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Winners from the 2014 PGA Merchandise Show

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Another PGA Merchandise has come and gone, which means it’s time for us to tally our votes for our favorites from the yearly golf equipment extravaganza in Orlando. In past years, we would take this time to highlight the most impressive products we spotted during our four days at the Show. But this year is a little different because of our daily “Show Stoppers” wrap-ups, which highlighted our favorite products from each of the Show’s first three days.

We take great pride in spotlighting great products from smaller golf companies, but as you might have noticed in Show Stoppers, the 2014 PGA Merchandise Show was dominated by major equipment releases from golf’s largest equipment manufacturers.

We didn’t forget about them. Click here to view our dedicated subforum on the 2014 PGA Merchandise Show with photo galleries that highlight many of the event’s smaller companies.

Callaway, Ping, TaylorMade and Titleist made a big splash at this year’s Show, launching multiple new products in major categories that garnered most of this year’s buzz. They were clearly the winners of the 2014 PGA Merchandise Show. But instead of us selecting an overall winner, we’ve decided to breakdown the performances of each brand individually and allow our readers to decide on the winner in the poll below.

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The Winners

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Callaway brings the heavy artillery

It doesn’t hit a golf ball, but that didn’t keep the armored tank Callaway had flat-bedded onto the floor of the 2014 PGA Merchandise from being one of the Show’s biggest stories. The Tank was a well-placed prop given the company’s huge release of “Tank” and “Tank Cruiser” counter-balanced putters, which make up the largest counter-balanced line of any major putter manufacturer.

The original Tank putters ($199) launched in 2013, and are the company’s heaviest counter-balanced putters. They’re available in slightly modified versions of the company’s #1, #7 and 2-Ball putters. According to Austie Rollinson, Odyssey’s principal designer, the company sold more Tank putters in 2013 than it ever had belly and long putters in a single season, which prompted the release of the new “Versa Tank” putters and Tank Cruiser line.

The Tank Cruiser putters (available in #1, #7, 330M and V-Line models for $249) might more aptly be called “Tank Lites.” They’re designed in the same 35- or 38-inch lengths as the Tank putters, but with lighter putter heads, shafts and grips that will make them an easier transition for golfers using a standard-length putter. They also have adjustable weights in their putters heads and in the butt ends of their 15-inch SuperStroke 2.0 grips, which allows golfers to increase or decrease swing weight to their preference.

Click here to see photos of all of Odyssey’s new putters from the 2014 PGA Merchandise Show, including the new Metal-X Versa. 

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And did we really just go three paragraphs without mentioning Callaway’s biggest release, the Big Bertha and Big Bertha Alpha drivers? The Big Berthas were the most talked-about drivers of the Show, with just about everyone finding time to give the modern classic a whack at Demo Day. Also popular were Callaway’s new irons with another throwback name, the Apex and Apex Pro, the company X2 Hot fairway woods and hybrids and Odyssey’s Metal-X Milled putters.

Yep, that’s pretty much the whole line. When each of your company’s new products is one of the most talked-about clubs in its category, your company is in for a good year.

The fine-tuned Ping machine

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Unlike Callaway and TaylorMade, Ping sticks to a pretty predictable product launch cycle, which means that there are usually few surprises from the company at the PGA Merchandise Show. But Ping managed to surprise us this year with one of the coolest gadgets of the Show, its nFlight Motion system.

nFlight is a small piece of hardware, made by SkyPro, that attaches to the shaft of a golf club. It connects via BlueTooth to Ping’s nFlight app, which allows fitters to dial golfers into a Ping club head, shaft and loft recommendation in just three swings. Yes… just three. It’s a blessing for Ping golf shops without a launch monitor, and we were impressed with the recommendations the software gave us in our driver fitting. An added bonus is that nFlight works as an iPing when placed on a putter shaft thanks to its powerful accelerometers and gyroscope. Right now, nFlight is just for fitters, but if that changes, Ping players will be craving the inexpensive device for their own use.

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On the golf club side, Ping finally showed off its Rapture fairway wood, which has a 219-cubic-centimeter club head made of titanium to maximize the ball speed of the “driving fairway wood.” Many golfers still think of Ping as a game-improvement brand, but clubs such as the Rapture fairway wood, Rapture driving iron and S55 irons prove the company can make exciting products for even the most-demanding, high-level golfers.

