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Puma Reveals New Biofusion Shoe

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Puma Golf introduced its Biofusion line today, lightweight performance tour shoes that combine the most innovative technologies that Puma has to offer. The Biofusion is the latest tour shoe from the Pro Collection, and is released as part of the Litestyle platform that focuses on light weight, performance, comfort and style.

“The Biofusion literally fuses our most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe,” said Grant Knudson, footwear manager of Puma Golf. ”Our goal here is to provide golfers with the best of what Puma Golf has to offer, merging function and fashion to improve their game and increase confidence on the course.”

The cell structure in the shoe’s upper uses engineered shapes and Rovenica Plus microfiber to enhance support and breathability, and the lacing system moves freely from the upper and cradles the mid foot to increase stability, comfort and feel on the foot. Also, a thin Powerframe outsole uses flex grooves and traction elements that combine with Fusionfoam midsole and external heel counter to provide flexibility without sacrificing stability.

The blending of technologies has tour players excited to wear the Biofusion golf shoes on the course.

“The BIOFUSION is easily the best golf shoe I’ve ever worn,” said Rickie Fowler, Cobra/Puma Golf staffer. “The technology behind this shoe makes a noticeable difference for me on the course, its super light but provides the right amount of flexibility and support through my swing.”

biofusion 5

The Biofusion ($170) is available starting Feb. 1 in four colors–Vibrant Orange/White, Black/White/PUMA Silver, White/Tradewinds/Fluo Yellow and White/Black, each with two sets of laces.

biowomen

The Biofusion Wns is available in retail stores at $110 starting Feb. 1

biofusion 3

Puma Golf is also releasing the Biofusion Lite, which is a tour shoe that has a similar silhouette, and will be available in three colors: Black/White/Fluo Yellow, White/Black and White/Vibrant orange. The Biofusion Lite will be available in retail stores on March 1, selling at $120.

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Andrew Tursky is the Editor-in-Chief of GolfWRX. He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

6 Comments

6 Comments

  1. Daily Sports USA

    Jun 16, 2015 at 8:26 am

    Great new line of lightweight golf shoes, perfect design and I really like the colors.

  2. Geoff Jensen

    Jan 17, 2014 at 11:13 am

    Love the image at the top… hoping these look that good in real life.

  3. MWP

    Jan 16, 2014 at 6:43 pm

    i threw up in my mouth a little….

    • J

      Jan 16, 2014 at 7:58 pm

      Ha, these are pretty awful. I love the tech, I am sure they are super comfortable, but take a page out of FJ’s book, make a white shoe and a black shoe. Logo is waaaaay too prominent. Puma let the product speak for itself and stop being so focused on brand visibility.

  4. Always a Fan!!

    Jan 16, 2014 at 7:36 am

    Great stuff as always… Am sure we will see plenty of the usual hate because of a color… Still so odd.

  5. Tim

    Jan 15, 2014 at 1:19 pm

    These look awesome, so much better to my eye than many other lightweight shoes out at the moment.

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Apparel Reviews

Adidas introduces new Go-To Adapt Jacket

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“Fall temps could be all over the place.” –Weather Channel

Adidas’ new Go-To Adapt Jacket is designed to be worn when the weather can not make up its mind. The Go-To Adapt Jacket has a polyester top portion of the chest, shoulders and back which allows for better range of motion and body heat release. The bottom portion is made of fleece to help keep your core warm during the cooler morning tee times. Available for both men and women, this jacket has telescoping sleeves, allowing for the sleeves to be rolled up without stretching them out. The sleeves also feature an articulated elbow region, allowing for full range of motion.

Christine Cowan, global director of apparel, Adidas Golf says, “Golfers are used to having apparel that works for the two temperature extremes. But there are days when you need to be able to transition, for example, from a cooler morning to a warmer afternoon. That’s why we created the Go-To Adapt Jacket, to be the ideal mid-weight option that provides optimal stretch where you need it as well as enhanced breathability. It’s that reliable and perfect piece that can take you through your day, on course and off.”

Designed with the golf swing in mind, some of the key features include

  • Quarter Zip (men’s)
  • Full Zip (women’s)
  • Internal headphone pockets
  • Front-zip pockets
  • Telescope cuff (women’s features thumbholes)
  • Articulated elbows for freedom of movement
  • Water-resistant fabric combined with fleece-lined shell for all weather protection
  • Droptail hem for extra coverage
  • Women’s jacket features a more feminine cut and design
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Apparel Reviews

Callaway Golf releases 2018 Fall Weather Series

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While the cooler weather is fast approaching us, there is no need to put away your clubs and leave the golf course so soon this year! With a stylish, performance-driven collection for both men and women, Callaway Golf is here to help extend your season and keep you comfortable out there regardless of the weather this fall and winter. The 2018 Fall Weather Series is diverse, with multiple products that were designed for you the golfer to be at peak performance at a time of the year when all of your buddies will not.

Greg Hemphill, Senior Director Global soft Goods at Callaway Golf said, “We are excited to bring the 2018 Fall Series to market…from mid-layers to puffer vests, to waterproof jackets and trousers, the Weather Series marries the latest in fiber technology and construction with a sophisticated, aesthetically pleasing design to provide golfers with the new standard in performance outerwear.”

Take a look below at a few selected products that are in the 2018 Fall Weather Series.

Dual Action 1/4 Zip Pull Over & Vest

Callaway chooses an insulated thermal fabric for its heathered fleece sweaters and vests. A Water-repellent exterior and UV Block UPF 50 combine to keep you dry and protected.

Full-Zip Puffer Jacket & Vest

These lightweight garments feature insulated thermal fabric and SWING-TECH shoulder panels for an enhanced range of motion.

Waterproof Seam-Sealed Jacket

With this breathable 3-layer membrane full-zip waterproof jacket, Callaway again includes SWING-TECH mechanical stretch fabric. seam-sealed construction with splash proof zippers are designed to keep you dry.

Waterproof Performance Pant

Callaway’s new rain pant is designed for both breathability and protection from the wet stuff. adjustable snaps, drawstrings and toggle hems on the pant cuff meet a 3-layer waterproof membrane in this performance pant. 

Women’s Quilted Thermore Jacket

Thermore© thermal fabric lines this jacket for maximum on-course warmth. Callaway includes SWING-TECH construction  here as well in a more feminine silhouette. 

More about the new 2018 Fall Series on Callaway Apparel’s website.

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Apparel Reviews

Bubba Watson’s Winning Outfit: 2018 Travelers Championship

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Bubba Watson took down his third career Travelers Championship on Sunday after firing a final-round 63. Like his golf swing, and his golf clubs, Bubba has his own style. He wears a visor, colored gloves, a watch while he plays, and always has his polo buttoned to the top button.

See exactly what Bubba was wearing on Sunday at the 2018 Travelers Championship below!

Bubba’s Winning Outfit

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