were also added to Cameron’s GoLo 7, GoLo S5 and GoLo 3 putters) save approximately 30 grams of weight from the designs. The weight was added back to the putters in the form of thicker faces and cavities, which improve the feel of the putters.

See photos of Scotty Cameron’s full line of new putters.

And that’s just what’s brand new from Titleist. Its 714 AP2 irons launched this fall, but they were still an attraction at the Show. Another year has gone by, and still no brand has been able to match the buzz the new AP2 has created for itself. It’s easily one of golf’s best-performing and most beautiful irons.

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Like the list? Hate it? Let us know in the comments section, and don’t forget to vote in the poll at the top of the page. 

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14 Comments

14 Comments

  1. Fred

    Jan 30, 2014 at 10:09 pm

    I’m very interested in PING’s new Rapture fairway wood. I’ve watched some videos, and read some interesting articles about it. Seems like it could be a real game changer.

  2. Alex

    Jan 29, 2014 at 10:34 pm

    I really enjoyed the Look of the Golo 5 that will be coming out. Looked to be the shape of the previous Del Mar head shape. Need to get my hands on one ASAP!

    Ping with the SkyPro was impressively accurate. Their little challenge thing was fun. One of the few booths that took the time and allowed us to participate for more then 5 seconds.

    The odyssey tank was really cool!

  3. gocanucksfan123

    Jan 27, 2014 at 6:52 pm

    Anyone have any more info on the Taylormade Tour Preferred Wedges? Looks intriguing to me. Also, if someone could provide some info on the Bridgestone products at the show, that would be great. Thanks.

  4. Ben

    Jan 27, 2014 at 4:35 pm

    DAE think the new scotty putters are fugly? Talk about jumping the shark….

  5. Me

    Jan 27, 2014 at 1:09 pm

    Pretty lame coverage by GolfWRX. I would’ve expected to see thousands of pics of every booth and every piece of merchandise. But I guess you guys aren’t allowed to disseminate too much up and coming info or ideas to us consumers yet. Still, very lame.

  6. dman

    Jan 27, 2014 at 12:17 pm

    aside from the TP line, taylormade makes the cheapest quality golf equipment. i’m sick of hearing about the new, plastic reinforced, fake metal, spray on cavity back they come out with every two months.

    • johnleg

      Jan 27, 2014 at 3:49 pm

      this statement is completely false in every aspect.

  7. Dan

    Jan 27, 2014 at 11:51 am

    What about Bridgestone Golf? They had some amazing new products!!!

  8. Sky

    Jan 27, 2014 at 10:34 am

    I voted ping because although they were maybe not as flashy as Callaway or TM, they had cool contests, gave away hats and gloves, and their reps were very helpful. Their new stuff is great too!

  9. t

    Jan 27, 2014 at 10:05 am

    The game is too difficult. The new equipment is not making the game easier. Courses are too long and only benefit players that can play a high soft shot….target golf. No more running the ball up. People who can’t get the ball up have no chance. Also, courses aren’t designed with speed in mind, they are designed with how many houses can we fit. If I didn’t invest my entire life into this game, I’d quit.

  10. Harry

    Jan 27, 2014 at 10:02 am

    I could not agree more with the comment of Danny! This is not a game for everyone.

  11. Danny

    Jan 27, 2014 at 8:12 am

    Taylormade can try all they want but Growing the game of golf only benefits the manufacturers and courses. I don’t understand why they always try to appeal to the general public to grow the game. To me it just means a higher demand for the finite amount of time we have. Growing the game means higher prices and longer rounds for me. Sorry if I don’t jump at that chance.

    • Concerned Citizen

      Jan 27, 2014 at 6:00 pm

      Danny,
      The point of this is if nothing changes golf may not be a viable option for ANYONE. The fact that 5 million golfers (25% of core golfers) quit the game in the past 10 years is a problem everyone in the industry acknowledges. With water issues in the future, the young generation not as interested as generations past, and whatever unforeseen troubles that could arise, something has to change. It’s in the best interest of everyone in the industry, be it golfers, golf pros, course operators, golfwrx, or manufacturers. The old selfish outlook of “I don’t want anyone on the course but me” is part of the challenge that’s faced. Maybe Hack Golf creates avenues for beginners to start somewhere other than where the seasoned golfers play, we’ll see what happens. But if you could suggest something constructive (instead of whining about a call to action) we might all benefit from it…

  12. Kyle

    Jan 27, 2014 at 12:28 am

    How about Adams? XTD line looks way better than anyone else’s and now they add another great looking hybrid and mid handicap iron set. Instead of the “second shot” I’ll take them for every shot!

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

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Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

 

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

 

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

 

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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Whats in the Bag

Alejandro Tosti WITB 2024 (April)

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  • Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5

3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX

Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100

Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100

Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400

Putter: Scotty Cameron

Grips: Golf Pride MCC Plus4

Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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