Ping also launched the Karsten hybrid-iron set, which just might be the easiest-to-hit set of irons on the market today, as well as the Karsten TR putter line, which combines Ping’s classic putter shapes with 100 percent milled “True Roll” grooves that offer more consistent ball speeds on mis-hit putts. There’s also Ping’s new i25 drivers, fairway woods, hybrids and irons, which are lower-launching and lower-spinning than the G25 line. That adds up to one of the most well-rounded equipment lineups in the game.

See more photos of Ping’s clubs from Demo Day.

A better-looking TaylorMade eyes the future

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TaylorMade pushed the release of its 2014 line of SLDR and JetSpeed drivers, fairway woods and hybrids earlier than we expected in 2013, which set the company up for a boring showing at the PGA Merchandise Show. But in typical TaylorMade fashion, the company left something in its reservoir for the January ’14 event in the way of its Tour Preferred line and “Hack Golf” initiative.

Last year, TaylorMade was coming off its best year in history, and seemed satisfied to flaunt the improved technology in its R1, RBZ Stage 2 and RocketBladez lines at the PGA Merchandise Show. The clubs performed, but they didn’t come close to matching the beauty of this year’s line.

The Tour Preferred irons are the most stunning of the company’s new releases. They’re available in a one-piece forged MB model, which is aimed at purists, as well as two slotted models: the CB and MC. We love that TaylorMade scrapped the yellow theme from last year’s irons and returned to its classic red-and-black TP accents. We also love the new Tour Preferred wedges, which have a raw finish, micro-milled face texture and bring back the standard sole design that went missing in 2013 (a narrower ATV grind is also available in the 54-to-60 degree models).

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There’s two new Tour Preferred balls as well — the “Tour Preferred” and “Tour Preferred X” — which marks a return to the two-ball strategy that has worked so well for Titleist.

We could talk about the company’s SLDR and JetSpeed lineups, but we know that you already know about them, so we’ll skip to this. TaylorMade pledged $5 million to its new “Hack Golf” initiative, an attempt to crowdsource golf innovation and spur its growth. It also built a mini theater inside its mammoth PGA Merchandise Show booth called the “Innovation Lab” that highlighted two prototype (and non-conforming) clubs, the M.O.A.D (Mother of all Drivers) and M.O.A.I. (Mother of all Irons), which showed off the company’s engineering might.

We admire the company’s dedication to growing the game, but wonder if non-conforming equipment is really the way to do it. On the other hand, we’re all for the larger holes and simpler-to-follow rules that TaylorMade CEO Mark King is asking golf courses to experiment with to make the game easier, faster and more fun.

See more photos of TaylorMade’s clubs at Demo Day.

FootJoy wows, Vokey, Cameron and AP2’s get better

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Last but not least is Titleist, whose FootJoy brand might have had the most important launch of the show, its DNA shoe.

With DNA, the company managed to hit the sweet spot between a classic-looking golf shoe and a modern, athletic-inspired model. It’s smooth and sleek, and available in a variety of colors that will please traditionalists and golfers who like a bit more color. They sell for an understandable price of $190, and $220 with the company’s BOA lacing system (click here to read our full review of the shoe).

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One of Titleist’s most successful brands, Vokey wedges, also got an upgrade at the PGA Merchandise Show in the way of the new SM5 wedges. The new wedges are available in three finishes, including a new “Gold Nickel” finish, and offer more stock grinds than ever before.

Show-goers arrived early at Demo Day to sample the SM5’s seven percent larger grooves, which are deeper and narrower in 46-to-54-degree lofts to reduce the chance of flyers, and wider in the 56-to-60-degree lofts to add more greenside spin.The shape of the SM5 wedges also was tweaked, with the toe getting slightly rounder in the higher-lofted wedges so they look better when opened up. And their leading edges are also curvier in the higher lofts, which makes the wedges more versatile when played from opened or closed positions.

See all the new Vokey SM5 grinds and finishes.

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Giving the SM5’s a run for their money in terms of buzz was Scotty Cameron’s new Select putter line, which offers the first major upgrade since the putter maker went to removeable weights. The Select “Squareback” and “Fastback” putters each have an aluminum sole plate that pops through their flange to offer golfers a unique alignment system. It’s a functional change as well, as the aluminum sole plates (which were also added to Cameron’s GoLo 7, GoLo S5 and GoLo 3 putters) save approximately 30 grams of weight from the designs. The weight was added back to the putters in the form of thicker faces and cavities, which improve the feel of the putters.

See photos of Scotty Cameron’s full line of new putters.

And that’s just what’s brand new from Titleist. Its 714 AP2 irons launched this fall, but they were still an attraction at the Show. Another year has gone by, and still no brand has been able to match the buzz the new AP2 has created for itself. It’s easily one of golf’s best-performing and most beautiful irons.

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Like the list? Hate it? Let us know in the comments section, and don’t forget to vote in the poll at the top of the page. 

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14 Comments

14 Comments

  1. Fred

    Jan 30, 2014 at 10:09 pm

    I’m very interested in PING’s new Rapture fairway wood. I’ve watched some videos, and read some interesting articles about it. Seems like it could be a real game changer.

  2. Alex

    Jan 29, 2014 at 10:34 pm

    I really enjoyed the Look of the Golo 5 that will be coming out. Looked to be the shape of the previous Del Mar head shape. Need to get my hands on one ASAP!

    Ping with the SkyPro was impressively accurate. Their little challenge thing was fun. One of the few booths that took the time and allowed us to participate for more then 5 seconds.

    The odyssey tank was really cool!

  3. gocanucksfan123

    Jan 27, 2014 at 6:52 pm

    Anyone have any more info on the Taylormade Tour Preferred Wedges? Looks intriguing to me. Also, if someone could provide some info on the Bridgestone products at the show, that would be great. Thanks.

  4. Ben

    Jan 27, 2014 at 4:35 pm

    DAE think the new scotty putters are fugly? Talk about jumping the shark….

  5. Me

    Jan 27, 2014 at 1:09 pm

    Pretty lame coverage by GolfWRX. I would’ve expected to see thousands of pics of every booth and every piece of merchandise. But I guess you guys aren’t allowed to disseminate too much up and coming info or ideas to us consumers yet. Still, very lame.

  6. dman

    Jan 27, 2014 at 12:17 pm

    aside from the TP line, taylormade makes the cheapest quality golf equipment. i’m sick of hearing about the new, plastic reinforced, fake metal, spray on cavity back they come out with every two months.

    • johnleg

      Jan 27, 2014 at 3:49 pm

      this statement is completely false in every aspect.

  7. Dan

    Jan 27, 2014 at 11:51 am

    What about Bridgestone Golf? They had some amazing new products!!!

  8. Sky

    Jan 27, 2014 at 10:34 am

    I voted ping because although they were maybe not as flashy as Callaway or TM, they had cool contests, gave away hats and gloves, and their reps were very helpful. Their new stuff is great too!

  9. t

    Jan 27, 2014 at 10:05 am

    The game is too difficult. The new equipment is not making the game easier. Courses are too long and only benefit players that can play a high soft shot….target golf. No more running the ball up. People who can’t get the ball up have no chance. Also, courses aren’t designed with speed in mind, they are designed with how many houses can we fit. If I didn’t invest my entire life into this game, I’d quit.

  10. Harry

    Jan 27, 2014 at 10:02 am

    I could not agree more with the comment of Danny! This is not a game for everyone.

  11. Danny

    Jan 27, 2014 at 8:12 am

    Taylormade can try all they want but Growing the game of golf only benefits the manufacturers and courses. I don’t understand why they always try to appeal to the general public to grow the game. To me it just means a higher demand for the finite amount of time we have. Growing the game means higher prices and longer rounds for me. Sorry if I don’t jump at that chance.

    • Concerned Citizen

      Jan 27, 2014 at 6:00 pm

      Danny,
      The point of this is if nothing changes golf may not be a viable option for ANYONE. The fact that 5 million golfers (25% of core golfers) quit the game in the past 10 years is a problem everyone in the industry acknowledges. With water issues in the future, the young generation not as interested as generations past, and whatever unforeseen troubles that could arise, something has to change. It’s in the best interest of everyone in the industry, be it golfers, golf pros, course operators, golfwrx, or manufacturers. The old selfish outlook of “I don’t want anyone on the course but me” is part of the challenge that’s faced. Maybe Hack Golf creates avenues for beginners to start somewhere other than where the seasoned golfers play, we’ll see what happens. But if you could suggest something constructive (instead of whining about a call to action) we might all benefit from it…

  12. Kyle

    Jan 27, 2014 at 12:28 am

    How about Adams? XTD line looks way better than anyone else’s and now they add another great looking hybrid and mid handicap iron set. Instead of the “second shot” I’ll take them for every shot!

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Equipment

Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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Equipment

Spotted: TaylorMade P-UDI driving iron

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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.

We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.

From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.

“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.

TaylorMade P-UDI 3-iron – 20°

TaylorMade P-UDI 4-iron – 22°

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Whats in the Bag

Collin Morikawa WITB 2024 (April)

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Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)

3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)

Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0

Grips: Golf Pride Z-Grip Cord

Ball: TaylorMade TP5x

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